Top 8 eCommerce Platforms Tools
SAP Hybris CommerceSalesforce Commerce CloudMagentoSoftline eCommerce SolutionSana CommerceOracle ATGShopifyOracle Commerce Cloud
Hybris Commerce's most valuable feature is the simple integration with ERP.
It's the best tool on the market and is a complete e-commerce system for product management. For instance, if the customer has a log enterprise level product, they can manage it here.
The features that are core to Salesforce including documentation and the variety of integrations available are most valuable.
I find the reports to be the solution's most valuable feature.
The solution's valuable features are the presentation layout and ease of use. When we have new people joining the team, it is simple for them to get involved very quickly.
What we really appreciated is that they basically tailored their widget for us. They showed us their possibilities. They had some kind of widget, and we just asked them if it is possible to change the design, and they basically really tailored the design to our needs. That was great. Their team was very nice, and we really appreciated that they were prompt with any replies and any feedback. For example, we ran an AB test, and we saw that something could be changed. They fixed it in a couple of days, and we could go ahead without waiting. That was really amazing.
We use Sana Commerce with Microsoft Dynamics on the back end and the native ERP integration works well. The fact that no third-party integrations are needed between our Sana Commerce web store and Microsoft Dynamics is important. It's one less thing to worry about when it comes to troubleshooting.
The features that help us to change the product and pricing are good. They give us enough flexibility to manage this application.
Shopify can be used without any coding knowledge.
Shopify provides an easy to use service at the backend that includes product upload, customer service, team settings, and team customization.
The most valuable features of Oracle Commerce Cloud are it provides all sorts of administrative essentials for our commerce. It helps deliver products from production from the supplier to the customer.
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eCommerce Platforms Articles
eCommerce Platforms Topics
Do I need an eCommerce platform to sell online?What is integrated eCommerce?How do you integrate an eCommerce website?What are the benefits for businesses using fully integrated eCommerce platforms?ECommerce Platform Features
Do I need an eCommerce platform to sell online?
Every eCommerce seller should have an ecommerce platform to sell online. Not only does having your own website diversify your online presence, but it protects your brand from being at the mercy of any single marketplace, and will give you the opportunity to increase profit margins and conversions.
Having an ecommerce platform to sell your goods or services will also help you grow your customer base and further strengthen your brand. Beyond that, eCommerce platforms offer multiple advantages, such as an omni-channel experience with reduced risk, and increased marketing opportunities.
Some of the biggest benefits of using an eCommerce platform to sell online are that it helps your customers engage with your brand to get the products they need, it ensures your employees have the tools to properly execute sales and marketing strategies, and it protects your bottom line in terms of sales growth, in addition to the cost of maintenance and installation. What’s more is you can reduce costs per sale by having your own online store, benefit from private labeling, and gain the freedom to sell wherever your customers are.
Essentially, eCommerce platforms ensure scalable, long-term growth. In addition, they give you full control of your own site, making it easier to manage all aspects of it, help you with marketing and sales efforts, and also help operations run more smoothly.
What is integrated eCommerce?
Integrated eCommerce is the integration between an eCommerce website and its backend systems, such as a CRM system or an ERP system. With eCommerce integrations, the need to manually enter the same information (such as inventory counts) into more than one system (ERP systems and eCommerce applications) is eliminated. As brick-and-mortar stores become less critical and companies embrace online sales, the need for eCommerce integration is steadily increasing.
How do you integrate an eCommerce website?
Integrating an eCommerce website is fairly simple. Essentially, there are three ways to integrate a given eCommerce platform:
- Add-ons and extensions
- Task-specific solutions that integrate with third-party platforms or tools
- Multipurpose connectors
What are the benefits for businesses using fully integrated eCommerce platforms?
Some of the top benefits of using a fully integrated eCommerce platform include:
Accurate data and inventory levels: With eCommerce integration, your data is always accurate, which is not the case with manual data entry. Inventory synchronization, real-time track updates, and pricing all speed through the data exchange, making it more accurate than ever before.
Eliminate manual order entry: By using an eCommerce integration platform, your organization reduces errors and duplicated data entries. By integrating other eCommerce applications like Magento, Shopify, or Amazon with your own ERP systems, an eCommerce integration platform also helps you improve the speed of data exchange. In addition, an eCommerce platform increases customer service efficiency and satisfaction since manual data entry can be time-consuming and inefficient.
Automatic notifications: When your eCommerce application and back-end applications work in sync, customers are able to receive automatic notifications. Such notifications can make it easier for customers to track when their order has been shipped or delivered.
Easier inventory management: An integrated eCommerce platform helps you better manage inventory and also provides prompt updates. Constantly having updated information on all activities creates a better customer experience and helps you avoid product or pricing calamities.
Smooth order flows: Integrated eCommerce software ensures smooth order flows, helping you maintain better customer relationships and making sure customers are satisfied.
- Opportunity to grow a stronger brand: ECommerce integration gives your business the opportunity to strengthen its brand because it offers you the adaptability to enter more online marketplaces without losing operational efficiency. The more added sales channels you create, the higher the likelihood you will grow your customer base. ECommerce platforms also help you grow your brand by providing diversified revenue streams and enhanced customer experiences, leading to improved operating margins.
Streamlined pricing model: Pricing changes and product updates are fast and easy because only one update is required in a single system.
- Better decision-making: Through eCommerce integration, business processes become more efficient. Integrated data provides the insight you need to make smarter and better business decisions that align with your company’s strategy.
ECommerce Platform Features
Features to look for when choosing an eCommerce platform include:
Single, unified platform: With an eCommerce platform, you can eliminate integrations between separate systems with natively unified eCommerce, accounting, POS, inventory and order management, marketing, merchandising, customer service, and financials on a cloud-based platform.
A 360° customer view: An eCommerce platform will help your organization deliver consistent and personalized cross-channel experiences. In turn, you will gain better targeted marketing and improve customer service with a single view of all customer interactions and transactions across all touch points and channels.
User-friendly interface: An eCommerce platform with a user-friendly interface will help you retain customers. With an intuitive interface, shoppers get to what they want faster and without running into unnecessary complexity that can clog up the path to purchase.
Mobile-friendly: ECommerce platforms are easy to make mobile-friendly. With a responsive eCommerce website, content intuitively adapts to whatever device is accessing it to provide the most user-friendly experience.
Centralized order management: You can exceed and set new customer expectations for buying, fulfilling, and returning purchases. In addition, you can maximize profitability by having a single view of inventory across all channels and supply chain business units.
Improved customer experiences: Customer satisfaction will increase since eCommerce platforms give you the opportunity to create personalized mobile, web, and in-store experiences.
- Unlimited expansion: Quickly deploy sites for multiple business models, brands, channels, currencies, locations, and languages all on the same platform.