We performed a comparison between Marketo and Oracle Eloqua based on real PeerSpot user reviews.Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
"The product has been stable."
"The main feature of Marketo is sending out emails, so that would be the most valuable feature."
"The smart campaign looks quite interesting and useful."
"The most valuable feature is the scoring."
"It provides good support for really large databases."
"The initial setup was straightforward."
"The solution is stable."
"Revenue management, attribution, and ABM can all be improved."
"Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution."
"It could be more scalable."
"For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this."
"The solution could improve by having a more user-friendly interface."
"This product hasn't kept up to date on features."
"The reporting features should be improved."
Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.
Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.
Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.
Marketo is ranked 4th in Marketing Automation with 4 reviews while Oracle Eloqua is ranked 5th in Marketing Automation with 3 reviews. Marketo is rated 7.8, while Oracle Eloqua is rated 8.0. The top reviewer of Marketo writes "Easy to set up campaigns, events, and objects". On the other hand, the top reviewer of Oracle Eloqua writes "Stable and scalable, but should have a simpler initial setup, better reporting features and a more up-to-date interface". Marketo is most compared with Salesforce Marketing Cloud, HubSpot Marketing Hub, Microsoft Dynamics CRM, Pardot and Teradata Customer Interaction Manager, whereas Oracle Eloqua is most compared with Salesforce Marketing Cloud, HubSpot Marketing Hub, Pardot and Oracle CRM. See our Marketo vs. Oracle Eloqua report.
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