Act-On Software vs HubSpot Marketing Hub comparison

Act-On Software and HubSpot are both solutions in the Marketing Automation category. Act-On Software is ranked #15, while HubSpot is ranked #2 with an average rating of 8.3. Act-On Software holds a 2.1% mindshare in MA, compared to HubSpot’s 10.0% mindshare. Additionally, 100% of Act-On Software users are willing to recommend the solution, compared to 91% of HubSpot users who would recommend it.

Act-On Software

Read 7 Act-On Software reviews

560 Views
493 Comparison Views

100% willing to recommend

HubSpot Marketing Hub

Read 39 HubSpot Marketing Hub reviews

2,197 Views
2,109 Comparison Views

91% willing to recommend

Act-On Software

HubSpot Marketing Hub

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 6, 2025

Act-On Software and HubSpot Marketing Hub are competing products in the marketing automation space. HubSpot Marketing Hub seems to have the upper hand with more comprehensive features, making it a preferred choice despite higher pricing.

Features: HubSpot Marketing Hub is recognized for its extensive integration capabilities, all-in-one platform features, and holistic feature set that supports diverse marketing needs. Act-On Software is valued for its robust automation tools, powerful analytics, and ease of use for smaller marketing tasks.

Ease of Deployment and Customer Service: HubSpot Marketing Hub offers seamless deployment with strong customer service and intuitive administration. Act-On Software is noted for a simpler setup process but might require additional effort for effective utilization, and its customer service is considered less integrated.

Pricing and ROI: Act-On Software generally offers a more cost-effective start-up price, providing reasonable ROI for smaller budgets with pricing starting at around $900 per month. HubSpot Marketing Hub requires a higher initial investment, often delivering significant ROI through its expansive feature set, justifying its cost for larger operations with pricing starting at $50 per month.

To learn more, read our detailed Act-On Software vs. HubSpot Marketing Hub Report (Updated: March 2026).

Buyer's Guide

Act-On Software vs. HubSpot Marketing Hub

March 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Act-On Software

Ranking in Marketing Automation

15th

Average Rating

9.0

Reviews Sentiment

8.7

Number of Reviews

Ranking in other categories

No ranking in other categories

HubSpot Marketing Hub

Ranking in Marketing Automation

2nd

Average Rating

8.2

Reviews Sentiment

6.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of March 2026, in the Marketing Automation category, the mindshare of Act-On Software is 2.1%, up from 0.8% compared to the previous year. The mindshare of HubSpot Marketing Hub is 10.0%, up from 9.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Mindshare Distribution
Product	Mindshare (%)
HubSpot Marketing Hub	10.0%
Act-On Software	2.1%
Other	87.9%

Marketing Automation

Featured Reviews

it_user82449

Business Systems Manager at a consultancy with 501-1,000 employees

The adaptive nurturing, segmentation, multiple lead scoring rules, and simple CRM integration stood out the most.

The CRM integration with Act-On is better with Salesforce and had more value for sales representatives than it did with Microsoft Dynamics CRM; that was MS CRM's downfall. Act-On Anywhere is a nice feature for general users, but the tracking in CRM is lost, and Marketing team subject lines do not carry over on the email templates.

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Xx Ee

Lead Content Marketing Strategist at a outsourcing company with 5,001-10,000 employees

Has supported marketing and sales alignment while leaving room for better customization options

I have recommendations for making it easier to customize. I used to work in a tech company, so it's very easy to do that in-house, and our team did that. It's not easy to customize for a regular user though. In the world of generative AI where it's easy for you to connect different tools, APIs, etc., HubSpot Marketing Hub still requires some customization. For example, if you want to make sure it's connected with a custom CRM or some other CRM, there is some fair bit of modification that's required. Some main differences in my experience between HubSpot Marketing Hub and Salesforce are that Salesforce is a bit un-user-friendly. I have to be fair, I haven't used Salesforce too much, but I think HubSpot Marketing Hub is much more user-friendly.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Act-On is simple to use and it makes campaign development a breeze."

"It is now much easier for us to send and segment emails, analyze our results and make smarter decisions."

"Act-On has an outstanding customer support team and they escalate issues to their technical teams before the frustration level."

"Our organization was operating blindfolded before implementing Act-On."

"Before I joined, my company used a larger, more expensive but more popular software, and after switching to this, my team can still do everything it needs to for cheaper."

"HubSpot Marketing Hub should definitely be on your shortlist."

"The most valuable features are the reports, overall usability, and ease of use."

"The product's initial setup phase was pretty easy."

"From my experience, just the ease of use and the user interface on HubSpot is phenomenal."

"As a CRM tool, it looks good."

"The solution helps me to structure and track marketing and sales emails, allowing me to know when a person has opened them and if they have been disseminated."

"The most valuable features are the reports, overall usability, and ease of use."

"I use HubSpot Marketing Hub for various tasks. It's easy to use and adaptable. After a little training, anyone can handle it efficiently. We use it for drip campaigns, social media, and marketing automation. We're not fully using marketing automation yet for smart content. I like the drag-and-drop feature for editing images and content in email templates. I don't need a developer to create designs. I can quickly test how emails look on different devices.4"

More HubSpot Marketing Hub pros

Cons

"One area of improvement would be ability to use dynamic content fields. It is available, but not to the fullest extent where it would help me."

"The CRM integration with Act-On is better with Salesforce and had more value for sales representatives than it did with Microsoft Dynamics CRM; that was MS CRM's downfall."

"The way the staff uses the system sometimes leads to processes not being followed."

"HubSpot is mainly for enterprise clients and there is a lot of competition. There are better solutions, such as Eloqua and Marketo."

"I've had some issues with granting access to third-parties to our data in a way that's still GDPR compliant. It would be better if it had a better way of creating user profiles where I can easily see who has data access to what and why."

"While HubSpot Marketing Hub has shown increased functionality, there is still room for improvement, particularly in workflows."

"HubSpot is mainly for enterprise clients and there is a lot of competition. There are better solutions, such as Eloqua and Marketo. This solution needs to improve the analytics for social media monitoring to a level that it can compete with other solutions available in the market. There are some limitations with the features compared to other solutions."

"They've inserted new modules over time, but they're add-ons and require additional licenses depending on packages."

"Analytics system could be better."

"There are some issues with HubSpot Marketing Hub with receiving notifications. It was too difficult to understand, and it requires a lot of effort."

More HubSpot Marketing Hub cons

Pricing and Cost Advice

Information not available

"The solution is cheaper than its competitors."

"The licensing costs are around $4,800 per month. Initially, there's an onboarding fee of around $10,000 or $5,000, but after that, it's just the licensing fee."

"Regarding pricing and licensing, I haven't directly handled it, but I assume Zoho might be cheaper. However, I would still prefer HubSpot due to its cleaner and more user-friendly interface."

"HubSpot Marketing Hub provided me with the startup package with 90% off, but it's still hundreds of dollars a month instead of thousands of dollars a month. There is an additional cost for training and onboarding which is hundreds of dollars. It is expensive and should be reduced."

"For our organization, HubSpot was pretty affordable compared to Google Analytics."

"At present, the pricing seems reasonable, but with our plans to scale, I anticipate that it could become a bit steep."

"I believe an individual license costs $50 per month."

"HubSpot Marketing Hub's pricing is reasonable. It is about 800-900 dollars a month. It may be pricey for smaller clients, but for the bigger ones, it's only a small part of their monthly revenue."

More HubSpot Marketing Hub pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Computer Software Company

14%

Manufacturing Company

12%

Outsourcing Company

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	1
Large Enterprise	1

By reviewers
Company Size	Count
Small Business	28
Midsize Enterprise	6
Large Enterprise	11

Questions from the Community

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What do you like most about HubSpot Marketing Hub?

I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate.

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What needs improvement with HubSpot Marketing Hub?

The biggest thing HubSpot Marketing Hub needs to improve is to keep up with trends and continue innovating around AI to make their platform smarter and more effective. I would like to see HubSpot M...

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What is your primary use case for HubSpot Marketing Hub?

My main use case for HubSpot Marketing Hub is primarily for our website and all of our demand generation. A specific example of how I use it for demand generation and our website is that we have us...

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Comparisons

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Compared 17% of the time

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Salesforce Marketing Cloud vs Act-On Software

Compared 12% of the time

SAS Marketing Automation vs Act-On Software

Compared 10% of the time

IMImobile IMIcampaign vs Act-On Software

Compared 8% of the time

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Marketo vs HubSpot Marketing Hub

Compared 35% of the time

Salesforce Marketing Cloud vs HubSpot Marketing Hub

Compared 26% of the time

Oracle Eloqua vs HubSpot Marketing Hub

Compared 13% of the time

Pardot vs HubSpot Marketing Hub

Compared 4% of the time

Zoho Marketing vs HubSpot Marketing Hub

Compared 1% of the time

More HubSpot Marketing Hub Competitors

Product Reports

Buyer's Guide

Marketing Automation

March 2026

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Buyer's Guide

HubSpot Marketing Hub

March 2026

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Overview

Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. Act-On is the only integrated workspace that powers the customer experience from end-to-end, from brand awareness and demand generation, to retention and loyalty. With Act-On, marketers can drive better business outcomes and see higher customer lifetime value. Act-On is squarely focused on the success of its customers and offers consultant level quality with everyday customer support. Act-On Software has been recognized for its superior product and rapid business growth by Deloitte, Forbes, and Inc. Magazine. For more information, visit www.act-on.com.

Act-On Software

HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.

HubSpot

Sample Customers

NYU, Tableau, Xerox, ASPCA, Lego Education, Hoopla, Avery Dennison and SolarWorld.

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo

Buyer's Guide

Act-On Software vs. HubSpot Marketing Hub

March 2026

Free Report: Act-On Software vs. HubSpot Marketing Hub

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