Oracle Eloqua vs Salesforce Marketing Cloud comparison

Oracle and Salesforce are both solutions in the Marketing Automation category. Oracle is ranked #4 with an average rating of 8.5, while Salesforce is ranked #1 with an average rating of 8.5. Oracle holds a 6.1% mindshare in MA, compared to Salesforce’s 17.1% mindshare. Additionally, 94% of Oracle users are willing to recommend the solution, compared to 98% of Salesforce users who would recommend it.

Oracle Eloqua

Read 39 Oracle Eloqua reviews

1,127 Views
1,116 Comparison Views

94% willing to recommend

Salesforce Marketing Cloud

Read 61 Salesforce Marketing Cloud reviews

3,420 Views
2,326 Comparison Views

98% willing to recommend

Oracle Eloqua

Salesforce Marketing Cloud

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 6, 2025

Oracle Eloqua and Salesforce Marketing Cloud are competitive marketing automation platforms. Salesforce Marketing Cloud often holds an advantage due to its advanced features that justify the investment.

Features: Oracle Eloqua provides excellent lead management, segmentation, and an intuitive user interface. Salesforce Marketing Cloud offers seamless integration with Salesforce products, a robust analytics engine, and a comprehensive marketing automation suite.

Room for Improvement: Oracle Eloqua could enhance its analytics capabilities and integration flexibility. Salesforce Marketing Cloud might improve its user interface complexity and streamline deployment processes.

Ease of Deployment and Customer Service: Oracle Eloqua supports straightforward deployment with strong customer service resources. Salesforce Marketing Cloud offers cloud-based deployment within the Salesforce ecosystem but may require more technical expertise.

Pricing and ROI: Oracle Eloqua presents a cost-effective entry point with scalable pricing models, while Salesforce Marketing Cloud, with a higher initial investment, provides substantial ROI when used with other Salesforce services.

To learn more, read our detailed Oracle Eloqua vs. Salesforce Marketing Cloud Report (Updated: September 2025).

Buyer's Guide

Oracle Eloqua vs. Salesforce Marketing Cloud

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Oracle Eloqua

Ranking in Marketing Automation

4th

Average Rating

8.8

Reviews Sentiment

5.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Salesforce Marketing Cloud

Ranking in Marketing Automation

1st

Average Rating

8.4

Reviews Sentiment

7.4

Number of Reviews

Ranking in other categories

Social CRM (2nd), Marketing Management (1st), Social Media Management Solutions (2nd)

Mindshare comparison

As of November 2025, in the Marketing Automation category, the mindshare of Oracle Eloqua is 6.1%, down from 10.3% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 17.1%, down from 22.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Market Share Distribution
Product	Market Share (%)
Salesforce Marketing Cloud	17.1%
Oracle Eloqua	6.1%
Other	76.8%

Marketing Automation

Featured Reviews

Madhan Krishnamoorthy

Senior Functional Consultant at a tech vendor with 51-200 employees

Integration with CRM and third-party systems significantly boosts campaign management

The native integration could be improved, as Oracle Eloqua has decommissioned it. Manual uploads require changing the data priority order to top priority. Sometimes form capturing data fails, and campaign response issues occur. The pricing of Oracle Eloqua is quite high as it is an Oracle product. Compared to other marketing automation platforms such as Marketo, Salesforce Marketing Cloud, and Pardot, the price point is higher. The technical support is rated at eight because it can be difficult to get in touch with them after working hours. Support is only available during business hours, so if assistance is needed outside of the nine-to-five window, users must wait until the next day.

Read full review

Napitch K

Chief Executive Officer & Founder at growth innovation

Integration challenges impact workflow efficiency

The features of Salesforce Marketing Cloud that I have found most valuable are the Journey Builder and Flow. These capabilities are valuable because they make managing automation easy. Automating customer journeys saves time when scheduling content through every channel, and we can set the automation in advance when planning marketing content. The AI-powered tools such as Salesforce Datorama and Einstein save time and have an impact on marketing strategy decisions for my customers. I have noticed a positive impact from Salesforce Marketing Cloud through customer feedback. For example, a customer mentioned after project completion that it had a significant impact on their marketing team by eliminating the need to hire additional staff for marketing content and planning.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way."

"I like the insight part, where we can pull the reports. Oracle Eloqua can generate reports on the activities that customers take or that we do. That is one interesting part that I enjoy working with."

"Oracle Eloqua is easier to use compared to Salesforce Marketing Cloud because Salesforce requires their own scripting called AMPScript, while in Oracle Eloqua, you only need CSS, HTML, and occasionally JavaScript."

"I find Oracle Eloqua to be a highly useful tool for clients and easy for developers, which I believe makes it one of the best options available for B2B marketing."

"It provides good support for really large databases."

"Lead scoring has helped with the process of qualifying leads."

"Oracle Eloqua helps us track data and quickly schedule emails; it is a wonderful tool for working with emails."

"The solution is stable."

More Oracle Eloqua pros

"The most valuable feature is the 'Accelerators', which are expert-taught subject matter webinars on items such as personalization of emails and SMS to contacts and prospects."

"The most valuable features of Salesforce are the automation and the ability to create dashboards which provide a wider picture of what is going on."

"The solution is very, very scalable."

"The most valuable feature of Salesforce Marketing Cloud is the seamless conversion of lead to opportunity, in relation to orders is good. That seamless connection is beneficial and simple."

"The most valuable features of Salesforce Marketing Cloud are the ease of use of the basic features."

"It is easy to use."

"In Salesforce Marketing Cloud, the ability to send emails effectively is very valuable."

"The tool's most valuable feature is its automation. We can integrate data with the Salesforce hub. Its Einstein feature tells us whether our campaigns are on the right track. It also helps with ideas."

More Salesforce Marketing Cloud pros

Cons

"The cost of the solution has room for improvement."

"Some areas of Oracle Eloqua that could be improved include enhancements for campaign features, such as the ability to filter contacts based on date intervals or related functionalities that currently require installing apps from the Oracle App Market."

"The reporting features should be improved."

"Crashes can occur due to integration with different systems, including third-party tools such as Zapier and SixSense."

"This product hasn't kept up to date on features."

"There are some things where improvement is needed. For me, it would be great if they integrated a tool like AI configuration capabilities within Eloqua itself."

"The solution does not have a good database architecture."

"The solution could improve by having a more user-friendly interface."

More Oracle Eloqua cons

"There is a lot of room for improvement in Salesforce Marketing Cloud's dashboards and the visualization of information in each journey."

"Salesforce Marketing Cloud should provide some debugging facilities for every user."

"Marketing Cloud should change the script language that it uses because it's not good. It's tricky and difficult to develop."

"The customization of Salesforce, a generic CRM software, has room for improvement."

"Query Studio in Salesforce Marketing Cloud needs to be improved because not all queries are supported and we cannot debug the AM Script or SSJS code, which makes code debugging manual."

"The majority of my clients are happy, but when it comes to the CDP of Salesforce, the client gets confused. They have no clue that Salesforce has a CDP platform too. If my clients want to go ahead with the same vendor, Salesforce, they get confused about the different marketing suites which are available. There is no clear marketing done for the suites available for the clients, this is where the client is facing the real challenges."

"They can perhaps simplify the dashboards. In my opinion as an end-user, reports could also be simplified, but it also depends on how your company is set up. It depends on how the processes are set up within your company natively. It is linked to the way you do business. So, it varies."

"The dashboards should be more intuitive, as there are far too many items on them. You're not always sure what you're looking for."

More Salesforce Marketing Cloud cons

Pricing and Cost Advice

"The tool is pricey compared to products like Marketo."

"Oracle Eloqua's pricing is medium."

"Oracle Eloqua can be expensive compared to alternatives."

"The solution is expensive."

"It's quite expensive."

"Our licensing costs are yearly."

"Oracle Eloqua is quite an affordable solution."

"It's normal pricing."

"We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."

"Licensing fees are paid on a yearly basis."

"Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."

"The solution is a bit expensive."

"We have two types of licensing. We have a yearly license for end users and we have a concurrent login for selling."

"It's not cheap, which is why I recommend that you use Marketing Cloud to create automated journeys. If you plan to use Marketing Cloud just to send emails, use another tool."

"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."

More Salesforce Marketing Cloud pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

12%

Manufacturing Company

11%

Insurance Company

Computer Software Company

Financial Services Firm

13%

Computer Software Company

11%

Manufacturing Company

11%

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	13
Midsize Enterprise	9
Large Enterprise	21

By reviewers
Company Size	Count
Small Business	20
Midsize Enterprise	14
Large Enterprise	29

Questions from the Community

What needs improvement with Oracle Eloqua?

Some areas of Oracle Eloqua that could be improved include enhancements for campaign features, such as the ability to filter contacts based on date intervals or related functionalities that current...

See all answers

What is your primary use case for Oracle Eloqua?

In my company, I work with Oracle Eloqua and do not use it internally. My usual use cases for Oracle Eloqua include day-to-day work, where I'm currently working on implementation-related tasks, spe...

See all answers

What do you like most about Oracle Eloqua?

I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly.

See all answers

What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

See all answers

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

See all answers

What needs improvement with Salesforce Marketing Cloud?

Salesforce Marketing Cloud works effectively as a suite, best-of-suite solution. However, if you want to reuse specific components, it doesn't have the same solution flexibility since it's not micr...

See all answers

Comparisons

Marketo vs Oracle Eloqua

Compared 31% of the time

Pardot vs Oracle Eloqua

Compared 15% of the time

Oracle CRM vs Oracle Eloqua

Compared 11% of the time

HubSpot Marketing Hub vs Oracle Eloqua

Compared 10% of the time

More Oracle Eloqua Competitors

HubSpot Marketing Hub vs Salesforce Marketing Cloud

Compared 16% of the time

Marketo vs Salesforce Marketing Cloud

Compared 12% of the time

Zeta Marketing Platform vs Salesforce Marketing Cloud

Compared 8% of the time

BloomReach vs Salesforce Marketing Cloud

Compared 7% of the time

SAP Marketing Cloud vs Salesforce Marketing Cloud

Compared 7% of the time

More Salesforce Marketing Cloud Competitors

Product Reports

Buyer's Guide

Oracle Eloqua

October 2025

Download Oracle Eloqua product report

Buyer's Guide

Salesforce Marketing Cloud

October 2025

Download Salesforce Marketing Cloud product report

Also Known As

Eloqua, Oracle Marketing Cloud

ExactTarget

Overview

Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.

Oracle

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

Sample Customers

Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Buyer's Guide

Oracle Eloqua vs. Salesforce Marketing Cloud

September 2025

Free Report: Oracle Eloqua vs. Salesforce Marketing Cloud

Find out what your peers are saying about Oracle Eloqua vs. Salesforce Marketing Cloud and other solutions. Updated: September 2025.

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