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Oracle Eloqua vs Salesforce Marketing Cloud comparison

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Comparison Buyer's Guide
Executive Summary

We performed a comparison between Oracle Eloqua and Salesforce Marketing Cloud based on real PeerSpot user reviews.

Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Oracle Eloqua vs. Salesforce Marketing Cloud report (Updated: September 2022).
633,952 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"The initial setup was straightforward.""It provides good support for really large databases.""The solution is stable."

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"The ability to automate processes is one of the most valuable features of Salesforce. This sets it part from other systems. We use the journey builder to design a fully automated journey.""Salesforce is constantly evolving and have a good release cycle.""It's a software-as-a-service solution. Everything is managed centrally from the cloud. As far as I can tell, installation is relatively simple.""You can schedule reports, there's a lot of supporting tools, and you have access to all that information.""The most valuable feature of Salesforce Marketing Cloud is the ability to sell the products we have made to customers. Overall the solution is very useful for business.""I like the user interface it has a nice look and feel.""The most valuable feature of Salesforce Marketing Cloud is the reporting engine. Reports are very good and easy to build.""Marketing Cloud offers a 360 customers experience as it integrates with Service Cloud and Sales Cloud, the CRM portion of Salesforce. The different platforms integrate easily which makes it easy to manage customer communication using a single point of truth."

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Cons
"This product hasn't kept up to date on features.""The solution could improve by having a more user-friendly interface.""The reporting features should be improved."

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"We need a development environment for Marketing Cloud. Currently, there is no development environment for this solution. Other Salesforce products, such as Sales and Service Cloud, have a development environment in which the developers can do some things and then post them in production. Currently, everything happens in the production for Marketing Cloud. There is only one environment, and the developers and the end-users have to work in the same environment, which seems to be challenging. If Salesforce can bring a developer environment for Marketing Cloud, it will be good.""Technical support is good but could be faster, maybe more knowledgeable, and more customer friendly.""The quality of support for this solution has been decreasing over time and the support team are sometimes more focused on closing tickets that resolving issues. Often the support team is not well trained or aware of the new features or products released by Salesforce.""When you use your iPhone or Android phone, Salesforce is not as user-friendly as it could be. That UX needs to be improved.""In a future release, adding end-user personalization would be a benefit.""Salesforce Marketing Cloud should be linked to an email ID, so the features after 15 days can update on the opportunity. You should not have to update them manually to the next step.""The product could use a little bit of BI in the sense of rule-based building.""Clarity around new features could be improved when they are released."

More Salesforce Marketing Cloud Cons →

Pricing and Cost Advice
  • "Our licensing costs are yearly."
  • More Oracle Eloqua Pricing and Cost Advice →

  • "Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."
  • "We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."
  • "The licensing cost for the solution is on a yearly basis."
  • "Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."
  • "The solution is paid for monthly."
  • "It is a license per user."
  • "My company pays to use this solution."
  • "This solution is priced in the medium to high price range."
  • More Salesforce Marketing Cloud Pricing and Cost Advice →

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    633,952 professionals have used our research since 2012.
    Questions from the Community
    Top Answer:Our licensing costs are yearly. I do not know if there are additional costs beyond the standard licensing fees. I am aware of the license we pay for and we pay for custom solutions, such as pop-up and… more »
    Top Answer:I am used to the interface, so I do not consider how outdated it is too be an issue, but I feel it could better. It seems a throwback to the nineteen-eighties. The initial setup was complex. The… more »
    Top Answer:The pricing is reasonable. However, it depends on the particular customer. It depends on what their needs are and how much of the product they will use, et cetera. The pricing can also vary depending… more »
    Top Answer:The product can improve security. If we can get better security on the cloud, it would be ideal. With the cloud, you don't need any infrastructure or any kind of end-user person. We'd like to increase… more »
    Ranking
    5th
    Views
    2,146
    Comparisons
    1,700
    Reviews
    3
    Average Words per Review
    391
    Rating
    8.0
    1st
    Views
    7,186
    Comparisons
    5,618
    Reviews
    28
    Average Words per Review
    343
    Rating
    8.4
    Comparisons
    Also Known As
    Eloqua, Oracle Marketing Cloud
    ExactTarget
    Learn More
    Overview

    Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.

    Salesforce Marketing Cloud includes the set of marketing tools, built on a unified platform: Journey Builder, create 1-to-1 consumer journeys across all channels and departments. Email Studio, builds personalized email campaigns with the world's #1 email marketing platform. Salesforce DMP, capture and activate data from any source on a unified platform. Salesforce Data Studio, supports marketing with data from the premium data ecosystem. Social Studio listen, publish, and engage with your consumers across social media channels. Advertising Studio Target 1-to-1 advertising using your CRM data to acquire and re-engage consumers. Mobile Studio Personalize mobile interactions including SMS, push notifications, and group messaging. Interaction Studio Visualize, track, and manage realtime consumer experiences - driving valuable engagement at the right moment, just the way your audience prefers. And Pardot Unite marketing and sales on a single platform for B2B marketing automation.
    Offer
    Learn more about Oracle Eloqua
    Learn more about Salesforce Marketing Cloud
    Sample Customers
    Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.
    American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
    Top Industries
    REVIEWERS
    Computer Software Company33%
    Manufacturing Company22%
    Media Company22%
    Printing Company11%
    VISITORS READING REVIEWS
    Computer Software Company31%
    Comms Service Provider17%
    Financial Services Firm10%
    Manufacturing Company6%
    REVIEWERS
    Computer Software Company63%
    Marketing Services Firm13%
    Financial Services Firm6%
    Consumer Goods Company6%
    VISITORS READING REVIEWS
    Computer Software Company26%
    Comms Service Provider13%
    Financial Services Firm9%
    Manufacturing Company5%
    Company Size
    REVIEWERS
    Small Business31%
    Midsize Enterprise28%
    Large Enterprise41%
    VISITORS READING REVIEWS
    Small Business14%
    Midsize Enterprise14%
    Large Enterprise72%
    REVIEWERS
    Small Business28%
    Midsize Enterprise31%
    Large Enterprise42%
    VISITORS READING REVIEWS
    Small Business18%
    Midsize Enterprise15%
    Large Enterprise68%
    Buyer's Guide
    Oracle Eloqua vs. Salesforce Marketing Cloud
    September 2022
    Find out what your peers are saying about Oracle Eloqua vs. Salesforce Marketing Cloud and other solutions. Updated: September 2022.
    633,952 professionals have used our research since 2012.

    Oracle Eloqua is ranked 5th in Marketing Automation with 3 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 29 reviews. Oracle Eloqua is rated 8.0, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of Oracle Eloqua writes "Stable and scalable, but should have a simpler initial setup, better reporting features and a more up-to-date interface". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Scalable CRM to personalize customer experience". Oracle Eloqua is most compared with Marketo, HubSpot Marketing Hub, Pardot, Oracle CRM and SAP Marketing Cloud, whereas Salesforce Marketing Cloud is most compared with HubSpot Marketing Hub, Marketo, Microsoft Dynamics CRM, Adobe Campaign and SAS Marketing Automation. See our Oracle Eloqua vs. Salesforce Marketing Cloud report.

    See our list of best Marketing Automation vendors.

    We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.