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SAS Marketing Automation Reviews

Vendor: SAS
3.8 out of 5
257 followers
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What is SAS Marketing Automation?

SAS Marketing Automation lets you get more campaigns out the door in an automated, trackable and highly repeatable fashion. You can quickly define target segments, prioritize selection rules, select communication channels, schedule and execute campaigns, analyze campaign results and easily make adjustments to improve future campaign performance.

Get the Marketing Automation Buyer's Guide and find out what your peers are saying about SAS Marketing Automation, Salesforce Marketing Cloud, Right On Interactive and more!
SAS Marketing Automation is the #12 ranked solution in top Marketing Automation solutions. PeerSpot users give SAS Marketing Automation an average rating of 7.6 out of 10. SAS Marketing Automation is most commonly compared to Salesforce Marketing Cloud: SAS Marketing Automation vs Salesforce Marketing Cloud. SAS Marketing Automation is popular among the large enterprise segment, accounting for 54% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a financial services firm, accounting for 25% of all views.
Buyer's Guide
Marketing Automation
May 2025
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Helped 851,823 peers since 2012

SAS Marketing Automation mindshare

As of May 2025, the mindshare of SAS Marketing Automation in the Marketing Automation category stands at 1.9%, up from 1.8% compared to the previous year, according to calculations based on PeerSpot user engagement data.
Marketing Automation
 
 
Key learnings from peers

Valuable Features

  • "You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in a self-service way by your non-technical users."
  • "SAP Marketing Automation is user-friendly. The interface is nice and clear. You can see the different diagrams and define various filters and targets. You can also export the customer information you collect to make the campaign. It's easy to understand how this information is entered. There are also a lot of platforms that show the results of campaigns. You can customize your data and define different reports, but SAS also provides a standard report."

Room for Improvement

  • "The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern is to keep the system in such a way that it provides you with some out-of-the-box features and some customizable features as well."
  • "You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors."

Pricing

  • "I'm not aware of the full cost. The financials are not with me. In terms of additional costs, there are always OpEx and CapEx. That's one way to look at it. You also need separate hardware to deploy the product."
These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.
Download our Marketing Automation Buyer's Guide for additional reliable information.

Top industries

By visitors reading reviews
Financial Services Firm
25%
Computer Software Company
21%
Comms Service Provider
15%
University
5%
Construction Company
5%
Government
5%
Insurance Company
5%
Educational Organization
3%
Logistics Company
3%
Recreational Facilities/Services Company
3%
Wholesaler/Distributor
2%
Energy/Utilities Company
2%
Media Company
2%
Non Profit
2%
Real Estate/Law Firm
2%
Retailer
2%

Compare SAS Marketing Automation with alternative products

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Learn more about SAS Marketing Automation

SAS Marketing Automation was previously known as SAS Campaign Management.

SAS Marketing Automation customers

Staples

Related questions

  • 1
When evaluating Marketing Automation, what aspect do you think is the most important to look for?
  • 4
Do you know other SFDC tools, beside Aprimo, that can be used by salespeople to monitor every move their prospects make?
  • 1
Why is Marketing Automation important for companies?

Product Categories

Product Categories
Marketing Automation

Popular Comparisons

Popular Comparisons
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Salesforce Marketing Cloud vs SAS Marketing Automation
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Right On Interactive vs SAS Marketing Automation
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SAS Marketing Automation reviews

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PeerSpot user
Senior Solution Architecht at a comms service provider with 10,001+ employees
Verified user of SAS Marketing Automation
Mar 21, 2023
Highly customizable but should have more out-of-the-box features

Pros

"You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in a self-service way by your non-technical users."

Cons

"The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern is to keep the system in such a way that it provides you with some out-of-the-box features and some customizable features as well."

What is our primary use case?

I'm using it for micro-segmentation-based campaigns and inbound and outbound campaigns.

I'm using its latest on-prem version.

What is most valuable?

You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in a self-service way by your non-technical users. Essentially, I'm from the technical side. I'm from the enablement team. The core thing is whenever you make a marketing process related to an inbound or outbound campaign available, the business users or marketing users can use it in a self-service way.

*Disclosure: I am a real user, and this review is based on my own experience and opinions.
Read full review (707 words)
Trini Olivan - PeerSpot user
Senior Data Manager at Liberty Seguros, Compania de Seguros y Reaseguros, S.A.
Verified user of SAS Marketing Automation
Apr 26, 2022
It's good at visualizing large amounts of data

Pros

"SAP Marketing Automation is user-friendly. The interface is nice and clear. You can see the different diagrams and define various filters and targets. You can also export the customer information you collect to make the campaign. It's easy to understand how this information is entered. There are also a lot of platforms that show the results of campaigns. You can customize your data and define different reports, but SAS also provides a standard report. "

Cons

"You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors. "

What is our primary use case?

SAS Marketing Automation is a data analytics platform. I have a data analytics background, and this is my actual role. SAS has a lot of capacities to work with massive amounts of data.

What is most valuable?

SAP Marketing Automation is user-friendly. The interface is nice and clear. You can see the different diagrams and define various filters and targets. You can also export the customer information you collect to make the campaign. 

It's easy to understand how this information is entered. There are also a lot of platforms that show the results of campaigns. You can customize your data and define different reports, but SAS also provides a standard report.

*Disclosure: My company has a business relationship with this vendor other than being a customer: Partner
Read full review (521 words)