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IBM Watson Campaign Automation vs Salesforce Marketing Cloud comparison

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Buyer's Guide
Marketing Automation
April 2024
Executive Summary

We performed a comparison between IBM Watson Campaign Automation and Salesforce Marketing Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation.
To learn more, read our detailed Marketing Automation Report (Updated: April 2024).
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767,847 professionals have used our research since 2012.
Featured Review
Anonymous User
Valuable features include creating and using defined templates. I would like to see reporting capabilities and graphing reports.
RahulKumar11
Along with an easy initial setup process, the marketing tool also offers a good technical support
I can't specifically comment on how the tool has helped me because I have only done a few specific configurations on Salesforce Marketing Cloud,... Read more →
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pricing and Cost Advice
Information Not Available
  • "Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."
  • "We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."
  • "The licensing cost for the solution is on a yearly basis."
  • "Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."
  • "The solution is paid for monthly."
  • "It is a license per user."
  • "My company pays to use this solution."
  • "This solution is priced in the medium to high price range."

    • More Salesforce Marketing Cloud Pricing and Cost Advice →

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    Questions from the Community
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    What do you like most about Salesforce Marketing Cloud?
    Top Answer:Salesforce Marketing Cloud's integrations are seamless since it is a native application. It helps us with B2B and B2C send-outs and can handle large columns.
    Read all 23 answers   →
    What is your experience regarding pricing and costs for Salesforce Market...
    Top Answer:The price is expensive. When comparing available products, such as those on Amazon, it's evident that AWS components are significantly cheaper. This is especially true since our systems run on the AWS… more »
    Read all 17 answers   →
    What needs improvement with Salesforce Marketing Cloud?
    Top Answer:Salesforce Marketing Cloud is expensive. The email functionality should be more modern and user-friendly.
    Read all 25 answers   →
    Ranking
    13th
    out of 61 in Marketing Automation
    Views
    391
    Comparisons
    199
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    1st
    out of 61 in Marketing Automation
    Views
    6,869
    Comparisons
    4,171
    Reviews
    35
    Average Words per Review
    368
    Rating
    8.3
    Comparisons
    Also Known As
    IBM Marketing Cloud, IBM SilverPop
    ExactTarget
    Learn More
    IBM
    Salesforce
    Video Not Available
    Overview
    IBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.

    Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels. 

    With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping. 

    The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment. 

    Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions. 

    With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

    Sample Customers
    The King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper Style
    American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
    Top Industries
    No Data Available
    REVIEWERS
    Computer Software Company42%
    Financial Services Firm13%
    Marketing Services Firm8%
    Consumer Goods Company4%
    VISITORS READING REVIEWS
    Educational Organization46%
    Computer Software Company10%
    Financial Services Firm7%
    Manufacturing Company4%
    Company Size
    No Data Available
    REVIEWERS
    Small Business29%
    Midsize Enterprise25%
    Large Enterprise46%
    VISITORS READING REVIEWS
    Small Business13%
    Midsize Enterprise52%
    Large Enterprise35%
    Buyer's Guide
    Marketing Automation
    April 2024
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    767,847 professionals have used our research since 2012.

    IBM Watson Campaign Automation is ranked 13th in Marketing Automation while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 50 reviews. IBM Watson Campaign Automation is rated 7.0, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of IBM Watson Campaign Automation writes "Valuable features include creating and using defined templates. I would like to see reporting capabilities and graphing reports". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". IBM Watson Campaign Automation is most compared with HubSpot Marketing Hub, whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and SAP Marketing Cloud.

    See our list of best Marketing Automation vendors.

    We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.