SAP Marketing Cloud vs Salesforce Marketing Cloud comparison

Why PeerSpot?

Salesforce and SAP are both solutions in the Marketing Automation category. Salesforce is ranked #1 with an average rating of 8.2, while SAP is ranked #10 with an average rating of 7.0. Salesforce holds a 10.5% mindshare in MA, compared to SAP’s 2.1% mindshare. Additionally, 98% of Salesforce users are willing to recommend the solution, compared to 100% of SAP users who would recommend it.

Salesforce Marketing Cloud

Read 63 Salesforce Marketing Cloud reviews

12,160 Views
7,904 Comparison Views

98% willing to recommend

SAP Marketing Cloud

Read 2 SAP Marketing Cloud reviews

2,117 Views
1,545 Comparison Views

100% willing to recommend

Salesforce Marketing Cloud

SAP Marketing Cloud

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between SAP Marketing Cloud and Salesforce Marketing Cloud based on real PeerSpot user reviews.

Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed SAP Marketing Cloud vs. Salesforce Marketing Cloud Report (Updated: September 2026).

Buyer's Guide

SAP Marketing Cloud vs. Salesforce Marketing Cloud

September 2026

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Helped 914,322 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Salesforce Marketing Cloud

Ranking in Marketing Automation

1st

Average Rating

8.4

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Social CRM (4th), Marketing Management (1st), Social Media Management Solutions (3rd)

SAP Marketing Cloud

Ranking in Marketing Automation

10th

Average Rating

7.0

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

Marketing Resource Management (3rd)

Mindshare comparison

As of September 2026, in the Marketing Automation category, the mindshare of Salesforce Marketing Cloud is 10.5%, down from 22.0% compared to the previous year. The mindshare of SAP Marketing Cloud is 2.1%, down from 4.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Mindshare Distribution
Product	Mindshare (%)
Salesforce Marketing Cloud	10.5%
SAP Marketing Cloud	2.1%
Other	87.4%

Marketing Automation

Featured Reviews

GauravSingh2

Senior Consultant at a tech vendor with 10,001+ employees

Targeted email journeys have boosted campaign insight and now need better data access and support

I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but for data views, it is very difficult as you can only send it out or load it into data extensions. Improvements can also be made in the connections to different external tools such as Azure or AWS. Customer support can be improved in Salesforce Marketing Cloud, as sometimes it is not clear what the issue is or how to approach solving it, and it also takes time to resolve issues.

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Abhijit Misra

Director at a tech vendor with 10,001+ employees

Integrates well with master data but user experience and integration need improvement

Predictive Analytics in SAP Marketing Cloud is effective, but it requires two essential elements. The data should be correct and sufficient enough to run Predictive Analytics, and the right algorithms need to be included in the marketing decision-making process. In Predictive Analytics, certain algorithms can be used, but it has limited use because it does not cater to the complete business needs of the client. The solution is easy to customize, but it requires having the right data model attached to the dashboard. If the data model is correct, the data on the dashboard can be manipulated very easily. However, if the data model is incorrect and does not bring in the right elements of KPIs and dashboards, upgrading the data model becomes a challenging exercise. SAP's user interface from a user story point of view rates six to seven out of ten. The user experience could be improved, but in terms of flexibility, it functions adequately when data is available. Without available data, none of the dashboards can function.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The feature of Salesforce Marketing Cloud that has had the largest impact on improving my campaign outcomes is the recent WhatsApp integration, which allows Salesforce to connect with subscribers through different channels such as SMS, email, or WhatsApp."

"Overall, I would rate Salesforce Marketing Cloud a nine out of 10."

"The AI-powered tools such as Salesforce Datorama and Einstein save time and have an impact on marketing strategy decisions for my customers."

"I like that I can constantly add leads to Salesforce Marketing Cloud and look at accounts there. I also like that the solution lets me set up meetings."

"It is straightforward to set up."

"We have found the solution to be scalable."

"We have found the solution stable, the performance is good, there are no bugs or glitches, and it doesn't crash or freeze."

"Salesforce Marketing Cloud is a fantastic solution, but be aware of its technicalities when installation."

More Salesforce Marketing Cloud pros

"Segmentation and campaigning are very important features."

"SAP Marketing Cloud integrates effectively with the SAP data, ensuring all the master data gets aligned effectively with marketing."

Cons

"Salesforce Marketing Cloud is expensive. The email functionality should be more modern and user-friendly."

"The cost is always a concern for anyone using a SaaS product."

"The dashboards should be more intuitive, as there are far too many items on them. You're not always sure what you're looking for."

"Data protection and region specfic customization."

"The general setup and understanding of how to use it can be improved. There should be easier self-service for setting up dashboards. Currently, we have someone setting them up for us. I wish it was easier."

"They can perhaps simplify the dashboards. In my opinion as an end-user, reports could also be simplified, but it also depends on how your company is set up. It depends on how the processes are set up within your company natively. It is linked to the way you do business. So, it varies."

"We need a development environment for Marketing Cloud. Currently, there is no development environment for this solution. Other Salesforce products, such as Sales and Service Cloud, have a development environment in which the developers can do some things and then post them in production. Currently, everything happens in the production for Marketing Cloud. There is only one environment, and the developers and the end-users have to work in the same environment, which seems to be challenging. If Salesforce can bring a developer environment for Marketing Cloud, it will be good."

"The pricing is a bit high."

More Salesforce Marketing Cloud cons

"Integration with third-party solutions is challenging with SAP Marketing Cloud."

"Email response could be improved."

Pricing and Cost Advice

"Salesforce Marketing Cloud is a highly expensive solution, it needs to be less expensive. We are on an annual license to use the solution."

"Licensing fees are paid on a yearly basis."

"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."

"The solution's pricing is very high and should be more flexible for smaller companies."

"Salesforce is an expensive solution."

"The solution is paid for monthly."

"We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."

"This is a low cost solution suited to larger organizations."

More Salesforce Marketing Cloud pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Financial Services Firm

17%

Construction Company

Manufacturing Company

Comms Service Provider

Financial Services Firm

15%

Outsourcing Company

14%

Healthcare Company

10%

Manufacturing Company

10%

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	20
Midsize Enterprise	15
Large Enterprise	34

No data available

Questions from the Community

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

See all answers

What needs improvement with Salesforce Marketing Cloud?

Regarding areas for improvement, the realization of value from Salesforce Einstein's predictive AI features is a notable challenge. Although the implementation partner highlighted these capabilitie...

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What is your primary use case for Salesforce Marketing Cloud?

As a consultant, I partner with organizations to optimize their use of Salesforce Marketing Cloud (SFMC). My engagement often begins pre-implementation, where I lead the requirements gathering proc...

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What is your experience regarding pricing and costs for SAP Marketing Cloud?

The pricing for SAP products rates four out of ten.

See all answers

What needs improvement with SAP Marketing Cloud?

There are three main areas for improvement in SAP Marketing Cloud. The user experience side needs enhancement to improve the interface so that more marketing analytics can be used. Pre-configured c...

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What is your primary use case for SAP Marketing Cloud?

My clients mainly use SAP Marketing Cloud for campaign management, sales force effectiveness, and marketing analytics that is supposed to be captured and insights need to come out of that data side...

See all answers

Comparisons

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Compared 9% of the time

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Compared 4% of the time

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Compared 2% of the time

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Compared 14% of the time

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Compared 8% of the time

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Compared 7% of the time

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Compared 7% of the time

SAS Customer Intelligence 360 vs SAP Marketing Cloud

Compared 7% of the time

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Product Reports

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Salesforce Marketing Cloud

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Also Known As

ExactTarget

SAP Hybris Marketing Cloud

Overview

Salesforce Marketing Cloud offers robust tools for content management, customer engagement, and multi-channel campaigns, enhancing personalization and communication with insightful analytics.

Salesforce Marketing Cloud integrates CRM functions, supporting automation and scalability while providing real-time notifications. It enables effective marketing campaigns through features like Content Builder and Journey Builder. Its AI-powered tools streamline data management and enhance productivity, though improvements in interfaces, third-party integrations, and development environments are needed. Companies benefit from email marketing capabilities and leverage the platform for lead generation and sales management.

What are the key features of Salesforce Marketing Cloud?

Content Builder: Streamlines content management for effective campaigns.
Advertising Studio: Engages customers across multiple platforms.
Journey Builder: Manages multi-channel marketing campaigns with ease.
Automation and Integration: Supports CRM functions, enhancing personalization and analytics.

What benefits or ROI should be considered in evaluations?

Ease of Use: User-friendly interface improves marketing efficiency.
Scalability: Adapts to growing marketing needs of companies.
Real-Time Notifications: Keeps users informed for timely actions.
AI-Powered Tools: Enhances productivity and strategy optimization.

Industries implement Salesforce Marketing Cloud for diverse applications such as email marketing, campaign management, and customer engagement, leveraging CRM capabilities for enhanced sales strategies. Organizations use it for integrating advertising, direct communication, and automation, targeting improved customer interactions and increased outreach.

Salesforce

SAP Marketing Cloud is a comprehensive tool for businesses aiming to streamline their marketing efforts through advanced data insights and customer engagement techniques.

SAP Marketing Cloud offers powerful features that cater to data-driven marketing strategies. It helps businesses gather and analyze customer insights, enabling personalized experiences that drive engagement and conversion. By leveraging real-time analytics, it optimizes campaign performance and enhances customer journeys.

What are the key features of SAP Marketing Cloud?

Customer Segmentation: Enables precise targeting through advanced segmentation based on customer behavior.
Campaign Management: Streamlines campaign creation and execution with a holistic approach.
Real-Time Analytics: Provides instant insights for data-driven decision-making.
Lead Management: Automates lead nurturing for effective customer acquisition.
Omni-Channel Interaction: Facilitates cohesive customer interaction across multiple channels.

What benefits and ROI should you expect?

Enhanced Personalization: Increases customer satisfaction through tailored marketing efforts.
Improved Engagement: Boosts customer interaction and brand loyalty.
Efficient Resource Utilization: Reduces marketing spend by optimizing resource allocation.
Higher Conversion Rates: Drives sales through targeted campaigns and messaging.

SAP Marketing Cloud is implemented across various industries including retail, manufacturing, and finance, providing tailored solutions that address unique industry challenges and enhance marketing performance through automation and strategic insights.

SAP

Sample Customers

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

PT XL Axiata Tbk, Lenovo, Molson Coors Brewing Company, Sailing Team Germany, CHIO Aachen, Danone, Evoshield, Mohawk Industries, FC Bayern Munchen AG, D. SWAROVSKI KG, WeissBeerger, Groupe SAMSE, Cox Communications Inc.

Buyer's Guide

SAP Marketing Cloud vs. Salesforce Marketing Cloud

September 2026

Free Report: SAP Marketing Cloud vs. Salesforce Marketing Cloud

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We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.