Iterable vs Salesforce Marketing Cloud comparison

Iterable and Salesforce are both solutions in the Marketing Automation category. Iterable is ranked #6 with an average rating of 8.2, while Salesforce is ranked #1 with an average rating of 8.5. Iterable holds a 1.0% mindshare in MA, compared to Salesforce’s 11.9% mindshare. Additionally, 77% of Iterable users are willing to recommend the solution, compared to 98% of Salesforce users who would recommend it.

Iterable

Read 5 Iterable reviews

389 Views
385 Comparison Views

77% willing to recommend

Salesforce Marketing Cloud

Read 62 Salesforce Marketing Cloud reviews

5,146 Views
3,551 Comparison Views

98% willing to recommend

Iterable

Salesforce Marketing Cloud

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Iterable and Salesforce Marketing Cloud based on real PeerSpot user reviews.

Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Iterable vs. Salesforce Marketing Cloud Report (Updated: March 2026).

Buyer's Guide

Iterable vs. Salesforce Marketing Cloud

March 2026

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Helped 885,264 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Iterable

Ranking in Marketing Automation

6th

Average Rating

8.2

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

No ranking in other categories

Salesforce Marketing Cloud

Ranking in Marketing Automation

1st

Average Rating

8.4

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

Social CRM (2nd), Marketing Management (1st), Social Media Management Solutions (2nd)

Mindshare comparison

As of March 2026, in the Marketing Automation category, the mindshare of Iterable is 1.0%, down from 1.5% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 11.9%, down from 23.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Mindshare Distribution
Product	Mindshare (%)
Salesforce Marketing Cloud	11.9%
Iterable	1.0%
Other	87.1%

Marketing Automation

Featured Reviews

Teferes Rodney

Digital Marketing Manager at Nestle

Marketing team has automated personalized lifecycle emails and now creates more engaging campaigns

The best features Iterable offers are automation and simplicity in use. Iterable is dynamic and allows us to engage customers at all stages of the customer journey. Iterable has allowed our customer communication to be automated. With thousands of customers, the ability to automate email communication has saved our team incredible amounts of time. While Iterable is used largely by our marketing team, we do have individuals who are less tech-savvy with limited coding experience, yet confident in navigating the platform. Iterable is very user-friendly and has maintained its simplicity. Iterable has saved our team an incredible amount of time and manual labor through automation of emailing. With the creative and engaging content created in Iterable, customers are more likely to engage than previously, hence increasing customer engagement. We have saved between sixty to seventy percent of our time through automation. Iterable has allowed us to automate email campaigns to customers by planning a series of emails six months prior to their delivery.

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GauravSingh2

Senior Consultant at a tech vendor with 10,001+ employees

Targeted email journeys have boosted campaign insight and now need better data access and support

I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but for data views, it is very difficult as you can only send it out or load it into data extensions. Improvements can also be made in the connections to different external tools such as Azure or AWS.Customer support can be improved in Salesforce Marketing Cloud, as sometimes it is not clear what the issue is or how to approach solving it, and it also takes time to resolve issues.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Iterable has positively impacted my organization, as it enhanced campaign execution speed, increased engagement and conversion rates through personalization, reduced our dependency on engineering for routine campaign changes, and improved collaboration between marketing and technical teams."

"Iterable allows us to trigger SMS messages through Twilio based on real-time user events such as abandoned actions, incomplete transactions, account or subscription changes, inactivity or re-engagement milestones."

"Iterable saves our time and has better customer relationship benefits, making a very good relationship with our customers because once we have already created the workflow, client communication has been automatically done and our work, work pressure, and work stress have been reduced, creating a very good impact on a better work environment."

"Iterable has positively impacted our organization as we have seen an improvement since geolocation features improved our weekly email conversion rate by 300%."

"Miro Business - Enterprise has been a lifesaver for us, increasing team collaboration by 70 to 80% and saving our time and resources."

"Iterable is one of the best, efficient, and user-friendly CRM campaign management tools."

"We use Marketing Cloud for marketing campaigns and engaging customers, and it is a business-focused application for a specific area of business, which is acquiring customers."

"Marketing Cloud has improved our productivity and our team enjoy using it."

"The notification system for customer alerts, including the integration of various communication channels such as email, SMS, and mobile push, is excellent."

"Overall, I would rate Salesforce Marketing Cloud a nine out of 10."

"We use Marketing Cloud for marketing campaigns and engaging customers. It is a business-focused application for a specific area of business, which is acquiring customers."

"Salesforce Marketing Cloud's journey builder is very easy to handle and quickly sets up a journey for clients who use a lot of communication."

"Salesforce is user-friendly and the sales rep can easily handle data."

"I like that I can constantly add leads to Salesforce Marketing Cloud and look at accounts there. I also like that the solution lets me set up meetings."

More Salesforce Marketing Cloud pros

Cons

"When I consider needed improvements, I find that the limitation in handling many brands in a single project can be problematic, which affects the use of custom event data within Handlebar logic, and the foldering option for snippets and lists needs improvement."

"I would like more training and resources on how to use Iterable."

"Although the platform is powerful, advanced use cases require a learning curve and deeper analytics and performance optimization at scale could further enhance its value."

"However, the challenge occurs when a large number of users are simultaneously on the whiteboards, but otherwise, there is no problem with scalability."

"Iterable challenges I have faced include a steep learning curve for advanced use cases; basic campaigns are easy to launch, but advanced and personalized campaigns or event-based logic take considerable time, which is a challenge for new users."

"The general setup and understanding of how to use it can be improved. There should be easier self-service for setting up dashboards. Currently, we have someone setting them up for us. I wish it was easier."

"In the SMS area, it is not up to the mark, compared to what has been developed for email."

"Salesforce Marketing Cloud could improve by having the ability to detect duplicate accounts."

"Customer support could be improved, especially for new features where I do not always receive proper solutions from the platform provider."

"There could be easier tools to configure the product and to create landing pages to better handle large data sets."

"The customization of Salesforce, a generic CRM software, has room for improvement."

"If someone wants to implement a best-of-breed solution, I'm uncertain whether Salesforce Marketing Cloud will be able to work, fit, or integrate smoothly."

"The UA could be better designed for a mobile connection."

More Salesforce Marketing Cloud cons

Pricing and Cost Advice

Information not available

"Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."

"The solution is a bit expensive."

"Salesforce Marketing Cloud is affordable, considering the significant improvements it brings to our campaign results."

"It is a license per user."

"It's not cheap, which is why I recommend that you use Marketing Cloud to create automated journeys. If you plan to use Marketing Cloud just to send emails, use another tool."

"Salesforce Marketing Cloud is a highly expensive solution, it needs to be less expensive. We are on an annual license to use the solution."

"We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."

"This solution is priced in the medium to high price range."

More Salesforce Marketing Cloud pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Financial Services Firm

12%

Manufacturing Company

Healthcare Company

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	3
Midsize Enterprise	2
Large Enterprise	5

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	14
Large Enterprise	31

Questions from the Community

What is your experience regarding pricing and costs for Iterable?

My experience with pricing, setup cost, and licensing shows that the price is very cost-effective compared to my previous tool. The setup is straightforward and not difficult at all, and as a marke...

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What needs improvement with Iterable?

I would like more training and resources on how to use Iterable. That is the only area that I would love to be improved. The rest is acceptable.

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What is your primary use case for Iterable?

Iterable is a vital tool across our organization, serving a variety of purposes. On my team, we specifically use Iterable to craft personalized customer communication through email. Its capability ...

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What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

See all answers

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

See all answers

What needs improvement with Salesforce Marketing Cloud?

See all answers

Comparisons

Marketo vs Iterable

Compared 36% of the time

HubSpot Marketing Hub vs Iterable

Compared 13% of the time

Zeta Marketing Platform vs Iterable

Compared 13% of the time

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HubSpot Marketing Hub vs Salesforce Marketing Cloud

Compared 16% of the time

Marketo vs Salesforce Marketing Cloud

Compared 13% of the time

Oracle Eloqua vs Salesforce Marketing Cloud

Compared 11% of the time

Zeta Marketing Platform vs Salesforce Marketing Cloud

Compared 6% of the time

Adobe Campaign vs Salesforce Marketing Cloud

Compared 5% of the time

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Product Reports

Buyer's Guide

Iterable

March 2026

Download Iterable product report

Buyer's Guide

Salesforce Marketing Cloud

March 2026

Download Salesforce Marketing Cloud product report

Also Known As

No data available

ExactTarget

Overview

Iterable is a consumer growth marketing and user engagement platform. With Iterable, B2C marketers send the right message, to the right device, at the right time. Iterable provides powerful segmentation, fully customizable templates, sophisticated workflows (with no coding), a/b testing and more. Iterable seamlessly supports email, mobile push notifications and SMS.

Iterable

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

Sample Customers

BetterDoctor Bisnow Decorist Dot&Bo IMGE Rocksbox Yelp

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Buyer's Guide

Iterable vs. Salesforce Marketing Cloud

March 2026

Free Report: Iterable vs. Salesforce Marketing Cloud

Find out what your peers are saying about Iterable vs. Salesforce Marketing Cloud and other solutions. Updated: March 2026.

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