We performed a comparison between HubSpot Marketing Hub and Salesforce Marketing Cloud based on our users’ reviews in five categories. After reading all of the collected data, you can find our conclusion below.
Comparison Results: Users of HubSpot Marketing Hub report that the interface needs improvement, say the solution is very expensive, and do not report an ROI. For these reasons, Salesforce Marketing Cloud wins in this comparison.
"It's my understanding that the initial setup is a straightforward process."
"Technical support is helpful and responsive."
"We are now able to manage and measure content (blogs, CTAs, and landing pages)."
"HubSpot Marketing Hub has kept me updated with alerts."
"The tool is very stable and very reliable."
"The most valuable features are the reports, overall usability, and ease of use."
"With 18 companies to manage, manual handling would be impractical. HubSpot's automation facilitates pre-scheduling, greatly enhancing our efficiency."
"Their blog platform and form capabilities are very easy to use and integrate within our web site."
"It is straightforward to set up."
"We use this solution for reporting, pipeline generation, and forecasting."
"We use Marketing Cloud for marketing campaigns and engaging customers. It is a business-focused application for a specific area of business, which is acquiring customers."
"It is a stable solution...It is a scalable solution...I rate the technical support a ten out of ten."
"Salesforce Marketing Cloud's journey builder is very easy to handle and quickly sets up a journey for clients who use a lot of communication."
"Marketing Cloud has improved our productivity and our team enjoy using it."
"The most valuable features of Salesforce Marketing Cloud are the ease of use of the basic features."
"The most valuable feature of Salesforce Marketing Cloud is the reporting engine. Reports are very good and easy to build."
"The search and questions aren't as intuitive as I would expect from a platform like this."
"The user interface could be made less complicated to enhance the end-user experience. It will create a difference."
"They should increase the ease of actually creating the contacts and the workflows and enhance that aspect."
"The tool should improve email marketing solution. It is behind its competitors for bulk campaigns."
"It can be disorienting when they put out a new release/beta test without informing us. It can be a bit disorienting to have to figure out how to access and adjust things in a new layout unexpectedly."
"The solution is not recommended for launching investment."
"They're not the cheapest."
"The upcoming tasks feature could be better. With HubSpot, whenever I put the contact information into Microsoft Office or Microsoft Outlook, it automatically inputs it into HubSpot. For example, it keeps telling me to contact my Solaris representative as an upcoming task. I've tried changing the contact in it to "not a lead," but it keeps sending me that notification."
"Salesforce Marketing Cloud is expensive. The email functionality should be more modern and user-friendly."
"The processing speed, the way information displays, and scrolling options can be improved."
"Salesforce could benefit by implementing further integration with more platforms."
"The solution can be difficult to set up for non-technical individuals."
"Clarity around new features could be improved when they are released."
"The solution can have a better UI. Salesforce Marketing Cloud should consider making its solution more robust for error handling."
"They can perhaps simplify the dashboards. In my opinion as an end-user, reports could also be simplified, but it also depends on how your company is set up. It depends on how the processes are set up within your company natively. It is linked to the way you do business. So, it varies."
"We have struggled to get resolution of support tickets from the Salesforce team."
HubSpot Marketing Hub is ranked 2nd in Marketing Automation with 30 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 49 reviews. HubSpot Marketing Hub is rated 8.0, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of HubSpot Marketing Hub writes "Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". HubSpot Marketing Hub is most compared with Marketo, Oracle Eloqua, IBM Watson Campaign Automation, Zeta Marketing Platform and Oracle CRM, whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, Amazon Pinpoint, SAP Marketing Cloud and Microsoft Dynamics CRM. See our HubSpot Marketing Hub vs. Salesforce Marketing Cloud report.
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We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.