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IBM Watson Campaign Automation vs Salesforce Marketing Cloud comparison

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Comparison Buyer's Guide
Executive Summary

We performed a comparison between IBM Watson Campaign Automation and Salesforce Marketing Cloud based on real PeerSpot user reviews.

Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed IBM Watson Campaign Automation vs. Salesforce Marketing Cloud report (Updated: September 2022).
635,162 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pricing and Cost Advice
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  • "Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."
  • "We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."
  • "The licensing cost for the solution is on a yearly basis."
  • "Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."
  • "The solution is paid for monthly."
  • "It is a license per user."
  • "My company pays to use this solution."
  • "This solution is priced in the medium to high price range."
  • More Salesforce Marketing Cloud Pricing and Cost Advice →

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    635,162 professionals have used our research since 2012.
    Questions from the Community
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    Top Answer:The pricing is reasonable. However, it depends on the particular customer. It depends on what their needs are and how much of the product they will use, et cetera. The pricing can also vary depending… more »
    Top Answer:The product can improve security. If we can get better security on the cloud, it would be ideal. With the cloud, you don't need any infrastructure or any kind of end-user person. We'd like to increase… more »
    Ranking
    12th
    Views
    384
    Comparisons
    294
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    1st
    Views
    7,464
    Comparisons
    5,701
    Reviews
    29
    Average Words per Review
    346
    Rating
    8.3
    Comparisons
    Also Known As
    IBM Marketing Cloud, IBM SilverPop
    ExactTarget
    Learn More
    Overview
    IBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.
    Salesforce Marketing Cloud includes the set of marketing tools, built on a unified platform: Journey Builder, create 1-to-1 consumer journeys across all channels and departments. Email Studio, builds personalized email campaigns with the world's #1 email marketing platform. Salesforce DMP, capture and activate data from any source on a unified platform. Salesforce Data Studio, supports marketing with data from the premium data ecosystem. Social Studio listen, publish, and engage with your consumers across social media channels. Advertising Studio Target 1-to-1 advertising using your CRM data to acquire and re-engage consumers. Mobile Studio Personalize mobile interactions including SMS, push notifications, and group messaging. Interaction Studio Visualize, track, and manage realtime consumer experiences - driving valuable engagement at the right moment, just the way your audience prefers. And Pardot Unite marketing and sales on a single platform for B2B marketing automation.
    Offer
    Learn more about IBM Watson Campaign Automation
    Learn more about Salesforce Marketing Cloud
    Sample Customers
    The King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper Style
    American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
    Top Industries
    VISITORS READING REVIEWS
    Computer Software Company22%
    Comms Service Provider16%
    Government9%
    Financial Services Firm7%
    REVIEWERS
    Computer Software Company63%
    Marketing Services Firm13%
    Financial Services Firm6%
    Consumer Goods Company6%
    VISITORS READING REVIEWS
    Computer Software Company26%
    Comms Service Provider13%
    Financial Services Firm9%
    Manufacturing Company5%
    Company Size
    VISITORS READING REVIEWS
    Small Business27%
    Midsize Enterprise8%
    Large Enterprise65%
    REVIEWERS
    Small Business28%
    Midsize Enterprise31%
    Large Enterprise42%
    VISITORS READING REVIEWS
    Small Business18%
    Midsize Enterprise15%
    Large Enterprise68%
    Buyer's Guide
    Marketing Automation
    September 2022
    Find out what your peers are saying about Salesforce, Oracle, Adobe and others in Marketing Automation. Updated: September 2022.
    635,162 professionals have used our research since 2012.

    IBM Watson Campaign Automation is ranked 12th in Marketing Automation while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 29 reviews. IBM Watson Campaign Automation is rated 0.0, while Salesforce Marketing Cloud is rated 8.4. On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Scalable CRM to personalize customer experience". IBM Watson Campaign Automation is most compared with HubSpot Marketing Hub, whereas Salesforce Marketing Cloud is most compared with HubSpot Marketing Hub, Oracle Eloqua, Marketo, Microsoft Dynamics CRM and Adobe Campaign.

    See our list of best Marketing Automation vendors.

    We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.