Marketo vs Salesforce Marketing Cloud comparison

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Comparison Buyer's Guide
Executive Summary

We performed a comparison between Marketo and Salesforce Marketing Cloud based on real PeerSpot user reviews.

Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
To learn more, read our detailed Marketo vs. Salesforce Marketing Cloud Report (Updated: November 2022).
653,757 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
" has been helpful to us in multiple ways, however, primarily it has been great in the ability to think through details and assign them to different coworkers.""Being able to see your own personal specific projects makes it that much more accessible a program and is great for work productivity.""The automation process is one of the best.""In short - it keeps a remote asynchronous team in sync.""The initial setup is easy."" sends email notifications to keep us all on task. I love the email reminders asking me where I am with the assigned task and if I need some help. I have used this to get things done on time, and it also encourages me to acknowledge when I need some help because I have not been able to complete the task.""It has improved our organizational skills and kept us up to the task.""The way it allows our team to communicate with each other and keep each other up to date on many ongoing assignments at once through comments and the subitems feature is very helpful."

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"The most valuable features are the Marketo emails, both sending and tracking.""The smart campaign looks quite interesting and useful.""The product has been stable.""The most valuable feature is the scoring.""The main feature of Marketo is sending out emails, so that would be the most valuable feature.""It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions."

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"Salesforce allows for the integration of different data sources.""The most valuable features of Salesforce Marketing Cloud are the ease of use of the basic features.""The solution is very, very scalable.""The most valuable feature of Salesforce Marketing Cloud is the ability to sell the products we have made to customers. Overall the solution is very useful for business.""The ability to automate processes is one of the most valuable features of Salesforce. This sets it part from other systems. We use the journey builder to design a fully automated journey.""Marketing Cloud offers a 360 customers experience as it integrates with Service Cloud and Sales Cloud, the CRM portion of Salesforce. The different platforms integrate easily which makes it easy to manage customer communication using a single point of truth.""Offers many great features and is intuitive.""We use Marketing Cloud for marketing campaigns and engaging customers. It is a business-focused application for a specific area of business, which is acquiring customers."

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"In my main table, I changed sometimes the timeline values mistakenly. That should be prevented via a smart warning or some sort of coloring.""It would be helpful if there were a little more flexibility with user numbers and the ability to add guests for a period of time.""I'd like better CRM integrations.""It is difficult to create templates for repeat use cases.""I would enjoy my own personal board on Monday that only I can see.""Often we receive technical difficulties on the platform and the entire website will be down.""It would be good if we could have the option to choose custom colors for the status fields and groups so we can make some boards more branded.""I wish there were better notifications and dashboard views with analytics around the status of projects, etc."

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"I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages.""For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this.""Its APIs need to be more flexible because there are some things that are not available in the API.""Revenue management, attribution, and ABM can all be improved.""Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution.""It could be more scalable."

More Marketo Cons →

"There could be easier tools to configure the product and to create landing pages to better handle large data sets.""The product could use a little bit of BI in the sense of rule-based building.""The majority of my clients are happy, but when it comes to the CDP of Salesforce, the client gets confused. They have no clue that Salesforce has a CDP platform too. If my clients want to go ahead with the same vendor, Salesforce, they get confused about the different marketing suites which are available. There is no clear marketing done for the suites available for the clients, this is where the client is facing the real challenges.""I've noticed on one-to-one leads, the customer objection option is not available.""Salesforce Marketing Cloud should be linked to an email ID, so the features after 15 days can update on the opportunity. You should not have to update them manually to the next step.""We have struggled to get resolution of support tickets from the Salesforce team.""When you use your iPhone or Android phone, Salesforce is not as user-friendly as it could be. That UX needs to be improved.""The dashboards should be more intuitive, as there are far too many items on them. You're not always sure what you're looking for."

More Salesforce Marketing Cloud Cons →

Pricing and Cost Advice
  • "I wasn't involved with the licensing, but I believe it's negotiable."
  • "The solution is quite inexpensive. For example, we pay $8,500 for 75 users. It's somewhere around $100 a user, approximately."
  • "The project manager would be responsible for any licensing fees. As an end-user, we just follow suit."
  • "Fees are paid monthly per user."
  • "The price is reasonable for the number of users we have."
  • "I am using its free version."
  • "We tell others it's about $2200 for a ten-person plan and it can be adjusted; it's easy to scale."
  • More Pricing and Cost Advice →

  • "I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."
  • "The licensing cost usually depends on the users."
  • "The solution is expensive compared to others."
  • "It is expensive. We have a yearly license."
  • "The initial pricing was excellent, but the pricing for renewals is not as good."
  • More Marketo Pricing and Cost Advice →

  • "Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."
  • "We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."
  • "The licensing cost for the solution is on a yearly basis."
  • "Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."
  • "The solution is paid for monthly."
  • "It is a license per user."
  • "My company pays to use this solution."
  • "This solution is priced in the medium to high price range."
  • More Salesforce Marketing Cloud Pricing and Cost Advice →

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    Questions from the Community
    Top is one of the best project management softwares available on the market. It lets you create and customize the… more »
    Top Answer:We have project overviews to keep track of each client and project and I can also see what the other managers are doing… more »
    Top Answer:Monday could be improved if it could be linked with Google Calendar. This way, I can add deadlines directly on Monday… more »
    Top Answer:For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties… more »
    Top Answer:We primarily use the solution for a lot of activities, including market interaction and event interaction. Basically… more »
    Top Answer:The pricing is reasonable. However, it depends on the particular customer. It depends on what their needs are and how… more »
    Top Answer:The product can improve security. If we can get better security on the cloud, it would be ideal. With the cloud, you… more »
    Also Known As
    Learn More
    Overview is a cloud-based platform that allows teams to design their own work management software and applications. is a basic yet intuitive work operating system that facilitates teamwork in these ways:

    • Allows teams to define workflows

    • Adapts to changing demands

    • Establishes transparency

    • Allows for collaboration

    • Eliminates manual grunt work is extremely adaptable and may be utilized in any sector and for any workflow. You can build your apps to match your specific operational needs and modify your boards, dashboards, and documents to fit your team properly. It may be used for anything, including projects and procedures, and it can be used across teams, departments, leaders, and organizations.

    Here are a few examples of how software can be put to good use:

    • Marketing pipelines
    • Recruitment procedures
    • Video production planning
    • Tracking progress
    • Product timelines
    • Business management
    • Design planning
    • Bug tracking
    • Event planning
    • Construction planning Features has many valuable features. Some of the most useful ones include:

    • Customized workflows
    • Task prioritizing
    • File sharing
    • Drag-and-drop
    • Context-aware communication
    • Progress and milestone monitoring

    The most popular key features include:

    • Work scheduling:’s Workload feature allows you to accurately assign and schedule team members at any given time. Check who's available and who isn't so you may reschedule or reassign work as needed to meet all of your project deadlines.
    • Tracking time for tasks: It's crucial to know where your time goes, especially if you're invoicing clients by the hour. Greater work precision is achieved by having a clear grasp of how much time is spent on each task because you’re able to make more informed decisions about how you spend your time.
    • Automated processes: Automations eliminate the need for manual labor in the completion of repetitive tasks.
    • At-a-glance dashboards: Dashboards are an excellent method to quickly see what's essential. They make it simple to gather useful information, manage project progress, predict effort, and keep track of budgets. They also keep your team focused and engaged on the high-level objectives that drive progress.
    • Integration with external tools: With two-click integrations, you can easily make your primary work hub. Integrate popular external apps like Jira and Slack, as well as Gmail and Mailchimp, to optimize your workflow even further.
    • Varied options for viewing data with Views: provides a number of ways to examine the data in your boards, including Gantt Chart View for project plans and Chart View for progress tracking. Views helps you to take a fresh perspective on things and obtain crucial insights that you might not have gotten otherwise.

    Reviews from Real Users stands out among its competitors for a number of reasons. Two major ones are its task status feature and its ability to integrate with external apps. PeerSpot users take note of the advantages of these features in their reviews:

    Ben D., Front End Developer at a marketing services firm, writes of the product, “Their flagship feature, what used to be called the pulse, is great. Pulse offers great management. Being able to see everything at a glance and check task status, is wonderful. They use subtasks and the simple aspects of task management have been really helpful.”

    Another PeerSpot reviewer, the Head of Projects at Smart Media SA, notes, “The boards offer an amazing and clear view of my tasks, campaigns, and progress. Automations especially with Slack and Outlook help with keeping my team up-to-date always. Graphs and charts are valuable for reporting purposes and to track progress made. Workforms/surveys are valuable and a very cool added feature.”

    Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

    Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

    Salesforce Marketing Cloud includes the set of marketing tools, built on a unified platform: Journey Builder, create 1-to-1 consumer journeys across all channels and departments. Email Studio, builds personalized email campaigns with the world's #1 email marketing platform. Salesforce DMP, capture and activate data from any source on a unified platform. Salesforce Data Studio, supports marketing with data from the premium data ecosystem. Social Studio listen, publish, and engage with your consumers across social media channels. Advertising Studio Target 1-to-1 advertising using your CRM data to acquire and re-engage consumers. Mobile Studio Personalize mobile interactions including SMS, push notifications, and group messaging. Interaction Studio Visualize, track, and manage realtime consumer experiences - driving valuable engagement at the right moment, just the way your audience prefers. And Pardot Unite marketing and sales on a single platform for B2B marketing automation.
    Learn more about
    Learn more about Marketo
    Learn more about Salesforce Marketing Cloud
    Sample Customers
    Raw Digital, Wix, Discovery, Frost & Sullivan, Adidas, Asos, Uber
    Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.
    American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
    Top Industries
    Marketing Services Firm18%
    Non Tech Company8%
    Manufacturing Company7%
    Computer Software Company13%
    Financial Services Firm8%
    Manufacturing Company7%
    Computer Software Company23%
    Financial Services Firm12%
    Comms Service Provider9%
    Energy/Utilities Company7%
    Computer Software Company56%
    Marketing Services Firm11%
    Financial Services Firm6%
    Consumer Goods Company6%
    Computer Software Company25%
    Comms Service Provider11%
    Financial Services Firm9%
    Company Size
    Small Business79%
    Midsize Enterprise12%
    Large Enterprise9%
    Small Business24%
    Midsize Enterprise13%
    Large Enterprise63%
    Small Business44%
    Midsize Enterprise25%
    Large Enterprise31%
    Small Business23%
    Midsize Enterprise15%
    Large Enterprise62%
    Small Business24%
    Midsize Enterprise29%
    Large Enterprise46%
    Small Business19%
    Midsize Enterprise14%
    Large Enterprise66%
    Buyer's Guide
    Marketo vs. Salesforce Marketing Cloud
    November 2022
    Find out what your peers are saying about Marketo vs. Salesforce Marketing Cloud and other solutions. Updated: November 2022.
    653,757 professionals have used our research since 2012.

    Marketo is ranked 3rd in Marketing Automation with 6 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 33 reviews. Marketo is rated 8.4, while Salesforce Marketing Cloud is rated 8.2. The top reviewer of Marketo writes "Helpful in converting leads to customers and has good integration with CRM". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Scalable CRM to personalize customer experience". Marketo is most compared with HubSpot Marketing Hub, Oracle Eloqua, Microsoft Dynamics CRM, Pardot and Teradata Customer Interaction Manager, whereas Salesforce Marketing Cloud is most compared with HubSpot Marketing Hub, Oracle Eloqua, Microsoft Dynamics CRM, Adobe Campaign and Siebel Marketing Resource Management. See our Marketo vs. Salesforce Marketing Cloud report.

    See our list of best Marketing Automation vendors and best Marketing Management vendors.

    We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.