HubSpot Marketing Hub vs Salesforce Marketing Cloud comparison

Cancel
You must select at least 2 products to compare!
Comparison Buyer's Guide
Executive Summary
Updated on Oct 24, 2022

We performed a comparison between HubSpot Marketing Hub and Salesforce Marketing Cloud based on our users’ reviews in five categories. After reading all of the collected data, you can find our conclusion below.

  • Ease of Deployment: Users of HubSpot Marketing Hub say its deployment is straightforward. Some Salesforce Marketing Cloud users mention that the initial setup can vary in complexity, while some feel it is straightforward.
  • Features: Users of both products are happy with their stability, scalability, and automation features.

    HubSpot users like the solution’s functionality, dashboard, and ease of use. Users say that the interface isn’t so intuitive and that the notifications could be improved.

    Salesforce users say the solution has a powerful reporting engine and a seamless conversion of lead to opportunity in relation to orders. Reviewers mention they would like to see better end-user personalization.
  • Pricing: HubSpot users say that the solution is expensive. Users of Salesforce share mixed opinions. Some consider it to be pricey while others feel it is reasonable.
  • Service and Support: Users of both solutions are very satisfied with the level of support they receive.
  • ROI: HubSpot users do not mention an ROI. In contrast, Salesforce users report a positive ROI.

Comparison Results: Users of HubSpot Marketing Hub report that the interface needs improvement, say the solution is very expensive, and do not report an ROI. For these reasons, Salesforce Marketing Cloud wins in this comparison.

To learn more, read our detailed HubSpot Marketing Hub vs. Salesforce Marketing Cloud Report (Updated: March 2024).
765,234 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"It's my understanding that the initial setup is a straightforward process.""Technical support is helpful and responsive.""We are now able to manage and measure content (blogs, CTAs, and landing pages).""HubSpot Marketing Hub has kept me updated with alerts.""The tool is very stable and very reliable.""The most valuable features are the reports, overall usability, and ease of use.""With 18 companies to manage, manual handling would be impractical. HubSpot's automation facilitates pre-scheduling, greatly enhancing our efficiency.""Their blog platform and form capabilities are very easy to use and integrate within our web site."

More HubSpot Marketing Hub Pros →

"It is straightforward to set up.""We use this solution for reporting, pipeline generation, and forecasting.""We use Marketing Cloud for marketing campaigns and engaging customers. It is a business-focused application for a specific area of business, which is acquiring customers.""It is a stable solution...It is a scalable solution...I rate the technical support a ten out of ten.""Salesforce Marketing Cloud's journey builder is very easy to handle and quickly sets up a journey for clients who use a lot of communication.""Marketing Cloud has improved our productivity and our team enjoy using it.""The most valuable features of Salesforce Marketing Cloud are the ease of use of the basic features.""The most valuable feature of Salesforce Marketing Cloud is the reporting engine. Reports are very good and easy to build."

More Salesforce Marketing Cloud Pros →

Cons
"The search and questions aren't as intuitive as I would expect from a platform like this.""The user interface could be made less complicated to enhance the end-user experience. It will create a difference.""They should increase the ease of actually creating the contacts and the workflows and enhance that aspect.""The tool should improve email marketing solution. It is behind its competitors for bulk campaigns.""It can be disorienting when they put out a new release/beta test without informing us. It can be a bit disorienting to have to figure out how to access and adjust things in a new layout unexpectedly.""The solution is not recommended for launching investment.""They're not the cheapest.""The upcoming tasks feature could be better. With HubSpot, whenever I put the contact information into Microsoft Office or Microsoft Outlook, it automatically inputs it into HubSpot. For example, it keeps telling me to contact my Solaris representative as an upcoming task. I've tried changing the contact in it to "not a lead," but it keeps sending me that notification."

More HubSpot Marketing Hub Cons →

"Salesforce Marketing Cloud is expensive. The email functionality should be more modern and user-friendly.""The processing speed, the way information displays, and scrolling options can be improved.""Salesforce could benefit by implementing further integration with more platforms.""The solution can be difficult to set up for non-technical individuals.""Clarity around new features could be improved when they are released.""The solution can have a better UI. Salesforce Marketing Cloud should consider making its solution more robust for error handling.""They can perhaps simplify the dashboards. In my opinion as an end-user, reports could also be simplified, but it also depends on how your company is set up. It depends on how the processes are set up within your company natively. It is linked to the way you do business. So, it varies.""We have struggled to get resolution of support tickets from the Salesforce team."

More Salesforce Marketing Cloud Cons →

Pricing and Cost Advice
  • "Have sufficient content before signing up for the 30-day trial."
  • "We are on an annual license for this solution. There have many different versions to meet the needs of their customers, such as professional enterprise and basic versions. They charge for the particular feature or components which are available in the license you have."
  • "I believe an individual license costs $50 per month."
  • "HubSpot Marketing Hub provided me with the startup package with 90% off, but it's still hundreds of dollars a month instead of thousands of dollars a month. There is an additional cost for training and onboarding which is hundreds of dollars. It is expensive and should be reduced."
  • "The platform itself will typically cost anywhere from $50,000 to $80,000 per year."
  • "HubSpot Marketing Hub is less expensive than one of its competitors."
  • "HubSpot Marketing Hub's pricing is reasonable. It is about 800-900 dollars a month. It may be pricey for smaller clients, but for the bigger ones, it's only a small part of their monthly revenue."
  • "At present, the pricing seems reasonable, but with our plans to scale, I anticipate that it could become a bit steep."
  • More HubSpot Marketing Hub Pricing and Cost Advice →

  • "Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."
  • "We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."
  • "The licensing cost for the solution is on a yearly basis."
  • "Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."
  • "The solution is paid for monthly."
  • "It is a license per user."
  • "My company pays to use this solution."
  • "This solution is priced in the medium to high price range."
  • More Salesforce Marketing Cloud Pricing and Cost Advice →

    report
    Use our free recommendation engine to learn which Marketing Automation solutions are best for your needs.
    765,234 professionals have used our research since 2012.
    Questions from the Community
    Top Answer:The tool is very stable and very reliable.
    Top Answer:The solution is used for generating leads as part of the inbound campaign.
    Top Answer:Salesforce Marketing Cloud's integrations are seamless since it is a native application. It helps us with B2B and B2C send-outs and can handle large columns.
    Top Answer:The price is expensive. When comparing available products, such as those on Amazon, it's evident that AWS components are significantly cheaper. This is especially true since our systems run on the AWS… more »
    Top Answer:Salesforce Marketing Cloud is expensive. The email functionality should be more modern and user-friendly.
    Ranking
    2nd
    Views
    3,441
    Comparisons
    2,158
    Reviews
    11
    Average Words per Review
    346
    Rating
    8.2
    1st
    Views
    7,150
    Comparisons
    4,344
    Reviews
    35
    Average Words per Review
    368
    Rating
    8.3
    Comparisons
    Also Known As
    ExactTarget
    Learn More
    Salesforce
    Video Not Available
    Overview
    HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.

    Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels. 

    With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping. 

    The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment. 

    Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions. 

    With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

    Sample Customers
    Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo
    American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
    Top Industries
    REVIEWERS
    Marketing Services Firm25%
    Media Company19%
    Venture Capital & Private Equity Firm6%
    Security Firm6%
    VISITORS READING REVIEWS
    Educational Organization71%
    Computer Software Company5%
    Real Estate/Law Firm3%
    Retailer2%
    REVIEWERS
    Computer Software Company44%
    Financial Services Firm12%
    Marketing Services Firm8%
    Hospitality Company4%
    VISITORS READING REVIEWS
    Educational Organization46%
    Computer Software Company11%
    Financial Services Firm7%
    Manufacturing Company4%
    Company Size
    REVIEWERS
    Small Business69%
    Midsize Enterprise14%
    Large Enterprise17%
    VISITORS READING REVIEWS
    Small Business11%
    Midsize Enterprise75%
    Large Enterprise14%
    REVIEWERS
    Small Business29%
    Midsize Enterprise25%
    Large Enterprise46%
    VISITORS READING REVIEWS
    Small Business13%
    Midsize Enterprise52%
    Large Enterprise35%
    Buyer's Guide
    HubSpot Marketing Hub vs. Salesforce Marketing Cloud
    March 2024
    Find out what your peers are saying about HubSpot Marketing Hub vs. Salesforce Marketing Cloud and other solutions. Updated: March 2024.
    765,234 professionals have used our research since 2012.

    HubSpot Marketing Hub is ranked 2nd in Marketing Automation with 30 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 49 reviews. HubSpot Marketing Hub is rated 8.0, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of HubSpot Marketing Hub writes "Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". HubSpot Marketing Hub is most compared with Marketo, Oracle Eloqua, IBM Watson Campaign Automation, Zeta Marketing Platform and Oracle CRM, whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, Amazon Pinpoint, SAP Marketing Cloud and Microsoft Dynamics CRM. See our HubSpot Marketing Hub vs. Salesforce Marketing Cloud report.

    See our list of best Marketing Automation vendors.

    We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.