Salesforce Marketing Cloud Reviews

Name: Salesforce Marketing Cloud
Brand: Salesforce
Rating: 4.2 (58 reviews)

4.2 out of 5

58 reviews
98% willing to recommend

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

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Salesforce Marketing Cloud is the #1 ranked solution in top Marketing Automation solutions, #1 ranked solution in top Marketing Management solutions, #2 ranked solution in top Social CRM solutions, and #2 ranked solution in top Social Media Management Systems. PeerSpot users give Salesforce Marketing Cloud an average rating of 8.4 out of 10. Salesforce Marketing Cloud is most commonly compared to Microsoft Dynamics CRM: Salesforce Marketing Cloud vs Microsoft Dynamics CRM. Salesforce Marketing Cloud is popular among the large enterprise segment, accounting for 50% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a educational organization, accounting for 18% of all views.

Buyer's Guide

Salesforce Marketing Cloud

June 2025

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Helped 862,499 peers since 2012

Featured Salesforce Marketing Cloud reviews

ADAIR WATHIER

Team Manager at Banco do Brasil S.A.

Our primary use cases for the product include website personalization and email campaign evaluation The platform has significantly expedited our campaign implementation process and provided centralized control over operations. The platform's most valuable features include ease of implementation…

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SantoshKrishna

Director at BMO Financial

The encryption and decryption have room for improvement. We need to be confident that the customer's data is secure when shared outside of the organization. I would like to request additional mobile app features that go beyond push notifications. As the mobile development industry continues to advance with new technologies, such as AI components, it is important to consider these advancements when setting up campaigns. Currently, campaigns are scheduled to be sent to customers at a prescribed time, but they may not be relevant to the customer unless they see them as valuable. For example, if I want to run a campaign offering loans, I would need to consider the customer's needs and balance. In the future, I hope Salesforce can incorporate an AI component that utilizes the shared data, rather than just scheduling campaigns.

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Priyanka Gauda

Consultant at SNDT

The features I found most valuable in Salesforce Marketing Cloud include auto-generated reports for the Journey, which are quite helpful, and the reports are sufficient, though I am not able to recollect much currently. The feature of Salesforce Marketing Cloud that has had the largest impact on improving my campaign outcomes is the recent WhatsApp integration, which allows Salesforce to connect with subscribers through different channels such as SMS, email, or WhatsApp. Regarding customer engagement, personalization capabilities in Salesforce Marketing Cloud enhance engagement because when customers feel that a brand knows them better, they recognize their choices better. In Marketing Cloud, I am able to personalize based on user choices and address them directly without coming across as a bot message.

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Salesforce Marketing Cloud mindshare

Product category:

As of July 2025, the mindshare of Salesforce Marketing Cloud in the Social CRM category stands at 12.6%, up from 10.9% compared to the previous year, according to calculations based on PeerSpot user engagement data.

Social CRM

PeerResearch reports based on Salesforce Marketing Cloud reviews

Type	Title	Date
Category	Social CRM	Jul 19, 2025	Download
Product	Reviews, tips, and advice from real users	Jul 19, 2025	Download
Comparison	Salesforce Marketing Cloud vs Sprinklr	Jul 19, 2025	Download
Comparison	Salesforce Marketing Cloud vs Qualtrics XM Platform	Jul 19, 2025	Download
Comparison	Salesforce Marketing Cloud vs HootSuite	Jul 19, 2025	Download

Title	Rating	Mindshare	Recommending
Microsoft Dynamics CRM	3.9	N/A	93%	79 interviews Add to research
monday.com	4.7	N/A	98%	227 interviews Add to research

Valuable Features

Salesforce Marketing Cloud's most valuable features include Journey Builder, automation, integration capabilities, and seamless CRM connectivity. Users appreciate the user-friendly interface, comprehensive data management, and personalization options. The platform's ability to manage multi-channel campaigns through Email Studio, Social Studio, and Advertising Studio enhances customer engagement. Marketing Cloud excels in scalability, stability, and analytics. Auto-generated reports, seamless lead management, and notifications enhance organizational productivity and communication. Integration with platforms like WhatsApp and CRM increases efficiency and customer understanding.

"The feature of Salesforce Marketing Cloud that has had the largest impact on improving my campaign outcomes is the recent WhatsApp integration, which allows Salesforce to connect with subscribers through different channels such as SMS, email, or WhatsApp."
"Salesforce Marketing Cloud integrates with multiple systems seamlessly, enabling effective lead management."
"Overall, I would rate Salesforce Marketing Cloud a nine out of 10."

Room for Improvement

Salesforce Marketing Cloud faces challenges with setup complexity and requires clearer workflows for new updates. Error messages and analytics features need enhancement. Security protocols and development environments need upgrades, as only a production environment currently exists. Users report high pricing and insufficient integration options. The mobile user interface and graphical representation require improvement. Dashboards and email functionalities could be more user-friendly, while enhanced data integration and customization options are needed for better user experiences.

"Query Studio in Salesforce Marketing Cloud needs to be improved because not all queries are supported and we cannot debug the AM Script or SSJS code, which makes code debugging manual."
"In terms of improvements, it would be beneficial to enhance the Copilot actions. The issue lies with the internal language setup."
"Customer support could be improved, especially for new features where I do not always receive proper solutions from the platform provider."

ROI

Many users report a positive return, benefiting from Salesforce Marketing Cloud's features such as automation, personalization, and centralized data, which streamline processes and optimize marketing efforts. Some express challenges directly measuring this return. Several experience substantial returns and satisfaction, enhancing their marketing strategies. A few are yet to achieve desired returns, although efforts continue to improve marketing capabilities. Overall, the tool aids campaign optimization and data management, contributing to effective cost management.

Pricing

Salesforce Marketing Cloud pricing is generally high, with annual licensing and subscription-based models. Costs vary depending on features used and storage needs. Larger enterprises typically find value in the platform despite its expense, especially for advanced tools like Journey Builder. Pricing can be negotiated, but solutions often require additional investments for analytics and extra storage. While some find it affordable, many perceive it as a costly investment, rating it as medium to high in cost.

"The solution's pricing is very high and should be more flexible for smaller companies."
"Salesforce Marketing Cloud is affordable, considering the significant improvements it brings to our campaign results."
"On a scale where one is the lowest and ten is the most expensive, I rate the solution an eight out of ten."

Popular Use Cases

Organizations primarily utilize Salesforce Marketing Cloud for personalized marketing communications, managing customer journeys, and integrating touchpoints across various channels such as email, SMS, and apps. They create comprehensive consumer profiles, automate marketing sequences, and conduct B2C marketing activities. Many focus on email campaigns, customer relationship management, sales opportunities, and marketing automation. Salesforce Marketing Cloud is also employed for customer data management, lead generation, and engaging clients through targeted marketing strategies.

Service and Support

Customer service varies with the license. Standard support is decent but sometimes slow, while premium support is highly effective. Some users report a need for faster responses and clearer communication. Technical support receives mixed ratings, from basic to excellent, with prompt, helpful assistance noted for premium users. Common issues involve accessing higher-tier assistance and knowledge gaps in level-one support. The effectiveness depends on the support package purchased.

Deployment

Salesforce Marketing Cloud's initial setup varies in complexity. Some users find it easy and intuitive, while others encounter challenges, particularly with integration and sophisticated setups. Deployment often requires expertise from developers or architects when dealing with complex integrations. Timeframes for completion range from a few days to several months depending on organizational needs and integration requirements. Many users report straightforward experiences, especially with cloud-based deployments and when leveraging Salesforce's native connectors.

Scalability

Salesforce Marketing Cloud is highly scalable, capable of accommodating vast user bases and complex data requirements. Many describe it as flexible, growing seamlessly with organizational needs. It is suited for medium to large enterprises, though potentially costly for smaller businesses. Ratings commonly fall between eight to ten, reflecting its adaptability and integration capabilities. Users appreciate its cloud-based structure, allowing expansion without significant issues, while highlighting the importance of cost considerations when scaling.

Stability

Users report Salesforce Marketing Cloud as highly stable and reliable, with no significant bugs, glitches, or crashes. It is considered robust compared to other platforms. Users note that notifications about updates are communicated effectively. Some mention effects from data quantity on stability but still maintain a positive rating of eight to nine out of ten. Occasional integration issues are addressed quickly, enhancing confidence in its performance, even during periods of heavy usage.

These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.

Download our Salesforce Marketing Cloud Buyer's Guide for additional reliable information.

Review data by company size

By reviewers

By visitors reading reviews

Top industries

By visitors reading reviews

Educational Organization

18%

Computer Software Company

12%

Financial Services Firm

11%

Manufacturing Company

Healthcare Company

Comms Service Provider

Retailer

Insurance Company

Non Profit

University

Performing Arts

Construction Company

Government

Outsourcing Company

Transportation Company

Wholesaler/Distributor

Real Estate/Law Firm

Energy/Utilities Company

Recreational Facilities/Services Company

Media Company

Consumer Goods Company

Hospitality Company

Legal Firm

Marketing Services Firm

Leisure / Travel Company

Compare Salesforce Marketing Cloud with alternative products

Learn more about Salesforce Marketing Cloud

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce Marketing Cloud was previously known as ExactTarget.

Salesforce Marketing Cloud customers

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips