SAP Marketing Cloud vs Salesforce Marketing Cloud comparison

Salesforce and SAP are both solutions in the Marketing Automation category. Salesforce is ranked #1 with an average rating of 8.6, while SAP is ranked #9 with an average rating of 7.0. Salesforce holds a 21.4% mindshare in MA, compared to SAP’s 4.8% mindshare. Additionally, 98% of Salesforce users are willing to recommend the solution, compared to 100% of SAP users who would recommend it.

Salesforce Marketing Cloud

Read 59 Salesforce Marketing Cloud reviews

3,590 Views
2,549 Comparison Views

98% willing to recommend

SAP Marketing Cloud

Read 1 SAP Marketing Cloud review

558 Views
413 Comparison Views

100% willing to recommend

Salesforce Marketing Cloud

SAP Marketing Cloud

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Salesforce Marketing Cloud and SAP Marketing Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation.

To learn more, read our detailed Marketing Automation Report (Updated: July 2025).

Buyer's Guide

Marketing Automation

July 2025

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Helped 865,384 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Salesforce Marketing Cloud

Ranking in Marketing Automation

1st

Average Rating

8.4

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

Social CRM (2nd), Marketing Management (1st), Social Media Management Solutions (2nd)

SAP Marketing Cloud

Ranking in Marketing Automation

9th

Average Rating

7.0

Reviews Sentiment

7.6

Number of Reviews

Ranking in other categories

Marketing Resource Management (2nd)

Mindshare comparison

As of August 2025, in the Marketing Automation category, the mindshare of Salesforce Marketing Cloud is 21.4%, down from 23.6% compared to the previous year. The mindshare of SAP Marketing Cloud is 4.8%, up from 3.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation

Featured Reviews

Napitch K

Chief Executive Officer & Founder at growth innovation

Integration challenges impact workflow efficiency

The features of Salesforce Marketing Cloud that I have found most valuable are the Journey Builder and Flow. These capabilities are valuable because they make managing automation easy. Automating customer journeys saves time when scheduling content through every channel, and we can set the automation in advance when planning marketing content. The AI-powered tools such as Salesforce Datorama and Einstein save time and have an impact on marketing strategy decisions for my customers. I have noticed a positive impact from Salesforce Marketing Cloud through customer feedback. For example, a customer mentioned after project completion that it had a significant impact on their marketing team by eliminating the need to hire additional staff for marketing content and planning.

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Srini-Dhanaraj

Founder & CEO at imfine.club

Used for customer segmentation and campaign management but have slow email response

Deployment is not complex and takes six to eight weeks. You need to understand what exactly it entails. The customer is the client, the business that will use and benefit from the software. We need to understand their business processes, particularly how they want to build the customer profile. Once we understand that, we may need to integrate with various source systems where interactions occur. For example, a customer may purchase many products through Amazon, and the client may want to integrate data from these Amazon transactions to understand the customer's buying patterns. This is a typical e-commerce scenario, not limited to Amazon. So, you connect to a third-party system to extract data and capture it in the Marketing Cloud. You create a customer profile to analyze behavior, such as if a person buys expensive items when they get their salary or during promotional periods. Based on this profiling, you can push targeted marketing campaigns to customers, such as promotions during a long weekend or Easter holiday. Understanding the customer profile is crucial for effective marketing.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"We use this solution for reporting, pipeline generation, and forecasting."

"We haven't had any issues with integration."

"Offers many great features and is intuitive."

"Marketing Cloud offers a 360 customers experience as it integrates with Service Cloud and Sales Cloud, the CRM portion of Salesforce. The different platforms integrate easily which makes it easy to manage customer communication using a single point of truth."

"Salesforce Marketing Cloud's integrations are seamless since it is a native application. It helps us with B2B and B2C send-outs and can handle large columns."

"Salesforce Marketing Cloud integrates with multiple systems seamlessly, enabling effective lead management."

"The Journey and CloudPages and automation are all great."

"It is a stable solution...It is a scalable solution...I rate the technical support a ten out of ten."

More Salesforce Marketing Cloud pros

"Segmentation and campaigning are very important features."

Cons

"Salesforce Marketing Cloud should include more point-and-click functionality."

"When you use your iPhone or Android phone, Salesforce is not as user-friendly as it could be. That UX needs to be improved."

"It should contain artificial intelligence, in my opinion."

"Technical support is good but could be faster, maybe more knowledgeable, and more customer friendly."

"I found that the tool is more complex than expected. It requires a deeper understanding to utilize its capabilities thoroughly."

"The customization of Salesforce, a generic CRM software, has room for improvement."

"Salesforce could benefit by implementing further integration with more platforms."

"We'd like to see more integrations with third-party products."

More Salesforce Marketing Cloud cons

"Email response could be improved."

Pricing and Cost Advice

"We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."

"The solution's pricing is very high and should be more flexible for smaller companies."

"On a scale where one is the lowest and ten is the most expensive, I rate the solution an eight out of ten."

"It's normal pricing."

"Salesforce Marketing Cloud is a highly expensive solution, it needs to be less expensive. We are on an annual license to use the solution."

"It's not cheap, which is why I recommend that you use Marketing Cloud to create automated journeys. If you plan to use Marketing Cloud just to send emails, use another tool."

"Licensing fees are paid on a yearly basis."

"The licensing cost for the solution is on a yearly basis."

More Salesforce Marketing Cloud pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Computer Software Company

14%

Financial Services Firm

12%

Manufacturing Company

10%

Healthcare Company

15%

Manufacturing Company

13%

Computer Software Company

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

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What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

See all answers

What needs improvement with Salesforce Marketing Cloud?

An area of Salesforce Marketing Cloud that could be improved is the connectivity between Sales Cloud and Marketing Cloud platforms. The issues with integration between different platforms arise bec...

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What is your experience regarding pricing and costs for SAP Marketing Cloud?

SAP is expensive and depends on the number of users.

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What needs improvement with SAP Marketing Cloud?

Email response could be improved. SAP Marketing Cloud may be difficult to sell to a sports club. Sports fans can be numerous, often in the millions or even billions. If you want to reach them, this...

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What is your primary use case for SAP Marketing Cloud?

We use the solution for customer segmentation and campaign management. It allows us to capture customer information in a single system.

See all answers

Comparisons

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Compared 13% of the time

HubSpot Marketing Hub vs Salesforce Marketing Cloud

Compared 10% of the time

Zeta Marketing Platform vs Salesforce Marketing Cloud

Compared 9% of the time

Oracle Eloqua vs Salesforce Marketing Cloud

Compared 8% of the time

BloomReach vs Salesforce Marketing Cloud

Compared 7% of the time

More Salesforce Marketing Cloud Competitors

Marketo vs SAP Marketing Cloud

Compared 25% of the time

SAP CRM vs SAP Marketing Cloud

Compared 15% of the time

SAS Customer Intelligence 360 vs SAP Marketing Cloud

Compared 12% of the time

More SAP Marketing Cloud Competitors

Product Reports

Buyer's Guide

Salesforce Marketing Cloud

July 2025

Download Salesforce Marketing Cloud product report

Buyer's Guide

Marketing Automation

July 2025

Download SAP Marketing Cloud product report

Also Known As

ExactTarget

SAP Hybris Marketing Cloud

Overview

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

SAP Marketing empowers business to understand its customers and to engage with them intelligently. Build dynamic profiles of customers and use them to gain insights to adapt to both their needs and market trends. Deliver personalized experiences in real-time, increasing conversion rates and gaining loyalty. Gain real-time transparency into the performance of your marketing plans, giving you the agility to change track and seize new opportunities.

SAP

Sample Customers

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

PT XL Axiata Tbk, Lenovo, Molson Coors Brewing Company, Sailing Team Germany, CHIO Aachen, Danone, Evoshield, Mohawk Industries, FC Bayern Munchen AG, D. SWAROVSKI KG, WeissBeerger, Groupe SAMSE, Cox Communications Inc.

Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation. Updated: July 2025.

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