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Marketo vs Oracle Eloqua comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 6, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Marketo
Ranking in Marketing Automation
2nd
Average Rating
8.4
Reviews Sentiment
7.0
Number of Reviews
26
Ranking in other categories
Marketing Management (4th)
Oracle Eloqua
Ranking in Marketing Automation
4th
Average Rating
8.8
Reviews Sentiment
7.1
Number of Reviews
35
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of July 2025, in the Marketing Automation category, the mindshare of Marketo is 13.6%, down from 16.2% compared to the previous year. The mindshare of Oracle Eloqua is 8.7%, down from 11.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation
 

Q&A Highlights

AS
Jul 17, 2014
 

Featured Reviews

Anika Gaur - PeerSpot reviewer
Effective lead management and useability with room for reporting improvements
Customer support could be more helpful. The reporting could be better, with more engaging reports and the ability to collaborate more objects, like opportunities. Incorporating AI features similar to tools like HubSpot and Salesforce account engagement would be beneficial. Additionally, Marketo should work on automating tools and updating the product since it looks similar to how it did five years ago.
Aniket Sukale - PeerSpot reviewer
Offers the ability to create lesser campaigns and drip campaigns, flexible to use and robust
Eloqua's reporting is very strong. Oracle, by default, provides many out-of-the-box reports – probably more than 150 – that cover the most common use cases. Additionally, there's a feature called Insight, where you can build customized reports without any coding. These reports can be scheduled for delivery to your inbox at regular intervals – monthly, weekly, etc.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The product has been stable."
"It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions."
"Marketo is excellent in terms of hands-on usability and lead database management."
"The main feature of Marketo is sending out emails, so that would be the most valuable feature."
"The most valuable feature is the scoring."
"The valuable features are list uploads, email campaigns, generating reports,source tracking, and lead attribution."
"The smart campaign looks quite interesting and useful."
"The most valuable features of Marketo are its ease of use and flexibility."
"​Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way."
"I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly."
"I like the insight part, where we can pull the reports. Oracle Eloqua can generate reports on the activities that customers take or that we do. That is one interesting part that I enjoy working with."
"It is a user-friendly product."
"The ease of maintenance is the most valuable feature."
"The initial setup was straightforward."
"It provides good support for really large databases."
"Lead scoring has helped with the process of qualifying leads."
 

Cons

"Marketo filters are not very efficient, and timely updates or features could improve this aspect."
"Marketo should give more power to the users for data manipulation."
"Some modern Marketo features could be improved."
"It could be more scalable."
"I have encountered issues when I had to use filters repeatedly. It would have been helpful if I could duplicate them directly, instead of dragging them. Also, having an option to save filters for future use would have saved a lot of time, especially when dealing with multiple filters."
"One limitation is the user limit. For bigger organizations with large audience sizes exceeding, let's say, 500k, the solution may not be as efficient as larger enterprise platforms like Salesforce or Oracle Eloqua. However, Marketo is one of the best platforms for mid-scale and small-scale organisations."
"Revenue management, attribution, and ABM can all be improved."
"Segmentation in Marketo is limited to a maximum of 20 segments. Depending on the company's specific needs, these segments can be based on various attributes such as company, industry, or other values. Sometimes, there's a lag when sending data from Marketo to any CRM. It can take around five to fifteen minutes for the report to sync."
"The solution does not have a good database architecture."
"Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality."
"This product hasn't kept up to date on features."
"The cost of the solution has room for improvement."
"The solution could improve by having a more user-friendly interface."
"The product's initial setup process could be better."
"The reporting features should be improved."
"There are some things where improvement is needed. For me, it would be great if they integrated a tool like AI configuration capabilities within Eloqua itself."
 

Pricing and Cost Advice

"Marketo is used a lot because it's cheaper and preferred by many firms."
"Marketo's pricing depends on the number of contacts and the level of features you need. Compared to other platforms like Oracle Eloqua and Salesforce Marketing Cloud, Marketo is generally more affordable. Like other platforms, it offers different packages based on your needs."
"The pricing is not cheap, but it's not that expensive either."
"Marketo is too expensive for a small-sized company but more affordable for a larger-sized company."
"It is expensive. We have a yearly license."
"The solution is expensive compared to others."
"I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."
"The fee for Marketo includes the number of users and the database size. If we ask for a unique feature, it will cost extra."
"Our licensing costs are yearly."
"Oracle Eloqua can be expensive compared to alternatives."
"The tool is pricey compared to products like Marketo."
"Oracle Eloqua's pricing is medium."
"The solution is expensive."
"Oracle Eloqua is quite an affordable solution."
"It's quite expensive."
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Top Industries

By visitors reading reviews
Computer Software Company
19%
Financial Services Firm
12%
Manufacturing Company
7%
Insurance Company
6%
Educational Organization
43%
Computer Software Company
10%
Financial Services Firm
8%
Healthcare Company
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Marketo?
One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without...
What needs improvement with Marketo?
The user interface could be improved. I would like to see an updated UI for 2025.
What is your primary use case for Marketo?
As a seasoned Marketo Expert with a decade of experience and a deep understanding of Adobe's ecosystem, I can confidently say that the primary use case for Marketo lies in empowering businesses wit...
What needs improvement with Oracle Eloqua?
Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality. They provide SMS, but you need to purchase it as an add-on. It would also be helpful to have a social media manage...
What is your primary use case for Oracle Eloqua?
We generally use it for B2B (business-to-business) marketing automation. We can build customer journeys and generate emails. And we can do email marketing. It also has the ability to create Lead ca...
What do you like most about Oracle Eloqua?
I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly.
 

Also Known As

No data available
Eloqua, Oracle Marketing Cloud
 

Overview

 

Sample Customers

Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.
Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.
Find out what your peers are saying about Marketo vs. Oracle Eloqua and other solutions. Updated: June 2025.
860,825 professionals have used our research since 2012.