Sales Engine vs Salesforce Marketing Cloud comparison

Sales Engine and Salesforce are both solutions in the Marketing Automation category. Sales Engine is ranked #53, while Salesforce is ranked #1 with an average rating of 8.6. Sales Engine holds a 0.4% mindshare in MA, compared to Salesforce’s 14.8% mindshare. Additionally, 98% of Salesforce users are willing to recommend the solution.

Sales Engine

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73 Comparison Views

Salesforce Marketing Cloud

Read 61 Salesforce Marketing Cloud reviews

3,868 Views
2,669 Comparison Views

98% willing to recommend

Sales Engine

Salesforce Marketing Cloud

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Sales Engine and Salesforce Marketing Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation.

To learn more, read our detailed Marketing Automation Report (Updated: December 2025).

Buyer's Guide

Marketing Automation

December 2025

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Helped 879,259 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Sales Engine

Ranking in Marketing Automation

53rd

Average Rating

0.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Salesforce Marketing Cloud

Ranking in Marketing Automation

1st

Average Rating

8.4

Reviews Sentiment

7.4

Number of Reviews

Ranking in other categories

Social CRM (2nd), Marketing Management (1st), Social Media Management Solutions (2nd)

Mindshare comparison

As of December 2025, in the Marketing Automation category, the mindshare of Sales Engine is 0.4%, up from 0.1% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 14.8%, down from 22.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Market Share Distribution
Product	Market Share (%)
Salesforce Marketing Cloud	14.8%
Sales Engine	0.4%
Other	84.8%

Marketing Automation

Featured Reviews

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Priyanka Gauda

Consultant at SNDT

Enhanced connectivity across multiple channels while benefiting from insightful reports

The features I found most valuable in Salesforce Marketing Cloud include auto-generated reports for the Journey, which are quite helpful, and the reports are sufficient, though I am not able to recollect much currently. The feature of Salesforce Marketing Cloud that has had the largest impact on improving my campaign outcomes is the recent WhatsApp integration, which allows Salesforce to connect with subscribers through different channels such as SMS, email, or WhatsApp. Regarding customer engagement, personalization capabilities in Salesforce Marketing Cloud enhance engagement because when customers feel that a brand knows them better, they recognize their choices better. In Marketing Cloud, I am able to personalize based on user choices and address them directly without coming across as a bot message.

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Top Industries

By visitors reading reviews

No data available

Financial Services Firm

12%

Manufacturing Company

10%

Computer Software Company

10%

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	20
Midsize Enterprise	14
Large Enterprise	29

Questions from the Community

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What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

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What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

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What needs improvement with Salesforce Marketing Cloud?

I would recommend that Salesforce Marketing Cloud improve on three-dimensional or 360-degree reporting, as I feel that is something missing. Salesforce Marketing Cloud is expensive; it can be more ...

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Comparisons

No data available

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Compared 18% of the time

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Compared 6% of the time

Oracle Eloqua vs Salesforce Marketing Cloud

Compared 5% of the time

BloomReach vs Salesforce Marketing Cloud

Compared 5% of the time

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Product Reports

Buyer's Guide

Marketing Automation

December 2025

Download Sales Engine product report

Buyer's Guide

Salesforce Marketing Cloud

December 2025

Download Salesforce Marketing Cloud product report

Also Known As

Manticore

ExactTarget

Overview

Our Manticore Marketing Automation platform helps you:

Generate more leads by allowing you to execute, measure and optimize multiple online campaigns simultaneously
Communicate with prospects and leads based on their buying persona, buying phase and preferences
Use relevant content to increase prospects' sales-readiness

Sales Engine

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

Sample Customers

Perfect Commerce, Valin, Independence Rehab, InfoSec Inc., Solarus, DataMotion

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation. Updated: December 2025.

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879,259 professionals have used our research since 2012.

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We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.