Marketo vs Oracle Eloqua comparison

Adobe and Oracle are both solutions in the Marketing Automation category. Adobe is ranked #2 with an average rating of 8.3, while Oracle is ranked #4 with an average rating of 8.5. Adobe holds a 9.2% mindshare in MA, compared to Oracle’s 5.2% mindshare. Additionally, 96% of Adobe users are willing to recommend the solution, compared to 94% of Oracle users who would recommend it.

Marketo

Read 26 Marketo reviews

1,737 Views
1,390 Comparison Views

96% willing to recommend

Oracle Eloqua

Read 39 Oracle Eloqua reviews

1,168 Views
1,133 Comparison Views

94% willing to recommend

Marketo

Oracle Eloqua

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Jan 6, 2025

Oracle Eloqua and Marketo compete in the marketing automation solutions category. Oracle Eloqua has an advantage in pricing and support, whereas Marketo offers richer features.

Features: Oracle Eloqua accommodates strong campaign management, advanced analytics, and effective email automation. Marketo offers superior lead management, personalization capabilities, and extensive integrations.

Room for Improvement: Oracle Eloqua can improve in integration capabilities, user interface flexibility, and reducing setup complexity. Marketo could enhance its analytics, provide more intuitive reporting features, and offer better user onboarding.

Ease of Deployment and Customer Service: Oracle Eloqua's robust deployment process may involve a steep learning curve. Marketo delivers a more straightforward deployment experience supported by efficient customer service for quicker implementation.

Pricing and ROI: Oracle Eloqua typically has higher setup costs but offers competitive ROI with its comprehensive features. Marketo may require higher investments over time; however, its exceptional lead nurturing can yield higher long-term ROI.

To learn more, read our detailed Marketo vs. Oracle Eloqua Report (Updated: December 2025).

Buyer's Guide

Marketo vs. Oracle Eloqua

December 2025

Download the complete report

Helped 879,371 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Marketo

Ranking in Marketing Automation

2nd

Average Rating

8.4

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Marketing Management (3rd)

Oracle Eloqua

Ranking in Marketing Automation

4th

Average Rating

8.8

Reviews Sentiment

5.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of December 2025, in the Marketing Automation category, the mindshare of Marketo is 9.2%, down from 15.1% compared to the previous year. The mindshare of Oracle Eloqua is 5.2%, down from 9.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Market Share Distribution
Product	Market Share (%)
Marketo	9.2%
Oracle Eloqua	5.2%
Other	85.6%

Marketing Automation

Q&A Highlights

Avigail Sugarman

Community Manager at PeerSpot (formerly IT Central Station)

Jul 17, 2014

Do you know if Marketo or Eloqua support mobile devices? Thank you.

My experience is limited to Eloqua so I can only comment about that platform. Eloqua has a number of different modules that work great on standard applications but currently these modules are either not optimized for or supported by mobile OS's and browsers. You can see a list of certified and supported browsers on Eloqua Topliners community pages. This does not mean these modules don't function on mobile browsers but the rendering may suffer a bit due to lack of compatibility.

See all answers

Featured Reviews

reviewer2391396

Engineer - Technology at a marketing services firm with 1,001-5,000 employees

Useful features, produces excellent results, with an easy setup

Some modern Marketo features could be improved. I'm quite good with the filters, and in the admin section, I can build it with many more third parties. This allows me to integrate some additional printers. Issues could be fixed rather than relying on third-party sources. While Marketo lacks a particular feature for calculating formulas, it could be integrated to allow easy calculation on forms. Right now, it only supports a single range of numbers. This feature might already be a default filter in the future. Marketo's lead scoring impacts the sales process, so improvements are possible. In the marketplace, I track campaigns and certificates, however, filter additions are needed. Having some calculated formulas in a default format would enhance functionality. Marketo filters are not very efficient, and timely updates or features could improve this aspect.

Read full review

Madhan Krishnamoorthy

Senior Functional Consultant at a tech vendor with 51-200 employees

Integration with CRM and third-party systems significantly boosts campaign management

The native integration could be improved, as Oracle Eloqua has decommissioned it. Manual uploads require changing the data priority order to top priority. Sometimes form capturing data fails, and campaign response issues occur. The pricing of Oracle Eloqua is quite high as it is an Oracle product. Compared to other marketing automation platforms such as Marketo, Salesforce Marketing Cloud, and Pardot, the price point is higher. The technical support is rated at eight because it can be difficult to get in touch with them after working hours. Support is only available during business hours, so if assistance is needed outside of the nine-to-five window, users must wait until the next day.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The valuable features are list uploads, email campaigns, generating reports,source tracking, and lead attribution."

"It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions."

"The main feature of Marketo is sending out emails, so that would be the most valuable feature."

"The smart campaign looks quite interesting and useful."

"The product has been stable."

"One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without their consent. Firstly, the Marketo Insights system will highlight new customer segments that I should engage with."

"The most valuable features are the Marketo emails, both sending and tracking."

"The main highlights of Marketo are its support structure, the documentation available, and the features mainly related to forms, landing pages, and leads. Although other platforms like Oracle Eloqua have similar features, Marketo's support structure, lead generation, and segmentation features are easier than those of different platforms."

More Marketo pros

"Oracle Eloqua helps us track data and quickly schedule emails; it is a wonderful tool for working with emails."

"I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly."

"The solution is good for B2B email marketing."

"The solution is stable."

"Lead scoring has helped with the process of qualifying leads."

"Oracle Eloqua is easier to use compared to Salesforce Marketing Cloud because Salesforce requires their own scripting called AMPScript, while in Oracle Eloqua, you only need CSS, HTML, and occasionally JavaScript."

"I like the insight part, where we can pull the reports. Oracle Eloqua can generate reports on the activities that customers take or that we do. That is one interesting part that I enjoy working with."

"In Oracle Eloqua, the most valuable feature from the marketer's user experience perspective is the design editor, which is very feasible, allowing a marketer to design emails and landing pages in a very short amount of time through drag and drop of email components, making them ready to use instantly."

More Oracle Eloqua pros

Cons

"Revenue management, attribution, and ABM can all be improved."

"The user experience needs improvement, particularly in terms of ease of use and navigation between projects."

"Marketo's reporting and dashboarding features could be better. Compared to other tools, the visualization options with charts and graphs seem somewhat limited."

"Its APIs need to be more flexible because there are some things that are not available in the API."

"It could be more scalable."

"Based on my clients ' comments, there is room for improvement in Marketo. For instance, Oracle's Eloqua had much larger databases than Marketo a few years ago, handling millions of records. Marketo has been catching up but doesn't hold the most extensive possible databases. This is less of an issue for B2B, but for B2C customers, who have millions of records, It also lacks features of HubSpot, which should be incorporated. Marketo could benefit from supporting more extensive databases and incorporating some of HubSpot's features. HubSpot is cheaper, and while Marketo is not the most expensive, it's not the least. They would be a better competitor to HubSpot if their pricing were lower. These products are typically priced per user per month."

"Marketo filters are not very efficient, and timely updates or features could improve this aspect."

"One limitation is the user limit. For bigger organizations with large audience sizes exceeding, let's say, 500k, the solution may not be as efficient as larger enterprise platforms like Salesforce or Oracle Eloqua. However, Marketo is one of the best platforms for mid-scale and small-scale organisations."

More Marketo cons

"The product's initial setup process could be better."

"The cost of the solution has room for improvement."

"The solution should consider adding functionality related to event listening, such as webhooks."

"Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality."

"Reporting is very clunky and not user friendly."

"Crashes can occur due to integration with different systems, including third-party tools such as Zapier and SixSense."

"Oracle Eloqua requires maintenance because downtime or crashes can affect form submissions and integrations."

"The solution could improve by having a more user-friendly interface."

More Oracle Eloqua cons

Pricing and Cost Advice

"Marketo's pricing depends on the number of contacts and the level of features you need. Compared to other platforms like Oracle Eloqua and Salesforce Marketing Cloud, Marketo is generally more affordable. Like other platforms, it offers different packages based on your needs."

"The pricing is not cheap, but it's not that expensive either."

"The initial pricing was excellent, but the pricing for renewals is not as good."

"The fee for Marketo includes the number of users and the database size. If we ask for a unique feature, it will cost extra."

"The solution is expensive compared to others."

"It is expensive. We have a yearly license."

"Marketo is used a lot because it's cheaper and preferred by many firms."

"The licensing cost usually depends on the users."

More Marketo pricing and cost advice

"Oracle Eloqua can be expensive compared to alternatives."

"The solution is expensive."

"The tool is pricey compared to products like Marketo."

"Oracle Eloqua's pricing is medium."

"Our licensing costs are yearly."

"Oracle Eloqua is quite an affordable solution."

"It's quite expensive."

See which vendors are best for you

Use our free recommendation engine to learn which Marketing Automation solutions are best for your needs.

See recommendations

879,371 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Computer Software Company

12%

Manufacturing Company

12%

Financial Services Firm

10%

Insurance Company

Financial Services Firm

13%

Healthcare Company

10%

Insurance Company

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	12
Midsize Enterprise	5
Large Enterprise	10

By reviewers
Company Size	Count
Small Business	13
Midsize Enterprise	9
Large Enterprise	21

Questions from the Community

What do you like most about Marketo?

One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without...

See all answers

What needs improvement with Marketo?

The user interface could be improved. I would like to see an updated UI for 2025.

See all answers

What is your primary use case for Marketo?

As a seasoned Marketo Expert with a decade of experience and a deep understanding of Adobe's ecosystem, I can confidently say that the primary use case for Marketo lies in empowering businesses wit...

See all answers

What needs improvement with Oracle Eloqua?

Some areas of Oracle Eloqua that could be improved include enhancements for campaign features, such as the ability to filter contacts based on date intervals or related functionalities that current...

See all answers

What is your primary use case for Oracle Eloqua?

In my company, I work with Oracle Eloqua and do not use it internally. My usual use cases for Oracle Eloqua include day-to-day work, where I'm currently working on implementation-related tasks, spe...

See all answers

What do you like most about Oracle Eloqua?

I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly.

See all answers

Comparisons

HubSpot Marketing Hub vs Marketo

Compared 27% of the time

Salesforce Marketing Cloud vs Marketo

Compared 24% of the time

Pardot vs Marketo

Compared 7% of the time

Adobe Campaign vs Marketo

Compared 5% of the time

SAP Marketing Cloud vs Marketo

Compared 4% of the time

More Marketo Competitors

Salesforce Marketing Cloud vs Oracle Eloqua

Compared 30% of the time

Pardot vs Oracle Eloqua

Compared 13% of the time

HubSpot Marketing Hub vs Oracle Eloqua

Compared 11% of the time

Oracle CRM vs Oracle Eloqua

Compared 10% of the time

IBM Watson Campaign Automation vs Oracle Eloqua

Compared 4% of the time

More Oracle Eloqua Competitors

Product Reports

Buyer's Guide

Marketo

December 2025

Download Marketo product report

Buyer's Guide

Oracle Eloqua

December 2025

Download Oracle Eloqua product report

Also Known As

No data available

Eloqua, Oracle Marketing Cloud

Overview

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

Adobe

Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.

Oracle

Sample Customers

Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.

Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.

Buyer's Guide

Marketo vs. Oracle Eloqua

December 2025

Free Report: Marketo vs. Oracle Eloqua

Find out what your peers are saying about Marketo vs. Oracle Eloqua and other solutions. Updated: December 2025.

DOWNLOAD NOW

879,371 professionals have used our research since 2012.

See our Marketo vs. Oracle Eloqua report.

See our list of best Marketing Automation vendors.

We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.