SAS Marketing Automation Reviews

SAS Marketing Automation is a data analytics platform. I have a data analytics background, and this is my actual role. SAS has a lot of capacities to work with massive amounts of data.

SAP Marketing Automation is user-friendly. The interface is nice and clear. You can see the different diagrams and define various filters and targets. You can also export the customer information you collect to make the campaign. 

It's easy to understand how this information is entered. There are also a lot of platforms that show the results of campaigns. You can customize your data and define different reports, but SAS also provides a standard report.

You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors.

I've been working with SAS Marketing Automation as a marketing user for eight years. In the past two or three years, I've been an implementation consultant working with people from SAS and clients. I work with the IT team and users at client companies as a consultant.

Sometimes SAS Marketing Automation has bugs, but the last time it happened was years ago. 

Setting up SAS Marketing Automation can be complex for big projects because it involves a lot of people across multiple teams, like IT, architecture, and privacy. We need to verify if the project is in compliance with the DPO, and the IT security team must ensure that the servers are okay and the data is locked down. In maybe three or four months, we can do these kinds of projects better, but many people to verify that everything is okay.

We work closely with the team in Spain, and we have been considering whether to switch platforms. In the past few weeks, we have been comparing SAS to other vendors. The solutions are very similar on paper, but I think the price of Marketing Automation is better.  It's not easy because they are very similar. 

If we consult the Gartner diagram, SAS and Salesforce are very close. They are similar from a marketing point of view, but I think the IT department prefers SAS. The version that we are using now is a bit outdated, so we want to upgrade to a new version of SAS or switch to another vendor. 

I rate SAS Marketing Automation eight out of 10.