We performed a comparison between Marketo and Salesforce Marketing Cloud based on real PeerSpot user reviews.Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
"Monday.com has been helpful to us in multiple ways, however, primarily it has been great in the ability to think through details and assign them to different coworkers."
"Being able to see your own personal specific projects makes it that much more accessible a program and is great for work productivity."
"The automation process is one of the best."
"In short - it keeps a remote asynchronous team in sync."
"The initial setup is easy."
"Monday.com sends email notifications to keep us all on task. I love the email reminders asking me where I am with the assigned task and if I need some help. I have used this to get things done on time, and it also encourages me to acknowledge when I need some help because I have not been able to complete the task."
"It has improved our organizational skills and kept us up to the task."
"The way it allows our team to communicate with each other and keep each other up to date on many ongoing assignments at once through comments and the subitems feature is very helpful."
"The most valuable features are the Marketo emails, both sending and tracking."
"The smart campaign looks quite interesting and useful."
"The product has been stable."
"The most valuable feature is the scoring."
"The main feature of Marketo is sending out emails, so that would be the most valuable feature."
"It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions."
"Salesforce allows for the integration of different data sources."
"The most valuable features of Salesforce Marketing Cloud are the ease of use of the basic features."
"The solution is very, very scalable."
"The most valuable feature of Salesforce Marketing Cloud is the ability to sell the products we have made to customers. Overall the solution is very useful for business."
"The ability to automate processes is one of the most valuable features of Salesforce. This sets it part from other systems. We use the journey builder to design a fully automated journey."
"Marketing Cloud offers a 360 customers experience as it integrates with Service Cloud and Sales Cloud, the CRM portion of Salesforce. The different platforms integrate easily which makes it easy to manage customer communication using a single point of truth."
"Offers many great features and is intuitive."
"We use Marketing Cloud for marketing campaigns and engaging customers. It is a business-focused application for a specific area of business, which is acquiring customers."
"In my main table, I changed sometimes the timeline values mistakenly. That should be prevented via a smart warning or some sort of coloring."
"It would be helpful if there were a little more flexibility with user numbers and the ability to add guests for a period of time."
"I'd like better CRM integrations."
"It is difficult to create templates for repeat use cases."
"I would enjoy my own personal board on Monday that only I can see."
"Often we receive technical difficulties on the platform and the entire website will be down."
"It would be good if we could have the option to choose custom colors for the status fields and groups so we can make some boards more branded."
"I wish there were better notifications and dashboard views with analytics around the status of projects, etc."
"For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this."
"Its APIs need to be more flexible because there are some things that are not available in the API."
"Revenue management, attribution, and ABM can all be improved."
"Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution."
"It could be more scalable."
"There could be easier tools to configure the product and to create landing pages to better handle large data sets."
"The product could use a little bit of BI in the sense of rule-based building."
"The majority of my clients are happy, but when it comes to the CDP of Salesforce, the client gets confused. They have no clue that Salesforce has a CDP platform too. If my clients want to go ahead with the same vendor, Salesforce, they get confused about the different marketing suites which are available. There is no clear marketing done for the suites available for the clients, this is where the client is facing the real challenges."
"I've noticed on one-to-one leads, the customer objection option is not available."
"Salesforce Marketing Cloud should be linked to an email ID, so the features after 15 days can update on the opportunity. You should not have to update them manually to the next step."
"We have struggled to get resolution of support tickets from the Salesforce team."
"When you use your iPhone or Android phone, Salesforce is not as user-friendly as it could be. That UX needs to be improved."
"The dashboards should be more intuitive, as there are far too many items on them. You're not always sure what you're looking for."
monday.com is a cloud-based platform that allows teams to design their own work management software and applications. monday.com is a basic yet intuitive work operating system that facilitates teamwork in these ways:
Allows teams to define workflows
Adapts to changing demands
Allows for collaboration
Eliminates manual grunt work
monday.com is extremely adaptable and may be utilized in any sector and for any workflow. You can build your apps to match your specific operational needs and modify your boards, dashboards, and documents to fit your team properly. It may be used for anything, including projects and procedures, and it can be used across teams, departments, leaders, and organizations.
Here are a few examples of how monday.com software can be put to good use:
monday.com has many valuable features. Some of the most useful ones include:
The most popular key features include:
Reviews from Real Users
monday.com stands out among its competitors for a number of reasons. Two major ones are its task status feature and its ability to integrate with external apps. PeerSpot users take note of the advantages of these features in their reviews:
Ben D., Front End Developer at a marketing services firm, writes of the product, “Their flagship feature, what used to be called the pulse, is great. Pulse offers great management. Being able to see everything at a glance and check task status, is wonderful. They use subtasks and the simple aspects of task management have been really helpful.”
Another PeerSpot reviewer, the Head of Projects at Smart Media SA, notes, “The boards offer an amazing and clear view of my tasks, campaigns, and progress. Automations especially with Slack and Outlook help with keeping my team up-to-date always. Graphs and charts are valuable for reporting purposes and to track progress made. Workforms/surveys are valuable and a very cool added feature.”
Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.
Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.
Marketo is ranked 3rd in Marketing Automation with 6 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 33 reviews. Marketo is rated 8.4, while Salesforce Marketing Cloud is rated 8.2. The top reviewer of Marketo writes "Helpful in converting leads to customers and has good integration with CRM". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Scalable CRM to personalize customer experience". Marketo is most compared with HubSpot Marketing Hub, Oracle Eloqua, Microsoft Dynamics CRM, Pardot and Teradata Customer Interaction Manager, whereas Salesforce Marketing Cloud is most compared with HubSpot Marketing Hub, Oracle Eloqua, Microsoft Dynamics CRM, Adobe Campaign and Siebel Marketing Resource Management. See our Marketo vs. Salesforce Marketing Cloud report.
We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.