We performed a comparison between Oracle Eloqua and Salesforce Marketing Cloud based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
"The initial setup was straightforward."
"It provides good support for really large databases."
"The solution is stable."
"The ability to automate processes is one of the most valuable features of Salesforce. This sets it part from other systems. We use the journey builder to design a fully automated journey."
"Salesforce is constantly evolving and have a good release cycle."
"It's a software-as-a-service solution. Everything is managed centrally from the cloud. As far as I can tell, installation is relatively simple."
"You can schedule reports, there's a lot of supporting tools, and you have access to all that information."
"The most valuable feature of Salesforce Marketing Cloud is the ability to sell the products we have made to customers. Overall the solution is very useful for business."
"I like the user interface it has a nice look and feel."
"The most valuable feature of Salesforce Marketing Cloud is the reporting engine. Reports are very good and easy to build."
"Marketing Cloud offers a 360 customers experience as it integrates with Service Cloud and Sales Cloud, the CRM portion of Salesforce. The different platforms integrate easily which makes it easy to manage customer communication using a single point of truth."
"This product hasn't kept up to date on features."
"The solution could improve by having a more user-friendly interface."
"The reporting features should be improved."
"We need a development environment for Marketing Cloud. Currently, there is no development environment for this solution. Other Salesforce products, such as Sales and Service Cloud, have a development environment in which the developers can do some things and then post them in production. Currently, everything happens in the production for Marketing Cloud. There is only one environment, and the developers and the end-users have to work in the same environment, which seems to be challenging. If Salesforce can bring a developer environment for Marketing Cloud, it will be good."
"Technical support is good but could be faster, maybe more knowledgeable, and more customer friendly."
"The quality of support for this solution has been decreasing over time and the support team are sometimes more focused on closing tickets that resolving issues. Often the support team is not well trained or aware of the new features or products released by Salesforce."
"When you use your iPhone or Android phone, Salesforce is not as user-friendly as it could be. That UX needs to be improved."
"In a future release, adding end-user personalization would be a benefit."
"Salesforce Marketing Cloud should be linked to an email ID, so the features after 15 days can update on the opportunity. You should not have to update them manually to the next step."
"The product could use a little bit of BI in the sense of rule-based building."
"Clarity around new features could be improved when they are released."
Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.
Oracle Eloqua is ranked 5th in Marketing Automation with 3 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 29 reviews. Oracle Eloqua is rated 8.0, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of Oracle Eloqua writes "Stable and scalable, but should have a simpler initial setup, better reporting features and a more up-to-date interface". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Scalable CRM to personalize customer experience". Oracle Eloqua is most compared with Marketo, HubSpot Marketing Hub, Pardot, Oracle CRM and SAP Marketing Cloud, whereas Salesforce Marketing Cloud is most compared with HubSpot Marketing Hub, Marketo, Microsoft Dynamics CRM, Adobe Campaign and SAS Marketing Automation. See our Oracle Eloqua vs. Salesforce Marketing Cloud report.
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We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.