Salesforce Marketing Cloud vs SugarCRM Platform comparison

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Salesforce Logo
6,869 views|4,171 comparisons
98% willing to recommend
SugarCRM Logo
114 views|64 comparisons
46% willing to recommend
Comparison Buyer's Guide
Executive Summary

We performed a comparison between Salesforce Marketing Cloud and SugarCRM Platform based on real PeerSpot user reviews.

Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
To learn more, read our detailed Salesforce Marketing Cloud vs. SugarCRM Platform Report (Updated: March 2024).
768,857 professionals have used our research since 2012.
Featured Review
BhupeshNehete
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"Marketing Cloud has improved our productivity and our team enjoy using it.""The solution is user-friendly.""It has excellent lead and opportunity tracking.""Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.""Email automation is most valuable.""The most valuable features of Salesforce Marketing Cloud are the ease of use of the basic features.""The most valuable feature of Salesforce Marketing Cloud is the seamless conversion of lead to opportunity, in relation to orders is good. That seamless connection is beneficial and simple.""It is a stable solution...It is a scalable solution...I rate the technical support a ten out of ten."

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"The most valuable features of the SugarCRM platform include its flexibility in customizing fields, layouts, and dashboards.""It works well with Jira. You can customize it to fit your needs.""The most valuable features of Sugar Enterprise are the exports of graphics, statuses, complaints, and tasks.""The most valuable feature is relation capability, which allows us to relay customers with invoice orders.""The most valuable aspect of this solution is its low cost."

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Cons
"In a future release it would be great to have the ability to connect the data from social media and email marketing and have it in one dashboard.""We'd like to see more integrations with third-party products.""The data extension tools are not very user-friendly.""It's a very good solution, but the way the prices are structured is not always good, and I feel like that is a problem.""Marketing Cloud's forecasting could be improved.""Salesforce could benefit by implementing further integration with more platforms.""Technical support is good but could be faster, maybe more knowledgeable, and more customer friendly.""If you want to use advanced features in Salesforce Marketing Cloud, they are extremely difficult to use."

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"In the next release, I would like to see personalization of information about customers or specific businesses or opportunities.""I would like to see more integration on a mobile platform in the next release.""While it is already user-friendly, a slight enhancement in UI design, especially in terms of color combinations, could make the platform more visually appealing and comfortable to use.""It lacks customization, and this is the main reason that we are switching to a different solution.""You cannot include all your entities under one instance at the moment.""Sugar Enterprise could improve by removing bugs and glitches. For example, a comment was made but in the comment section, it was never displayed. However, the problems we faced might not be the fault of the solution."

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Pricing and Cost Advice
  • "Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."
  • "We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."
  • "The licensing cost for the solution is on a yearly basis."
  • "Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."
  • "The solution is paid for monthly."
  • "It is a license per user."
  • "My company pays to use this solution."
  • "This solution is priced in the medium to high price range."
  • More Salesforce Marketing Cloud Pricing and Cost Advice →

  • "Licensing fees are paid on a yearly basis."
  • More SugarCRM Platform Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
    Top Answer:The price is expensive. When comparing available products, such as those on Amazon, it's evident that AWS components are significantly cheaper. This is especially true since our systems run on the AWS… more »
    Top Answer:Salesforce Marketing Cloud should include more point-and-click functionality. Currently, you need help from a technical developer to design email templates. Most people using Salesforce Marketing… more »
    Top Answer:The most valuable features of the SugarCRM platform include its flexibility in customizing fields, layouts, and dashboards.
    Top Answer:I would rate the costliness of SugarCRM a two out of ten. It is very affordable. When compared to competitors like Zoho and Salesforce, it is considered quite budget-friendly. The additional costs for… more »
    Top Answer:One area where SugarCRM could improve is its UI. While it is already user-friendly, a slight enhancement in UI design, especially in terms of color combinations, could make the platform more visually… more »
    Ranking
    1st
    Views
    6,869
    Comparisons
    4,171
    Reviews
    35
    Average Words per Review
    368
    Rating
    8.3
    9th
    Views
    114
    Comparisons
    64
    Reviews
    4
    Average Words per Review
    465
    Rating
    8.0
    Comparisons
    Also Known As
    ExactTarget
    Learn More
    Salesforce
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    Overview

    Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels. 

    With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping. 

    The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment. 

    Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions. 

    With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

    SugarCRM is a versatile CRM solution that facilitates communication and organization within a company. Its primary use case includes call and comment logging, account relation, customer detail storage, verification handling, transaction tracking, marketing material management, and payment transaction handling. The most valuable functionalities include customizable exports of graphics, statuses, complaints, and tasks, as well as its scalability, stability, and low cost. It integrates well with Jira and can be easily configured. The platform improves efficiency, productivity, collaboration, communication, and coordination within organizations, while also providing valuable insights and data analytics for informed decision-making.

    Sample Customers
    American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
    Redglaze Group, TengoInternet, Hilco, Bancvue, Vet Adivsor
    Top Industries
    REVIEWERS
    Computer Software Company42%
    Financial Services Firm13%
    Marketing Services Firm8%
    Consumer Goods Company4%
    VISITORS READING REVIEWS
    Educational Organization46%
    Computer Software Company10%
    Financial Services Firm7%
    Manufacturing Company4%
    VISITORS READING REVIEWS
    Educational Organization40%
    Computer Software Company18%
    Financial Services Firm7%
    Real Estate/Law Firm7%
    Company Size
    REVIEWERS
    Small Business29%
    Midsize Enterprise25%
    Large Enterprise46%
    VISITORS READING REVIEWS
    Small Business13%
    Midsize Enterprise52%
    Large Enterprise35%
    REVIEWERS
    Small Business69%
    Midsize Enterprise15%
    Large Enterprise15%
    VISITORS READING REVIEWS
    Small Business20%
    Midsize Enterprise49%
    Large Enterprise31%
    Buyer's Guide
    Salesforce Marketing Cloud vs. SugarCRM Platform
    March 2024
    Find out what your peers are saying about Salesforce Marketing Cloud vs. SugarCRM Platform and other solutions. Updated: March 2024.
    768,857 professionals have used our research since 2012.

    Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 50 reviews while SugarCRM Platform is ranked 9th in Marketing Automation with 11 reviews. Salesforce Marketing Cloud is rated 8.4, while SugarCRM Platform is rated 7.0. The top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". On the other hand, the top reviewer of SugarCRM Platform writes "User-friendly and allows for creating your own modules". Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and SAP Marketing Cloud, whereas SugarCRM Platform is most compared with Salesforce Sales Cloud. See our Salesforce Marketing Cloud vs. SugarCRM Platform report.

    See our list of best Marketing Automation vendors.

    We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.