Marketo vs Oracle Eloqua comparison

Adobe and Oracle are both solutions in the Marketing Automation category. Adobe is ranked #2 with an average rating of 8.3, while Oracle is ranked #4 with an average rating of 7.8. Adobe holds a 14.7% mindshare in MA, compared to Oracle’s 9.3% mindshare. Additionally, 96% of Adobe users are willing to recommend the solution, compared to 93% of Oracle users who would recommend it.

Marketo

Read 26 Marketo reviews

1,705 Views
757 Comparison Views

96% willing to recommend

Oracle Eloqua

Read 35 Oracle Eloqua reviews

1,732 Views
526 Comparison Views

93% willing to recommend

Marketo

Oracle Eloqua

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Jan 6, 2025

Oracle Eloqua and Marketo compete in the marketing automation solutions category. Oracle Eloqua has an advantage in pricing and support, whereas Marketo offers richer features.

Features: Oracle Eloqua accommodates strong campaign management, advanced analytics, and effective email automation. Marketo offers superior lead management, personalization capabilities, and extensive integrations.

Room for Improvement: Oracle Eloqua can improve in integration capabilities, user interface flexibility, and reducing setup complexity. Marketo could enhance its analytics, provide more intuitive reporting features, and offer better user onboarding.

Ease of Deployment and Customer Service: Oracle Eloqua's robust deployment process may involve a steep learning curve. Marketo delivers a more straightforward deployment experience supported by efficient customer service for quicker implementation.

Pricing and ROI: Oracle Eloqua typically has higher setup costs but offers competitive ROI with its comprehensive features. Marketo may require higher investments over time; however, its exceptional lead nurturing can yield higher long-term ROI.

To learn more, read our detailed Marketo vs. Oracle Eloqua Report (Updated: June 2025).

Buyer's Guide

Marketo vs. Oracle Eloqua

June 2025

Download the complete report

Helped 856,873 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Marketo

Ranking in Marketing Automation

2nd

Average Rating

8.4

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Marketing Management (4th)

Oracle Eloqua

Ranking in Marketing Automation

4th

Average Rating

8.8

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of June 2025, in the Marketing Automation category, the mindshare of Marketo is 14.7%, down from 16.2% compared to the previous year. The mindshare of Oracle Eloqua is 9.3%, down from 12.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation

Q&A Highlights

Avigail Sugarman

Community Manager at PeerSpot (formerly IT Central Station)

Jul 17, 2014

Do you know if Marketo or Eloqua support mobile devices? Thank you.

My experience is limited to Eloqua so I can only comment about that platform. Eloqua has a number of different modules that work great on standard applications but currently these modules are either not optimized for or supported by mobile OS's and browsers. You can see a list of certified and supported browsers on Eloqua Topliners community pages. This does not mean these modules don't function on mobile browsers but the rendering may suffer a bit due to lack of compatibility.

See all answers

Featured Reviews

Anika Gaur

Senior Digital Solutions Analyst at Rich Products

Effective lead management and useability with room for reporting improvements

Customer support could be more helpful. The reporting could be better, with more engaging reports and the ability to collaborate more objects, like opportunities. Incorporating AI features similar to tools like HubSpot and Salesforce account engagement would be beneficial. Additionally, Marketo should work on automating tools and updating the product since it looks similar to how it did five years ago.

Read full review

Aniket Sukale

Senior Technical Consultant at Mastek

Offers the ability to create lesser campaigns and drip campaigns, flexible to use and robust

Eloqua's reporting is very strong. Oracle, by default, provides many out-of-the-box reports – probably more than 150 – that cover the most common use cases. Additionally, there's a feature called Insight, where you can build customized reports without any coding. These reports can be scheduled for delivery to your inbox at regular intervals – monthly, weekly, etc.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The valuable features are list uploads, email campaigns, generating reports,source tracking, and lead attribution."

"Marketo is excellent in terms of hands-on usability and lead database management."

"The most valuable feature of this solution is Smart Campaigns."

"One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without their consent. Firstly, the Marketo Insights system will highlight new customer segments that I should engage with."

"The smart campaign looks quite interesting and useful."

"We are scoring based on behavior without pressure, and it keeps producing excellent results."

"The main feature of Marketo is sending out emails, so that would be the most valuable feature."

"The main highlights of Marketo are its support structure, the documentation available, and the features mainly related to forms, landing pages, and leads. Although other platforms like Oracle Eloqua have similar features, Marketo's support structure, lead generation, and segmentation features are easier than those of different platforms."

More Marketo pros

"It provides good support for really large databases."

"The ease of maintenance is the most valuable feature."

"Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way."

"It is a user-friendly product."

"The solution is stable."

"Lead scoring has helped with the process of qualifying leads."

"The solution's engine framework is quite simple, giving you the agility you need in the business."

"I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly."

More Oracle Eloqua pros

Cons

"I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages."

"For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this."

"Segmentation in Marketo is limited to a maximum of 20 segments. Depending on the company's specific needs, these segments can be based on various attributes such as company, industry, or other values. Sometimes, there's a lag when sending data from Marketo to any CRM. It can take around five to fifteen minutes for the report to sync."

"Revenue management, attribution, and ABM can all be improved."

"It could be more scalable."

"Its APIs need to be more flexible because there are some things that are not available in the API."

"There is a bit of room for improvement in the level-one support team. It relies too much on documentation."

"Customer support could be more helpful."

More Marketo cons

"The solution should consider adding functionality related to event listening, such as webhooks."

"There are some things where improvement is needed. For me, it would be great if they integrated a tool like AI configuration capabilities within Eloqua itself."

"Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality."

"Reporting is very clunky and not user friendly."

"The solution could improve by having a more user-friendly interface."

"The solution does not have a good database architecture."

"The cost of the solution has room for improvement."

"The reporting features should be improved."

More Oracle Eloqua cons

Pricing and Cost Advice

"Marketo's pricing depends on the number of contacts and the level of features you need. Compared to other platforms like Oracle Eloqua and Salesforce Marketing Cloud, Marketo is generally more affordable. Like other platforms, it offers different packages based on your needs."

"The pricing is not cheap, but it's not that expensive either."

"The solution is expensive compared to others."

"I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."

"It is expensive. We have a yearly license."

"The fee for Marketo includes the number of users and the database size. If we ask for a unique feature, it will cost extra."

"Marketo is used a lot because it's cheaper and preferred by many firms."

"The licensing cost usually depends on the users."

More Marketo pricing and cost advice

"The tool is pricey compared to products like Marketo."

"Oracle Eloqua's pricing is medium."

"The solution is expensive."

"Our licensing costs are yearly."

"Oracle Eloqua can be expensive compared to alternatives."

"It's quite expensive."

"Oracle Eloqua is quite an affordable solution."

See which vendors are best for you

Use our free recommendation engine to learn which Marketing Automation solutions are best for your needs.

See recommendations

856,873 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Computer Software Company

19%

Financial Services Firm

12%

Manufacturing Company

Insurance Company

Educational Organization

58%

Financial Services Firm

Computer Software Company

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Marketo?

One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without...

See all answers

What needs improvement with Marketo?

The user interface could be improved. I would like to see an updated UI for 2025.

See all answers

What is your primary use case for Marketo?

As a seasoned Marketo Expert with a decade of experience and a deep understanding of Adobe's ecosystem, I can confidently say that the primary use case for Marketo lies in empowering businesses wit...

See all answers

What needs improvement with Oracle Eloqua?

Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality. They provide SMS, but you need to purchase it as an add-on. It would also be helpful to have a social media manage...

See all answers

What is your primary use case for Oracle Eloqua?

We generally use it for B2B (business-to-business) marketing automation. We can build customer journeys and generate emails. And we can do email marketing. It also has the ability to create Lead ca...

See all answers

What do you like most about Oracle Eloqua?

I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly.

See all answers

Comparisons

Salesforce Marketing Cloud vs Marketo

Compared 33% of the time

HubSpot Marketing Hub vs Marketo

Compared 18% of the time

SAP Marketing Cloud vs Marketo

Compared 11% of the time

Microsoft Dynamics CRM vs Marketo

Compared 6% of the time

Teradata vs Marketo

Compared 4% of the time

More Marketo Competitors

Salesforce Marketing Cloud vs Oracle Eloqua

Compared 32% of the time

Pardot vs Oracle Eloqua

Compared 12% of the time

HubSpot Marketing Hub vs Oracle Eloqua

Compared 12% of the time

Oracle CRM vs Oracle Eloqua

Compared 6% of the time

IBM Watson Campaign Automation vs Oracle Eloqua

Compared 4% of the time

More Oracle Eloqua Competitors

Product Reports

Buyer's Guide

Marketo

May 2025

Download Marketo product report

Buyer's Guide

Oracle Eloqua

May 2025

Download Oracle Eloqua product report

Also Known As

No data available

Eloqua, Oracle Marketing Cloud

Overview

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

Adobe

Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.

Oracle

Sample Customers

Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.

Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.

Buyer's Guide

Marketo vs. Oracle Eloqua

June 2025

Free Report: Marketo vs. Oracle Eloqua

Find out what your peers are saying about Marketo vs. Oracle Eloqua and other solutions. Updated: June 2025.

DOWNLOAD NOW

856,873 professionals have used our research since 2012.

See our Marketo vs. Oracle Eloqua report.

See our list of best Marketing Automation vendors.

We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.