SAP Marketing Cloud vs Salesforce Marketing Cloud comparison

SAP Marketing Cloud vs. Salesforce Marketing Cloud

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Salesforce Marketing Cloud

Ranking in Marketing Automation

1st

Average Rating

8.4

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Social CRM (3rd), Marketing Management (1st), Social Media Management Solutions (2nd)

SAP Marketing Cloud

Ranking in Marketing Automation

8th

Average Rating

7.0

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

Marketing Resource Management (1st)

Mindshare comparison

As of June 2026, in the Marketing Automation category, the mindshare of Salesforce Marketing Cloud is 11.6%, down from 22.8% compared to the previous year. The mindshare of SAP Marketing Cloud is 1.9%, down from 5.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Mindshare Distribution
Product	Mindshare (%)
Salesforce Marketing Cloud	11.6%
SAP Marketing Cloud	1.9%
Other	86.5%

Marketing Automation

Featured Reviews

GauravSingh2

Senior Consultant at a tech vendor with 10,001+ employees

Targeted email journeys have boosted campaign insight and now need better data access and support

I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but for data views, it is very difficult as you can only send it out or load it into data extensions. Improvements can also be made in the connections to different external tools such as Azure or AWS. Customer support can be improved in Salesforce Marketing Cloud, as sometimes it is not clear what the issue is or how to approach solving it, and it also takes time to resolve issues.

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Abhijit Misra

Director at a tech vendor with 10,001+ employees

Integrates well with master data but user experience and integration need improvement

Predictive Analytics in SAP Marketing Cloud is effective, but it requires two essential elements. The data should be correct and sufficient enough to run Predictive Analytics, and the right algorithms need to be included in the marketing decision-making process. In Predictive Analytics, certain algorithms can be used, but it has limited use because it does not cater to the complete business needs of the client. The solution is easy to customize, but it requires having the right data model attached to the dashboard. If the data model is correct, the data on the dashboard can be manipulated very easily. However, if the data model is incorrect and does not bring in the right elements of KPIs and dashboards, upgrading the data model becomes a challenging exercise. SAP's user interface from a user story point of view rates six to seven out of ten. The user experience could be improved, but in terms of flexibility, it functions adequately when data is available. Without available data, none of the dashboards can function.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The solution is very, very scalable."

"Salesforce is an excellent choice."

"Email automation is most valuable."

"It's a software-as-a-service solution. Everything is managed centrally from the cloud. As far as I can tell, installation is relatively simple."

"It is easy to send emails and SMS's."

"The tool's most valuable feature is its automation. We can integrate data with the Salesforce hub. Its Einstein feature tells us whether our campaigns are on the right track. It also helps with ideas."

"In Salesforce Marketing Cloud, the ability to send emails effectively is very valuable."

"The Journey Builder and the Email Studio features are most valuable."

More Salesforce Marketing Cloud pros

"SAP Marketing Cloud integrates effectively with the SAP data, ensuring all the master data gets aligned effectively with marketing."

"Segmentation and campaigning are very important features."

Cons

"Marketing Cloud's forecasting could be improved."

"We need a development environment for Marketing Cloud. Currently, there is no development environment for this solution. Other Salesforce products, such as Sales and Service Cloud, have a development environment in which the developers can do some things and then post them in production. Currently, everything happens in the production for Marketing Cloud. There is only one environment, and the developers and the end-users have to work in the same environment, which seems to be challenging. If Salesforce can bring a developer environment for Marketing Cloud, it will be good."

"Salesforce Marketing Cloud is expensive; it can be more affordable, but it doesn't matter where we implement or use it for our organization since we are able to manage well so far."

"User management could be better."

"Technical Support: That's where it gets bad, in my opinion. I have had to deal with the support several times."

"Salesforce Marketing Cloud could improve by having the ability to detect duplicate accounts."

"To improve user experience, there should be clear workflows to assist the user through the setup processes."

"The general setup and understanding of how to use it can be improved. There should be easier self-service for setting up dashboards. Currently, we have someone setting them up for us. I wish it was easier."

More Salesforce Marketing Cloud cons

"Integration with third-party solutions is challenging with SAP Marketing Cloud."

"Email response could be improved."

Pricing and Cost Advice

"On a scale where one is the lowest and ten is the most expensive, I rate the solution an eight out of ten."

"Salesforce Marketing Cloud is affordable, considering the significant improvements it brings to our campaign results."

"We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."

"The licensing cost for the solution is on a yearly basis."

"This is a low cost solution suited to larger organizations."

"The price is expensive."

"The solution is paid for monthly."

"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."

More Salesforce Marketing Cloud pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Financial Services Firm

18%

Construction Company

Manufacturing Company

Comms Service Provider

Financial Services Firm

16%

Outsourcing Company

14%

Healthcare Company

10%

Manufacturing Company

10%

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	20
Midsize Enterprise	15
Large Enterprise	34

No data available

Questions from the Community

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

What needs improvement with Salesforce Marketing Cloud?

Regarding areas for improvement, the realization of value from Salesforce Einstein's predictive AI features is a notable challenge. Although the implementation partner highlighted these capabilitie...

What is your primary use case for Salesforce Marketing Cloud?

As a consultant, I partner with organizations to optimize their use of Salesforce Marketing Cloud (SFMC). My engagement often begins pre-implementation, where I lead the requirements gathering proc...

What is your experience regarding pricing and costs for SAP Marketing Cloud?

The pricing for SAP products rates four out of ten.

What needs improvement with SAP Marketing Cloud?

There are three main areas for improvement in SAP Marketing Cloud. The user experience side needs enhancement to improve the interface so that more marketing analytics can be used. Pre-configured c...

What is your primary use case for SAP Marketing Cloud?

My clients mainly use SAP Marketing Cloud for campaign management, sales force effectiveness, and marketing analytics that is supposed to be captured and insights need to come out of that data side...

Marketo vs Salesforce Marketing Cloud

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Compared 11% of the time

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Compared 5% of the time

IBM Watson Campaign Automation vs Salesforce Marketing Cloud

Compared 2% of the time

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Compared 16% of the time

SAS Customer Intelligence 360 vs SAP Marketing Cloud

Compared 10% of the time

Yournotify vs SAP Marketing Cloud

Compared 8% of the time

Aprimo vs SAP Marketing Cloud

Compared 8% of the time

MediaBlitz.io vs SAP Marketing Cloud

Compared 8% of the time

More SAP Marketing Cloud Competitors

Product Reports

Salesforce Marketing Cloud

Download Salesforce Marketing Cloud product report

Marketing Automation

Download SAP Marketing Cloud product report

Also Known As

ExactTarget

SAP Hybris Marketing Cloud

Overview

Salesforce Marketing Cloud offers robust tools for content management, customer engagement, and multi-channel campaigns, enhancing personalization and communication with insightful analytics.

Salesforce Marketing Cloud integrates CRM functions, supporting automation and scalability while providing real-time notifications. It enables effective marketing campaigns through features like Content Builder and Journey Builder. Its AI-powered tools streamline data management and enhance productivity, though improvements in interfaces, third-party integrations, and development environments are needed. Companies benefit from email marketing capabilities and leverage the platform for lead generation and sales management.

What are the key features of Salesforce Marketing Cloud?

Content Builder: Streamlines content management for effective campaigns.
Advertising Studio: Engages customers across multiple platforms.
Journey Builder: Manages multi-channel marketing campaigns with ease.
Automation and Integration: Supports CRM functions, enhancing personalization and analytics.

What benefits or ROI should be considered in evaluations?

Ease of Use: User-friendly interface improves marketing efficiency.
Scalability: Adapts to growing marketing needs of companies.
Real-Time Notifications: Keeps users informed for timely actions.
AI-Powered Tools: Enhances productivity and strategy optimization.

Industries implement Salesforce Marketing Cloud for diverse applications such as email marketing, campaign management, and customer engagement, leveraging CRM capabilities for enhanced sales strategies. Organizations use it for integrating advertising, direct communication, and automation, targeting improved customer interactions and increased outreach.

Salesforce

SAP Marketing Cloud is a comprehensive tool for businesses aiming to streamline their marketing efforts through advanced data insights and customer engagement techniques.

SAP Marketing Cloud offers powerful features that cater to data-driven marketing strategies. It helps businesses gather and analyze customer insights, enabling personalized experiences that drive engagement and conversion. By leveraging real-time analytics, it optimizes campaign performance and enhances customer journeys.

What are the key features of SAP Marketing Cloud?

Customer Segmentation: Enables precise targeting through advanced segmentation based on customer behavior.
Campaign Management: Streamlines campaign creation and execution with a holistic approach.
Real-Time Analytics: Provides instant insights for data-driven decision-making.
Lead Management: Automates lead nurturing for effective customer acquisition.
Omni-Channel Interaction: Facilitates cohesive customer interaction across multiple channels.

What benefits and ROI should you expect?

Enhanced Personalization: Increases customer satisfaction through tailored marketing efforts.
Improved Engagement: Boosts customer interaction and brand loyalty.
Efficient Resource Utilization: Reduces marketing spend by optimizing resource allocation.
Higher Conversion Rates: Drives sales through targeted campaigns and messaging.

SAP Marketing Cloud is implemented across various industries including retail, manufacturing, and finance, providing tailored solutions that address unique industry challenges and enhance marketing performance through automation and strategic insights.

SAP

Sample Customers

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

PT XL Axiata Tbk, Lenovo, Molson Coors Brewing Company, Sailing Team Germany, CHIO Aachen, Danone, Evoshield, Mohawk Industries, FC Bayern Munchen AG, D. SWAROVSKI KG, WeissBeerger, Groupe SAMSE, Cox Communications Inc.

SAP Marketing Cloud vs. Salesforce Marketing Cloud