HubSpot Marketing Hub vs Salesforce Marketing Cloud comparison

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Comparison Buyer's Guide
Executive Summary
Updated on Oct 24, 2022

We performed a comparison between HubSpot Marketing Hub and Salesforce Marketing Cloud based on our users’ reviews in five categories. After reading all of the collected data, you can find our conclusion below.

  • Ease of Deployment: Users of HubSpot Marketing Hub say its deployment is straightforward. Some Salesforce Marketing Cloud users mention that the initial setup can vary in complexity, while some feel it is straightforward.
  • Features: Users of both products are happy with their stability, scalability, and automation features.

    HubSpot users like the solution’s functionality, dashboard, and ease of use. Users say that the interface isn’t so intuitive and that the notifications could be improved.

    Salesforce users say the solution has a powerful reporting engine and a seamless conversion of lead to opportunity in relation to orders. Reviewers mention they would like to see better end-user personalization.
  • Pricing: HubSpot users say that the solution is expensive. Users of Salesforce share mixed opinions. Some consider it to be pricey while others feel it is reasonable.
  • Service and Support: Users of both solutions are very satisfied with the level of support they receive.
  • ROI: HubSpot users do not mention an ROI. In contrast, Salesforce users report a positive ROI.

Comparison Results: Users of HubSpot Marketing Hub report that the interface needs improvement, say the solution is very expensive, and do not report an ROI. For these reasons, Salesforce Marketing Cloud wins in this comparison.

To learn more, read our detailed HubSpot Marketing Hub vs. Salesforce Marketing Cloud Report (Updated: November 2022).
657,849 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"HubSpot Marketing Hub has kept me updated with alerts.""It's my understanding that the initial setup is a straightforward process.""Technical support is helpful and responsive.""If we are having any difficulties, I can easily reach out to support executives and have a resolution. I am not sure if we paid for the technical support.""Marketing Hub does an incredible job of tracking and updating client records. The reporting has been enhanced, so you can do just about any type of reporting with it and export to Excel if necessary. They just came out with a considerable upgrade a few months ago, which really helped on the reporting side.""The biggest reason why I like this solution is the fact that it has so much functionality. It's all contained in one product, so you don't have to use multiple products.""The most valuable feature is probably automating the system. I can send mass emails to pretty much all my contacts or certain ones that meet the demographic requirements. I've used this one and one other CRM with an auto sales company. From my experience, just the ease of use and the user interface on HubSpot is phenomenal. It's really simple and easy to navigate the program. The functionality is phenomenal, and not just the Microsoft Office part but also with LinkedIn Sales Navigator. It's pretty nice.""The solution helps me to structure and track marketing and sales emails."

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"It is easy to use.""The most valuable feature of Salesforce Marketing Cloud is the ability to sell the products we have made to customers. Overall the solution is very useful for business.""The Journey and CloudPages and automation are all great.""Salesforce allows for the integration of different data sources.""This is a very powerful and scalable solution.""You can schedule reports, there's a lot of supporting tools, and you have access to all that information.""It is straightforward to set up.""The Journey Builder and the Email Studio features are most valuable."

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Cons
"The upcoming tasks feature could be better. With HubSpot, whenever I put the contact information into Microsoft Office or Microsoft Outlook, it automatically inputs it into HubSpot. For example, it keeps telling me to contact my Solaris representative as an upcoming task. I've tried changing the contact in it to "not a lead," but it keeps sending me that notification.""The search and questions aren't as intuitive as I would expect from a platform like this.""They should increase the ease of actually creating the contacts and the workflows and enhance that aspect.""There are some issues with HubSpot Marketing Hub with receiving notifications. It was too difficult to understand, and it requires a lot of effort. Configuration could be simplified.""The solution does not enable one to know with certainty if another opened an email he had sent.""They're not the cheapest.""Years ago, these tools used to allow you to see the exact location of people that were clicking on things. I guess they quit doing it for privacy reasons, but that was very helpful information and I miss seeing it in those reports. I thought that this tool could do it when we left Act-On to go to HubSpot, but when we moved over they stopped doing it.""It would be ideal if there was a way to forward a notification or create notifications for non-HubSpot users."

More HubSpot Marketing Hub Cons →

"The processing speed, the way information displays, and scrolling options can be improved.""Salesforce Marketing Cloud should be linked to an email ID, so the features after 15 days can update on the opportunity. You should not have to update them manually to the next step.""In a future release, adding end-user personalization would be a benefit.""The general setup and understanding of how to use it can be improved. There should be easier self-service for setting up dashboards. Currently, we have someone setting them up for us. I wish it was easier.""We have struggled to get resolution of support tickets from the Salesforce team.""It's a very good solution, but the way the prices are structured is not always good, and I feel like that is a problem.""They can perhaps simplify the dashboards. In my opinion as an end-user, reports could also be simplified, but it also depends on how your company is set up. It depends on how the processes are set up within your company natively. It is linked to the way you do business. So, it varies.""The dashboards should be more intuitive, as there are far too many items on them. You're not always sure what you're looking for."

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Pricing and Cost Advice
  • "We are on an annual license for this solution. There have many different versions to meet the needs of their customers, such as professional enterprise and basic versions. They charge for the particular feature or components which are available in the license you have."
  • "I believe an individual license costs $50 per month."
  • "HubSpot Marketing Hub provided me with the startup package with 90% off, but it's still hundreds of dollars a month instead of thousands of dollars a month. There is an additional cost for training and onboarding which is hundreds of dollars. It is expensive and should be reduced."
  • "The platform itself will typically cost anywhere from $50,000 to $80,000 per year."
  • More HubSpot Marketing Hub Pricing and Cost Advice →

  • "Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."
  • "We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."
  • "The licensing cost for the solution is on a yearly basis."
  • "Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."
  • "The solution is paid for monthly."
  • "It is a license per user."
  • "My company pays to use this solution."
  • "This solution is priced in the medium to high price range."
  • More Salesforce Marketing Cloud Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:Technical support is helpful and responsive.
    Top Answer:I don't use it that often. My colleagues use it more. I wouldn't be able to discuss in great detail areas that are lacking. They should increase the ease of actually creating the contacts and the… more »
    Top Answer:We primarily use the solution for contacts and sales. We need it for client enrichment and client outreach.
    Top Answer:The product can improve security. If we can get better security on the cloud, it would be ideal. With the cloud, you don't need any infrastructure or any kind of end-user person. We'd like to increase… more »
    Top Answer:I'm in distribution. I'm a developer. We work with different deployment models, depending on what the client needs. I'd rate the solution at a nine out of ten.
    Ranking
    3rd
    Views
    2,257
    Comparisons
    1,502
    Reviews
    9
    Average Words per Review
    455
    Rating
    8.0
    1st
    Views
    8,029
    Comparisons
    5,861
    Reviews
    34
    Average Words per Review
    355
    Rating
    8.2
    Comparisons
    Also Known As
    ExactTarget
    Learn More
    Overview
    HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.
    Salesforce Marketing Cloud includes the set of marketing tools, built on a unified platform: Journey Builder, create 1-to-1 consumer journeys across all channels and departments. Email Studio, builds personalized email campaigns with the world's #1 email marketing platform. Salesforce DMP, capture and activate data from any source on a unified platform. Salesforce Data Studio, supports marketing with data from the premium data ecosystem. Social Studio listen, publish, and engage with your consumers across social media channels. Advertising Studio Target 1-to-1 advertising using your CRM data to acquire and re-engage consumers. Mobile Studio Personalize mobile interactions including SMS, push notifications, and group messaging. Interaction Studio Visualize, track, and manage realtime consumer experiences - driving valuable engagement at the right moment, just the way your audience prefers. And Pardot Unite marketing and sales on a single platform for B2B marketing automation.
    Offer
    Learn more about HubSpot Marketing Hub
    Learn more about Salesforce Marketing Cloud
    Sample Customers
    Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo
    American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
    Top Industries
    REVIEWERS
    Media Company30%
    Marketing Services Firm30%
    Venture Capital & Private Equity Firm10%
    Security Firm10%
    VISITORS READING REVIEWS
    Computer Software Company18%
    Comms Service Provider11%
    Retailer8%
    Educational Organization7%
    REVIEWERS
    Computer Software Company56%
    Marketing Services Firm11%
    Financial Services Firm6%
    Consumer Goods Company6%
    VISITORS READING REVIEWS
    Computer Software Company24%
    Comms Service Provider11%
    Financial Services Firm9%
    Retailer5%
    Company Size
    REVIEWERS
    Small Business80%
    Midsize Enterprise12%
    Large Enterprise8%
    VISITORS READING REVIEWS
    Small Business30%
    Midsize Enterprise18%
    Large Enterprise52%
    REVIEWERS
    Small Business24%
    Midsize Enterprise29%
    Large Enterprise46%
    VISITORS READING REVIEWS
    Small Business19%
    Midsize Enterprise15%
    Large Enterprise66%
    Buyer's Guide
    HubSpot Marketing Hub vs. Salesforce Marketing Cloud
    November 2022
    Find out what your peers are saying about HubSpot Marketing Hub vs. Salesforce Marketing Cloud and other solutions. Updated: November 2022.
    657,849 professionals have used our research since 2012.

    HubSpot Marketing Hub is ranked 3rd in Marketing Automation with 9 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 33 reviews. HubSpot Marketing Hub is rated 8.0, while Salesforce Marketing Cloud is rated 8.2. The top reviewer of HubSpot Marketing Hub writes "A scalable tool with a lot of functionality and a helpful tech support team". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Scalable CRM to personalize customer experience". HubSpot Marketing Hub is most compared with Marketo, Oracle Eloqua, Act-On Software, Oracle CRM and SAP Marketing Cloud, whereas Salesforce Marketing Cloud is most compared with Oracle Eloqua, Marketo, Microsoft Dynamics CRM, Adobe Campaign and SAP Marketing Cloud. See our HubSpot Marketing Hub vs. Salesforce Marketing Cloud report.

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    We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.