SAS Marketing Automation lets you get more campaigns out the door in an automated, trackable and highly repeatable fashion. You can quickly define target segments, prioritize selection rules, select communication channels, schedule and execute campaigns, analyze campaign results and easily make adjustments to improve future campaign performance.
| Product | Mindshare (%) |
|---|---|
| SAS Marketing Automation | 1.5% |
| Salesforce Marketing Cloud | 11.9% |
| HubSpot Marketing Hub | 10.0% |
| Other | 76.6% |
SAS Marketing Automation was previously known as SAS Campaign Management.
Staples
| Author info | Rating | Review Summary |
|---|---|---|
| Senior Data Manager at Liberty Seguros, Compania de Seguros y Reaseguros, S.A. | 4.0 | I use SAS Marketing Automation for data analysis, finding its interface user-friendly with strong reporting. My main concern is the need for expensive integration connectors. Setup can be complex, yet it's stable. I rated it 8/10. |
| Senior Solution Architecht at a comms service provider with 10,001+ employees | 3.5 | I'm using SAS Marketing Automation for micro-segmentation and inbound/outbound campaigns. It allows non-technical users self-service capabilities after setup. While highly customizable, it lacks out-of-the-box features needed by marketing teams. I've explored Adobe, Salesforce, and IBM alternatives. |
