SAP Marketing Cloud vs Salesforce Marketing Cloud comparison

Salesforce and SAP are both solutions in the Marketing Automation category. Salesforce is ranked #1 with an average rating of 8.5, while SAP is ranked #9 with an average rating of 7.0. Salesforce holds a 12.3% mindshare in MA, compared to SAP’s 1.9% mindshare. Additionally, 98% of Salesforce users are willing to recommend the solution, compared to 100% of SAP users who would recommend it.

Salesforce Marketing Cloud

Read 63 Salesforce Marketing Cloud reviews

8,457 Views
5,835 Comparison Views

98% willing to recommend

SAP Marketing Cloud

Read 2 SAP Marketing Cloud reviews

1,405 Views
1,040 Comparison Views

100% willing to recommend

Salesforce Marketing Cloud

SAP Marketing Cloud

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between SAP Marketing Cloud and Salesforce Marketing Cloud based on real PeerSpot user reviews.

Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed SAP Marketing Cloud vs. Salesforce Marketing Cloud Report (Updated: April 2026).

Buyer's Guide

SAP Marketing Cloud vs. Salesforce Marketing Cloud

April 2026

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Helped 893,915 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Salesforce Marketing Cloud

Ranking in Marketing Automation

1st

Average Rating

8.4

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Social CRM (2nd), Marketing Management (1st), Social Media Management Solutions (2nd)

SAP Marketing Cloud

Ranking in Marketing Automation

9th

Average Rating

7.0

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

Marketing Resource Management (1st)

Mindshare comparison

As of May 2026, in the Marketing Automation category, the mindshare of Salesforce Marketing Cloud is 12.3%, down from 23.1% compared to the previous year. The mindshare of SAP Marketing Cloud is 1.9%, down from 5.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Mindshare Distribution
Product	Mindshare (%)
Salesforce Marketing Cloud	12.3%
SAP Marketing Cloud	1.9%
Other	85.8%

Marketing Automation

Featured Reviews

GauravSingh2

Senior Consultant at a tech vendor with 10,001+ employees

Targeted email journeys have boosted campaign insight and now need better data access and support

I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but for data views, it is very difficult as you can only send it out or load it into data extensions. Improvements can also be made in the connections to different external tools such as Azure or AWS. Customer support can be improved in Salesforce Marketing Cloud, as sometimes it is not clear what the issue is or how to approach solving it, and it also takes time to resolve issues.

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Abhijit Misra

Director at a tech vendor with 10,001+ employees

Integrates well with master data but user experience and integration need improvement

Predictive Analytics in SAP Marketing Cloud is effective, but it requires two essential elements. The data should be correct and sufficient enough to run Predictive Analytics, and the right algorithms need to be included in the marketing decision-making process. In Predictive Analytics, certain algorithms can be used, but it has limited use because it does not cater to the complete business needs of the client. The solution is easy to customize, but it requires having the right data model attached to the dashboard. If the data model is correct, the data on the dashboard can be manipulated very easily. However, if the data model is incorrect and does not bring in the right elements of KPIs and dashboards, upgrading the data model becomes a challenging exercise. SAP's user interface from a user story point of view rates six to seven out of ten. The user experience could be improved, but in terms of flexibility, it functions adequately when data is available. Without available data, none of the dashboards can function.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature of Salesforce Marketing Cloud is the seamless conversion of lead to opportunity, in relation to orders is good."

"I like this solution because of its versatility."

"The most valuable features of Salesforce Marketing Cloud are the ease of use of the basic features."

"The most valuable feature of Salesforce Marketing Cloud is the ability to sell the products we have made to customers, and overall the solution is very useful for business."

"Salesforce Marketing Cloud's integrations are seamless since it is a native application. It helps us with B2B and B2C send-outs and can handle large columns."

"I think the product's best feature is its analytics, as that's where customers derive value. The second thing is its ease of implementation."

"If you want to be able to communicate with your client using email, WhatsApp, and push notifications, know if the client opened the communication or not, and create and automate their journey, Marketing Cloud is very good."

"It has excellent lead and opportunity tracking."

More Salesforce Marketing Cloud pros

"SAP Marketing Cloud integrates effectively with the SAP data, ensuring all the master data gets aligned effectively with marketing."

"Segmentation and campaigning are very important features."

Cons

"There is a lot of room for improvement in Salesforce Marketing Cloud's dashboards and the visualization of information in each journey."

"Technical support is good but could be faster, maybe more knowledgeable, and more customer friendly."

"It should contain artificial intelligence, in my opinion."

"An additional feature needed would be better capacity for personalization."

"The performance is sometimes sluggish, but I think that's to be expected with a heavy CRM tool because they're running reports in real-time on the data that you have entered."

"We would like an improvement to the 'Einstein Engagement Frequency'; the optimal range of emails that our subscribers will engage with."

"The solution can have a better UI. Salesforce Marketing Cloud should consider making its solution more robust for error handling."

"In a future release, adding end-user personalization would be a benefit."

More Salesforce Marketing Cloud cons

"Integration with third-party solutions is challenging with SAP Marketing Cloud."

"Email response could be improved."

Pricing and Cost Advice

"The solution's pricing is very high and should be more flexible for smaller companies."

"The price is expensive."

"It's not cheap, which is why I recommend that you use Marketing Cloud to create automated journeys. If you plan to use Marketing Cloud just to send emails, use another tool."

"Salesforce Marketing Cloud is a highly expensive solution, it needs to be less expensive. We are on an annual license to use the solution."

"Licensing fees are paid on a yearly basis."

"I don't know if my company pays for Salesforce Marketing Cloud monthly or yearly. It's a SaaS, so it's a recurring cost, but I have no information on its price."

"It's normal pricing."

"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."

More Salesforce Marketing Cloud pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Financial Services Firm

17%

Manufacturing Company

Construction Company

Comms Service Provider

Financial Services Firm

15%

Outsourcing Company

13%

Manufacturing Company

10%

Healthcare Company

10%

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	20
Midsize Enterprise	15
Large Enterprise	34

No data available

Questions from the Community

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

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What needs improvement with Salesforce Marketing Cloud?

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What is your primary use case for Salesforce Marketing Cloud?

The main use case for Salesforce Marketing Cloud is email marketing through Salesforce for the B2B segment on a day-to-day basis.For B2B email marketing using Salesforce Marketing Cloud, I can prov...

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What is your experience regarding pricing and costs for SAP Marketing Cloud?

The pricing for SAP products rates four out of ten.

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What needs improvement with SAP Marketing Cloud?

There are three main areas for improvement in SAP Marketing Cloud. The user experience side needs enhancement to improve the interface so that more marketing analytics can be used. Pre-configured c...

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What is your primary use case for SAP Marketing Cloud?

My clients mainly use SAP Marketing Cloud for campaign management, sales force effectiveness, and marketing analytics that is supposed to be captured and insights need to come out of that data side...

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Comparisons

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Compared 12% of the time

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Compared 5% of the time

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Compared 1% of the time

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Compared 18% of the time

SAS Customer Intelligence 360 vs SAP Marketing Cloud

Compared 11% of the time

Aprimo vs SAP Marketing Cloud

Compared 8% of the time

HubSpot Marketing Hub vs SAP Marketing Cloud

Compared 7% of the time

Percolate vs SAP Marketing Cloud

Compared 7% of the time

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Product Reports

Buyer's Guide

Salesforce Marketing Cloud

April 2026

Download Salesforce Marketing Cloud product report

Buyer's Guide

Marketing Automation

May 2026

Download SAP Marketing Cloud product report

Also Known As

ExactTarget

SAP Hybris Marketing Cloud

Overview

Salesforce Marketing Cloud offers robust tools for content management, customer engagement, and multi-channel campaigns, enhancing personalization and communication with insightful analytics.

Salesforce Marketing Cloud integrates CRM functions, supporting automation and scalability while providing real-time notifications. It enables effective marketing campaigns through features like Content Builder and Journey Builder. Its AI-powered tools streamline data management and enhance productivity, though improvements in interfaces, third-party integrations, and development environments are needed. Companies benefit from email marketing capabilities and leverage the platform for lead generation and sales management.

What are the key features of Salesforce Marketing Cloud?

Content Builder: Streamlines content management for effective campaigns.
Advertising Studio: Engages customers across multiple platforms.
Journey Builder: Manages multi-channel marketing campaigns with ease.
Automation and Integration: Supports CRM functions, enhancing personalization and analytics.

What benefits or ROI should be considered in evaluations?

Ease of Use: User-friendly interface improves marketing efficiency.
Scalability: Adapts to growing marketing needs of companies.
Real-Time Notifications: Keeps users informed for timely actions.
AI-Powered Tools: Enhances productivity and strategy optimization.

Industries implement Salesforce Marketing Cloud for diverse applications such as email marketing, campaign management, and customer engagement, leveraging CRM capabilities for enhanced sales strategies. Organizations use it for integrating advertising, direct communication, and automation, targeting improved customer interactions and increased outreach.

Salesforce

SAP Marketing Cloud is a comprehensive tool for businesses aiming to streamline their marketing efforts through advanced data insights and customer engagement techniques.

SAP Marketing Cloud offers powerful features that cater to data-driven marketing strategies. It helps businesses gather and analyze customer insights, enabling personalized experiences that drive engagement and conversion. By leveraging real-time analytics, it optimizes campaign performance and enhances customer journeys.

What are the key features of SAP Marketing Cloud?

Customer Segmentation: Enables precise targeting through advanced segmentation based on customer behavior.
Campaign Management: Streamlines campaign creation and execution with a holistic approach.
Real-Time Analytics: Provides instant insights for data-driven decision-making.
Lead Management: Automates lead nurturing for effective customer acquisition.
Omni-Channel Interaction: Facilitates cohesive customer interaction across multiple channels.

What benefits and ROI should you expect?

Enhanced Personalization: Increases customer satisfaction through tailored marketing efforts.
Improved Engagement: Boosts customer interaction and brand loyalty.
Efficient Resource Utilization: Reduces marketing spend by optimizing resource allocation.
Higher Conversion Rates: Drives sales through targeted campaigns and messaging.

SAP Marketing Cloud is implemented across various industries including retail, manufacturing, and finance, providing tailored solutions that address unique industry challenges and enhance marketing performance through automation and strategic insights.

SAP

Sample Customers

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

PT XL Axiata Tbk, Lenovo, Molson Coors Brewing Company, Sailing Team Germany, CHIO Aachen, Danone, Evoshield, Mohawk Industries, FC Bayern Munchen AG, D. SWAROVSKI KG, WeissBeerger, Groupe SAMSE, Cox Communications Inc.

Buyer's Guide

SAP Marketing Cloud vs. Salesforce Marketing Cloud

April 2026

Free Report: SAP Marketing Cloud vs. Salesforce Marketing Cloud

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