We performed a comparison between HubSpot Marketing Hub and Salesforce Marketing Cloud based on our users’ reviews in five categories. After reading all of the collected data, you can find our conclusion below.
Comparison Results: Users of HubSpot Marketing Hub report that the interface needs improvement, say the solution is very expensive, and do not report an ROI. For these reasons, Salesforce Marketing Cloud wins in this comparison.
"HubSpot Marketing Hub is efficient and offers visibility. It also helps to track leads. I like the tool's Gmail functionality."
"It's my understanding that the initial setup is a straightforward process."
"The product has the most valuable enterprise features."
"If we are having any difficulties, I can easily reach out to support executives and have a resolution. I am not sure if we paid for the technical support."
"We can choose the necessary stages as per the lead, and update it accordingly, then proceed it further."
"There are customizable templates and we can easily make the templates more dynamic."
"Their blog platform and form capabilities are very easy to use and integrate within our web site."
"The biggest reason why I like this solution is the fact that it has so much functionality. It's all contained in one product, so you don't have to use multiple products."
"This is a very powerful and scalable solution."
"Offers many great features and is intuitive."
"It is straightforward to set up."
"Email automation is most valuable."
"It is a stable solution...It is a scalable solution...I rate the technical support a ten out of ten."
"The most valuable part of the solution are the selling features."
"It is very easy to use from a marketing standpoint."
"Salesforce allows for the integration of different data sources."
"It can be disorienting when they put out a new release/beta test without informing us. It can be a bit disorienting to have to figure out how to access and adjust things in a new layout unexpectedly."
"There are issues with the consistency of notifications."
"The solution does not enable one to know with certainty if another opened an email he had sent."
"HubSpot Marketing Hub’s user interface could be more accessible for a regular user to understand."
"An expensive solution."
"Increase the CRM size for sole proprietors before increasing the fee."
"API capabilities (including the performance) are minimal and the email workflow capabilities are too rigid, which results in very complicated workflow management."
"The solution is not recommended for launching investment."
"If you want to use advanced features in Salesforce Marketing Cloud, they are extremely difficult to use."
"The solution can have a better UI. Salesforce Marketing Cloud should consider making its solution more robust for error handling."
"We need a development environment for Marketing Cloud. Currently, there is no development environment for this solution. Other Salesforce products, such as Sales and Service Cloud, have a development environment in which the developers can do some things and then post them in production. Currently, everything happens in the production for Marketing Cloud. There is only one environment, and the developers and the end-users have to work in the same environment, which seems to be challenging. If Salesforce can bring a developer environment for Marketing Cloud, it will be good."
"I've noticed on one-to-one leads, the customer objection option is not available."
"Salesforce Marketing Cloud is expensive. The email functionality should be more modern and user-friendly."
"The performance is sometimes sluggish, but I think that's to be expected with a heavy CRM tool because they're running reports in real-time on the data that you have entered."
"Salesforce Marketing Cloud should be linked to an email ID, so the features after 15 days can update on the opportunity. You should not have to update them manually to the next step."
"An additional feature needed would be better capacity for personalization."
HubSpot Marketing Hub is ranked 2nd in Marketing Automation with 11 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 35 reviews. HubSpot Marketing Hub is rated 8.0, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of HubSpot Marketing Hub writes "A scalable tool with a lot of functionality and a helpful tech support team". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "A leading marketing automation tool with great versatility ". HubSpot Marketing Hub is most compared with Marketo, Oracle Eloqua, IBM Watson Campaign Automation, Zeta Marketing Platform and Oracle CRM, whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, Amazon Pinpoint, SAP Marketing Cloud and Microsoft Dynamics CRM. See our HubSpot Marketing Hub vs. Salesforce Marketing Cloud report.
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We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.