Marketo vs Oracle Eloqua comparison

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Comparison Buyer's Guide
Executive Summary

We performed a comparison between Marketo and Oracle Eloqua based on real PeerSpot user reviews.

Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
To learn more, read our detailed Marketo vs. Oracle Eloqua Report (Updated: November 2022).
655,994 professionals have used our research since 2012.
Q&A Highlights
Question: Do you know if Marketo or Eloqua support mobile devices? Thank you.
Answer: My experience is limited to Eloqua so I can only comment about that platform. Eloqua has a number of different modules that work great on standard applications but currently these modules are either not optimized for or supported by mobile OS's and browsers. You can see a list of certified and supported browsers on Eloqua Topliners community pages. This does not mean these modules don't function on mobile browsers but the rendering may suffer a bit due to lack of compatibility.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"The product has been stable.""The main feature of Marketo is sending out emails, so that would be the most valuable feature.""The smart campaign looks quite interesting and useful.""The most valuable feature is the scoring."

More Marketo Pros →

"It provides good support for really large databases.""The initial setup was straightforward.""The solution is stable."

More Oracle Eloqua Pros →

Cons
"Revenue management, attribution, and ABM can all be improved.""Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution.""It could be more scalable.""For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this."

More Marketo Cons →

"The solution could improve by having a more user-friendly interface.""This product hasn't kept up to date on features.""The reporting features should be improved."

More Oracle Eloqua Cons →

Pricing and Cost Advice
  • "The solution is expensive compared to others."
  • "It is expensive. We have a yearly license."
  • "The initial pricing was excellent, but the pricing for renewals is not as good."
  • More Marketo Pricing and Cost Advice →

  • "Our licensing costs are yearly."
  • More Oracle Eloqua Pricing and Cost Advice →

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    655,994 professionals have used our research since 2012.
    Questions from the Community
    Top Answer:For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this. It was a new solution for us. Migration from one platform to another… more »
    Top Answer:We primarily use the solution for a lot of activities, including market interaction and event interaction. Basically, campaign formation. Kyndryl is part of IBM. We have implemented it there and… more »
    Top Answer:Our licensing costs are yearly. I do not know if there are additional costs beyond the standard licensing fees. I am aware of the license we pay for and we pay for custom solutions, such as pop-up and… more »
    Top Answer:I am used to the interface, so I do not consider how outdated it is too be an issue, but I feel it could better. It seems a throwback to the nineteen-eighties. The initial setup was complex. The… more »
    Ranking
    4th
    Views
    2,257
    Comparisons
    1,723
    Reviews
    5
    Average Words per Review
    413
    Rating
    8.0
    5th
    Views
    2,313
    Comparisons
    1,734
    Reviews
    3
    Average Words per Review
    391
    Rating
    8.0
    Comparisons
    Also Known As
    Eloqua, Oracle Marketing Cloud
    Learn More
    Overview

    Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

    Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

    Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.

    Offer
    Learn more about Marketo
    Learn more about Oracle Eloqua
    Sample Customers
    Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.
    Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.
    Top Industries
    VISITORS READING REVIEWS
    Computer Software Company23%
    Financial Services Firm12%
    Comms Service Provider8%
    Energy/Utilities Company7%
    REVIEWERS
    Computer Software Company33%
    Manufacturing Company22%
    Media Company22%
    Printing Company11%
    VISITORS READING REVIEWS
    Computer Software Company29%
    Comms Service Provider15%
    Financial Services Firm10%
    Manufacturing Company8%
    Company Size
    REVIEWERS
    Small Business44%
    Midsize Enterprise31%
    Large Enterprise25%
    VISITORS READING REVIEWS
    Small Business23%
    Midsize Enterprise15%
    Large Enterprise62%
    REVIEWERS
    Small Business31%
    Midsize Enterprise28%
    Large Enterprise41%
    VISITORS READING REVIEWS
    Small Business15%
    Midsize Enterprise14%
    Large Enterprise71%
    Buyer's Guide
    Marketo vs. Oracle Eloqua
    November 2022
    Find out what your peers are saying about Marketo vs. Oracle Eloqua and other solutions. Updated: November 2022.
    655,994 professionals have used our research since 2012.

    Marketo is ranked 4th in Marketing Automation with 4 reviews while Oracle Eloqua is ranked 5th in Marketing Automation with 3 reviews. Marketo is rated 7.8, while Oracle Eloqua is rated 8.0. The top reviewer of Marketo writes "Easy to set up campaigns, events, and objects". On the other hand, the top reviewer of Oracle Eloqua writes "Stable and scalable, but should have a simpler initial setup, better reporting features and a more up-to-date interface". Marketo is most compared with Salesforce Marketing Cloud, HubSpot Marketing Hub, Microsoft Dynamics CRM, Pardot and Teradata Customer Interaction Manager, whereas Oracle Eloqua is most compared with Salesforce Marketing Cloud, HubSpot Marketing Hub, Pardot and Oracle CRM. See our Marketo vs. Oracle Eloqua report.

    See our list of best Marketing Automation vendors.

    We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.