Marketo vs Oracle Eloqua comparison

Adobe and Oracle are both solutions in the Marketing Automation category. Adobe is ranked #2 with an average rating of 8.3, while Oracle is ranked #4 with an average rating of 7.8. Adobe holds a 13.6% mindshare in MA, compared to Oracle’s 8.7% mindshare. Additionally, 96% of Adobe users are willing to recommend the solution, compared to 93% of Oracle users who would recommend it.

Marketo

Read 26 Marketo reviews

1,607 Views
703 Comparison Views

96% willing to recommend

Oracle Eloqua

Read 35 Oracle Eloqua reviews

1,421 Views
500 Comparison Views

93% willing to recommend

Marketo

Oracle Eloqua

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 6, 2025

Oracle Eloqua and Marketo compete in the marketing automation solutions category. Oracle Eloqua has an advantage in pricing and support, whereas Marketo offers richer features.

Features: Oracle Eloqua accommodates strong campaign management, advanced analytics, and effective email automation. Marketo offers superior lead management, personalization capabilities, and extensive integrations.

Room for Improvement: Oracle Eloqua can improve in integration capabilities, user interface flexibility, and reducing setup complexity. Marketo could enhance its analytics, provide more intuitive reporting features, and offer better user onboarding.

Ease of Deployment and Customer Service: Oracle Eloqua's robust deployment process may involve a steep learning curve. Marketo delivers a more straightforward deployment experience supported by efficient customer service for quicker implementation.

Pricing and ROI: Oracle Eloqua typically has higher setup costs but offers competitive ROI with its comprehensive features. Marketo may require higher investments over time; however, its exceptional lead nurturing can yield higher long-term ROI.

To learn more, read our detailed Marketo vs. Oracle Eloqua Report (Updated: June 2025).

Buyer's Guide

Marketo vs. Oracle Eloqua

June 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Marketo

Ranking in Marketing Automation

2nd

Average Rating

8.4

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Marketing Management (4th)

Oracle Eloqua

Ranking in Marketing Automation

4th

Average Rating

8.8

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of July 2025, in the Marketing Automation category, the mindshare of Marketo is 13.6%, down from 16.2% compared to the previous year. The mindshare of Oracle Eloqua is 8.7%, down from 11.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation

Q&A Highlights

Avigail Sugarman

Community Manager at PeerSpot (formerly IT Central Station)

Jul 17, 2014

Do you know if Marketo or Eloqua support mobile devices? Thank you.

My experience is limited to Eloqua so I can only comment about that platform. Eloqua has a number of different modules that work great on standard applications but currently these modules are either not optimized for or supported by mobile OS's and browsers. You can see a list of certified and supported browsers on Eloqua Topliners community pages. This does not mean these modules don't function on mobile browsers but the rendering may suffer a bit due to lack of compatibility.

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Featured Reviews

Anika Gaur

Senior Digital Solutions Analyst at Rich Products

Effective lead management and useability with room for reporting improvements

Customer support could be more helpful. The reporting could be better, with more engaging reports and the ability to collaborate more objects, like opportunities. Incorporating AI features similar to tools like HubSpot and Salesforce account engagement would be beneficial. Additionally, Marketo should work on automating tools and updating the product since it looks similar to how it did five years ago.

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Aniket Sukale

Senior Technical Consultant at Mastek

Offers the ability to create lesser campaigns and drip campaigns, flexible to use and robust

Eloqua's reporting is very strong. Oracle, by default, provides many out-of-the-box reports – probably more than 150 – that cover the most common use cases. Additionally, there's a feature called Insight, where you can build customized reports without any coding. These reports can be scheduled for delivery to your inbox at regular intervals – monthly, weekly, etc.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The main highlights of Marketo are its support structure, the documentation available, and the features mainly related to forms, landing pages, and leads. Although other platforms like Oracle Eloqua have similar features, Marketo's support structure, lead generation, and segmentation features are easier than those of different platforms."

"The main feature of Marketo is sending out emails, so that would be the most valuable feature."

"It's pretty good at handling customization and templates. We can put in different variables, so even someone without coding knowledge can create and develop emails that look good on different browsers."

"We are scoring based on behavior without pressure, and it keeps producing excellent results."

"I like that Marketo is user-friendly and has an easy view. It's like a one-stop solution for everyone. It is very good, and you can categorize leads in different ways. You can also create your custom objects and enjoy good connectivity."

"The most valuable feature is the scoring."

"The most valuable features of Marketo are its ease of use and flexibility."

"The valuable features are list uploads, email campaigns, generating reports,source tracking, and lead attribution."

More Marketo pros

"I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly."

"Lead scoring has helped with the process of qualifying leads."

"It is a user-friendly product."

"It provides good support for really large databases."

"The solution is stable."

"The solution's engine framework is quite simple, giving you the agility you need in the business."

"I like the insight part, where we can pull the reports. Oracle Eloqua can generate reports on the activities that customers take or that we do. That is one interesting part that I enjoy working with."

"The ease of maintenance is the most valuable feature."

More Oracle Eloqua pros

Cons

"Marketo's reporting and dashboarding features could be better. Compared to other tools, the visualization options with charts and graphs seem somewhat limited."

"Based on my clients ' comments, there is room for improvement in Marketo. For instance, Oracle's Eloqua had much larger databases than Marketo a few years ago, handling millions of records. Marketo has been catching up but doesn't hold the most extensive possible databases. This is less of an issue for B2B, but for B2C customers, who have millions of records, It also lacks features of HubSpot, which should be incorporated. Marketo could benefit from supporting more extensive databases and incorporating some of HubSpot's features. HubSpot is cheaper, and while Marketo is not the most expensive, it's not the least. They would be a better competitor to HubSpot if their pricing were lower. These products are typically priced per user per month."

"Its APIs need to be more flexible because there are some things that are not available in the API."

"Marketo filters are not very efficient, and timely updates or features could improve this aspect."

"For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this."

"It could be more scalable."

"The user interface could be improved."

"I have encountered issues when I had to use filters repeatedly. It would have been helpful if I could duplicate them directly, instead of dragging them. Also, having an option to save filters for future use would have saved a lot of time, especially when dealing with multiple filters."

More Marketo cons

"The solution should consider adding functionality related to event listening, such as webhooks."

"The product's initial setup process could be better."

"The solution could improve by having a more user-friendly interface."

"This product hasn't kept up to date on features."

"The reporting features should be improved."

"The solution does not have a good database architecture."

"Reporting is very clunky and not user friendly."

"Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality."

More Oracle Eloqua cons

Pricing and Cost Advice

"The initial pricing was excellent, but the pricing for renewals is not as good."

"Marketo is too expensive for a small-sized company but more affordable for a larger-sized company."

"The pricing is not cheap, but it's not that expensive either."

"The licensing cost usually depends on the users."

"It is expensive. We have a yearly license."

"The solution is expensive compared to others."

"Marketo is used a lot because it's cheaper and preferred by many firms."

"I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."

More Marketo pricing and cost advice

"Our licensing costs are yearly."

"Oracle Eloqua is quite an affordable solution."

"Oracle Eloqua's pricing is medium."

"It's quite expensive."

"Oracle Eloqua can be expensive compared to alternatives."

"The solution is expensive."

"The tool is pricey compared to products like Marketo."

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Top Industries

By visitors reading reviews

Computer Software Company

19%

Financial Services Firm

12%

Manufacturing Company

Insurance Company

Educational Organization

43%

Computer Software Company

10%

Financial Services Firm

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Marketo?

One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without...

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What needs improvement with Marketo?

The user interface could be improved. I would like to see an updated UI for 2025.

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What is your primary use case for Marketo?

As a seasoned Marketo Expert with a decade of experience and a deep understanding of Adobe's ecosystem, I can confidently say that the primary use case for Marketo lies in empowering businesses wit...

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What needs improvement with Oracle Eloqua?

Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality. They provide SMS, but you need to purchase it as an add-on. It would also be helpful to have a social media manage...

See all answers

What is your primary use case for Oracle Eloqua?

We generally use it for B2B (business-to-business) marketing automation. We can build customer journeys and generate emails. And we can do email marketing. It also has the ability to create Lead ca...

See all answers

What do you like most about Oracle Eloqua?

I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly.

See all answers

Comparisons

Salesforce Marketing Cloud vs Marketo

Compared 32% of the time

HubSpot Marketing Hub vs Marketo

Compared 17% of the time

SAP Marketing Cloud vs Marketo

Compared 12% of the time

Microsoft Dynamics CRM vs Marketo

Compared 6% of the time

Zeta Marketing Platform vs Marketo

Compared 4% of the time

More Marketo Competitors

Salesforce Marketing Cloud vs Oracle Eloqua

Compared 33% of the time

Pardot vs Oracle Eloqua

Compared 14% of the time

HubSpot Marketing Hub vs Oracle Eloqua

Compared 11% of the time

Oracle CRM vs Oracle Eloqua

Compared 7% of the time

BloomReach vs Oracle Eloqua

Compared 4% of the time

More Oracle Eloqua Competitors

Product Reports

Buyer's Guide

Marketo

June 2025

Download Marketo product report

Buyer's Guide

Oracle Eloqua

June 2025

Download Oracle Eloqua product report

Also Known As

No data available

Eloqua, Oracle Marketing Cloud

Overview

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

Adobe

Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.

Oracle

Sample Customers

Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.

Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.

Buyer's Guide

Marketo vs. Oracle Eloqua

June 2025

Free Report: Marketo vs. Oracle Eloqua

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