Best Marketing Automation Tools

LeadSquared is a complete customer acquisition platform for businesses. It combines the features offered by both CRMs as well as Marketing Automation software, and thus brings your Sales and Marketing teams on the same page. It lets you :- 1. Automate lead capture from all sources 2. Run email, SMS and drip marketing campaigns 3. Prioritize amongst leads using quality and engagement scoring 4. Track lead activity on your website, landing pages, emails and calls, and 5. Access deep analytics about your sales and marketing activities. It is best fit for businesses in the Education, Real Estate, Financial Services, Health & Wellness, Travel & Hospitality, and Software sectors.

IMIcampaign is a Cloud-based marketing automation platform to plan and deliver contextual marketing conversations. It offers rich personalization; multi-channel campaign orchestration across Email, App Push, SMS, MMS, Voice and USSD; integrated 360-degree customer profiles; automated fulfillment; and comprehensive dashboards and reports. Leading telecom operators, banks, logistics providers and enterprises use IMIcampaign to engage with their customers, run promotions, and enhance conversions.

SAP Marketing empowers business to understand its customers and to engage with them intelligently. Build dynamic profiles of customers and use them to gain insights to adapt to both their needs and market trends. Deliver personalized experiences in real-time, increasing conversion rates and gaining loyalty. Gain real-time transparency into the performance of your marketing plans, giving you the agility to change track and seize new opportunities.

BloomReach DXP is an open and intelligent platform to build, personalize, test and optimize digital experiences. The BloomReach DXP helps businesses identify their users' needs and create the right digital experience for them in real time, regardless of channel or device, incorporating content marketing, search, merchandising and SEO.

IBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.

Bluecore is a cross-channel Retail Marketing Platform specializing in email. Bluecore's unique ability to match customer data with real-time product updates enables brands to build intelligent, triggered campaigns that span all email programs and channels. By connecting deep data insights, Bluecore's AI-driven decisioning engine determines the timing and content of the next-best campaign to surface to individual shoppers, driving relevance for shoppers and increased revenue for brands.

Netcore Smartech is an AI Powered Growth Marketing suite that enables brands to listen, analyse, and converse & improve conversions across Mobile App and Website. Along with industry-first features such as Actionable Analytics, Smartech is a powerful solution for businesses who want to do Analytics and Engagement on a single platform for rapid business growth. It empowers Product Managers & Marketers to do in-depth analysis & take immediate action to build one to one Smart conversation across any owned and paid media channels. Smartech has helped more than 3000 customers, including Goair, Koovs.com, Oxigen Wallet, SBI MF and many more.

Iterable is a consumer growth marketing and user engagement platform. With Iterable, B2C marketers send the right message, to the right device, at the right time. Iterable provides powerful segmentation, fully customizable templates, sophisticated workflows (with no coding), a/b testing and more. Iterable seamlessly supports email, mobile push notifications and SMS.

The Zeta Marketing Platform provides a real-time view of prospects and customers, leveraging AI to create personalization in every channel at unparalleled depth and scale.

ExtraaEdge is the most preferred admissions & marketing automation CRM software designed specifically for the education industry. ExtraaEdge focuses on increasing student admissions and optimizing the marketing cost via automation and analytics, enabling the educational institutes to automate, streamline and manage their student admission funnel. Also through behavior analytics, institutes can measure their Return on Investment (ROI) during the critical admission period, take course corrective measures, optimize efforts to the granular level and much more. With over 125+ educational institutes empowered by ExtraaEdge’s admission software, ExtraaEdge helps them to increase, manage & predict their admissions. Product offerings: CRM, Marketing Automation, Predictive Analytics, Chatbot, Mobile CRM, Application Form

Zift Solutions is the Enterprise Channel Management leader, delivering the people, processes and technology organizations require to drive channel success. Relied on by more than 80% of top channel chiefs, Zift boosts channel program productivity and profitability by automating and aligning marketing, sales, and operational processes. The ZiftONE platform integrates with established systems to speed time-to-sales, create an exceptional partner experience, and provide faster ROI.

Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. Act-On is the only integrated workspace that powers the customer experience from end-to-end, from brand awareness and demand generation, to retention and loyalty. With Act-On, marketers can drive better business outcomes and see higher customer lifetime value. Act-On is squarely focused on the success of its customers and offers consultant level quality with everyday customer support. Act-On Software has been recognized for its superior product and rapid business growth by Deloitte, Forbes, and Inc. Magazine. For more information, visit www.act-on.com.

Optimove is the Science-first Relationship Marketing Hub. With an actionable Customer Data Platform at its core, Optimove autonomously transforms customer data into actionable insights, helping customer-centric businesses drive measurable growth. The company’s unique technology suite enables the smart orchestration, measurement and optimization of highly personalized multi-channel campaigns, at scale, resulting in improved customer experience, retention and lifetime value. Optimove is used by hundreds of leading brands of all sizes, including Staples, Deezer, GVC, Family Dollar, J.Jill, lastminute.com, Talkspace and Sweaty Betty. Optimove employs over 200 people in its New York, London and Tel Aviv offices.

WebEngage is a multi-channel user engagement platform which automates communication across users' life-cycle. It allows businesses to connect with users through the following channels - Web Messages (notification, survey and feedback), In-App Messages, Push Notifications, Emails and Text Messages. WebEngage builds enriched user profiles for every single user (registered, as well as anonymous) using a client's website and/or mobile app. Moreover, one can ‘segment’ the users based on their behavior, and engage with them via multiple channels. In a nutshell, WebEngage automates user engagement and helps businesses retain and grow their user base. In laymen terms, it allows them to acquire and retain customers. Going steady on the mission to humanize all of the world's websites and mobile apps, we are assisting thousands of customers in 50+ countries. From enterprises like eBay, Lynda, Sendgrid, Snapdeal, MakeMyTrip, Avaya, Souq, etc. to thousands of startups worldwide, we are helping them ‘Engage, Retain and Grow’.

We make use of the vast sea of data available these days, to solve marketing problems for our clients and create digital solutions that can transform businesses. The software solutions we create analyse that data to help anticipate changes in consumer behaviour, so we can work with brands to predict what their customers will want. Applied Prediction’ – it brings together all this human, computational analysis and data to create insights that make the next steps obvious, and transform how our clients do business. We work with our partners to unearth brilliant solutions to their problems. Our collaborative approach has made us the UK’s No1 startup – based across the globe in London, New York, LA, Toronto, Cape Town, Budapest, Singapore, Bristol and Exeter. Of course it helps that our people are amongst the brightest in the industry, mostly bordering on genius… our own analytics have shown it’s the 10% crazy bit in each of us that allows us to think and behave differently – so we think a little madness is something to celebrate.

The Sailthru Customer Retention Cloud℠ helps the world’s most innovative retailers and digital publishers build deeper and longer lasting relationships with their customers. Sailthru-powered email, web, and mobile experiences drive higher revenue, improve customer lifetime value and eliminate churn. If you’re a marketer who believes in the promise of 1:1 marketing, cares deeply about unified and synchronized customer experiences, and wants to build better customer relationships, you’ve come to the right place. Learn more about what the Customer Retention Cloud can do for you.

Automate customer journeys as simply as drawing on a whiteboard Engage at just the right time with personalized email, in-app messages, SMS, and postcards.

Maximize customer value across all your online channels with customer-driven online engagement. Start the journey together with your customers by listening to them and entering into meaningful dialogues. Using the right message at the right time and place will increase the online experience of your audience and result in a higher sales attribution per channel.

Growing a business is complex. Klaviyo brings it all together. By unifying your ecommerce data in one place, you can understand your audience better, deliver personalized experiences, and learn everything you need to make your business smarter. Everything works as one, accelerating growth and keeping you in control.

The modern consumer has numerous devices and rapidly changing preferences and behaviors—and modern marketers like you need to keep up. Kahuna helps you to better understand and build strong, lasting relationships with every consumer, through personalized messaging at scale across a variety of channels—email, app & browser push notifications, web & mobile in-app messaging, and SMS. The result? Your campaigns feel less like campaigns and more like conversations.

Right On Interactive offers a cloud-based solution that focuses on email marketing, automation, and lifecycle marketing. Right On Interactive's four core values are engaged relationships, excellence, initiative, and integrity. Right On Interactive differentiates itself because of its focus on lifecycle marketing automation. By focusing on the concept of Lifecycle marketing, Right On Interactive is able to help B2C and B2B customers alike create engaged relationships with prospects and existing clients. Their campaign management features ensure that businesses have the tools necessary to reply to inquiries in a timely manner, nurture leads, and create loyal customers. Lead and customer scoring allows sales representatives to segment prospects and prioritize potential leads. Multi-channel marketing speeds up the buying process and increases opportunities for consumers to interact with the business. ROI Customer Lifecycle Marketing provides comprehensive reporting and analysis to ensure successful campaign performance. BlueLock needed a reliable and intuitive infrastructure for customer lifecycle marketing that also ensured the security and protection of all its information. Through Right On Interactive, BlueLock enjoyed 99.99 percent real-time access to information, greater marketing ROI and was able to integrate their data with HP Blade, PCI Compliance, and other 3rd party resources.

Insightera's real-time, inbound marketing lets you segment anonymous prospects, adapt website messages automatically, and auto-engage relevant prospects.

SmarterHQ makes it easy for brands to automate web and email personalization. Our personalization engine analyzes online and offline activity to respond to individual customers with personalized content. We work with some of the world’s largest brands – such as Eddie Bauer, eBags, Chico’s, and Finish Line to drive phenomenal business results. We’ve been recognized by Forbes as technology to push e-commerce into a new era of personalization and Forrester's Total Economic Impact study to deliver 667% in ROI.

With customers all over the globe, Symplify is the leader in cross-channel marketing automation for marketers and crm teams. We have over twenty years of experience in the world of digital marketing. We’ve been around since before marketing automation became a buzzword and the reason we know that, is that we were the first company to automate flows for our customers. Only back then, we called it “event driven marketing”. Since then, we’ve seen trends come and go. And we’ve made sure to always be one step ahead of our competition. Our success comes from working closely with our customers, developing features that are tuned to their needs thus ensuring that Symplify keeps delivering an agile and powerful experience for all marketers and crm teams out there. Our why is derived from an understanding that everyday work should be simple, inspiring and empowering. Our vision is to simplify creative communication. That’s what we strive to do every day.

Designed with extensive user input, Act! v16 delivers new functionality and enhancements that help you maximize your time, prioritize intelligently, and be informed and prepared to market and sell. Create a holistic view of all relationship interactions at a company automatically, and benefit from an insightful look back at a consolidated history for your system and everyone you do business with. Take the guesswork out of knowing where to prioritize your time based on data-driven customer intelligence, and quickly perform actions en masse to free up your time. Drive productivity in the field with new mobile enhancements2 and gain peace of mind knowing your system and data are healthy via proactive system notifications. - Streamlined Company Management & Global Actions Increase Sales Effectiveness - New Calculated Fields Drive Prioritization and Maximize Customer IQ - New History View Provides an Insightful Look Back - Act! Premium Mobile3 Enhancements Drive Productivity in the Field - Usability and System Improvements for Speed and Peace of Mind

Track and audit SEO, social and clicks to grow your email list. Pull more visitors to your site and follow the digital breadcrumbs to learn where they interact most and how best to nurture new leads.

Webpower's software delivers the right message to the right person perfectly timed and therefore much appreciated.

Tilkee, a business proposal software, gives you the opportunity to track the business proposals you send. Upload your documents on our app and generate a unique link for each prospect.

Agencies and Businesses turn to MediaBlitz for all online publication needs. Publish your article to our network of over 600 publications. Reach millions of readers, rank on google, educate your users, and gain authority & credibility. Get your brand out there! Distribute to over 300 top publications, increase SEO, end-to-end tracking. No more press releases! White-label or resell our platform offers, publisher-direct pricing, end-to-end tracking, automatic fulfilment. Access over 1 million users to scale offerings, AI powered publishing, automated billing. Join the publishing network!

Amity is the home of innovative digital solutions that help organizations, teams and individuals achieve more through the power of technology. On top of building and delivering our ecosystem of tools, ranging from virtual workplace solutions to chatbot management systems, we operate as your digital partner to champion a transformational journey from end-to-end.

Net-Results makes it easy for you to automate all kinds of marketing tasks. You end up getting more done in less time while doing a much better job nurturing your prospects, uncovering qualified leads and driving revenue growth.

Leverage the power of Nautilus to grow, engage, nurture & manage your audience on a mass scale. Create personal interactions and influence your audience on auto-pilot.

The Delivra email marketing automation platform was designed and built for small to medium-sized businesses with marketing teams that are looking for a strategic partner to assist with email automation strategic development and management. We arm you with the necessary tools to engage more leads and drive more sales.

Mobile marketing automation takes away the complexity of marketing by centralizing all of your data and letting you make changes that are reflected in real time.

100X Labs combines AI and business insights to create engaging, accurate and visually-appealing content for increased traffic, trust and revenue. Here's how it works: 100X Labs offers an AI-driven content management platform aimed at revolutionizing SMB marketing, particularly in the home service market. The platform automates marketing processes, generates customized content, and distributes it across various channels effortlessly.It features AI-assisted content creation, advanced customer-centric knowledge graph, personalized chat widgets, analytics dashboard, content approval workflows, scheduling tools, and more.  The platform offers a unique value proposition compared to traditional marketing agencies, lead generation services, internal staff, and AI writers by delivering high-quality results at a fraction of the cost.  The platform works through a three-step process of Learn, Tell, and Optimize, incorporating mobile app usage for capturing job details and automatic content distribution.  The platform has success stories from various businesses, showcasing improved brand reputation, increased leads, revenue, visibility, and SEO improvements.

Leverage your marketing-sales alignment with Aritic PinPoint, a powerful marketing automation tool for growing businesses ideally. Increase your sales revenue with automated workflows, lead nurturing practices, multi-channel marketing, push notifications, and highly personalized marketing campaigns.

Our Manticore Marketing Automation platform helps you: Generate more leads by allowing you to execute, measure and optimize multiple online campaigns simultaneously Communicate with prospects and leads based on their buying persona, buying phase and preferences Use relevant content to increase prospects' sales-readiness

Do more with Less. A module that lets you build, launch, and run chatbots on Amity Social Cloud and other major social media platforms.

CanopyDeploy is rewriting the rules of CRM. Users are empowered to self-serve global omnichannel campaigns, tailored to the behavior and preferences of each individual customer.

One Stop to Boost your Offline & Online Jewellery Sales. Increase your customer reach, engagement & conversions on 15+ channels in one click. Empower your marketing & sales in just 30 mins.

Convert your traffic into customers with a timely welcome message with the latest or most popular products with an exclusive discount code for their first purchase. Recovering abandoned carts is the surest way of boosting your sales. Our out-of-box solutions help you claim those lost dollars within clicks. Keep the brand experience consistent with timely updates about order and shipping. A delightful experience after a sale, ensures repeat purchase with the brand. Reviews make or break a brand. Automate the product review engine to collect and display more reviews and encourage sales. Retention is always better than running after new ones. Engage and retain the majority of your customer base and build a sustainable ecommerce business.

Texting through Textdrip is the most direct and successful way to reach your customers, promising you higher deliverability resulting in higher response rates, more immediate engagement and more potential sales.

Grow pipeline and nurture prospects into wins with Insightly Marketing

We combine Ad costs & clicks, app analytics, website conversions and CRM data to get the complete picture of your marketing performance. This becomes the single source of truth for your entire digital marketing team. Centralize and harmonize all data in silos that gives you a full-funnel picture of your marketing. Laser focus on revenue generation and profitability by automating tedious data transformation tasks to generate insights. Ship your cleaned data to any destination. Easyinsights provide you the ability to pull, blend data from as many data sources as you need, and seamlessly push it automatically to your BI tool smoothly at the double.

Affiliate Tracking Software that lets you track, manage and optimize your Network Performance – taking it to the next level. Get expert onboarding support with TrakAff. Our knowledgeable team is available for seamless integration. Trust us for efficient support. Join our satisfied customer base and experience the benefits. Sign up with us today and see the difference for yourself! Accelerate your growth with easy and quick integration. Start your journey with us today and see results!

We guarantee you’ll get more conversions. Track visitors' digital footprint and click behavior in real-time and then serve the most relevant offer as they navigate around your valuable content. Reduce cart abandonment, recommend additional products, offer a survey, or provide a discount. Increase your average order size and build your contact lists. With Picreel’s instant popup maker, never miss another opportunity to engage with your visitors.

End-to-end Marketing Automation Software Make meaningful prospect conversation a standard across all channels

Swap endless manual research with autonomous targeting - accurate, verified and enriched

Explore the Best-in-class marketing automation tool for effective Campaign management and digital customer engagement that help optimize customer journeys and improve CX. UniServeTM Reach is a complete digital customer engagement platform with Marketing automation and campaign management capabilities that measures, automates, and streamlines marketing activities to increase productivity and conversion by 50% With a host of features that enable digital customer engagement, a multi-pronged communication campaign system for channels such as Email and SMS with analytics, Social Media, Web Analytics, and Web & App Notifications, Reach is a game changer. Having said all that, it’s about time we just sit back and watch how to run successful campaigns in multiple sensitive verticals like banking, insurance, telecom, government sectors, and utilities. Experience positive campaign management and marketing and make a place for your business on the world map with UniServe Reach.

Maximize email campaign results using Sendcrux's automated A/B testing for effective templates, subject lines, and professional outreach. Engage your B2B and B2C customers simultaneously with targeted Sequences. Trigger personalized emails and follow-ups, based on list updates and email events, with our simplified Sequences tools. Gain deep insights into campaigns with detailed contact-level analytics and full tracking of customer activity. Make the most of every interaction, and experience professional results. Utilize our USA and Europe-based warmup lists to cultivate exceptional IP and domain reputation, resulting in heightened engagement and optimal responses from your targeted audience Ensure continuous excellence in IP and domain reputation with our reliable warmup list Sendcrux is a powerful tool designed to maximize success with cold emails. With its extensive experience and dexterity, you no longer need to purchase multiple mailboxes