We performed a comparison between Oracle Eloqua and Salesforce Marketing Cloud based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."The ease of maintenance is the most valuable feature."
"The solution's engine framework is quite simple, giving you the agility you need in the business."
"Lead scoring has helped with the process of qualifying leads."
"The solution is good for B2B email marketing."
"It provides good support for really large databases."
"It is a user-friendly product."
"Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way."
"The initial setup was straightforward."
"It is straightforward to set up."
"The most valuable features of Salesforce Marketing Cloud are the ease of use of the basic features."
"The most valuable part of the solution are the selling features."
"The most valuable features of Salesforce Marketing Cloud are that it performs well and gives me what I need. It's the most friendly interface system for CRM I've worked with. Additionally, it integrates fairly well with different kinds of AI and ML to allow you to receive more out of your application."
"Salesforce allows for the integration of different data sources."
"It has excellent lead and opportunity tracking."
"Offers many great features and is intuitive."
"The Journey Builder and the Email Studio features are most valuable."
"The cost of the solution has room for improvement."
"The reporting features should be improved."
"This product hasn't kept up to date on features."
"The solution could improve by having a more user-friendly interface."
"Reporting is very clunky and not user friendly."
"The solution should consider adding functionality related to event listening, such as webhooks."
"The solution does not have a good database architecture."
"The product's initial setup process could be better."
"The main action I want to do in Salesforce Marketing Cloud is to export data into Excel and use it. My company may have that feature locked down, or if the Excel data exporting function still isn't available in Salesforce Marketing Cloud, that's the feature I want."
"We need a development environment for Marketing Cloud. Currently, there is no development environment for this solution. Other Salesforce products, such as Sales and Service Cloud, have a development environment in which the developers can do some things and then post them in production. Currently, everything happens in the production for Marketing Cloud. There is only one environment, and the developers and the end-users have to work in the same environment, which seems to be challenging. If Salesforce can bring a developer environment for Marketing Cloud, it will be good."
"In a future release it would be great to have the ability to connect the data from social media and email marketing and have it in one dashboard."
"An additional feature needed would be better capacity for personalization."
"The solution can be difficult to set up for non-technical individuals."
"Salesforce Marketing Cloud could improve by having more graphical options because a lot of tables are now only numbers and percentages and data. I prefer graphs, lines, and pie charts. I know there are ways to receive this from Salesforce Marketing Cloud. It doesn't play a huge role in my daily work to invest the time to figure it out. I feel that it would be time wasted. They could make the graphical options easier to find and use in the future."
"We would like an improvement to the 'Einstein Engagement Frequency'; the optimal range of emails that our subscribers will engage with."
"The data extension tools are not very user-friendly."
Oracle Eloqua is ranked 3rd in Marketing Automation with 4 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 35 reviews. Oracle Eloqua is rated 8.8, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of Oracle Eloqua writes "A well-known and flexible solution that provides a lot of features for B2B email marketing". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "A leading marketing automation tool with great versatility ". Oracle Eloqua is most compared with Marketo, HubSpot Marketing Hub, Pardot, Oracle CRM and Zift Solutions, whereas Salesforce Marketing Cloud is most compared with Marketo, HubSpot Marketing Hub, Amazon Pinpoint, SAP Marketing Cloud and Microsoft Dynamics CRM. See our Oracle Eloqua vs. Salesforce Marketing Cloud report.
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We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.