Top 8 Social CRM
Salesforce Marketing CloudSprinklrSprout SocialHootSuiteKhoros CareFalcon.ioUserVoiceLithium
You can schedule reports, there's a lot of supporting tools, and you have access to all that information.
The most valuable feature of Salesforce Marketing Cloud is the reporting engine. Reports are very good and easy to build.
It has a social media presence outside of the hours people are able to devote to an organization.
The main improvement HootSuite offers is allowing my organization to run social media campaigns.