We performed a comparison between LeadSquared and Salesforce Marketing Cloud based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."The initial setup is very easy."
"LeadSquared's most valuable features are it comes equips with all the basic features of a CRM. It integrates well with our existing systems and is user-friendly."
"The most valuable feature of Salesforce Marketing Cloud is the reporting engine. Reports are very good and easy to build."
"The notification system for customer alerts, including the integration of various communication channels such as email, SMS, and mobile push, is excellent."
"Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics."
"It is easy to send emails and SMS's."
"The most valuable feature of Salesforce Marketing Cloud is the seamless conversion of lead to opportunity, in relation to orders is good. That seamless connection is beneficial and simple."
"Salesforce is constantly evolving and have a good release cycle."
"It is very easy to use from a marketing standpoint."
"We haven't had any issues with integration."
"The solution can get quite expensive, especially as you add more users."
"The notifications and workflow management can be improved in LeadSquared."
"If you want to use advanced features in Salesforce Marketing Cloud, they are extremely difficult to use."
"The product could use a little bit of BI in the sense of rule-based building."
"The data extension tools are not very user-friendly."
"Salesforce Marketing Cloud could improve by having more graphical options because a lot of tables are now only numbers and percentages and data. I prefer graphs, lines, and pie charts. I know there are ways to receive this from Salesforce Marketing Cloud. It doesn't play a huge role in my daily work to invest the time to figure it out. I feel that it would be time wasted. They could make the graphical options easier to find and use in the future."
"Marketing Cloud should change the script language that it uses because it's not good. It's tricky and difficult to develop."
"It's a very good solution, but the way the prices are structured is not always good, and I feel like that is a problem."
"In a future release, adding end-user personalization would be a benefit."
"The performance is sometimes sluggish, but I think that's to be expected with a heavy CRM tool because they're running reports in real-time on the data that you have entered."
LeadSquared is ranked 8th in Marketing Automation with 2 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 50 reviews. LeadSquared is rated 7.6, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of LeadSquared writes "Reliable and offers helpful technical support but is expensive". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". LeadSquared is most compared with Zoho CRM and ExtraaEdge, whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and SAP Marketing Cloud. See our LeadSquared vs. Salesforce Marketing Cloud report.
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We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
