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Google Cloud Identity vs Microsoft Entra ID comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Apr 20, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Google Cloud Identity
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
6th
Average Rating
7.6
Reviews Sentiment
6.7
Number of Reviews
25
Ranking in other categories
Enterprise Mobility Management (EMM) (9th)
Microsoft Entra ID
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
1st
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
234
Ranking in other categories
Single Sign-On (SSO) (1st), Authentication Systems (1st), Identity Management (IM) (2nd), Access Management (1st), Microsoft Security Suite (2nd)
 

Mindshare comparison

As of July 2025, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of Google Cloud Identity is 10.9%, down from 12.7% compared to the previous year. The mindshare of Microsoft Entra ID is 26.8%, down from 28.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity and Access Management as a Service (IDaaS) (IAMaaS)
 

Q&A Highlights

ID
May 12, 2020
 

Featured Reviews

Joel Prodigalidad - PeerSpot reviewer
User-friendly solution simplifies modern application integration and streamlines data investigation
We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration. Google Cloud Identity could have impacted our organization positively, but if it weren't for the Active Directory integration requirement, we could have been using the Google Identity solution. Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google. The Active Directory integration that Entra has is a better implementation compared to Google, which we found lacking.
Bahram Piri - PeerSpot reviewer
Security focus and seamless implementation increase platform productivity
Microsoft Entra ID can be improved in many ways, and there's a big wish list.If we're focusing on security, something that I definitely expect is improvement in the UI and UX for frontline workers. This is important, especially for non-tech savvy individuals. It is something Microsoft Entra ID could do to improve for a wider audience. It's important to focus on the frontline workers since they are non-tech savvy individuals. They are not like those back-office engineering C-level employees who are constantly dealing with computers, and we need to build a specific user experience and user interface for them to handle this stuff. That's something I expect Microsoft to focus on more for Microsoft Entra ID.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Google Cloud Identity uses what they call organizational units (OUs) instead of the security groups you'd find in Microsoft's Entra."
"The most valuable feature of Google Cloud Identity is its simplicity in deployment."
"The Cloud Identity is well advanced in terms of features, applications, and the components that it is offering."
"I used it as an administrator without implementing it myself. As for valuable aspects or benefits, the significant point is that it's a straightforward, single solution that just works."
"The most beneficial feature for enhancing security is context-aware access."
"Cloud Identity is scalable enough for our needs. It's serving more than 3,000 users in our organization."
"It is a stable solution. Stability-wise, I rate the solution a ten out of ten."
"One of the most useful features was the single sign-on. You can use it as an identity provider or service provider. And you can use their organization unit feature to enable or disable some of the features for a specific group of users."
"The solution has come a long way. Now, with the Azure AD B2C offering integrated as well, we've got a full IAM-type solution for our customer-facing identity management. In addition, when it comes to user journeys we now can hook in custom flows for different credential checking and authorizations for specific conditional access."
"The way the laptops are joined is valuable. We can take advantage of that in terms of being able to log in and do things. It is easier to change passwords or set things up."
"The ability to grant access to other organizations is helpful."
"We have a complex scenario with several applications, and we're trying to achieve SSO for most of our applications, but some of our legacy applications don't support SSO or modern protocols. Our core applications are ready for SSO or to be federated. We've centralized our authentication process using Entra ID, so we can collect sign-offs from the users and filter using conditional access."
"I like the way it communicates to the cloud."
"The most valuable aspect of Microsoft Entra ID is its ability to integrate with other cloud applications."
"Many of its features are valuable, including: facilitating application authentication, privileged access management, processes for attestation, and access reviews."
"This product is easy to use."
 

Cons

"Technical support is slow."
"Overall, I would give a zero out of 10 for Google's support. There is no easy way to navigate issues without paid consultation, making it quite frustrating."
"To improve the product, the integration with third-party products could always be smoother."
"Google Cloud Identity should improve its compatibility with other products without any impact, such as Jamf Cloud."
"Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing."
"The solution needs to better integrate with Mac's OS."
"They are going ahead and adding a few more things to the Google Cloud premium edition. Their stock management and remote computer management can be improved."
"There is room for improvement in the configuration of their security policies. It seems quite basic."
"Compatibility features for legacy system integration with new features will be challenging at times."
"I would like to dive into some of the things that we saw today around the workflows at this Microsoft event. I cannot say that they need to make it better because I do not have much experience with it, but something that is always applicable to Microsoft is that they need to be able to integrate with their competitors. If you look at IDP, they do not integrate with Okta."
"For example, there were some authentication features that, for security purposes, had certain limitations. Those limitations still exist, but the portal now has options so that the customers can make custom features to manage their identity."
"The product could be more cost-effective."
"The support could be better. Lately, they sort of dropped off a bit in terms of quality."
"The role-based access control can be improved. Normally, the role-based access control has different privileges. Each role, such as administrator or user, has different privileges, and the setup rules for them should be defined automatically rather than doing it manually."
"In a hybrid deployment, when we update a license by changing the UPN or email address of a user, it does not get updated automatically during normal sync. This means that we have to update it manually from Azure, which is something that needs to be corrected."
"The support is a bit slow."
 

Pricing and Cost Advice

"Licensing fees are on a yearly basis."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"The pricing is a bit expensive."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"The solution is not expensive."
"We probably spend about $50,000 a year on licensing."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"It is worth the money."
"It is in line. Because we are so early, we have not had to come back on a cycle where we are having to negotiate again."
"Microsoft Authenticator is included in the package when we purchase a license from Microsoft."
"The price of Azure Active Directory and Amazon AWS, are almost the same, but most people prefer Amazon AWS because they find it's a little cheaper to some extent and an easier platform to use."
"I'm not sure about the specific costs or how they're calculated, but essentially, the costs go up based on the level of security that is required by the organization."
"The P1 version costs $6 per user per month."
"We are currently on the education plan, so the price is slightly better than the development plan."
"I am not involved in the pricing or licensing, so I can't speak to that."
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Top Industries

By visitors reading reviews
Computer Software Company
18%
Manufacturing Company
9%
Comms Service Provider
8%
Financial Services Firm
8%
Computer Software Company
13%
Financial Services Firm
11%
Educational Organization
10%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also access to both Microsoft’s user community as well as around-the-clock customer s...
What do you like most about Google Cloud Identity?
The most valuable feature of Google Cloud Identity is its stability.
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was supposed to be free credit.
How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What do you like most about Azure Active Directory?
It is very simple. The Active Directory functions are very easy for us. Its integration with anything is very easy. We can easily do third-party multifactor authentication.
What is your experience regarding pricing and costs for Azure Active Directory?
Our experience with the pricing, setup costs, and licensing of Microsoft Entra ID involves leveraging Microsoft 365 E5 licensing, so it's included. Being included in Microsoft licensing makes it mu...
 

Also Known As

Cloud Identity, Cloud Identity Premium
Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

ExtraHop Networks, HealthChannels
Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Find out what your peers are saying about Google Cloud Identity vs. Microsoft Entra ID and other solutions. Updated: June 2025.
861,803 professionals have used our research since 2012.