Salesforce Marketing Cloud and HubSpot Marketing Hub compete in the marketing automation software category. Salesforce seems to have the upper hand in comprehensive tool offerings and is highly regarded for automation and integration capabilities, while HubSpot is preferred for its intuitive design and efficient workflow management.
Features: Salesforce Marketing Cloud offers Content Builder for cross-channel content management, Journey Builder for automated campaigns, and Social Studio for managing social interactions in real-time. HubSpot Marketing Hub provides lead-nurturing workflows, dynamic landing pages, and extensive content management, appealing with its automation capabilities.
Room for Improvement: Salesforce Marketing Cloud needs to improve its user experience, help documentation, and security features. Integration with newer technologies and development environments are lacking. HubSpot Marketing Hub can enhance its analytics and reporting, improve data updates, and refine email marketing and third-party integration.
Ease of Deployment and Customer Service: Salesforce is mostly deployed on public cloud infrastructure but faces support challenges. HubSpot operates extensively on public cloud platforms with generally positive support feedback. Salesforce's support varies by license, while HubSpot is noted for consistent support quality.
Pricing and ROI: Salesforce Marketing Cloud is viewed as expensive, suitable for large enterprises utilizing its automation and integration benefits. HubSpot Marketing Hub offers competitive pricing, seen as more affordable for smaller businesses. Salesforce reports mixed ROI, contrasting with HubSpot's generally positive ROI experiences over time.
We set up every email so that 20% goes out with version A, 20% goes out with version B, and then it will on its own decide the winner and send the remaining 60% to whichever one is the winner.
From my personal experience, just having one or two people working on HubSpot Marketing Hub compared to other organizations I've been in that have multiple people definitely provides ROI.
I have seen some return on investment with Salesforce Marketing Cloud through features such as reporting, automation, and Journey parts that save resources.
There's also a really great academy that I use often, both for my own education and as kind of a starting point for any new employees that I hire to make sure that they're up to speed.
Frequently, support is unable to provide meaningful solutions or directions.
When facing technical issues such as coding, they provide valuable suggestions for my developer team.
Customer support could be improved, especially for new features.
I have communicated with the technical support of Salesforce Marketing Cloud and would give them a rating of 9.5 since they have resolved my issues most of the time and are quite responsive.
On a scale of one to ten, I rate its scalability at 9.5.
The scalability of Salesforce is very good.
Not everyone can use Salesforce Marketing Cloud unless they have some exposure to the platform and understand how it works, which informed my scalability rating.
There are instances when services are down, affecting emails or report production.
Salesforce Marketing Cloud is highly stable.
The maximum downtime I faced was about two to three hours.
There is a discrepancy between how emails look in the HubSpot Marketing Hub preview inbox and how they appear when a test email is sent.
It would be better if it had a better way of creating user profiles where I can easily see who has data access to what and why.
It takes the default language and doesn't accept custom language specifications, which creates discomfort in certain scenarios.
We cannot debug the AM Script or SSJS code, which makes code debugging manual.
There are inaccuracies in how AgentForce retrieves information or interprets data.
The pricing is around $10,000 per annum per user.
When discussing campaign performances or strategic planning, it's easy to very quickly pull up the data and display it in an easily digestible form to help make my point and make more data-driven decisions.
The platform allows straightforward segmentation of lists based on criteria like job title and interests, making email targeting precise and effective.
The feature of Salesforce Marketing Cloud that has had the largest impact on improving my campaign outcomes is the recent WhatsApp integration, which allows Salesforce to connect with subscribers through different channels such as SMS, email, or WhatsApp.
The most valuable features of Salesforce Marketing Cloud include the timely alerts and notification systems, which greatly enhance communication not only with customers but also within dealerships.
The automation features, including AI Copilot actions, enhance functionality by providing information via chatbots as a substitute for physical representatives.
Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.
With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.
The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.
Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.
With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.
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