User Reviews of Salesforce Marketing Cloud

I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but for data views, it is very difficult as you can only send it out or load it into data extensions. Improvements can also be made in the...

Regarding areas for improvement, the realization of value from Salesforce Einstein's predictive AI features is a notable challenge. Although the implementation partner highlighted these capabilities, we have yet to see tangible success or ROI. There appears to be a gap in translating these advanced AI options into actionable, successful use...