We performed a comparison between Pardot and Salesforce Marketing Cloud based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."The most valuable feature is the customization of the solution."
"It has made email marketing quicker and easier."
"Campaign tracking is a valuable feature."
"The tracking and automation of outbound messaging is the solution's most valuable aspect."
"It's easy to create email templates and landing pages."
"The solution can be easily integrated with Salesforce."
"The product is stable."
"Email automation is most valuable."
"The most valuable feature is the ability to get quotes out in a timely manner."
"The solution is user-friendly."
"The most valuable features of Salesforce Marketing Cloud are the ease of use of the basic features."
"The most valuable features of Salesforce Marketing Cloud are that it performs well and gives me what I need. It's the most friendly interface system for CRM I've worked with. Additionally, it integrates fairly well with different kinds of AI and ML to allow you to receive more out of your application."
"We use this solution for reporting, pipeline generation, and forecasting."
"The most valuable part of the solution are the selling features."
"It has excellent lead and opportunity tracking."
"When we compare it to other automation tools, in Pardot, I'm not able to see any drag-and-drop options. We have to work on an HTML template itself."
"Lacks sufficient free custom fields."
"The solution is quite expensive, at least, for smaller teams."
"Technical support has been quick and helpful every time."
"Pardot must be synced with Salesforce."
"The solution lacks integration with Instagram, which is our top problem with the product."
"Needs to improve list building."
"I've noticed on one-to-one leads, the customer objection option is not available."
"The solution can be difficult to set up for non-technical individuals."
"This solution could be more user-friendly."
"The UA could be better designed for a mobile connection."
"The product could use a little bit of BI in the sense of rule-based building."
"The encryption and decryption have room for improvement."
"If you want to use advanced features in Salesforce Marketing Cloud, they are extremely difficult to use."
"User management could be better."
Pardot is ranked 6th in Marketing Automation with 3 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 35 reviews. Pardot is rated 7.8, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of Pardot writes "Easy to use with an easy initial setup but there are issues with Salesforce CRM integration". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "A leading marketing automation tool with great versatility ". Pardot is most compared with Oracle Eloqua, Marketo, Iterable, HubSpot Marketing Hub and SAP Marketing Cloud, whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and Netcore Cloud. See our Pardot vs. Salesforce Marketing Cloud report.
See our list of best Marketing Automation vendors.
We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.