SAP Marketing Cloud vs Salesforce Marketing Cloud comparison

SAP Marketing Cloud vs. Salesforce Marketing Cloud

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Salesforce Marketing Cloud

Ranking in Marketing Automation

1st

Average Rating

8.4

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

Social CRM (2nd), Marketing Management (1st), Social Media Management Solutions (2nd)

SAP Marketing Cloud

Ranking in Marketing Automation

8th

Average Rating

7.0

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

Marketing Resource Management (2nd)

Mindshare comparison

As of March 2026, in the Marketing Automation category, the mindshare of Salesforce Marketing Cloud is 11.9%, down from 23.3% compared to the previous year. The mindshare of SAP Marketing Cloud is 2.3%, down from 5.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Mindshare Distribution
Product	Mindshare (%)
Salesforce Marketing Cloud	11.9%
SAP Marketing Cloud	2.3%
Other	85.8%

Marketing Automation

Featured Reviews

GauravSingh2

Senior Consultant at a tech vendor with 10,001+ employees

Targeted email journeys have boosted campaign insight and now need better data access and support

I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but for data views, it is very difficult as you can only send it out or load it into data extensions. Improvements can also be made in the connections to different external tools such as Azure or AWS.Customer support can be improved in Salesforce Marketing Cloud, as sometimes it is not clear what the issue is or how to approach solving it, and it also takes time to resolve issues.

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Abhijit Misra

Director at a tech vendor with 10,001+ employees

Integrates well with master data but user experience and integration need improvement

Predictive Analytics in SAP Marketing Cloud is effective, but it requires two essential elements. The data should be correct and sufficient enough to run Predictive Analytics, and the right algorithms need to be included in the marketing decision-making process. In Predictive Analytics, certain algorithms can be used, but it has limited use because it does not cater to the complete business needs of the client. The solution is easy to customize, but it requires having the right data model attached to the dashboard. If the data model is correct, the data on the dashboard can be manipulated very easily. However, if the data model is incorrect and does not bring in the right elements of KPIs and dashboards, upgrading the data model becomes a challenging exercise. SAP's user interface from a user story point of view rates six to seven out of ten. The user experience could be improved, but in terms of flexibility, it functions adequately when data is available. Without available data, none of the dashboards can function.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The solution is completely scalable, the sky really is the limit, and if a company needs to expand it, it can do so as much as it wants."

"It makes it easy for a business to use any module based on their preference."

"Offers many great features and is intuitive."

"Salesforce Marketing Cloud integrates with multiple systems seamlessly, enabling effective lead management."

"This is a very powerful and scalable solution."

"Salesforce Marketing Cloud has positively impacted my organization by reducing costs while significantly increasing the return on investment."

"We haven't had any issues with integration."

"The most valuable features of Salesforce Marketing Cloud are that it performs well and gives me what I need. It's the most friendly interface system for CRM I've worked with. Additionally, it integrates fairly well with different kinds of AI and ML to allow you to receive more out of your application."

More Salesforce Marketing Cloud pros

"SAP Marketing Cloud integrates effectively with the SAP data, ensuring all the master data gets aligned effectively with marketing."

"Segmentation and campaigning are very important features."

Cons

"They can perhaps simplify the dashboards. In my opinion as an end-user, reports could also be simplified, but it also depends on how your company is set up. It depends on how the processes are set up within your company natively. It is linked to the way you do business. So, it varies."

"The data extension tools are not very user-friendly."

"Technical support is good but could be faster, maybe more knowledgeable, and more customer friendly."

"The technicality of the solution can be streamlined."

"The processing speed, the way information displays, and scrolling options can be improved."

"Marketing Cloud should change the script language that it uses because it's not good. It's tricky and difficult to develop."

"User management could be better."

"In a future release, adding end-user personalization would be a benefit."

More Salesforce Marketing Cloud cons

"Email response could be improved."

"Integration with third-party solutions is challenging with SAP Marketing Cloud."

Pricing and Cost Advice

"It's normal pricing."

"Salesforce Marketing Cloud is a highly expensive solution, it needs to be less expensive. We are on an annual license to use the solution."

"It is a license per user."

"The price is expensive."

"Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."

"The licensing cost for the solution is on a yearly basis."

"This is a low cost solution suited to larger organizations."

"It's not cheap, which is why I recommend that you use Marketing Cloud to create automated journeys. If you plan to use Marketing Cloud just to send emails, use another tool."

More Salesforce Marketing Cloud pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Financial Services Firm

12%

Manufacturing Company

Healthcare Company

Construction Company

Outsourcing Company

15%

Healthcare Company

13%

Manufacturing Company

11%

Wholesaler/Distributor

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	14
Large Enterprise	31

No data available

Questions from the Community

What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

What needs improvement with Salesforce Marketing Cloud?

What is your experience regarding pricing and costs for SAP Marketing Cloud?

The pricing for SAP products rates four out of ten.

What needs improvement with SAP Marketing Cloud?

There are three main areas for improvement in SAP Marketing Cloud. The user experience side needs enhancement to improve the interface so that more marketing analytics can be used. Pre-configured c...

What is your primary use case for SAP Marketing Cloud?

My clients mainly use SAP Marketing Cloud for campaign management, sales force effectiveness, and marketing analytics that is supposed to be captured and insights need to come out of that data side...

HubSpot Marketing Hub vs Salesforce Marketing Cloud

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Compared 12% of the time

Zeta Marketing Platform vs Salesforce Marketing Cloud

Compared 6% of the time

Intercom Customer Communications Platform vs Salesforce Marketing Cloud

Compared 1% of the time

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Marketo vs SAP Marketing Cloud

Compared 21% of the time

SAS Customer Intelligence 360 vs SAP Marketing Cloud

Compared 10% of the time

Aprimo vs SAP Marketing Cloud

Compared 8% of the time

SAP CRM vs SAP Marketing Cloud

Compared 7% of the time

HubSpot Marketing Hub vs SAP Marketing Cloud

Compared 7% of the time

More SAP Marketing Cloud Competitors

Product Reports

Salesforce Marketing Cloud

Download Salesforce Marketing Cloud product report

Marketing Automation

Download SAP Marketing Cloud product report

Also Known As

ExactTarget

SAP Hybris Marketing Cloud

Overview

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

SAP Marketing empowers business to understand its customers and to engage with them intelligently. Build dynamic profiles of customers and use them to gain insights to adapt to both their needs and market trends. Deliver personalized experiences in real-time, increasing conversion rates and gaining loyalty. Gain real-time transparency into the performance of your marketing plans, giving you the agility to change track and seize new opportunities.

SAP

Sample Customers

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

PT XL Axiata Tbk, Lenovo, Molson Coors Brewing Company, Sailing Team Germany, CHIO Aachen, Danone, Evoshield, Mohawk Industries, FC Bayern Munchen AG, D. SWAROVSKI KG, WeissBeerger, Groupe SAMSE, Cox Communications Inc.

SAP Marketing Cloud vs. Salesforce Marketing Cloud