Pardot vs Salesforce Marketing Cloud comparison

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Comparison Buyer's Guide
Executive Summary

We performed a comparison between Pardot and Salesforce Marketing Cloud based on real PeerSpot user reviews.

Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
To learn more, read our detailed Pardot vs. Salesforce Marketing Cloud Report (Updated: March 2024).
763,955 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"The most valuable feature is the customization of the solution.""It has made email marketing quicker and easier.""Campaign tracking is a valuable feature.""The tracking and automation of outbound messaging is the solution's most valuable aspect.""It's easy to create email templates and landing pages.""The solution can be easily integrated with Salesforce.""The product is stable."

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"Email automation is most valuable.""The most valuable feature is the ability to get quotes out in a timely manner.""The solution is user-friendly.""The most valuable features of Salesforce Marketing Cloud are the ease of use of the basic features.""The most valuable features of Salesforce Marketing Cloud are that it performs well and gives me what I need. It's the most friendly interface system for CRM I've worked with. Additionally, it integrates fairly well with different kinds of AI and ML to allow you to receive more out of your application.""We use this solution for reporting, pipeline generation, and forecasting.""The most valuable part of the solution are the selling features.""It has excellent lead and opportunity tracking."

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Cons
"When we compare it to other automation tools, in Pardot, I'm not able to see any drag-and-drop options. We have to work on an HTML template itself.""Lacks sufficient free custom fields.""The solution is quite expensive, at least, for smaller teams.""​Technical support has been quick and helpful every time.""Pardot must be synced with Salesforce.""The solution lacks integration with Instagram, which is our top problem with the product.""Needs to improve list building."

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"I've noticed on one-to-one leads, the customer objection option is not available.""The solution can be difficult to set up for non-technical individuals.""This solution could be more user-friendly.""The UA could be better designed for a mobile connection.""The product could use a little bit of BI in the sense of rule-based building.""The encryption and decryption have room for improvement.""If you want to use advanced features in Salesforce Marketing Cloud, they are extremely difficult to use.""User management could be better."

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Pricing and Cost Advice
  • "​Make sure you do not pay for features that you may not need​."
  • "We pay about $4000 a month."
  • "The price of this solution is expensive. However, you are going to receive good value for money. They could improve by reducing the price."
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  • "Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."
  • "We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."
  • "The licensing cost for the solution is on a yearly basis."
  • "Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."
  • "The solution is paid for monthly."
  • "It is a license per user."
  • "My company pays to use this solution."
  • "This solution is priced in the medium to high price range."
  • More Salesforce Marketing Cloud Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:The solution can be easily integrated with Salesforce.
    Top Answer:If it's not used, it becomes expensive software at the end of the day. From a price point, it is in the mid-price range. It's not the most expensive. It's not the cheapest.
    Top Answer:I do not like the solution. The product must enable users to make a smart list and embed it into each program instead of building it independently. The tool should provide tag fields to filter the… more »
    Top Answer:Salesforce Marketing Cloud's integrations are seamless since it is a native application. It helps us with B2B and B2C send-outs and can handle large columns.
    Top Answer:The price is expensive. When comparing available products, such as those on Amazon, it's evident that AWS components are significantly cheaper. This is especially true since our systems run on the AWS… more »
    Top Answer:Salesforce Marketing Cloud is expensive. The email functionality should be more modern and user-friendly.
    Ranking
    6th
    Views
    1,647
    Comparisons
    653
    Reviews
    3
    Average Words per Review
    420
    Rating
    7.3
    1st
    Views
    7,150
    Comparisons
    4,344
    Reviews
    35
    Average Words per Review
    368
    Rating
    8.3
    Comparisons
    Also Known As
    ExactTarget
    Learn More
    Salesforce
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    Overview
    Pardot, a salesforce.com Company, is an easy-to-use B2B Marketing Automation suite that helps sales and marketing teams maximize efficiency and increase revenue. Pardot's lead management software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.

    Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels. 

    With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping. 

    The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment. 

    Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions. 

    With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

    Sample Customers
    Arketi Group
    American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
    Top Industries
    VISITORS READING REVIEWS
    Educational Organization63%
    Computer Software Company10%
    Financial Services Firm5%
    Manufacturing Company3%
    REVIEWERS
    Computer Software Company44%
    Financial Services Firm12%
    Marketing Services Firm8%
    Consumer Goods Company4%
    VISITORS READING REVIEWS
    Educational Organization45%
    Computer Software Company11%
    Financial Services Firm7%
    Manufacturing Company4%
    Company Size
    REVIEWERS
    Small Business33%
    Midsize Enterprise33%
    Large Enterprise33%
    VISITORS READING REVIEWS
    Small Business10%
    Midsize Enterprise66%
    Large Enterprise24%
    REVIEWERS
    Small Business27%
    Midsize Enterprise25%
    Large Enterprise47%
    VISITORS READING REVIEWS
    Small Business13%
    Midsize Enterprise51%
    Large Enterprise35%
    Buyer's Guide
    Pardot vs. Salesforce Marketing Cloud
    March 2024
    Find out what your peers are saying about Pardot vs. Salesforce Marketing Cloud and other solutions. Updated: March 2024.
    763,955 professionals have used our research since 2012.

    Pardot is ranked 6th in Marketing Automation with 3 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 35 reviews. Pardot is rated 7.8, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of Pardot writes "Easy to use with an easy initial setup but there are issues with Salesforce CRM integration". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "A leading marketing automation tool with great versatility ". Pardot is most compared with Oracle Eloqua, Marketo, Iterable, HubSpot Marketing Hub and SAP Marketing Cloud, whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and Netcore Cloud. See our Pardot vs. Salesforce Marketing Cloud report.

    See our list of best Marketing Automation vendors.

    We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.