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IMImobile IMIcampaign vs Salesforce Marketing Cloud comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IMImobile IMIcampaign
Ranking in Marketing Automation
32nd
Average Rating
8.0
Reviews Sentiment
9.9
Number of Reviews
1
Ranking in other categories
No ranking in other categories
Salesforce Marketing Cloud
Ranking in Marketing Automation
1st
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
63
Ranking in other categories
Social CRM (3rd), Marketing Management (1st), Social Media Management Solutions (2nd)
 

Mindshare comparison

As of November 2026, in the Marketing Automation category, the mindshare of IMImobile IMIcampaign is 0.8%, up from 0.4% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 10.7%, down from 18.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation Mindshare Distribution
ProductMindshare (%)
Salesforce Marketing Cloud10.7%
IMImobile IMIcampaign0.8%
Other88.5%
Marketing Automation
 

Featured Reviews

reviewer2069073 - PeerSpot reviewer
Tech Leader at a financial services firm with 10,001+ employees
Great bulk upload and two-way SMS
I mainly use IMIcampaign to send SMS messages IMIcampaign's best features are bulk upload and send and the ease of adding customers. Its two-way SMS channel is also valuable. IMIcampaign's ability to deliver to other countries could be improved. It also has a limit of 160 characters on SMS and…
GauravSingh2 - PeerSpot reviewer
Senior Consultant at a tech vendor with 10,001+ employees
Targeted email journeys have boosted campaign insight and now need better data access and support
I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but for data views, it is very difficult as you can only send it out or load it into data extensions. Improvements can also be made in the connections to different external tools such as Azure or AWS. Customer support can be improved in Salesforce Marketing Cloud, as sometimes it is not clear what the issue is or how to approach solving it, and it also takes time to resolve issues.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"IMIcampaign's best features are bulk upload and send and the ease of adding customers."
"I like this solution because of its versatility."
"Overall, I would rate Salesforce Marketing Cloud a nine out of 10."
"Salesforce is constantly evolving and have a good release cycle."
"The most valuable feature is the 'Accelerators', which are expert-taught subject matter webinars on items such as personalization of emails and SMS to contacts and prospects."
"Email automation is most valuable."
"What is most valuable is that you can schedule reports, there are a lot of supporting tools, and you have access to all that information."
"We have found the solution stable, the performance is good, there are no bugs or glitches, and it doesn't crash or freeze."
"The tool's most valuable feature is its automation. We can integrate data with the Salesforce hub. Its Einstein feature tells us whether our campaigns are on the right track. It also helps with ideas."
 

Cons

"IMIcampaign's ability to deliver to other countries could be improved."
"Clarity around new features could be improved when they are released."
"We need a development environment for Marketing Cloud. Currently, there is no development environment for this solution. Other Salesforce products, such as Sales and Service Cloud, have a development environment in which the developers can do some things and then post them in production. Currently, everything happens in the production for Marketing Cloud. There is only one environment, and the developers and the end-users have to work in the same environment, which seems to be challenging. If Salesforce can bring a developer environment for Marketing Cloud, it will be good."
"The dashboards should be more intuitive, as there are far too many items on them. You're not always sure what you're looking for."
"An additional feature needed for the next release of Marketing Cloud would be better capacity for personalization."
"I would like to see more ways to accomplish specific tasks."
"It's a very good solution, but the way the prices are structured is not always good, and I feel like that is a problem."
"In the SMS area, it is not up to the mark, compared to what has been developed for email."
"The product could use a little bit of BI in the sense of rule-based building."
 

Pricing and Cost Advice

"IMIcampaign is more expensive than Salesforce Marketing Cloud."
"We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."
"Salesforce is an expensive solution."
"I don't know if my company pays for Salesforce Marketing Cloud monthly or yearly. It's a SaaS, so it's a recurring cost, but I have no information on its price."
"This is a low cost solution suited to larger organizations."
"Salesforce Marketing Cloud is affordable, considering the significant improvements it brings to our campaign results."
"The solution is paid for monthly."
"Salesforce Marketing Cloud is a highly expensive solution, it needs to be less expensive. We are on an annual license to use the solution."
"The licensing cost for the solution is on a yearly basis."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
16%
Construction Company
9%
Manufacturing Company
9%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise15
Large Enterprise34
 

Questions from the Community

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What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.
What needs improvement with Salesforce Marketing Cloud?
Regarding areas for improvement, the realization of value from Salesforce Einstein's predictive AI features is a notable challenge. Although the implementation partner highlighted these capabilitie...
What is your primary use case for Salesforce Marketing Cloud?
As a consultant, I partner with organizations to optimize their use of Salesforce Marketing Cloud (SFMC). My engagement often begins pre-implementation, where I lead the requirements gathering proc...
 

Also Known As

No data available
ExactTarget
 

Overview

 

Sample Customers

EE, O2, Schneider National
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Find out what your peers are saying about Salesforce, HubSpot, Iterable and others in Marketing Automation. Updated: October 2026.
920,336 professionals have used our research since 2012.