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Oracle Eloqua vs Pardot comparison

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Comparison Buyer's Guide
Executive Summary

We performed a comparison between Oracle Eloqua and Pardot based on real PeerSpot user reviews.

Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Oracle Eloqua vs. Pardot report (Updated: September 2022).
632,779 professionals have used our research since 2012.
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"The initial setup was straightforward.""It provides good support for really large databases.""The solution is stable."

More Oracle Eloqua Pros →

"It's easy to create email templates and landing pages.""The tracking and automation of outbound messaging is the solution's most valuable aspect.""The most valuable feature is the customization of the solution."

More Pardot Pros →

Cons
"The solution could improve by having a more user-friendly interface.""The reporting features should be improved.""This product hasn't kept up to date on features."

More Oracle Eloqua Cons →

"The solution lacks integration with Instagram, which is our top problem with the product.""The solution is quite expensive, at least, for smaller teams."

More Pardot Cons →

Pricing and Cost Advice
  • "Our licensing costs are yearly."
  • More Oracle Eloqua Pricing and Cost Advice →

  • "We pay about $4000 a month."
  • "The price of this solution is expensive. However, you are going to receive good value for money. They could improve by reducing the price."
  • More Pardot Pricing and Cost Advice →

    report
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    632,779 professionals have used our research since 2012.
    Questions from the Community
    Top Answer:Our licensing costs are yearly. I do not know if there are additional costs beyond the standard licensing fees. I am aware of the license we pay for and we pay for custom solutions, such as pop-up and… more »
    Top Answer:I am used to the interface, so I do not consider how outdated it is too be an issue, but I feel it could better. It seems a throwback to the nineteen-eighties. The initial setup was complex. The… more »
    Top Answer:It's easy to create email templates and landing pages.
    Top Answer:The product is pretty expensive. They could work on pricing. For example, with Mainstream, another solution, you can use it for free up until a certain point. We pay about $4000 a month. There are… more »
    Top Answer:The solution lacks integration with Instagram, which is our top problem with the product. The solution is slightly expensive. In the next release, I would like to see more artificial intelligence… more »
    Ranking
    5th
    Views
    2,146
    Comparisons
    1,700
    Reviews
    3
    Average Words per Review
    391
    Rating
    8.0
    6th
    Views
    617
    Comparisons
    383
    Reviews
    3
    Average Words per Review
    452
    Rating
    8.0
    Comparisons
    Also Known As
    Eloqua, Oracle Marketing Cloud
    Learn More
    Overview

    Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.

    Pardot, a salesforce.com Company, is an easy-to-use B2B Marketing Automation suite that helps sales and marketing teams maximize efficiency and increase revenue. Pardot's lead management software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.
    Offer
    Learn more about Oracle Eloqua
    Learn more about Pardot
    Sample Customers
    Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.
    Arketi Group
    Top Industries
    REVIEWERS
    Computer Software Company33%
    Manufacturing Company22%
    Media Company22%
    Printing Company11%
    VISITORS READING REVIEWS
    Computer Software Company31%
    Comms Service Provider17%
    Financial Services Firm9%
    Manufacturing Company6%
    VISITORS READING REVIEWS
    Computer Software Company28%
    Comms Service Provider15%
    Manufacturing Company7%
    Insurance Company6%
    Company Size
    REVIEWERS
    Small Business31%
    Midsize Enterprise28%
    Large Enterprise41%
    VISITORS READING REVIEWS
    Small Business14%
    Midsize Enterprise14%
    Large Enterprise71%
    VISITORS READING REVIEWS
    Small Business16%
    Midsize Enterprise29%
    Large Enterprise55%
    Buyer's Guide
    Oracle Eloqua vs. Pardot
    September 2022
    Find out what your peers are saying about Oracle Eloqua vs. Pardot and other solutions. Updated: September 2022.
    632,779 professionals have used our research since 2012.

    Oracle Eloqua is ranked 5th in Marketing Automation with 3 reviews while Pardot is ranked 6th in Marketing Automation with 3 reviews. Oracle Eloqua is rated 8.0, while Pardot is rated 8.0. The top reviewer of Oracle Eloqua writes "Stable and scalable, but should have a simpler initial setup, better reporting features and a more up-to-date interface". On the other hand, the top reviewer of Pardot writes "Stable, with an easy initial setup and great technical support". Oracle Eloqua is most compared with Salesforce Marketing Cloud, Marketo, HubSpot Marketing Hub, Oracle CRM and SAP Marketing Cloud, whereas Pardot is most compared with Salesforce Marketing Cloud, Marketo and HubSpot Marketing Hub. See our Oracle Eloqua vs. Pardot report.

    See our list of best Marketing Automation vendors.

    We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.