HubSpot Marketing Hub vs Salesforce Marketing Cloud comparison

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Comparison Buyer's Guide
Executive Summary
Updated on Oct 24, 2022

We performed a comparison between HubSpot Marketing Hub and Salesforce Marketing Cloud based on our users’ reviews in five categories. After reading all of the collected data, you can find our conclusion below.

  • Ease of Deployment: Users of HubSpot Marketing Hub say its deployment is straightforward. Some Salesforce Marketing Cloud users mention that the initial setup can vary in complexity, while some feel it is straightforward.
  • Features: Users of both products are happy with their stability, scalability, and automation features.

    HubSpot users like the solution’s functionality, dashboard, and ease of use. Users say that the interface isn’t so intuitive and that the notifications could be improved.

    Salesforce users say the solution has a powerful reporting engine and a seamless conversion of lead to opportunity in relation to orders. Reviewers mention they would like to see better end-user personalization.
  • Pricing: HubSpot users say that the solution is expensive. Users of Salesforce share mixed opinions. Some consider it to be pricey while others feel it is reasonable.
  • Service and Support: Users of both solutions are very satisfied with the level of support they receive.
  • ROI: HubSpot users do not mention an ROI. In contrast, Salesforce users report a positive ROI.

Comparison Results: Users of HubSpot Marketing Hub report that the interface needs improvement, say the solution is very expensive, and do not report an ROI. For these reasons, Salesforce Marketing Cloud wins in this comparison.

To learn more, read our detailed HubSpot Marketing Hub vs. Salesforce Marketing Cloud Report (Updated: March 2024).
763,955 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"HubSpot Marketing Hub is efficient and offers visibility. It also helps to track leads. I like the tool's Gmail functionality.""It's my understanding that the initial setup is a straightforward process.""The product has the most valuable enterprise features.""If we are having any difficulties, I can easily reach out to support executives and have a resolution. I am not sure if we paid for the technical support.""We can choose the necessary stages as per the lead, and update it accordingly, then proceed it further.""There are customizable templates and we can easily make the templates more dynamic.""Their blog platform and form capabilities are very easy to use and integrate within our web site.""The biggest reason why I like this solution is the fact that it has so much functionality. It's all contained in one product, so you don't have to use multiple products."

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"This is a very powerful and scalable solution.""Offers many great features and is intuitive.""It is straightforward to set up.""Email automation is most valuable.""It is a stable solution...It is a scalable solution...I rate the technical support a ten out of ten.""The most valuable part of the solution are the selling features.""It is very easy to use from a marketing standpoint.""Salesforce allows for the integration of different data sources."

More Salesforce Marketing Cloud Pros →

Cons
"It can be disorienting when they put out a new release/beta test without informing us. It can be a bit disorienting to have to figure out how to access and adjust things in a new layout unexpectedly.""There are issues with the consistency of notifications.""The solution does not enable one to know with certainty if another opened an email he had sent.""HubSpot Marketing Hub’s user interface could be more accessible for a regular user to understand.""An expensive solution.""Increase the CRM size for sole proprietors before increasing the fee.""API capabilities (including the performance) are minimal and the email workflow capabilities are too rigid, which results in very complicated workflow management.""The solution is not recommended for launching investment."

More HubSpot Marketing Hub Cons →

"If you want to use advanced features in Salesforce Marketing Cloud, they are extremely difficult to use.""The solution can have a better UI. Salesforce Marketing Cloud should consider making its solution more robust for error handling.""We need a development environment for Marketing Cloud. Currently, there is no development environment for this solution. Other Salesforce products, such as Sales and Service Cloud, have a development environment in which the developers can do some things and then post them in production. Currently, everything happens in the production for Marketing Cloud. There is only one environment, and the developers and the end-users have to work in the same environment, which seems to be challenging. If Salesforce can bring a developer environment for Marketing Cloud, it will be good.""I've noticed on one-to-one leads, the customer objection option is not available.""Salesforce Marketing Cloud is expensive. The email functionality should be more modern and user-friendly.""The performance is sometimes sluggish, but I think that's to be expected with a heavy CRM tool because they're running reports in real-time on the data that you have entered.""Salesforce Marketing Cloud should be linked to an email ID, so the features after 15 days can update on the opportunity. You should not have to update them manually to the next step.""An additional feature needed would be better capacity for personalization."

More Salesforce Marketing Cloud Cons →

Pricing and Cost Advice
  • "Have sufficient content before signing up for the 30-day trial."
  • "We are on an annual license for this solution. There have many different versions to meet the needs of their customers, such as professional enterprise and basic versions. They charge for the particular feature or components which are available in the license you have."
  • "I believe an individual license costs $50 per month."
  • "HubSpot Marketing Hub provided me with the startup package with 90% off, but it's still hundreds of dollars a month instead of thousands of dollars a month. There is an additional cost for training and onboarding which is hundreds of dollars. It is expensive and should be reduced."
  • "The platform itself will typically cost anywhere from $50,000 to $80,000 per year."
  • "HubSpot Marketing Hub is less expensive than one of its competitors."
  • "HubSpot Marketing Hub's pricing is reasonable. It is about 800-900 dollars a month. It may be pricey for smaller clients, but for the bigger ones, it's only a small part of their monthly revenue."
  • "At present, the pricing seems reasonable, but with our plans to scale, I anticipate that it could become a bit steep."
  • More HubSpot Marketing Hub Pricing and Cost Advice →

  • "Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."
  • "We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."
  • "The licensing cost for the solution is on a yearly basis."
  • "Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."
  • "The solution is paid for monthly."
  • "It is a license per user."
  • "My company pays to use this solution."
  • "This solution is priced in the medium to high price range."
  • More Salesforce Marketing Cloud Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:The tool is very stable and very reliable.
    Top Answer:The solution is used for generating leads as part of the inbound campaign.
    Top Answer:Salesforce Marketing Cloud's integrations are seamless since it is a native application. It helps us with B2B and B2C send-outs and can handle large columns.
    Top Answer:The price is expensive. When comparing available products, such as those on Amazon, it's evident that AWS components are significantly cheaper. This is especially true since our systems run on the AWS… more »
    Top Answer:Salesforce Marketing Cloud is expensive. The email functionality should be more modern and user-friendly.
    Ranking
    2nd
    Views
    3,441
    Comparisons
    2,158
    Reviews
    11
    Average Words per Review
    346
    Rating
    8.2
    1st
    Views
    7,150
    Comparisons
    4,344
    Reviews
    35
    Average Words per Review
    368
    Rating
    8.3
    Comparisons
    Also Known As
    ExactTarget
    Learn More
    Salesforce
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    Overview
    HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.

    Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels. 

    With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping. 

    The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment. 

    Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions. 

    With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

    Sample Customers
    Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo
    American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
    Top Industries
    REVIEWERS
    Marketing Services Firm27%
    Media Company20%
    Venture Capital & Private Equity Firm7%
    Security Firm7%
    VISITORS READING REVIEWS
    Educational Organization71%
    Computer Software Company5%
    Real Estate/Law Firm3%
    Retailer2%
    REVIEWERS
    Computer Software Company44%
    Financial Services Firm12%
    Marketing Services Firm8%
    Hospitality Company4%
    VISITORS READING REVIEWS
    Educational Organization45%
    Computer Software Company11%
    Financial Services Firm7%
    Manufacturing Company4%
    Company Size
    REVIEWERS
    Small Business71%
    Midsize Enterprise11%
    Large Enterprise17%
    VISITORS READING REVIEWS
    Small Business11%
    Midsize Enterprise75%
    Large Enterprise14%
    REVIEWERS
    Small Business27%
    Midsize Enterprise25%
    Large Enterprise47%
    VISITORS READING REVIEWS
    Small Business13%
    Midsize Enterprise51%
    Large Enterprise35%
    Buyer's Guide
    HubSpot Marketing Hub vs. Salesforce Marketing Cloud
    March 2024
    Find out what your peers are saying about HubSpot Marketing Hub vs. Salesforce Marketing Cloud and other solutions. Updated: March 2024.
    763,955 professionals have used our research since 2012.

    HubSpot Marketing Hub is ranked 2nd in Marketing Automation with 11 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 35 reviews. HubSpot Marketing Hub is rated 8.0, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of HubSpot Marketing Hub writes "A scalable tool with a lot of functionality and a helpful tech support team". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "A leading marketing automation tool with great versatility ". HubSpot Marketing Hub is most compared with Marketo, Oracle Eloqua, IBM Watson Campaign Automation, Zeta Marketing Platform and Oracle CRM, whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, Amazon Pinpoint, SAP Marketing Cloud and Microsoft Dynamics CRM. See our HubSpot Marketing Hub vs. Salesforce Marketing Cloud report.

    See our list of best Marketing Automation vendors.

    We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.