We performed a comparison between HubSpot Marketing Hub and Oracle CRM based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."It has eased managing the sales team and the sales journey right from setting up appointments."
"Marketing Hub does an incredible job of tracking and updating client records. The reporting has been enhanced, so you can do just about any type of reporting with it and export to Excel if necessary. They just came out with a considerable upgrade a few months ago, which really helped on the reporting side."
"Customer support is helpful and responsive."
"Very user-friendly."
"The tool is very stable and very reliable."
"Their blog platform and form capabilities are very easy to use and integrate within our web site."
"The most valuable feature is probably automating the system. I can send mass emails to pretty much all my contacts or certain ones that meet the demographic requirements. I've used this one and one other CRM with an auto sales company. From my experience, just the ease of use and the user interface on HubSpot is phenomenal. It's really simple and easy to navigate the program. The functionality is phenomenal, and not just the Microsoft Office part but also with LinkedIn Sales Navigator. It's pretty nice."
"The solution helps me to structure and track marketing and sales emails."
"Everything related to insights and dashboards is valuable. It is great for tracking all the effort and generating reports."
"The solution is scalable."
"We are most comfortable with the user interface that Oracle CRM has, it is very good."
"The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the previous year. Having this information helps me understand the size of the company better and tailor my proposals accordingly."
"It is difficult to highlight the most valuable features because the system as a whole works very well for our loyal program. It is a very good system and I believe that they are the oldest loyalty system on the market. The service is very good, with many customizable options, and has a strong database to help us build our rules and point systems for the loyal program."
"Oracle CRM's best feature is its ability to customize as per specific organization's requirements."
"The most valuable features of the solution I like are its stability and customization."
"Oracle CRM helped us better understand the customer journey."
"They should integrate a bot, as it would be easier to get the status to the management team without logging into the CRM to get all the required details."
"The search and questions aren't as intuitive as I would expect from a platform like this."
"HubSpot is mainly for enterprise clients and there is a lot of competition. There are better solutions, such as Eloqua and Marketo. This solution needs to improve the analytics for social media monitoring to a level that it can compete with other solutions available in the market. There are some limitations with the features compared to other solutions."
"Years ago, these tools used to allow you to see the exact location of people that were clicking on things. I guess they quit doing it for privacy reasons, but that was very helpful information and I miss seeing it in those reports. I thought that this tool could do it when we left Act-On to go to HubSpot, but when we moved over they stopped doing it."
"Some customized reachouts might need additional levers or add-ons, especially when automating at scale for specific buying personas. That's when you might need some additional help, in my opinion."
"They should increase the ease of actually creating the contacts and the workflows and enhance that aspect."
"There are some issues with HubSpot Marketing Hub with receiving notifications. It was too difficult to understand, and it requires a lot of effort. Configuration could be simplified."
"HubSpot Marketing Hub’s user interface could be more accessible for a regular user to understand."
"This solution is only available on-premises. It could be improved by offering a cloud/SaaS option which is more scalable."
"The cost can be a bit more expensive compared to other options."
"The product's UI lags, and with all the new technologies, it is not quick enough to adopt them."
"The interface could be more user friendly. It is currently not intuitive, and it can be better. The onboarding process for the end users of this solution could be easier, and there should be a few more things for user knowledge and training. It takes a lot of technical knowledge to get used to it."
"The initial setup is complex, it could be improved to be more simplified."
"The user interface and performance could be better."
"The performance could be better."
"Our infrastructure is set up for an on-premises deployment of this solution and I am concerned that the online deployment that we are moving to will not perform as well as our current on-premises storage systems. It could cause some problems, such as latency delays."
HubSpot Marketing Hub is ranked 2nd in Marketing Automation with 31 reviews while Oracle CRM is ranked 5th in Marketing Automation with 32 reviews. HubSpot Marketing Hub is rated 8.2, while Oracle CRM is rated 7.8. The top reviewer of HubSpot Marketing Hub writes "Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis". On the other hand, the top reviewer of Oracle CRM writes "The solution is easy to deploy, scalable, and stable". HubSpot Marketing Hub is most compared with Salesforce Marketing Cloud, Marketo, Oracle Eloqua, IBM Watson Campaign Automation and Zeta Marketing Platform, whereas Oracle CRM is most compared with Siebel CRM, SAP CRM, Microsoft Dynamics CRM, Amdocs CRM and Salesforce Sales Cloud. See our HubSpot Marketing Hub vs. Oracle CRM report.
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