Try our new research platform with insights from 80,000+ expert users

SAP Marketing Cloud vs Salesforce Marketing Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Salesforce Marketing Cloud
Ranking in Marketing Automation
1st
Average Rating
8.4
Reviews Sentiment
7.4
Number of Reviews
58
Ranking in other categories
Social CRM (2nd), Marketing Management (1st), Social Media Management Solutions (2nd)
SAP Marketing Cloud
Ranking in Marketing Automation
8th
Average Rating
7.0
Reviews Sentiment
7.6
Number of Reviews
1
Ranking in other categories
Marketing Resource Management (1st)
 

Mindshare comparison

As of July 2025, in the Marketing Automation category, the mindshare of Salesforce Marketing Cloud is 21.2%, down from 24.0% compared to the previous year. The mindshare of SAP Marketing Cloud is 5.3%, up from 3.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation
 

Featured Reviews

ADAIR WATHIER - PeerSpot reviewer
Provides efficient data integration features and good technical support services
Our primary use cases for the product include website personalization and email campaign evaluation The platform has significantly expedited our campaign implementation process and provided centralized control over operations. The platform's most valuable features include ease of implementation…
Srini-Dhanaraj - PeerSpot reviewer
Used for customer segmentation and campaign management but have slow email response
Deployment is not complex and takes six to eight weeks. You need to understand what exactly it entails. The customer is the client, the business that will use and benefit from the software. We need to understand their business processes, particularly how they want to build the customer profile. Once we understand that, we may need to integrate with various source systems where interactions occur. For example, a customer may purchase many products through Amazon, and the client may want to integrate data from these Amazon transactions to understand the customer's buying patterns. This is a typical e-commerce scenario, not limited to Amazon. So, you connect to a third-party system to extract data and capture it in the Marketing Cloud. You create a customer profile to analyze behavior, such as if a person buys expensive items when they get their salary or during promotional periods. Based on this profiling, you can push targeted marketing campaigns to customers, such as promotions during a long weekend or Easter holiday. Understanding the customer profile is crucial for effective marketing.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The ability to automate processes is one of the most valuable features of Salesforce. This sets it part from other systems. We use the journey builder to design a fully automated journey."
"Salesforce allows for the integration of different data sources."
"The Journey Builder and the Email Studio features are most valuable."
"Marketing Cloud has improved our productivity and our team enjoy using it."
"We haven't had any issues with integration."
"The tool is flexible and helps us with insights and reports. Salesforce Marketing Cloud has improved our organizational functions by creating an environment where clients and internal staff can access information about various solutions. For instance, clients can apply for different projects, and internal staff can approve them based on donor requirements. This simplifies communication between clients, donors, and our company,"
"Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics."
"The most valuable feature of Salesforce Marketing Cloud is the seamless conversion of lead to opportunity, in relation to orders is good. That seamless connection is beneficial and simple."
"Segmentation and campaigning are very important features."
 

Cons

"Marketing Cloud should change the script language that it uses because it's not good. It's tricky and difficult to develop."
"Query Studio in Salesforce Marketing Cloud needs to be improved because not all queries are supported and we cannot debug the AM Script or SSJS code, which makes code debugging manual."
"If you want to use advanced features in Salesforce Marketing Cloud, they are extremely difficult to use."
"In terms of improvements, it would be beneficial to enhance the Copilot actions. The issue lies with the internal language setup."
"Salesforce Marketing Cloud is expensive. The email functionality should be more modern and user-friendly."
"Customer support could be improved, especially for new features where I do not always receive proper solutions from the platform provider."
"The majority of my clients are happy, but when it comes to the CDP of Salesforce, the client gets confused. They have no clue that Salesforce has a CDP platform too. If my clients want to go ahead with the same vendor, Salesforce, they get confused about the different marketing suites which are available. There is no clear marketing done for the suites available for the clients, this is where the client is facing the real challenges."
"The technicality of the solution can be streamlined."
"Email response could be improved."
 

Pricing and Cost Advice

"The solution is a bit expensive."
"The price is expensive."
"Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."
"Salesforce is an expensive solution."
"On a scale where one is the lowest and ten is the most expensive, I rate the solution an eight out of ten."
"The licensing cost for the solution is on a yearly basis."
"The solution is paid for monthly."
"It is a license per user."
Information not available
report
Use our free recommendation engine to learn which Marketing Automation solutions are best for your needs.
860,632 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Educational Organization
23%
Computer Software Company
11%
Financial Services Firm
10%
Manufacturing Company
7%
Computer Software Company
13%
Healthcare Company
13%
Manufacturing Company
11%
Financial Services Firm
11%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.
What needs improvement with Salesforce Marketing Cloud?
In terms of improvements, it would be beneficial to enhance the Copilot actions. The issue lies with the internal language setup. It takes the default language and doesn't accept custom language sp...
What needs improvement with SAP Marketing Cloud?
Email response could be improved. SAP Marketing Cloud may be difficult to sell to a sports club. Sports fans can be numerous, often in the millions or even billions. If you want to reach them, this...
What is your primary use case for SAP Marketing Cloud?
We use the solution for customer segmentation and campaign management. It allows us to capture customer information in a single system.
 

Also Known As

ExactTarget
SAP Hybris Marketing Cloud
 

Overview

 

Sample Customers

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
PT XL Axiata Tbk, Lenovo, Molson Coors Brewing Company, Sailing Team Germany, CHIO Aachen, Danone, Evoshield, Mohawk Industries, FC Bayern Munchen AG, D. SWAROVSKI KG, WeissBeerger, Groupe SAMSE, Cox Communications Inc.
Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation. Updated: June 2025.
860,632 professionals have used our research since 2012.