Oracle Eloqua vs Salesforce Marketing Cloud comparison

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Executive Summary

We performed a comparison between Oracle Eloqua and Salesforce Marketing Cloud based on real PeerSpot user reviews.

Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
To learn more, read our detailed Oracle Eloqua vs. Salesforce Marketing Cloud Report (Updated: March 2024).
763,955 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"The ease of maintenance is the most valuable feature.""The solution's engine framework is quite simple, giving you the agility you need in the business.""Lead scoring has helped with the process of qualifying leads.""The solution is good for B2B email marketing.""It provides good support for really large databases.""It is a user-friendly product.""​Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way.""The initial setup was straightforward."

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"It is straightforward to set up.""The most valuable features of Salesforce Marketing Cloud are the ease of use of the basic features.""The most valuable part of the solution are the selling features.""The most valuable features of Salesforce Marketing Cloud are that it performs well and gives me what I need. It's the most friendly interface system for CRM I've worked with. Additionally, it integrates fairly well with different kinds of AI and ML to allow you to receive more out of your application.""Salesforce allows for the integration of different data sources.""It has excellent lead and opportunity tracking.""Offers many great features and is intuitive.""The Journey Builder and the Email Studio features are most valuable."

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Cons
"The cost of the solution has room for improvement.""The reporting features should be improved.""This product hasn't kept up to date on features.""The solution could improve by having a more user-friendly interface.""​Reporting is very clunky and not user friendly.​""The solution should consider adding functionality related to event listening, such as webhooks.""The solution does not have a good database architecture.""The product's initial setup process could be better."

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"The main action I want to do in Salesforce Marketing Cloud is to export data into Excel and use it. My company may have that feature locked down, or if the Excel data exporting function still isn't available in Salesforce Marketing Cloud, that's the feature I want.""We need a development environment for Marketing Cloud. Currently, there is no development environment for this solution. Other Salesforce products, such as Sales and Service Cloud, have a development environment in which the developers can do some things and then post them in production. Currently, everything happens in the production for Marketing Cloud. There is only one environment, and the developers and the end-users have to work in the same environment, which seems to be challenging. If Salesforce can bring a developer environment for Marketing Cloud, it will be good.""In a future release it would be great to have the ability to connect the data from social media and email marketing and have it in one dashboard.""An additional feature needed would be better capacity for personalization.""The solution can be difficult to set up for non-technical individuals.""Salesforce Marketing Cloud could improve by having more graphical options because a lot of tables are now only numbers and percentages and data. I prefer graphs, lines, and pie charts. I know there are ways to receive this from Salesforce Marketing Cloud. It doesn't play a huge role in my daily work to invest the time to figure it out. I feel that it would be time wasted. They could make the graphical options easier to find and use in the future.""We would like an improvement to the 'Einstein Engagement Frequency'; the optimal range of emails that our subscribers will engage with.""The data extension tools are not very user-friendly."

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Pricing and Cost Advice
  • "Our licensing costs are yearly."
  • "The solution is expensive."
  • "The tool is pricey compared to products like Marketo."
  • "Oracle Eloqua's pricing is medium."
  • "Oracle Eloqua is quite an affordable solution."
  • More Oracle Eloqua Pricing and Cost Advice →

  • "Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."
  • "We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."
  • "The licensing cost for the solution is on a yearly basis."
  • "Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."
  • "The solution is paid for monthly."
  • "It is a license per user."
  • "My company pays to use this solution."
  • "This solution is priced in the medium to high price range."
  • More Salesforce Marketing Cloud Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:The solution should consider adding functionality related to event listening, such as webhooks. The solution should provide an omnichannel approach rather than just email and a message, neither of… more »
    Top Answer:We use the solution for digital marketing, especially for email marketing. We have B2B as well as B2C customers.
    Top Answer:The solution's engine framework is quite simple, giving you the agility you need in the business.
    Top Answer:Salesforce Marketing Cloud's integrations are seamless since it is a native application. It helps us with B2B and B2C send-outs and can handle large columns.
    Top Answer:The price is expensive. When comparing available products, such as those on Amazon, it's evident that AWS components are significantly cheaper. This is especially true since our systems run on the AWS… more »
    Top Answer:Salesforce Marketing Cloud is expensive. The email functionality should be more modern and user-friendly.
    Ranking
    3rd
    Views
    3,803
    Comparisons
    1,962
    Reviews
    4
    Average Words per Review
    284
    Rating
    8.5
    1st
    Views
    7,150
    Comparisons
    4,344
    Reviews
    35
    Average Words per Review
    368
    Rating
    8.3
    Comparisons
    Also Known As
    Eloqua, Oracle Marketing Cloud
    ExactTarget
    Learn More
    Salesforce
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    Overview

    Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.

    Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels. 

    With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping. 

    The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment. 

    Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions. 

    With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

    Sample Customers
    Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.
    American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
    Top Industries
    REVIEWERS
    Manufacturing Company33%
    Computer Software Company25%
    Media Company17%
    Financial Services Firm17%
    VISITORS READING REVIEWS
    Educational Organization70%
    Computer Software Company6%
    Financial Services Firm4%
    Manufacturing Company3%
    REVIEWERS
    Computer Software Company44%
    Financial Services Firm12%
    Marketing Services Firm8%
    Hospitality Company4%
    VISITORS READING REVIEWS
    Educational Organization45%
    Computer Software Company11%
    Financial Services Firm7%
    Manufacturing Company4%
    Company Size
    REVIEWERS
    Small Business31%
    Midsize Enterprise25%
    Large Enterprise44%
    VISITORS READING REVIEWS
    Small Business6%
    Midsize Enterprise72%
    Large Enterprise22%
    REVIEWERS
    Small Business27%
    Midsize Enterprise25%
    Large Enterprise47%
    VISITORS READING REVIEWS
    Small Business13%
    Midsize Enterprise51%
    Large Enterprise35%
    Buyer's Guide
    Oracle Eloqua vs. Salesforce Marketing Cloud
    March 2024
    Find out what your peers are saying about Oracle Eloqua vs. Salesforce Marketing Cloud and other solutions. Updated: March 2024.
    763,955 professionals have used our research since 2012.

    Oracle Eloqua is ranked 3rd in Marketing Automation with 4 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 35 reviews. Oracle Eloqua is rated 8.8, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of Oracle Eloqua writes "A well-known and flexible solution that provides a lot of features for B2B email marketing". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "A leading marketing automation tool with great versatility ". Oracle Eloqua is most compared with Marketo, HubSpot Marketing Hub, Pardot, Oracle CRM and Zift Solutions, whereas Salesforce Marketing Cloud is most compared with Marketo, HubSpot Marketing Hub, Amazon Pinpoint, SAP Marketing Cloud and Microsoft Dynamics CRM. See our Oracle Eloqua vs. Salesforce Marketing Cloud report.

    See our list of best Marketing Automation vendors.

    We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.