SAS Marketing Automation vs Salesforce Marketing Cloud comparison

Salesforce and SAS are both solutions in the Marketing Automation category. Salesforce is ranked #1 with an average rating of 8.5, while SAS is ranked #19. Salesforce holds a 19.4% mindshare in MA, compared to SAS’s 1.4% mindshare. Additionally, 98% of Salesforce users are willing to recommend the solution, compared to 100% of SAS users who would recommend it.

Salesforce Marketing Cloud

Read 60 Salesforce Marketing Cloud reviews

3,420 Views
2,326 Comparison Views

98% willing to recommend

SAS Marketing Automation

Read 2 SAS Marketing Automation reviews

309 Views
216 Comparison Views

100% willing to recommend

Salesforce Marketing Cloud

SAS Marketing Automation

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 6, 2025

SAS Marketing Automation and Salesforce Marketing Cloud compete in the marketing solutions category. Salesforce Marketing Cloud has an advantage with its advanced features and perceived value despite SAS's favorable pricing.

Features: SAS Marketing Automation offers predictive analytics, customer segmentation, and campaign optimization tools. Salesforce Marketing Cloud provides superior integration capabilities, customization options, and adaptability to diverse marketing needs.

Ease of Deployment and Customer Service: SAS Marketing Automation is known for a straightforward deployment process and efficient support resources. Salesforce Marketing Cloud offers extensive support and training programs, which improve implementation efficiency despite a more involved setup process.

Pricing and ROI: SAS Marketing Automation is more cost-effective with lower initial setup costs and good ROI through targeted analytics. Salesforce Marketing Cloud has higher setup costs but offers significant returns due to comprehensive features and customization, justifying the investment for long-term value.

To learn more, read our detailed SAS Marketing Automation vs. Salesforce Marketing Cloud Report (Updated: September 2025).

Buyer's Guide

SAS Marketing Automation vs. Salesforce Marketing Cloud

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Salesforce Marketing Cloud

Ranking in Marketing Automation

1st

Average Rating

8.4

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

Social CRM (2nd), Marketing Management (1st), Social Media Management Solutions (2nd)

SAS Marketing Automation

Ranking in Marketing Automation

19th

Average Rating

7.6

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of October 2025, in the Marketing Automation category, the mindshare of Salesforce Marketing Cloud is 19.4%, down from 23.2% compared to the previous year. The mindshare of SAS Marketing Automation is 1.4%, down from 2.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Market Share Distribution
Product	Market Share (%)
Salesforce Marketing Cloud	19.4%
SAS Marketing Automation	1.4%
Other	79.2%

Marketing Automation

Featured Reviews

Napitch K

Chief Executive Officer & Founder at growth innovation

Integration challenges impact workflow efficiency

The features of Salesforce Marketing Cloud that I have found most valuable are the Journey Builder and Flow. These capabilities are valuable because they make managing automation easy. Automating customer journeys saves time when scheduling content through every channel, and we can set the automation in advance when planning marketing content. The AI-powered tools such as Salesforce Datorama and Einstein save time and have an impact on marketing strategy decisions for my customers. I have noticed a positive impact from Salesforce Marketing Cloud through customer feedback. For example, a customer mentioned after project completion that it had a significant impact on their marketing team by eliminating the need to hire additional staff for marketing content and planning.

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Trini Olivan

Senior Data Manager at Liberty Seguros, Compania de Seguros y Reaseguros, S.A.

It's good at visualizing large amounts of data

You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable of Salesforce Marketing Cloud is seeing the customer's journey."

"The notification system for customer alerts, including the integration of various communication channels such as email, SMS, and mobile push, is excellent."

"The solution is user-friendly."

"It has excellent lead and opportunity tracking."

"The feature of Salesforce Marketing Cloud that has had the largest impact on improving my campaign outcomes is the recent WhatsApp integration, which allows Salesforce to connect with subscribers through different channels such as SMS, email, or WhatsApp."

"The tool is flexible and helps us with insights and reports. Salesforce Marketing Cloud has improved our organizational functions by creating an environment where clients and internal staff can access information about various solutions. For instance, clients can apply for different projects, and internal staff can approve them based on donor requirements. This simplifies communication between clients, donors, and our company,"

"The user interface is easy to use, especially for my staff who use assistive technology."

"The most valuable features of Salesforce are the automation and the ability to create dashboards which provide a wider picture of what is going on."

More Salesforce Marketing Cloud pros

"SAP Marketing Automation is user-friendly. The interface is nice and clear. You can see the different diagrams and define various filters and targets. You can also export the customer information you collect to make the campaign. It's easy to understand how this information is entered. There are also a lot of platforms that show the results of campaigns. You can customize your data and define different reports, but SAS also provides a standard report."

"You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in a self-service way by your non-technical users."

Cons

"In terms of marketing, I don't think Salesforce invests the same level of intensity in promoting Marketing Cloud...Pricing is a concern and needs improvement, as some customers find the product a bit too expensive."

"They can perhaps simplify the dashboards. In my opinion as an end-user, reports could also be simplified, but it also depends on how your company is set up. It depends on how the processes are set up within your company natively. It is linked to the way you do business. So, it varies."

"In terms of improvements, it would be beneficial to enhance the Copilot actions. The issue lies with the internal language setup."

"There could be easier tools to configure the product and to create landing pages to better handle large data sets."

"I would like to see more ways to accomplish specific tasks."

"This solution could be more user-friendly."

"When you use your iPhone or Android phone, Salesforce is not as user-friendly as it could be. That UX needs to be improved."

"Managing large volumes of data takes too long."

More Salesforce Marketing Cloud cons

"The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern is to keep the system in such a way that it provides you with some out-of-the-box features and some customizable features as well."

"You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors."

Pricing and Cost Advice

"This is a low cost solution suited to larger organizations."

"The solution is a bit expensive."

"It's normal pricing."

"Salesforce Marketing Cloud is a highly expensive solution, it needs to be less expensive. We are on an annual license to use the solution."

"It is a license per user."

"Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."

"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."

"The licensing cost for the solution is on a yearly basis."

More Salesforce Marketing Cloud pricing and cost advice

"I'm not aware of the full cost. The financials are not with me. In terms of additional costs, there are always OpEx and CapEx. That's one way to look at it. You also need separate hardware to deploy the product."

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Top Industries

By visitors reading reviews

Financial Services Firm

12%

Computer Software Company

12%

Manufacturing Company

11%

Healthcare Company

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	20
Midsize Enterprise	14
Large Enterprise	28

No data available

Questions from the Community

What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

See all answers

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

See all answers

What needs improvement with Salesforce Marketing Cloud?

Salesforce Marketing Cloud works effectively as a suite, best-of-suite solution. However, if you want to reuse specific components, it doesn't have the same solution flexibility since it's not micr...

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Product Reports

Buyer's Guide

Salesforce Marketing Cloud

September 2025

Download Salesforce Marketing Cloud product report

Buyer's Guide

Marketing Automation

October 2025

Download SAS Marketing Automation product report

Also Known As

ExactTarget

SAS Campaign Management

Overview

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

SAS Marketing Automation lets you get more campaigns out the door in an automated, trackable and highly repeatable fashion. You can quickly define target segments, prioritize selection rules, select communication channels, schedule and execute campaigns, analyze campaign results and easily make adjustments to improve future campaign performance.

SAS

Sample Customers

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Staples

Buyer's Guide

SAS Marketing Automation vs. Salesforce Marketing Cloud

September 2025

Free Report: SAS Marketing Automation vs. Salesforce Marketing Cloud

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