Microsoft Entra ID and Google Cloud Identity compete in the identity management category. Microsoft Entra ID has the upper hand due to its extensive security features and seamless integration with Microsoft apps.
Features: Microsoft Entra ID offers multifactor authentication, identity protection, and seamless integration with Microsoft services. It provides conditional access policies and supports varied deployment environments. Google Cloud Identity facilitates ease of use, offers integrations within the Google ecosystem, and supports SAML applications for centralized identity management.
Room for Improvement: Microsoft Entra ID could simplify licensing processes and improve user interfaces for new users. Better cross-platform integrations and additional biometric methods are also needed. Google Cloud Identity would benefit from enhanced monitoring flexibility, more robust integration capabilities, and improved support for form-based applications.
Ease Of Deployment and Customer Service: Microsoft Entra ID provides deployment versatility across public, private, and hybrid environments with mixed feedback on its documentation clarity. Google Cloud Identity supports mainly public cloud deployment, offering ease of implementation with generally efficient support but less flexibility for hybrid setups.
Pricing and ROI: Microsoft Entra ID, often bundled with Microsoft 365, is cost-effective for existing Microsoft environments but presents complex licensing challenges. Google Cloud Identity's straightforward pricing model is cost-effective for Google Workspace environments, but lacks in advanced features, often perceived as less valuable in terms of ROI.
| Product | Market Share (%) |
|---|---|
| Microsoft Entra ID | 20.3% |
| Google Cloud Identity | 12.3% |
| Other | 67.4% |
| Company Size | Count |
|---|---|
| Small Business | 11 |
| Midsize Enterprise | 4 |
| Large Enterprise | 8 |
| Company Size | Count |
|---|---|
| Small Business | 85 |
| Midsize Enterprise | 38 |
| Large Enterprise | 155 |
Cloud Identity is an Identity as a Service (IDaaS) and enterprise mobility management (EMM) product. It offers the identity services and endpoint administration that are available in G Suite as a stand-alone product. As an administrator, you can use Cloud Identity to manage your users, apps, and devices from a central location - the Google Admin console.
Microsoft Entra ID is an advanced identity and access management service offering seamless single sign-on, multifactor authentication, and centralized user access across applications, enhancing security and efficiency for organizations transitioning to cloud-based environments.
Recognized for its centralized management, Microsoft Entra ID significantly boosts organizational security by integrating features such as conditional access and identity protection. It supports a wide array of applications, facilitating a secure transition from on-premises to scalable cloud environments. By adopting robust security measures and flexible identity management, organizations can streamline operations and ensure consistent user experiences. However, challenges like confusing licensing costs, outdated documentation, and limited integration with non-Microsoft applications persist. Enhancements in technical support, interface design, and more granular permissions are needed to address these issues effectively.
What are the key features of Microsoft Entra ID?In healthcare, Microsoft Entra ID facilitates secure patient record access and compliance with industry regulations. Financial institutions rely on it for robust security measures in safeguarding client data. In the education sector, it streamlines access to online resources for students and faculty. Global enterprises benefit from its ability to manage complex identity frameworks across multiple regions, ensuring reliable security amidst increasing cyber threats.
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