Oracle Eloqua vs Salesforce Marketing Cloud comparison

Oracle and Salesforce are both solutions in the Marketing Automation category. Oracle is ranked #4 with an average rating of 7.8, while Salesforce is ranked #1 with an average rating of 8.6. Oracle holds a 8.1% mindshare in MA, compared to Salesforce’s 21.4% mindshare. Additionally, 93% of Oracle users are willing to recommend the solution, compared to 98% of Salesforce users who would recommend it.

Oracle Eloqua

Read 36 Oracle Eloqua reviews

1,178 Views
1,166 Comparison Views

93% willing to recommend

Salesforce Marketing Cloud

Read 59 Salesforce Marketing Cloud reviews

3,590 Views
2,549 Comparison Views

98% willing to recommend

Oracle Eloqua

Salesforce Marketing Cloud

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 6, 2025

Oracle Eloqua and Salesforce Marketing Cloud are competitive marketing automation platforms. Salesforce Marketing Cloud often holds an advantage due to its advanced features that justify the investment.

Features: Oracle Eloqua provides excellent lead management, segmentation, and an intuitive user interface. Salesforce Marketing Cloud offers seamless integration with Salesforce products, a robust analytics engine, and a comprehensive marketing automation suite.

Room for Improvement: Oracle Eloqua could enhance its analytics capabilities and integration flexibility. Salesforce Marketing Cloud might improve its user interface complexity and streamline deployment processes.

Ease of Deployment and Customer Service: Oracle Eloqua supports straightforward deployment with strong customer service resources. Salesforce Marketing Cloud offers cloud-based deployment within the Salesforce ecosystem but may require more technical expertise.

Pricing and ROI: Oracle Eloqua presents a cost-effective entry point with scalable pricing models, while Salesforce Marketing Cloud, with a higher initial investment, provides substantial ROI when used with other Salesforce services.

To learn more, read our detailed Oracle Eloqua vs. Salesforce Marketing Cloud Report (Updated: July 2025).

Buyer's Guide

Oracle Eloqua vs. Salesforce Marketing Cloud

July 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Oracle Eloqua

Ranking in Marketing Automation

4th

Average Rating

8.8

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Salesforce Marketing Cloud

Ranking in Marketing Automation

1st

Average Rating

8.4

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

Social CRM (2nd), Marketing Management (1st), Social Media Management Solutions (2nd)

Mindshare comparison

As of August 2025, in the Marketing Automation category, the mindshare of Oracle Eloqua is 8.1%, down from 11.5% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 21.4%, down from 23.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation

Featured Reviews

Aniket Sukale

Senior Technical Consultant at Mastek

Offers the ability to create lesser campaigns and drip campaigns, flexible to use and robust

Eloqua's reporting is very strong. Oracle, by default, provides many out-of-the-box reports – probably more than 150 – that cover the most common use cases. Additionally, there's a feature called Insight, where you can build customized reports without any coding. These reports can be scheduled for delivery to your inbox at regular intervals – monthly, weekly, etc.

Read full review

Napitch K

Chief Executive Officer & Founder at growth innovation

Integration challenges impact workflow efficiency

The features of Salesforce Marketing Cloud that I have found most valuable are the Journey Builder and Flow. These capabilities are valuable because they make managing automation easy. Automating customer journeys saves time when scheduling content through every channel, and we can set the automation in advance when planning marketing content. The AI-powered tools such as Salesforce Datorama and Einstein save time and have an impact on marketing strategy decisions for my customers. I have noticed a positive impact from Salesforce Marketing Cloud through customer feedback. For example, a customer mentioned after project completion that it had a significant impact on their marketing team by eliminating the need to hire additional staff for marketing content and planning.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I like the insight part, where we can pull the reports. Oracle Eloqua can generate reports on the activities that customers take or that we do. That is one interesting part that I enjoy working with."

"It is a user-friendly product."

"The ease of maintenance is the most valuable feature."

"The solution is stable."

"The solution's engine framework is quite simple, giving you the agility you need in the business."

"The solution is good for B2B email marketing."

"The initial setup was straightforward."

"Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way."

More Oracle Eloqua pros

"Email automation is most valuable."

"I think the product's best feature is its analytics, as that's where customers derive value. The second thing is its ease of implementation."

"The most valuable of Salesforce Marketing Cloud is seeing the customer's journey."

"The user interface is easy to use, especially for my staff who use assistive technology."

"The most valuable feature is the ability to get quotes out in a timely manner."

"Salesforce Marketing Cloud's journey builder is very easy to handle and quickly sets up a journey for clients who use a lot of communication."

"The tool's most valuable feature is its automation. We can integrate data with the Salesforce hub. Its Einstein feature tells us whether our campaigns are on the right track. It also helps with ideas."

"The most valuable feature of Salesforce Marketing Cloud is the reporting engine. Reports are very good and easy to build."

More Salesforce Marketing Cloud pros

Cons

"This product hasn't kept up to date on features."

"One improvement I would suggest for Oracle Eloqua is establishing data modeling capabilities where you can link various custom data objects to create multiple tables together, allowing access to data through SQL queries for better manipulation."

"The solution could improve by having a more user-friendly interface."

"The solution should consider adding functionality related to event listening, such as webhooks."

"The solution does not have a good database architecture."

"Reporting is very clunky and not user friendly."

"There are some things where improvement is needed. For me, it would be great if they integrated a tool like AI configuration capabilities within Eloqua itself."

"The cost of the solution has room for improvement."

More Oracle Eloqua cons

"In terms of improvements, it would be beneficial to enhance the Copilot actions. The issue lies with the internal language setup."

"Marketing Cloud should change the script language that it uses because it's not good. It's tricky and difficult to develop."

"The majority of my clients are happy, but when it comes to the CDP of Salesforce, the client gets confused. They have no clue that Salesforce has a CDP platform too. If my clients want to go ahead with the same vendor, Salesforce, they get confused about the different marketing suites which are available. There is no clear marketing done for the suites available for the clients, this is where the client is facing the real challenges."

"An additional feature needed would be better capacity for personalization."

"When you use your iPhone or Android phone, Salesforce is not as user-friendly as it could be. That UX needs to be improved."

"They can perhaps simplify the dashboards. In my opinion as an end-user, reports could also be simplified, but it also depends on how your company is set up. It depends on how the processes are set up within your company natively. It is linked to the way you do business. So, it varies."

"Clarity around new features could be improved when they are released."

"We need a development environment for Marketing Cloud. Currently, there is no development environment for this solution. Other Salesforce products, such as Sales and Service Cloud, have a development environment in which the developers can do some things and then post them in production. Currently, everything happens in the production for Marketing Cloud. There is only one environment, and the developers and the end-users have to work in the same environment, which seems to be challenging. If Salesforce can bring a developer environment for Marketing Cloud, it will be good."

More Salesforce Marketing Cloud cons

Pricing and Cost Advice

"It's quite expensive."

"The solution is expensive."

"Our licensing costs are yearly."

"Oracle Eloqua can be expensive compared to alternatives."

"Oracle Eloqua's pricing is medium."

"Oracle Eloqua is quite an affordable solution."

"The tool is pricey compared to products like Marketo."

"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."

"The solution's pricing is very high and should be more flexible for smaller companies."

"The solution is a bit expensive."

"Salesforce Marketing Cloud is affordable, considering the significant improvements it brings to our campaign results."

"Salesforce Marketing Cloud is a highly expensive solution, it needs to be less expensive. We are on an annual license to use the solution."

"It's not cheap, which is why I recommend that you use Marketing Cloud to create automated journeys. If you plan to use Marketing Cloud just to send emails, use another tool."

"My company pays to use this solution."

"It's normal pricing."

More Salesforce Marketing Cloud pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

16%

Financial Services Firm

15%

Manufacturing Company

Healthcare Company

Computer Software Company

14%

Financial Services Firm

12%

Manufacturing Company

10%

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What needs improvement with Oracle Eloqua?

Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality. They provide SMS, but you need to purchase it as an add-on. It would also be helpful to have a social media manage...

See all answers

What is your primary use case for Oracle Eloqua?

We generally use it for B2B (business-to-business) marketing automation. We can build customer journeys and generate emails. And we can do email marketing. It also has the ability to create Lead ca...

See all answers

What do you like most about Oracle Eloqua?

I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly.

See all answers

What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

See all answers

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

See all answers

What needs improvement with Salesforce Marketing Cloud?

An area of Salesforce Marketing Cloud that could be improved is the connectivity between Sales Cloud and Marketing Cloud platforms. The issues with integration between different platforms arise bec...

See all answers

Comparisons

Marketo vs Oracle Eloqua

Compared 30% of the time

Pardot vs Oracle Eloqua

Compared 15% of the time

HubSpot Marketing Hub vs Oracle Eloqua

Compared 10% of the time

Oracle CRM vs Oracle Eloqua

Compared 9% of the time

BloomReach vs Oracle Eloqua

Compared 4% of the time

More Oracle Eloqua Competitors

Marketo vs Salesforce Marketing Cloud

Compared 13% of the time

HubSpot Marketing Hub vs Salesforce Marketing Cloud

Compared 10% of the time

SAP Marketing Cloud vs Salesforce Marketing Cloud

Compared 9% of the time

Zeta Marketing Platform vs Salesforce Marketing Cloud

Compared 9% of the time

BloomReach vs Salesforce Marketing Cloud

Compared 7% of the time

More Salesforce Marketing Cloud Competitors

Product Reports

Buyer's Guide

Oracle Eloqua

August 2025

Download Oracle Eloqua product report

Buyer's Guide

Salesforce Marketing Cloud

July 2025

Download Salesforce Marketing Cloud product report

Also Known As

Eloqua, Oracle Marketing Cloud

ExactTarget

Overview

Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.

Oracle

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

Sample Customers

Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Buyer's Guide

Oracle Eloqua vs. Salesforce Marketing Cloud

July 2025

Free Report: Oracle Eloqua vs. Salesforce Marketing Cloud

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