Kahuna vs Oracle CRM comparison

Kahuna and Oracle are both solutions in the Marketing Automation category. Kahuna is ranked #35, while Oracle is ranked #5 with an average rating of 8.0. Kahuna holds a 0.8% mindshare in MA, compared to Oracle’s 2.2% mindshare. Additionally, 90% of Oracle users are willing to recommend the solution.

Kahuna

214 Views
135 Comparison Views

Oracle CRM

Read 41 Oracle CRM reviews

2,060 Views
391 Comparison Views

90% willing to recommend

Kahuna

Oracle CRM

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Executive Summary

We performed a comparison between Kahuna and Oracle CRM based on real PeerSpot user reviews.

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To learn more, read our detailed Marketing Automation Report (Updated: December 2025).

Buyer's Guide

Marketing Automation

December 2025

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Helped 879,768 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Kahuna

Ranking in Marketing Automation

35th

Average Rating

0.0

Number of Reviews

Ranking in other categories

Mobile Marketing and Advertising (8th)

Oracle CRM

Ranking in Marketing Automation

5th

Average Rating

7.8

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

CRM (6th)

Mindshare comparison

As of January 2026, in the Marketing Automation category, the mindshare of Kahuna is 0.8%, up from 0.5% compared to the previous year. The mindshare of Oracle CRM is 2.2%, up from 1.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Market Share Distribution
Product	Market Share (%)
Oracle CRM	2.2%
Kahuna	0.8%
Other	97.0%

Marketing Automation

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reviewer2758776

IT Consultant at a tech services company with 51-200 employees

Has improved process coverage and integration while offering strong analytics and user experience

The analytics and reporting functionalities of Oracle CRM are good. I would rate them eight to nine out of ten, but it slightly falls behind Salesforce, which is much more advanced in terms of meeting the process and analytics part. The integration of Oracle CRM with other Oracle applications is seamless; that's not a problem at all. The biggest advantage of Oracle CRM for me is the process coverage, ease of use, the UI, and obviously a good amount of analytics; these are the few strengths and seamless integration with any platform. The multichannel service support has an impact on my customer service operations.

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Top Industries

By visitors reading reviews

No data available

University

13%

Financial Services Firm

12%

Manufacturing Company

Educational Organization

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	17
Midsize Enterprise	2
Large Enterprise	22

Questions from the Community

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What do you like most about Oracle CRM?

The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the...

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What is your experience regarding pricing and costs for Oracle CRM?

The price of Oracle CRM in Vietnam is high, which is a concern. Clients must buy the license once, and if there are updates in the year, they need to buy the new version.

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What needs improvement with Oracle CRM?

Oracle CRM's technical support is not that great sometimes. It could be improved with better quality for response time and empathy with the client's operations. When a client asks for any support, ...

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Compared 14% of the time

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Compared 13% of the time

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Compared 7% of the time

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Product Reports

Buyer's Guide

Marketing Automation

December 2025

Download Kahuna product report

Buyer's Guide

Oracle CRM

December 2025

Download Oracle CRM product report

Also Known As

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Market2Lead

Overview

The modern consumer has numerous devices and rapidly changing preferences and behaviors—and modern marketers like you need to keep up. Kahuna helps you to better understand and build strong, lasting relationships with every consumer, through personalized messaging at scale across a variety of channels—email, app & browser push notifications, web & mobile in-app messaging, and SMS. The result? Your campaigns feel less like campaigns and more like conversations.

Kahuna

On demand CRM with contextual intelligence, adaptive business planning, and analytics. Supports cloud integration with Outlook and mobile devices, as well as sales and marketing applications. Multi-tenancy or single-tenancy options available.

Oracle

Sample Customers

The Dollar Shave Club, Yelp, Overstock.com, One King's Lane, TickPick, Listia,

Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology

Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation. Updated: December 2025.

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