SAS Marketing Automation and Marketo compete in the marketing automation sector. While both have distinct strengths, SAS Marketing Automation seems to have the upper hand in data analytics and predictive capabilities, whereas Marketo stands out in lead management and engagement, making it a go-to for marketers focused on conversion strategies.
Features: SAS Marketing Automation stands out in analytics and reporting, providing comprehensive data insights and powerful segmentation and targeting capabilities. It is especially suitable for data-rich environments. Marketo excels in lead management and is known for its seamless integration with CRM platforms. Its engagement programs automate personalized marketing campaigns, positioning it as a tool for comprehensive campaign automation.
Ease of Deployment and Customer Service: SAS Marketing Automation requires a more complex setup process but is backed by detailed documentation and customer service that addresses technical queries. Marketo offers easier deployment, with an intuitive platform and customer support that provides strategic guidance, allowing for rapid implementation.
Pricing and ROI: SAS Marketing Automation typically has a higher setup cost, justified by its analytical capabilities leading to significant ROI for data-driven organizations. Marketo is priced as a premium product but is seen as offering value in campaign management and customer engagement, ensuring an efficient ROI for businesses prioritizing those areas.
| Product | Market Share (%) |
|---|---|
| Marketo | 11.9% |
| SAS Marketing Automation | 1.5% |
| Other | 86.6% |
| Company Size | Count |
|---|---|
| Small Business | 12 |
| Midsize Enterprise | 5 |
| Large Enterprise | 10 |
Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.
Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.
SAS Marketing Automation lets you get more campaigns out the door in an automated, trackable and highly repeatable fashion. You can quickly define target segments, prioritize selection rules, select communication channels, schedule and execute campaigns, analyze campaign results and easily make adjustments to improve future campaign performance.
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