Marketo vs SAP Marketing Cloud comparison

"It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions."

"The product has been stable."

"We are scoring based on behavior without pressure, and it keeps producing excellent results."

"One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without their consent. Firstly, the Marketo Insights system will highlight new customer segments that I should engage with."

"The most valuable features of Marketo are its ease of use and flexibility."

"The valuable features are list uploads, email campaigns, generating reports,source tracking, and lead attribution."

"The most valuable feature is the scoring."

"Marketo is excellent in terms of hands-on usability and lead database management."

"Segmentation and campaigning are very important features."

"There is a bit of room for improvement in the level-one support team. It relies too much on documentation."

"I have encountered issues when I had to use filters repeatedly. It would have been helpful if I could duplicate them directly, instead of dragging them. Also, having an option to save filters for future use would have saved a lot of time, especially when dealing with multiple filters."

"Marketo's reporting and dashboarding features could be better. Compared to other tools, the visualization options with charts and graphs seem somewhat limited."

"I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages."

"Some modern Marketo features could be improved."

"One limitation is the user limit. For bigger organizations with large audience sizes exceeding, let's say, 500k, the solution may not be as efficient as larger enterprise platforms like Salesforce or Oracle Eloqua. However, Marketo is one of the best platforms for mid-scale and small-scale organisations."

"Marketo filters are not very efficient, and timely updates or features could improve this aspect."

"Revenue management, attribution, and ABM can all be improved."

"Email response could be improved."

"Marketo is used a lot because it's cheaper and preferred by many firms."

"The solution is expensive compared to others."

"It is expensive. We have a yearly license."

"Marketo is too expensive for a small-sized company but more affordable for a larger-sized company."

"The licensing cost usually depends on the users."

"The pricing is not cheap, but it's not that expensive either."

"I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."

"The initial pricing was excellent, but the pricing for renewals is not as good."