Try our new research platform with insights from 80,000+ expert users

Oracle CRM vs Oracle Eloqua comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 6, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Oracle CRM
Ranking in Marketing Automation
5th
Average Rating
7.8
Reviews Sentiment
6.7
Number of Reviews
39
Ranking in other categories
CRM (8th)
Oracle Eloqua
Ranking in Marketing Automation
4th
Average Rating
8.8
Reviews Sentiment
7.1
Number of Reviews
35
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of July 2025, in the Marketing Automation category, the mindshare of Oracle CRM is 1.9%, up from 1.4% compared to the previous year. The mindshare of Oracle Eloqua is 8.7%, down from 11.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation
 

Featured Reviews

Omair Bokhari - PeerSpot reviewer
Helps business track their customers, sales leads, and opportunities
An area for improvement is the vendors' inability to understand the customers' requirements and communicate them to Oracle. When we started to implement the tool, and during the very initial phases of the product, when Oracle launched it, our company opted for it. We faced a few challenges related to the product speed associated with some functionalities that were not available when the tool was just launched, but later on, it became available, and right now, we are actually using it. The tool is fulfilling our requirements. There were no major hiccups or challenges due to the tool. The solution's mobile app needs to be enriched with more functionalities in the future.
Aniket Sukale - PeerSpot reviewer
Offers the ability to create lesser campaigns and drip campaigns, flexible to use and robust
Eloqua's reporting is very strong. Oracle, by default, provides many out-of-the-box reports – probably more than 150 – that cover the most common use cases. Additionally, there's a feature called Insight, where you can build customized reports without any coding. These reports can be scheduled for delivery to your inbox at regular intervals – monthly, weekly, etc.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Oracle Connect as a feature within CRM is valuable for establishing and maintaining customer relationships, enabling users to see customer details and interact graphically with relationships."
"Case management, incident management, and request management features are valuable."
"The most important feature is the ability to assign a plan using the manual close function."
"Oracle CRM's best feature is its ability to customize as per specific organization's requirements."
"We are able to take back control of our client sales information and analyze it for the future to improve."
"It's very easy to find any customer-related data."
"I find the reporting features impactful."
"The most valuable features of the solution are that it is user-friendly and the fact that the database handling is much better, like any other Oracle solution."
"The ease of maintenance is the most valuable feature."
"The solution is stable."
"It provides good support for really large databases."
"I like the insight part, where we can pull the reports. Oracle Eloqua can generate reports on the activities that customers take or that we do. That is one interesting part that I enjoy working with."
"The solution is good for B2B email marketing."
"The solution's engine framework is quite simple, giving you the agility you need in the business."
"I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly."
"It is a user-friendly product."
 

Cons

"Though Oracle CRM's support has a good reaction time, it needs to be better."
"The user interface and performance could be better."
"It’s complex to customize the tool."
"I would like to see the UI improved ."
"Oracle CRM should have more integration with different platforms."
"The cost can be a bit more expensive compared to other options."
"The product's UI lags, and with all the new technologies, it is not quick enough to adopt them."
"A specialized team is required for managing Oracle, which is extra overhead for the customer."
"The solution could improve by having a more user-friendly interface."
"The reporting features should be improved."
"The product's initial setup process could be better."
"​Reporting is very clunky and not user friendly.​"
"The cost of the solution has room for improvement."
"There are some things where improvement is needed. For me, it would be great if they integrated a tool like AI configuration capabilities within Eloqua itself."
"The solution does not have a good database architecture."
"Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality."
 

Pricing and Cost Advice

"The cost of a license with support is slightly higher than a regular license."
"The tool's pricing involves a monthly subscription fee based on the number of users. I believe it's around $20 per user initially, and then an additional five dollars per user if more users are added."
"Oracle is very expensive, but you have to pay to get this kind of scalability and database flexibility."
"The solution is expensive."
"The licensing is on a yearly basis."
"The product’s pricing is very high."
"Compared to alternative solutions Oracle CRM is expensive."
"It is not cheap. It is more suitable for big companies."
"It's quite expensive."
"The tool is pricey compared to products like Marketo."
"Our licensing costs are yearly."
"Oracle Eloqua is quite an affordable solution."
"Oracle Eloqua can be expensive compared to alternatives."
"The solution is expensive."
"Oracle Eloqua's pricing is medium."
report
Use our free recommendation engine to learn which Marketing Automation solutions are best for your needs.
859,957 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Financial Services Firm
12%
Computer Software Company
11%
University
11%
Government
11%
Educational Organization
48%
Computer Software Company
9%
Financial Services Firm
8%
Healthcare Company
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Oracle CRM?
The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the...
What is your experience regarding pricing and costs for Oracle CRM?
The price of Oracle CRM in Vietnam is high, which is a concern. Clients must buy the license once, and if there are updates in the year, they need to buy the new version.
What needs improvement with Oracle CRM?
Oracle CRM should improve in terms of AI capabilities and user interface design. Compared to Salesforce, it lacks advanced features in these areas and is not as user-friendly.
What needs improvement with Oracle Eloqua?
Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality. They provide SMS, but you need to purchase it as an add-on. It would also be helpful to have a social media manage...
What is your primary use case for Oracle Eloqua?
We generally use it for B2B (business-to-business) marketing automation. We can build customer journeys and generate emails. And we can do email marketing. It also has the ability to create Lead ca...
What do you like most about Oracle Eloqua?
I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly.
 

Comparisons

 

Also Known As

Market2Lead
Eloqua, Oracle Marketing Cloud
 

Overview

 

Sample Customers

Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology
Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.
Find out what your peers are saying about Oracle CRM vs. Oracle Eloqua and other solutions. Updated: June 2025.
859,957 professionals have used our research since 2012.