We performed a comparison between Salesforce Marketing Cloud and SAS Marketing Automation based on real PeerSpot user reviews.Find out what your peers are saying about Salesforce, Oracle, HubSpot and others in Marketing Automation.
"We use this solution for reporting, pipeline generation, and forecasting."
"I like the user interface it has a nice look and feel."
"The most valuable feature is the ability to get quotes out in a timely manner."
"The most valuable features of Salesforce are the automation and the ability to create dashboards which provide a wider picture of what is going on."
"The most valuable features of Salesforce Marketing Cloud are the ease of use of the basic features."
"It makes it easy for a business to use any module based on their preference."
"Marketing Cloud offers a 360 customers experience as it integrates with Service Cloud and Sales Cloud, the CRM portion of Salesforce. The different platforms integrate easily which makes it easy to manage customer communication using a single point of truth."
"The ability to automate processes is one of the most valuable features of Salesforce. This sets it part from other systems. We use the journey builder to design a fully automated journey."
"SAP Marketing Automation is user-friendly. The interface is nice and clear. You can see the different diagrams and define various filters and targets. You can also export the customer information you collect to make the campaign. It's easy to understand how this information is entered. There are also a lot of platforms that show the results of campaigns. You can customize your data and define different reports, but SAS also provides a standard report."
"Clarity around new features could be improved when they are released."
"It's a very good solution, but the way the prices are structured is not always good, and I feel like that is a problem."
"The pricing is a bit high."
"This solution could be more user-friendly."
"I've noticed on one-to-one leads, the customer objection option is not available."
"Managing large volumes of data takes too long."
"The performance is sometimes sluggish, but I think that's to be expected with a heavy CRM tool because they're running reports in real-time on the data that you have entered."
"In a future release it would be great to have the ability to connect the data from social media and email marketing and have it in one dashboard."
"You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors."
SAS Marketing Automation lets you get more campaigns out the door in an automated, trackable and highly repeatable fashion. You can quickly define target segments, prioritize selection rules, select communication channels, schedule and execute campaigns, analyze campaign results and easily make adjustments to improve future campaign performance.
Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 33 reviews while SAS Marketing Automation is ranked 7th in Marketing Automation with 1 review. Salesforce Marketing Cloud is rated 8.2, while SAS Marketing Automation is rated 8.0. The top reviewer of Salesforce Marketing Cloud writes "Scalable CRM to personalize customer experience". On the other hand, the top reviewer of SAS Marketing Automation writes "It's good at visualizing large amounts of data ". Salesforce Marketing Cloud is most compared with HubSpot Marketing Hub, Oracle Eloqua, Marketo, Microsoft Dynamics CRM and SAP CRM, whereas SAS Marketing Automation is most compared with Siebel Marketing Resource Management and SAP CRM.
See our list of best Marketing Automation vendors.
We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.