Oracle Eloqua vs Salesforce Marketing Cloud comparison

Oracle and Salesforce are both solutions in the Marketing Automation category. Oracle is ranked #4 with an average rating of 8.5, while Salesforce is ranked #1 with an average rating of 8.6. Oracle holds a 4.4% mindshare in MA, compared to Salesforce’s 12.6% mindshare. Additionally, 94% of Oracle users are willing to recommend the solution, compared to 98% of Salesforce users who would recommend it.

Oracle Eloqua

Read 39 Oracle Eloqua reviews

1,168 Views
1,133 Comparison Views

94% willing to recommend

Salesforce Marketing Cloud

Read 61 Salesforce Marketing Cloud reviews

3,868 Views
2,669 Comparison Views

98% willing to recommend

Oracle Eloqua

Salesforce Marketing Cloud

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 6, 2025

Oracle Eloqua and Salesforce Marketing Cloud are competitive marketing automation platforms. Salesforce Marketing Cloud often holds an advantage due to its advanced features that justify the investment.

Features: Oracle Eloqua provides excellent lead management, segmentation, and an intuitive user interface. Salesforce Marketing Cloud offers seamless integration with Salesforce products, a robust analytics engine, and a comprehensive marketing automation suite.

Room for Improvement: Oracle Eloqua could enhance its analytics capabilities and integration flexibility. Salesforce Marketing Cloud might improve its user interface complexity and streamline deployment processes.

Ease of Deployment and Customer Service: Oracle Eloqua supports straightforward deployment with strong customer service resources. Salesforce Marketing Cloud offers cloud-based deployment within the Salesforce ecosystem but may require more technical expertise.

Pricing and ROI: Oracle Eloqua presents a cost-effective entry point with scalable pricing models, while Salesforce Marketing Cloud, with a higher initial investment, provides substantial ROI when used with other Salesforce services.

To learn more, read our detailed Oracle Eloqua vs. Salesforce Marketing Cloud Report (Updated: December 2025).

Buyer's Guide

Oracle Eloqua vs. Salesforce Marketing Cloud

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Oracle Eloqua

Ranking in Marketing Automation

4th

Average Rating

8.8

Reviews Sentiment

5.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Salesforce Marketing Cloud

Ranking in Marketing Automation

1st

Average Rating

8.4

Reviews Sentiment

7.4

Number of Reviews

Ranking in other categories

Social CRM (2nd), Marketing Management (1st), Social Media Management Solutions (2nd)

Mindshare comparison

As of January 2026, in the Marketing Automation category, the mindshare of Oracle Eloqua is 4.4%, down from 9.5% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 12.6%, down from 22.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Market Share Distribution
Product	Market Share (%)
Salesforce Marketing Cloud	12.6%
Oracle Eloqua	4.4%
Other	83.0%

Marketing Automation

Featured Reviews

Madhan Krishnamoorthy

Senior Functional Consultant at a tech vendor with 51-200 employees

Integration with CRM and third-party systems significantly boosts campaign management

The native integration could be improved, as Oracle Eloqua has decommissioned it. Manual uploads require changing the data priority order to top priority. Sometimes form capturing data fails, and campaign response issues occur. The pricing of Oracle Eloqua is quite high as it is an Oracle product. Compared to other marketing automation platforms such as Marketo, Salesforce Marketing Cloud, and Pardot, the price point is higher. The technical support is rated at eight because it can be difficult to get in touch with them after working hours. Support is only available during business hours, so if assistance is needed outside of the nine-to-five window, users must wait until the next day.

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Priyanka Gauda

Consultant at SNDT

Enhanced connectivity across multiple channels while benefiting from insightful reports

The features I found most valuable in Salesforce Marketing Cloud include auto-generated reports for the Journey, which are quite helpful, and the reports are sufficient, though I am not able to recollect much currently. The feature of Salesforce Marketing Cloud that has had the largest impact on improving my campaign outcomes is the recent WhatsApp integration, which allows Salesforce to connect with subscribers through different channels such as SMS, email, or WhatsApp. Regarding customer engagement, personalization capabilities in Salesforce Marketing Cloud enhance engagement because when customers feel that a brand knows them better, they recognize their choices better. In Marketing Cloud, I am able to personalize based on user choices and address them directly without coming across as a bot message.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way."

"I like the insight part, where we can pull the reports. Oracle Eloqua can generate reports on the activities that customers take or that we do. That is one interesting part that I enjoy working with."

"The solution is stable."

"I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly."

"It is a user-friendly product."

"It provides good support for really large databases."

"Oracle Eloqua helps us track data and quickly schedule emails; it is a wonderful tool for working with emails."

"Lead scoring has helped with the process of qualifying leads."

More Oracle Eloqua pros

"Offers many great features and is intuitive."

"Email automation is most valuable."

"Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics."

"It makes it easy for a business to use any module based on their preference."

"You can schedule reports, there's a lot of supporting tools, and you have access to all that information."

"If you want to be able to communicate with your client using email, WhatsApp, and push notifications, know if the client opened the communication or not, and create and automate their journey, Marketing Cloud is very good."

"It is straightforward to set up."

"It is easy to use."

More Salesforce Marketing Cloud pros

Cons

"Reporting is very clunky and not user friendly."

"Some areas of Oracle Eloqua that could be improved include enhancements for campaign features, such as the ability to filter contacts based on date intervals or related functionalities that currently require installing apps from the Oracle App Market."

"The product's initial setup process could be better."

"Oracle Eloqua requires maintenance because downtime or crashes can affect form submissions and integrations."

"Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality."

"The dashboards or the data which we get from insights reports could be improved."

"The solution should consider adding functionality related to event listening, such as webhooks."

"One improvement I would suggest for Oracle Eloqua is establishing data modeling capabilities where you can link various custom data objects to create multiple tables together, allowing access to data through SQL queries for better manipulation."

More Oracle Eloqua cons

"In the SMS area, it is not up to the mark, compared to what has been developed for email."

"I would like to see more ways to accomplish specific tasks."

"Managing large volumes of data takes too long."

"The majority of my clients are happy, but when it comes to the CDP of Salesforce, the client gets confused. They have no clue that Salesforce has a CDP platform too. If my clients want to go ahead with the same vendor, Salesforce, they get confused about the different marketing suites which are available. There is no clear marketing done for the suites available for the clients, this is where the client is facing the real challenges."

"Salesforce could benefit by implementing further integration with more platforms."

"The technicality of the solution can be streamlined."

"Salesforce Marketing Cloud should provide some debugging facilities for every user."

"They can perhaps simplify the dashboards. In my opinion as an end-user, reports could also be simplified, but it also depends on how your company is set up. It depends on how the processes are set up within your company natively. It is linked to the way you do business. So, it varies."

More Salesforce Marketing Cloud cons

Pricing and Cost Advice

"The solution is expensive."

"Oracle Eloqua is quite an affordable solution."

"Oracle Eloqua's pricing is medium."

"It's quite expensive."

"Oracle Eloqua can be expensive compared to alternatives."

"Our licensing costs are yearly."

"The tool is pricey compared to products like Marketo."

"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."

"We have two types of licensing. We have a yearly license for end users and we have a concurrent login for selling."

"The price is expensive."

"We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."

"The solution's pricing is very high and should be more flexible for smaller companies."

"The solution is paid for monthly."

"Salesforce is an expensive solution."

"Salesforce Marketing Cloud is a highly expensive solution, it needs to be less expensive. We are on an annual license to use the solution."

More Salesforce Marketing Cloud pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

13%

Healthcare Company

10%

Insurance Company

Manufacturing Company

Financial Services Firm

12%

Manufacturing Company

10%

Computer Software Company

10%

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	13
Midsize Enterprise	9
Large Enterprise	21

By reviewers
Company Size	Count
Small Business	20
Midsize Enterprise	14
Large Enterprise	29

Questions from the Community

What needs improvement with Oracle Eloqua?

Some areas of Oracle Eloqua that could be improved include enhancements for campaign features, such as the ability to filter contacts based on date intervals or related functionalities that current...

See all answers

What is your primary use case for Oracle Eloqua?

In my company, I work with Oracle Eloqua and do not use it internally. My usual use cases for Oracle Eloqua include day-to-day work, where I'm currently working on implementation-related tasks, spe...

See all answers

What do you like most about Oracle Eloqua?

I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly.

See all answers

What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

See all answers

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

See all answers

What needs improvement with Salesforce Marketing Cloud?

I would recommend that Salesforce Marketing Cloud improve on three-dimensional or 360-degree reporting, as I feel that is something missing. Salesforce Marketing Cloud is expensive; it can be more ...

See all answers

Comparisons

Marketo vs Oracle Eloqua

Compared 33% of the time

HubSpot Marketing Hub vs Oracle Eloqua

Compared 14% of the time

Pardot vs Oracle Eloqua

Compared 12% of the time

Oracle CRM vs Oracle Eloqua

Compared 10% of the time

IBM Watson Campaign Automation vs Oracle Eloqua

Compared 4% of the time

More Oracle Eloqua Competitors

HubSpot Marketing Hub vs Salesforce Marketing Cloud

Compared 18% of the time

Marketo vs Salesforce Marketing Cloud

Compared 14% of the time

Zeta Marketing Platform vs Salesforce Marketing Cloud

Compared 5% of the time

Adobe Campaign vs Salesforce Marketing Cloud

Compared 5% of the time

BloomReach vs Salesforce Marketing Cloud

Compared 5% of the time

More Salesforce Marketing Cloud Competitors

Product Reports

Buyer's Guide

Oracle Eloqua

December 2025

Download Oracle Eloqua product report

Buyer's Guide

Salesforce Marketing Cloud

December 2025

Download Salesforce Marketing Cloud product report

Also Known As

Eloqua, Oracle Marketing Cloud

ExactTarget

Overview

Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.

Oracle

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

Sample Customers

Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Buyer's Guide

Oracle Eloqua vs. Salesforce Marketing Cloud

December 2025

Free Report: Oracle Eloqua vs. Salesforce Marketing Cloud

Find out what your peers are saying about Oracle Eloqua vs. Salesforce Marketing Cloud and other solutions. Updated: December 2025.

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