We performed a comparison between Pardot and Salesforce Marketing Cloud based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."It has made email marketing quicker and easier."
"The solution can be easily integrated with Salesforce."
"The product is stable."
"The tracking and automation of outbound messaging is the solution's most valuable aspect."
"It's easy to create email templates and landing pages."
"Campaign tracking is a valuable feature."
"The most valuable feature is the customization of the solution."
"It is straightforward to set up."
"The most valuable features of Salesforce Marketing Cloud are the ease of use of the basic features."
"The most valuable part of the solution are the selling features."
"The automation is great. It saves us a lot of time and it makes us move faster."
"It is a stable solution...It is a scalable solution...I rate the technical support a ten out of ten."
"Salesforce Marketing Cloud's journey builder is very easy to handle and quickly sets up a journey for clients who use a lot of communication."
"Email automation is most valuable."
"We haven't had any issues with integration."
"Needs to improve list building."
"When we compare it to other automation tools, in Pardot, I'm not able to see any drag-and-drop options. We have to work on an HTML template itself."
"Lacks sufficient free custom fields."
"The solution is quite expensive, at least, for smaller teams."
"Pardot must be synced with Salesforce."
"Technical support has been quick and helpful every time."
"The solution lacks integration with Instagram, which is our top problem with the product."
"It's a very good solution, but the way the prices are structured is not always good, and I feel like that is a problem."
"The solution can be difficult to set up for non-technical individuals."
"The quality of support for this solution has been decreasing over time and the support team are sometimes more focused on closing tickets that resolving issues. Often the support team is not well trained or aware of the new features or products released by Salesforce."
"We would like an improvement to the 'Einstein Engagement Frequency'; the optimal range of emails that our subscribers will engage with."
"Technical support is good but could be faster, maybe more knowledgeable, and more customer friendly."
"We have struggled to get resolution of support tickets from the Salesforce team."
"In terms of marketing, I don't think Salesforce invests the same level of intensity in promoting Marketing Cloud...Pricing is a concern and needs improvement, as some customers find the product a bit too expensive."
"When you use your iPhone or Android phone, Salesforce is not as user-friendly as it could be. That UX needs to be improved."
Pardot is ranked 6th in Marketing Automation with 8 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 50 reviews. Pardot is rated 7.8, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of Pardot writes "The solution is stable and can be easily integrated with Salesforce, but it is not scalable, and the initial deployment is not easy". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". Pardot is most compared with Oracle Eloqua, Marketo, Iterable, HubSpot Marketing Hub and SAP Marketing Cloud, whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and Sprinklr. See our Pardot vs. Salesforce Marketing Cloud report.
See our list of best Marketing Automation vendors.
We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
