SAS Marketing Automation vs Salesforce Marketing Cloud comparison

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Comparison Buyer's Guide
Executive Summary

We performed a comparison between Salesforce Marketing Cloud and SAS Marketing Automation based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Oracle, HubSpot and others in Marketing Automation.
To learn more, read our detailed Marketing Automation Report (Updated: November 2022).
655,465 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"We use this solution for reporting, pipeline generation, and forecasting.""I like the user interface it has a nice look and feel.""The most valuable feature is the ability to get quotes out in a timely manner.""The most valuable features of Salesforce are the automation and the ability to create dashboards which provide a wider picture of what is going on.""The most valuable features of Salesforce Marketing Cloud are the ease of use of the basic features.""It makes it easy for a business to use any module based on their preference.""Marketing Cloud offers a 360 customers experience as it integrates with Service Cloud and Sales Cloud, the CRM portion of Salesforce. The different platforms integrate easily which makes it easy to manage customer communication using a single point of truth.""The ability to automate processes is one of the most valuable features of Salesforce. This sets it part from other systems. We use the journey builder to design a fully automated journey."

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"SAP Marketing Automation is user-friendly. The interface is nice and clear. You can see the different diagrams and define various filters and targets. You can also export the customer information you collect to make the campaign. It's easy to understand how this information is entered. There are also a lot of platforms that show the results of campaigns. You can customize your data and define different reports, but SAS also provides a standard report."

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Cons
"Clarity around new features could be improved when they are released.""It's a very good solution, but the way the prices are structured is not always good, and I feel like that is a problem.""The pricing is a bit high.""This solution could be more user-friendly.""I've noticed on one-to-one leads, the customer objection option is not available.""Managing large volumes of data takes too long.""The performance is sometimes sluggish, but I think that's to be expected with a heavy CRM tool because they're running reports in real-time on the data that you have entered.""In a future release it would be great to have the ability to connect the data from social media and email marketing and have it in one dashboard."

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"You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors."

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Pricing and Cost Advice
  • "Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."
  • "We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."
  • "The licensing cost for the solution is on a yearly basis."
  • "Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."
  • "The solution is paid for monthly."
  • "It is a license per user."
  • "My company pays to use this solution."
  • "This solution is priced in the medium to high price range."
  • More Salesforce Marketing Cloud Pricing and Cost Advice →

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    655,465 professionals have used our research since 2012.
    Questions from the Community
    Top Answer:The product can improve security. If we can get better security on the cloud, it would be ideal. With the cloud, you don't need any infrastructure or any kind of end-user person. We'd like to increase… more »
    Top Answer:I'm in distribution. I'm a developer. We work with different deployment models, depending on what the client needs. I'd rate the solution at a nine out of ten.
    Top Answer:SAP Marketing Automation is user-friendly. The interface is nice and clear. You can see the different diagrams and define various filters and targets. You can also export the customer information you… more »
    Top Answer:You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise… more »
    Top Answer:SAS Marketing Automation is a data analytics platform. I have a data analytics background, and this is my actual role. SAS has a lot of capacities to work with massive amounts of data.
    Ranking
    1st
    Views
    8,029
    Comparisons
    5,861
    Reviews
    34
    Average Words per Review
    355
    Rating
    8.2
    7th
    Views
    501
    Comparisons
    416
    Reviews
    1
    Average Words per Review
    521
    Rating
    8.0
    Comparisons
    Also Known As
    ExactTarget
    SAS Campaign Management
    Learn More
    Overview
    Salesforce Marketing Cloud includes the set of marketing tools, built on a unified platform: Journey Builder, create 1-to-1 consumer journeys across all channels and departments. Email Studio, builds personalized email campaigns with the world's #1 email marketing platform. Salesforce DMP, capture and activate data from any source on a unified platform. Salesforce Data Studio, supports marketing with data from the premium data ecosystem. Social Studio listen, publish, and engage with your consumers across social media channels. Advertising Studio Target 1-to-1 advertising using your CRM data to acquire and re-engage consumers. Mobile Studio Personalize mobile interactions including SMS, push notifications, and group messaging. Interaction Studio Visualize, track, and manage realtime consumer experiences - driving valuable engagement at the right moment, just the way your audience prefers. And Pardot Unite marketing and sales on a single platform for B2B marketing automation.

    SAS Marketing Automation lets you get more campaigns out the door in an automated, trackable and highly repeatable fashion. You can quickly define target segments, prioritize selection rules, select communication channels, schedule and execute campaigns, analyze campaign results and easily make adjustments to improve future campaign performance.

    Offer
    Learn more about Salesforce Marketing Cloud
    Learn more about SAS Marketing Automation
    Sample Customers
    American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
    Staples
    Top Industries
    REVIEWERS
    Computer Software Company56%
    Marketing Services Firm11%
    Financial Services Firm6%
    Consumer Goods Company6%
    VISITORS READING REVIEWS
    Computer Software Company25%
    Comms Service Provider11%
    Financial Services Firm9%
    Retailer5%
    VISITORS READING REVIEWS
    Financial Services Firm22%
    Computer Software Company20%
    Comms Service Provider14%
    Retailer7%
    Company Size
    REVIEWERS
    Small Business24%
    Midsize Enterprise29%
    Large Enterprise46%
    VISITORS READING REVIEWS
    Small Business19%
    Midsize Enterprise14%
    Large Enterprise66%
    VISITORS READING REVIEWS
    Small Business14%
    Midsize Enterprise10%
    Large Enterprise75%
    Buyer's Guide
    Marketing Automation
    November 2022
    Find out what your peers are saying about Salesforce, Oracle, HubSpot and others in Marketing Automation. Updated: November 2022.
    655,465 professionals have used our research since 2012.

    Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 33 reviews while SAS Marketing Automation is ranked 7th in Marketing Automation with 1 review. Salesforce Marketing Cloud is rated 8.2, while SAS Marketing Automation is rated 8.0. The top reviewer of Salesforce Marketing Cloud writes "Scalable CRM to personalize customer experience". On the other hand, the top reviewer of SAS Marketing Automation writes "It's good at visualizing large amounts of data ". Salesforce Marketing Cloud is most compared with HubSpot Marketing Hub, Oracle Eloqua, Marketo, Microsoft Dynamics CRM and SAP CRM, whereas SAS Marketing Automation is most compared with Siebel Marketing Resource Management and SAP CRM.

    See our list of best Marketing Automation vendors.

    We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.