We performed a comparison between Oracle Eloqua and Salesforce Marketing Cloud based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."It is a user-friendly product."
"It provides good support for really large databases."
"The solution is good for B2B email marketing."
"The solution is stable."
"Lead scoring has helped with the process of qualifying leads."
"The solution's engine framework is quite simple, giving you the agility you need in the business."
"The ease of maintenance is the most valuable feature."
"Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way."
"It is easy to use."
"Salesforce Marketing Cloud's journey builder is very easy to handle and quickly sets up a journey for clients who use a lot of communication."
"The most valuable feature of Salesforce Marketing Cloud is the ability to sell the products we have made to customers. Overall the solution is very useful for business."
"I like that I can constantly add leads to Salesforce Marketing Cloud and look at accounts there. I also like that the solution lets me set up meetings."
"If you want to be able to communicate with your client using email, WhatsApp, and push notifications, know if the client opened the communication or not, and create and automate their journey, Marketing Cloud is very good."
"We use this solution for reporting, pipeline generation, and forecasting."
"The solution is very, very scalable."
"The most valuable features of Salesforce Marketing Cloud are that it performs well and gives me what I need. It's the most friendly interface system for CRM I've worked with. Additionally, it integrates fairly well with different kinds of AI and ML to allow you to receive more out of your application."
"The reporting features should be improved."
"The solution should consider adding functionality related to event listening, such as webhooks."
"Reporting is very clunky and not user friendly."
"The solution could improve by having a more user-friendly interface."
"The product's initial setup process could be better."
"The solution does not have a good database architecture."
"The cost of the solution has room for improvement."
"This product hasn't kept up to date on features."
"We would like an improvement to the 'Einstein Engagement Frequency'; the optimal range of emails that our subscribers will engage with."
"Marketing Cloud's forecasting could be improved."
"If you want to use advanced features in Salesforce Marketing Cloud, they are extremely difficult to use."
"We'd like to see more integrations with third-party products."
"The pricing is a bit high."
"Technical support is good but could be faster, maybe more knowledgeable, and more customer friendly."
"It should contain artificial intelligence, in my opinion."
"There could be easier tools to configure the product and to create landing pages to better handle large data sets."
Oracle Eloqua is ranked 3rd in Marketing Automation with 32 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 49 reviews. Oracle Eloqua is rated 8.8, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of Oracle Eloqua writes "A well-known and flexible solution that provides a lot of features for B2B email marketing". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". Oracle Eloqua is most compared with Marketo, HubSpot Marketing Hub, Pardot, Oracle CRM and Zift Solutions, whereas Salesforce Marketing Cloud is most compared with Marketo, HubSpot Marketing Hub, Amazon Pinpoint, SAP Marketing Cloud and Microsoft Dynamics CRM. See our Oracle Eloqua vs. Salesforce Marketing Cloud report.
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We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.