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SAS Marketing Automation Reviews

Vendor: SAS
3.8 out of 5
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What is SAS Marketing Automation?

SAS Marketing Automation lets you get more campaigns out the door in an automated, trackable and highly repeatable fashion. You can quickly define target segments, prioritize selection rules, select communication channels, schedule and execute campaigns, analyze campaign results and easily make adjustments to improve future campaign performance.

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SAS Marketing Automation is the #18 ranked solution in top Marketing Automation solutions. PeerSpot users give SAS Marketing Automation an average rating of 7.6 out of 10. SAS Marketing Automation is most commonly compared to Salesforce Marketing Cloud: SAS Marketing Automation vs Salesforce Marketing Cloud.
Buyer's Guide
Marketing Automation
August 2025
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Helped 867,370 peers since 2012

SAS Marketing Automation mindshare

As of September 2025, the mindshare of SAS Marketing Automation in the Marketing Automation category stands at 1.5%, down from 2.2% compared to the previous year, according to calculations based on PeerSpot user engagement data.
Marketing Automation Market Share Distribution
ProductMarket Share (%)
SAS Marketing Automation1.5%
Salesforce Marketing Cloud20.6%
Marketo11.9%
Other66.0%
Marketing Automation
 
 
Key learnings from peers

Valuable Features

  • "You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in a self-service way by your non-technical users."
  • "SAP Marketing Automation is user-friendly. The interface is nice and clear. You can see the different diagrams and define various filters and targets. You can also export the customer information you collect to make the campaign. It's easy to understand how this information is entered. There are also a lot of platforms that show the results of campaigns. You can customize your data and define different reports, but SAS also provides a standard report."

Room for Improvement

  • "The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern is to keep the system in such a way that it provides you with some out-of-the-box features and some customizable features as well."
  • "You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors."

Pricing

  • "I'm not aware of the full cost. The financials are not with me. In terms of additional costs, there are always OpEx and CapEx. That's one way to look at it. You also need separate hardware to deploy the product."
These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.
Download our Marketing Automation Buyer's Guide for additional reliable information.

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Learn more about SAS Marketing Automation

SAS Marketing Automation was previously known as SAS Campaign Management.

SAS Marketing Automation customers

Staples

Related questions

  • 6
When evaluating Marketing Automation, what aspect do you think is the most important to look for?
  • 7
Do you know other SFDC tools, beside Aprimo, that can be used by salespeople to monitor every move their prospects make?
  • 7
Why is Marketing Automation important for companies?

Product Categories

Product Categories
Marketing Automation

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SAS Marketing Automation Reviews Summary
Author infoRatingReview Summary
Senior Solution Architecht at a comms service provider with 10,001+ employees3.5I'm using SAS Marketing Automation for micro-segmentation and inbound/outbound campaigns. It allows non-technical users self-service capabilities after setup. While highly customizable, it lacks out-of-the-box features needed by marketing teams. I've explored Adobe, Salesforce, and IBM alternatives.
Senior Data Manager at Liberty Seguros, Compania de Seguros y Reaseguros, S.A.4.0No summary available