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LeadSquared vs Salesforce Marketing Cloud comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 6, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

LeadSquared
Ranking in Marketing Automation
9th
Average Rating
7.6
Reviews Sentiment
6.9
Number of Reviews
4
Ranking in other categories
CRM (31st)
Salesforce Marketing Cloud
Ranking in Marketing Automation
1st
Average Rating
8.4
Reviews Sentiment
7.4
Number of Reviews
58
Ranking in other categories
Social CRM (2nd), Marketing Management (1st), Social Media Management Solutions (2nd)
 

Mindshare comparison

As of July 2025, in the Marketing Automation category, the mindshare of LeadSquared is 0.7%, down from 1.7% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 21.2%, down from 24.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation
 

Featured Reviews

Kauhslendra  Singh - PeerSpot reviewer
Has an easy-to-understand user interface
We started using LeadSquared's basic functions. Currently, we are using the solution's features, such as automation, reports, automated emails, and marketing sections, which have increased our efficiency. LeadSquared has helped streamline our marketing campaigns. We initially didn't have marketing strategies or a platform with landing pages, but this changed after we started using LeadSquared. LeadSquared is a SaaS based solution. Overall, I rate the solution an eight out of ten.
ADAIR WATHIER - PeerSpot reviewer
Provides efficient data integration features and good technical support services
Our primary use cases for the product include website personalization and email campaign evaluation The platform has significantly expedited our campaign implementation process and provided centralized control over operations. The platform's most valuable features include ease of implementation…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The initial setup is very easy."
"The most valuable feature of LeadSquared is the customization."
"The most valuable feature of LeadSquared is an easy-to-understand user interface."
"LeadSquared's most valuable features are it comes equips with all the basic features of a CRM. It integrates well with our existing systems and is user-friendly."
"Salesforce allows for the integration of different data sources."
"The Journey Builder and the Email Studio features are most valuable."
"Its ability to integrate data and provide a comprehensive view of customer engagement sets it apart."
"Salesforce Marketing Cloud integrates with multiple systems seamlessly, enabling effective lead management."
"It is a great solution. I like its stability, scalability, and performance."
"You can schedule reports, there's a lot of supporting tools, and you have access to all that information."
"The tool's most valuable feature is its automation. We can integrate data with the Salesforce hub. Its Einstein feature tells us whether our campaigns are on the right track. It also helps with ideas."
"Marketing Cloud offers a 360 customers experience as it integrates with Service Cloud and Sales Cloud, the CRM portion of Salesforce. The different platforms integrate easily which makes it easy to manage customer communication using a single point of truth."
 

Cons

"The notifications and workflow management can be improved in LeadSquared."
"The solution's report section is not very capable and could be improved."
"The solution’s UI could be more user-friendly."
"The solution can get quite expensive, especially as you add more users."
"The performance is sometimes sluggish, but I think that's to be expected with a heavy CRM tool because they're running reports in real-time on the data that you have entered."
"In a future release, adding end-user personalization would be a benefit."
"Marketing Cloud should change the script language that it uses because it's not good. It's tricky and difficult to develop."
"The customization of Salesforce, a generic CRM software, has room for improvement."
"Salesforce Marketing Cloud could improve by having more graphical options because a lot of tables are now only numbers and percentages and data. I prefer graphs, lines, and pie charts. I know there are ways to receive this from Salesforce Marketing Cloud. It doesn't play a huge role in my daily work to invest the time to figure it out. I feel that it would be time wasted. They could make the graphical options easier to find and use in the future."
"The dashboards should be more intuitive, as there are far too many items on them. You're not always sure what you're looking for."
"There could be easier tools to configure the product and to create landing pages to better handle large data sets."
"There is a lot of room for improvement in Salesforce Marketing Cloud's dashboards and the visualization of information in each journey."
 

Pricing and Cost Advice

"We have an annual renewable license for LeadSquared."
"I am not sure about the cost of the solution overall, but with their SMS notifications services, there is an extra cost."
"LeadSquared is not as costly as other CRM solutions."
"The license is paid yearly, and it is about 30 euros per month per user."
"The price is expensive."
"It's not cheap, which is why I recommend that you use Marketing Cloud to create automated journeys. If you plan to use Marketing Cloud just to send emails, use another tool."
"This is a low cost solution suited to larger organizations."
"The licensing cost for the solution is on a yearly basis."
"It's normal pricing."
"Licensing fees are paid on a yearly basis."
"Salesforce Marketing Cloud is affordable, considering the significant improvements it brings to our campaign results."
"My company pays to use this solution."
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Top Industries

By visitors reading reviews
Computer Software Company
20%
Media Company
10%
Comms Service Provider
8%
Financial Services Firm
8%
Educational Organization
18%
Computer Software Company
12%
Financial Services Firm
11%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about LeadSquared?
The most valuable feature of LeadSquared is the customization.
What is your experience regarding pricing and costs for LeadSquared?
Since we use the enterprise solution, a lot of costs are involved. However, we use it because it helps us with our use case. We have an annual renewable license for LeadSquared.
What needs improvement with LeadSquared?
The solution’s UI could be more user-friendly.
What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.
What needs improvement with Salesforce Marketing Cloud?
In terms of improvements, it would be beneficial to enhance the Copilot actions. The issue lies with the internal language setup. It takes the default language and doesn't accept custom language sp...
 

Also Known As

No data available
ExactTarget
 

Overview

 

Sample Customers

Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Find out what your peers are saying about LeadSquared vs. Salesforce Marketing Cloud and other solutions. Updated: June 2025.
861,390 professionals have used our research since 2012.