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Google Cloud Identity vs Microsoft Entra ID comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Apr 20, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Google Cloud Identity
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
6th
Average Rating
7.6
Reviews Sentiment
6.7
Number of Reviews
25
Ranking in other categories
Enterprise Mobility Management (EMM) (9th)
Microsoft Entra ID
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
1st
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
234
Ranking in other categories
Single Sign-On (SSO) (1st), Authentication Systems (1st), Identity Management (IM) (2nd), Access Management (1st), Microsoft Security Suite (2nd)
 

Mindshare comparison

As of July 2025, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of Google Cloud Identity is 10.9%, down from 12.7% compared to the previous year. The mindshare of Microsoft Entra ID is 26.8%, down from 28.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity and Access Management as a Service (IDaaS) (IAMaaS)
 

Q&A Highlights

ID
May 12, 2020
 

Featured Reviews

Joel Prodigalidad - PeerSpot reviewer
User-friendly solution simplifies modern application integration and streamlines data investigation
We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration. Google Cloud Identity could have impacted our organization positively, but if it weren't for the Active Directory integration requirement, we could have been using the Google Identity solution. Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google. The Active Directory integration that Entra has is a better implementation compared to Google, which we found lacking.
Bahram Piri - PeerSpot reviewer
Security focus and seamless implementation increase platform productivity
Microsoft Entra ID can be improved in many ways, and there's a big wish list.If we're focusing on security, something that I definitely expect is improvement in the UI and UX for frontline workers. This is important, especially for non-tech savvy individuals. It is something Microsoft Entra ID could do to improve for a wider audience. It's important to focus on the frontline workers since they are non-tech savvy individuals. They are not like those back-office engineering C-level employees who are constantly dealing with computers, and we need to build a specific user experience and user interface for them to handle this stuff. That's something I expect Microsoft to focus on more for Microsoft Entra ID.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most beneficial feature for enhancing security is context-aware access."
"The solution is moderate to difficult to use. I found the approach was practical. Following the steps made it very easy to use."
"The most valuable feature of Google Cloud Identity is its simplicity in deployment."
"Cloud Identity is scalable enough for our needs. It's serving more than 3,000 users in our organization."
"I have not experienced any serious problem with stability."
"One of the most useful features was the single sign-on. You can use it as an identity provider or service provider. And you can use their organization unit feature to enable or disable some of the features for a specific group of users."
"It's easy to set up."
"It is a stable solution. Stability-wise, I rate the solution a ten out of ten."
"The most valuable features are the Conditional Access policies, SSPR, and MFA. Another good functionality is registering enterprise applications to provide access to external parties. These four features are precious and are the most used across different use cases for various clients and projects."
"Azure Active Directory is a very simple utility to use, it has very good visibility and transparency, and an easy-to-use panel."
"The visibility and control for permission management are excellent."
"We haven't implemented permission identity management, but we plan to use it. Entitlement management and dynamic grouping of Microsoft 365 groups are features I enjoy. From an administrative perspective, we can now manage users from a single pane of glass, which enhances efficiency. MFA will improve the user experience and increase organizational efficiency."
"Entra ID's ability to sync with the local Active Directory provides redundancy, allowing authentication via cloud features even if the local Active Directory faces issues. The SSO features with app registrations are also crucial, as we use Azure globally, allowing role and permission assignments directly from Entra."
"I like how Entra allows you to upload a CSV file with user details for bulk user creation. This is useful for automation. Entra has made it easy to manage identity and access by integrating with all Microsoft services. Everything is managed in a single place, eliminating the need for another application."
"The way the laptops are joined is valuable. We can take advantage of that in terms of being able to log in and do things. It is easier to change passwords or set things up."
"Microsoft Entra ID acts as our core directory."
 

Cons

"Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing."
"I want the tool to improve its support. It should also incorporate some functionalities. Currently, preparing presentations in Google is a pain point. The tool’s certain features like user provisioning are not intuitive as well. The product’s LDAP support is very poor. Clients do not trust the product due to the spam."
"If I were to suggest enhancements, it would mainly revolve around ensuring compatibility and maximizing integration options with various services."
"If you want to set up some alerts, you don't have much control over the configuration. You have to use their default alerts. And they only provide alerts for certain activities, so you cannot customize those. Monitoring isn't very helpful either."
"They are going ahead and adding a few more things to the Google Cloud premium edition. Their stock management and remote computer management can be improved."
"The customer service and support team is not so good."
"Technical support is slow."
"To improve the product, the integration with third-party products could always be smoother."
"The main issue is that because Active Directory is in the cloud, it will inevitably be dependent on internet connectivity."
"It would be an improvement if Authenticator made it easier to recover the app if you reboot your cellphone and lose access."
"The solution could be cheaper."
"There are issues using it with ADFS."
"Microsoft Entra ID should improve workload identities. It should set conditional access."
"The initial setup was complex."
"The cost is one area that needs improvement."
"I believe it can also be integrated into other Microsoft products, as well as more integrations with other solutions."
 

Pricing and Cost Advice

"The licensing cost depends on the partners and the relationship between the company and the partners."
"Licensing fees are on a yearly basis."
"The pricing is a bit expensive."
"The product is billed on a monthly basis depending on the number of users."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"We probably spend about $50,000 a year on licensing."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"Licenses are based on the usage. There is no cap. It's based on the number of users we provision."
"The licensing cost is a bit prohibitive."
"The solution can be cheaper."
"The P1 version costs $6 per user per month."
"I feel Microsoft is very costly compared to other products. That is also what management is thinking. But when we consider security and support, Microsoft is better than any other product."
"I am not involved in the pricing or licensing, so I can't speak to that."
"It is in line. Because we are so early, we have not had to come back on a cycle where we are having to negotiate again."
"Everything needs to be considered for the requirements and if it is within the budget, then you can come up with a solution, whether it is SaaS, PaaS, or IaaS."
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Top Industries

By visitors reading reviews
Computer Software Company
18%
Manufacturing Company
9%
Financial Services Firm
8%
Comms Service Provider
8%
Educational Organization
16%
Computer Software Company
12%
Financial Services Firm
10%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also access to both Microsoft’s user community as well as around-the-clock customer s...
What do you like most about Google Cloud Identity?
The most valuable feature of Google Cloud Identity is its stability.
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was supposed to be free credit.
How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What do you like most about Azure Active Directory?
It is very simple. The Active Directory functions are very easy for us. Its integration with anything is very easy. We can easily do third-party multifactor authentication.
What is your experience regarding pricing and costs for Azure Active Directory?
Our experience with the pricing, setup costs, and licensing of Microsoft Entra ID involves leveraging Microsoft 365 E5 licensing, so it's included. Being included in Microsoft licensing makes it mu...
 

Also Known As

Cloud Identity, Cloud Identity Premium
Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

ExtraHop Networks, HealthChannels
Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Find out what your peers are saying about Google Cloud Identity vs. Microsoft Entra ID and other solutions. Updated: June 2025.
859,957 professionals have used our research since 2012.