Marketo vs SAS Marketing Automation comparison

Adobe and SAS are both solutions in the Marketing Automation category. Adobe is ranked #2 with an average rating of 8.3, while SAS is ranked #19. Adobe holds a 11.7% mindshare in MA, compared to SAS’s 1.4% mindshare. Additionally, 96% of Adobe users are willing to recommend the solution, compared to 100% of SAS users who would recommend it.

Marketo

Read 26 Marketo reviews

1,613 Views
1,323 Comparison Views

96% willing to recommend

SAS Marketing Automation

Read 2 SAS Marketing Automation reviews

309 Views
216 Comparison Views

100% willing to recommend

Marketo

SAS Marketing Automation

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Jan 6, 2025

SAS Marketing Automation and Marketo compete in the marketing automation sector. While both have distinct strengths, SAS Marketing Automation seems to have the upper hand in data analytics and predictive capabilities, whereas Marketo stands out in lead management and engagement, making it a go-to for marketers focused on conversion strategies.

Features: SAS Marketing Automation stands out in analytics and reporting, providing comprehensive data insights and powerful segmentation and targeting capabilities. It is especially suitable for data-rich environments. Marketo excels in lead management and is known for its seamless integration with CRM platforms. Its engagement programs automate personalized marketing campaigns, positioning it as a tool for comprehensive campaign automation.

Ease of Deployment and Customer Service: SAS Marketing Automation requires a more complex setup process but is backed by detailed documentation and customer service that addresses technical queries. Marketo offers easier deployment, with an intuitive platform and customer support that provides strategic guidance, allowing for rapid implementation.

Pricing and ROI: SAS Marketing Automation typically has a higher setup cost, justified by its analytical capabilities leading to significant ROI for data-driven organizations. Marketo is priced as a premium product but is seen as offering value in campaign management and customer engagement, ensuring an efficient ROI for businesses prioritizing those areas.

To learn more, read our detailed Marketo vs. SAS Marketing Automation Report (Updated: September 2025).

Buyer's Guide

Marketo vs. SAS Marketing Automation

September 2025

Download the complete report

Helped 872,778 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Marketo

Ranking in Marketing Automation

2nd

Average Rating

8.4

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Marketing Management (4th)

SAS Marketing Automation

Ranking in Marketing Automation

19th

Average Rating

7.6

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of October 2025, in the Marketing Automation category, the mindshare of Marketo is 11.7%, down from 16.1% compared to the previous year. The mindshare of SAS Marketing Automation is 1.4%, down from 2.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Market Share Distribution
Product	Market Share (%)
Marketo	11.7%
SAS Marketing Automation	1.4%
Other	86.9%

Marketing Automation

Featured Reviews

PradeepKumar25

Associate Manager at Tech Mahindra Limited

Useful for lead capture and engagement across social media platforms

Before Marketo, I worked on the Oracle Eloqua platform, both B2B-based. Currently, I'm working on Salesforce Marketing Cloud. So, these are the three platforms on which I have good hands-on expertise. One key reason platforms like Salesforce Marketing Cloud are gaining traction is that they invest in marketing campaigns. They conduct many virtual and live events, aggressively marketing their products. This strategy convinces C-suite executives to buy into and implement the Salesforce platform, something that other bigger platforms lack. Most companies are migrating to Salesforce. I've migrated one of my projects from Marketo to Salesforce and encountered many opportunities where companies want to migrate from Marketo, HubSpot, or Oracle Eloqua to Salesforce. I've worked on Oracle Eloqua, which is also a B2B platform, and I've also worked on Marketo. The lead scoring, table structure, and rules we apply are quite straightforward compared to Marketo. In Marketo, it's a bit clumsy. Regarding lead scoring or moving leads through the sales funnel, Oracle Eloqua is better, but it's a bit pricey. So, Marketo ranks second in lead scoring or managing leads, and it highly depends on the respective CRM. The tool tracks significant events, such as form fills on websites or social media handles. All this data is captured and stored in Marketo for analysis. Marketo Analytics is connected with Adobe Analytics. This integration offers detailed reports on total clicks, views, form fills, subscriptions, lead conversions, and more. It's straightforward compared to Oracle Eloqua, which has its own Oracle Business Intelligence suite.Marketo's reporting tools are easy to use, making it a plug-and-play solution for anyone.

Read full review

Trini Olivan

Senior Data Manager at Liberty Seguros, Compania de Seguros y Reaseguros, S.A.

It's good at visualizing large amounts of data

You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The smart campaign looks quite interesting and useful."

"Marketo is excellent in terms of hands-on usability and lead database management."

"One feature I like is the user interface. Compared to other tools I've used, it's much more friendly and easy to navigate. Additionally, it offers a wide range of features, which makes tasks like segmenting data much simpler."

"I like that Marketo is user-friendly and has an easy view. It's like a one-stop solution for everyone. It is very good, and you can categorize leads in different ways. You can also create your custom objects and enjoy good connectivity."

"One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without their consent. Firstly, the Marketo Insights system will highlight new customer segments that I should engage with."

"The main highlights of Marketo are its support structure, the documentation available, and the features mainly related to forms, landing pages, and leads. Although other platforms like Oracle Eloqua have similar features, Marketo's support structure, lead generation, and segmentation features are easier than those of different platforms."

"The product has been stable."

"The most valuable features of Marketo are its ease of use and flexibility."

More Marketo pros

"SAP Marketing Automation is user-friendly. The interface is nice and clear. You can see the different diagrams and define various filters and targets. You can also export the customer information you collect to make the campaign. It's easy to understand how this information is entered. There are also a lot of platforms that show the results of campaigns. You can customize your data and define different reports, but SAS also provides a standard report."

"You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in a self-service way by your non-technical users."

Cons

"Marketo should give more power to the users for data manipulation."

"Marketo filters are not very efficient, and timely updates or features could improve this aspect."

"The user experience needs improvement, particularly in terms of ease of use and navigation between projects."

"Marketo's reporting and dashboarding features could be better. Compared to other tools, the visualization options with charts and graphs seem somewhat limited."

"The user interface could be improved."

"Revenue management, attribution, and ABM can all be improved."

"Segmentation in Marketo is limited to a maximum of 20 segments. Depending on the company's specific needs, these segments can be based on various attributes such as company, industry, or other values. Sometimes, there's a lag when sending data from Marketo to any CRM. It can take around five to fifteen minutes for the report to sync."

"One limitation is the user limit. For bigger organizations with large audience sizes exceeding, let's say, 500k, the solution may not be as efficient as larger enterprise platforms like Salesforce or Oracle Eloqua. However, Marketo is one of the best platforms for mid-scale and small-scale organisations."

More Marketo cons

"You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors."

"The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern is to keep the system in such a way that it provides you with some out-of-the-box features and some customizable features as well."

Pricing and Cost Advice

"Marketo's pricing depends on the number of contacts and the level of features you need. Compared to other platforms like Oracle Eloqua and Salesforce Marketing Cloud, Marketo is generally more affordable. Like other platforms, it offers different packages based on your needs."

"Marketo is too expensive for a small-sized company but more affordable for a larger-sized company."

"The solution is expensive compared to others."

"The pricing is not cheap, but it's not that expensive either."

"I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."

"Marketo is used a lot because it's cheaper and preferred by many firms."

"The licensing cost usually depends on the users."

"It is expensive. We have a yearly license."

More Marketo pricing and cost advice

"I'm not aware of the full cost. The financials are not with me. In terms of additional costs, there are always OpEx and CapEx. That's one way to look at it. You also need separate hardware to deploy the product."

See which vendors are best for you

Use our free recommendation engine to learn which Marketing Automation solutions are best for your needs.

See recommendations

872,778 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Computer Software Company

14%

Manufacturing Company

11%

Financial Services Firm

Insurance Company

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	12
Midsize Enterprise	5
Large Enterprise	10

No data available

Questions from the Community

What do you like most about Marketo?

One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without...

See all answers

What needs improvement with Marketo?

The user interface could be improved. I would like to see an updated UI for 2025.

See all answers

What is your primary use case for Marketo?

As a seasoned Marketo Expert with a decade of experience and a deep understanding of Adobe's ecosystem, I can confidently say that the primary use case for Marketo lies in empowering businesses wit...

See all answers

Ask a question

Earn 20 points

Comparisons

Salesforce Marketing Cloud vs Marketo

Compared 29% of the time

HubSpot Marketing Hub vs Marketo

Compared 23% of the time

Oracle Eloqua vs Marketo

Compared 15% of the time

SAP Marketing Cloud vs Marketo

Compared 8% of the time

Pardot vs Marketo

Compared 5% of the time

More Marketo Competitors

Salesforce Marketing Cloud vs SAS Marketing Automation

Compared 59% of the time

Right On Interactive vs SAS Marketing Automation

Compared 41% of the time

More SAS Marketing Automation Competitors

Product Reports

Buyer's Guide

Marketo

October 2025

Download Marketo product report

Buyer's Guide

Marketing Automation

October 2025

Download SAS Marketing Automation product report

Also Known As

No data available

SAS Campaign Management

Overview

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

Adobe

SAS Marketing Automation lets you get more campaigns out the door in an automated, trackable and highly repeatable fashion. You can quickly define target segments, prioritize selection rules, select communication channels, schedule and execute campaigns, analyze campaign results and easily make adjustments to improve future campaign performance.

SAS

Sample Customers

Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.

Staples

Buyer's Guide

Marketo vs. SAS Marketing Automation

September 2025

Free Report: Marketo vs. SAS Marketing Automation

Find out what your peers are saying about Marketo vs. SAS Marketing Automation and other solutions. Updated: September 2025.

DOWNLOAD NOW

872,778 professionals have used our research since 2012.

See our Marketo vs. SAS Marketing Automation report.

See our list of best Marketing Automation vendors.

We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.