HubSpot Marketing Hub vs Oracle Eloqua comparison

HubSpot and Oracle are both solutions in the Marketing Automation category. HubSpot is ranked #3 with an average rating of 8.1, while Oracle is ranked #4 with an average rating of 7.8. HubSpot holds a 9.2% mindshare in MA, compared to Oracle’s 8.7% mindshare. Additionally, 90% of HubSpot users are willing to recommend the solution, compared to 93% of Oracle users who would recommend it.

HubSpot Marketing Hub

Read 37 HubSpot Marketing Hub reviews

1,173 Views
516 Comparison Views

90% willing to recommend

Oracle Eloqua

Read 35 Oracle Eloqua reviews

1,421 Views
500 Comparison Views

93% willing to recommend

HubSpot Marketing Hub

Oracle Eloqua

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 6, 2025

Oracle Eloqua and HubSpot Marketing Hub are leading marketing platforms. HubSpot Marketing Hub is preferred by customers for its user-friendly design and comprehensive support, despite its higher cost, while Oracle Eloqua provides competitive pricing with robust features but has a steeper learning curve.

Features: Oracle Eloqua offers advanced automation capabilities, including lead scoring and segmentation, deep analytics tools, and integration with major platforms. HubSpot Marketing Hub provides ease of use, seamless integration features, and a comprehensive all-in-one marketing solution with intuitive workflows and detailed reporting.

Room for Improvement: Oracle Eloqua could enhance its user interface and reduce its complexity for new users, improve its deployment process, and expand integrations. HubSpot Marketing Hub can work on lowering costs, expanding its feature set for advanced users, and offering more detailed analytics for better insights.

Ease of Deployment and Customer Service: HubSpot Marketing Hub boasts a straightforward deployment process and exceptional customer support. Oracle Eloqua, though requiring a longer onboarding period due to its complex features, provides capable support to aid deployment and offers in-depth assistance for navigating its platform.

Pricing and ROI: Oracle Eloqua's competitive pricing provides valuable features with potential for good ROI despite a significant initial investment. HubSpot Marketing Hub, while more expensive, delivers a high ROI that often justifies its cost with its comprehensive tools and integrated services.

To learn more, read our detailed HubSpot Marketing Hub vs. Oracle Eloqua Report (Updated: June 2025).

Buyer's Guide

HubSpot Marketing Hub vs. Oracle Eloqua

June 2025

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Helped 860,592 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HubSpot Marketing Hub

Ranking in Marketing Automation

3rd

Average Rating

8.2

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Oracle Eloqua

Ranking in Marketing Automation

4th

Average Rating

8.8

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of July 2025, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 9.2%, down from 10.8% compared to the previous year. The mindshare of Oracle Eloqua is 8.7%, down from 11.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation

Featured Reviews

Sadiq H

Campaign Specialist at a computer software company with 1,001-5,000 employees

Useful for drip campaigns, social media, and marketing automation

I use HubSpot Marketing Hub for various tasks. It's easy to use and adaptable. After a little training, anyone can handle it efficiently. We use it for drip campaigns, social media, and marketing automation. We're not fully using marketing automation yet for smart content. I like the drag-and-drop feature for editing images and content in email templates. I don't need a developer to create designs. I can quickly test how emails look on different devices.4 The tool has built-in tools for creating marketing automation flows. I don't need other tools for this. The interface has improved, with dropdowns now on the left side toolbar. It's easier to use and access. Reporting is faster now. I can get lists in my Gmail within minutes. Creating properties and automation for smart content is easier, too. I can use smart tokens in subject lines now, which is impressive.

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Aniket Sukale

Senior Technical Consultant at Mastek

Offers the ability to create lesser campaigns and drip campaigns, flexible to use and robust

Eloqua's reporting is very strong. Oracle, by default, provides many out-of-the-box reports – probably more than 150 – that cover the most common use cases. Additionally, there's a feature called Insight, where you can build customized reports without any coding. These reports can be scheduled for delivery to your inbox at regular intervals – monthly, weekly, etc.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I use HubSpot Marketing Hub for various tasks. It's easy to use and adaptable. After a little training, anyone can handle it efficiently. We use it for drip campaigns, social media, and marketing automation. We're not fully using marketing automation yet for smart content. I like the drag-and-drop feature for editing images and content in email templates. I don't need a developer to create designs. I can quickly test how emails look on different devices.4"

"It has eased managing the sales team and the sales journey right from setting up appointments."

"The product has the most valuable enterprise features."

"HubSpot Marketing Hub has positively impacted our organization by getting our message out there, having the designs look nice, and also just increasing our brand awareness."

"HubSpot Marketing Hub should definitely be on your shortlist."

"HubSpot is a very helpful solution."

"It's my understanding that the initial setup is a straightforward process."

"Their blog platform and form capabilities are very easy to use and integrate within our web site."

More HubSpot Marketing Hub pros

"Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way."

"Lead scoring has helped with the process of qualifying leads."

"I like the insight part, where we can pull the reports. Oracle Eloqua can generate reports on the activities that customers take or that we do. That is one interesting part that I enjoy working with."

"The solution is stable."

"The ease of maintenance is the most valuable feature."

"It provides good support for really large databases."

"The solution is good for B2B email marketing."

"The initial setup was straightforward."

More Oracle Eloqua pros

Cons

"They should increase the ease of actually creating the contacts and the workflows and enhance that aspect."

"HubSpot’s scoring is not good."

"Some customized reachouts might need additional levers or add-ons, especially when automating at scale for specific buying personas. That's when you might need some additional help, in my opinion."

"In terms of drawbacks, I've found that it lacks in-depth analytics and reporting features."

"An expensive solution."

"HubSpot Marketing Hub’s user interface could be more accessible for a regular user to understand."

"The user interface could be made less complicated to enhance the end-user experience. It will create a difference."

"One thing I'd like to see added is better link tracking. I want to see traffic coming to links I embed in my emails, whether from social media, email, or ads. This would help me understand how many visitors come to my website from different channels."

More HubSpot Marketing Hub cons

"The solution could improve by having a more user-friendly interface."

"Reporting is very clunky and not user friendly."

"The product's initial setup process could be better."

"There are some things where improvement is needed. For me, it would be great if they integrated a tool like AI configuration capabilities within Eloqua itself."

"The cost of the solution has room for improvement."

"The solution should consider adding functionality related to event listening, such as webhooks."

"The solution does not have a good database architecture."

"This product hasn't kept up to date on features."

More Oracle Eloqua cons

Pricing and Cost Advice

"HubSpot Marketing Hub provided me with the startup package with 90% off, but it's still hundreds of dollars a month instead of thousands of dollars a month. There is an additional cost for training and onboarding which is hundreds of dollars. It is expensive and should be reduced."

"The platform itself will typically cost anywhere from $50,000 to $80,000 per year."

"Have sufficient content before signing up for the 30-day trial."

"Regarding pricing and licensing, I haven't directly handled it, but I assume Zoho might be cheaper. However, I would still prefer HubSpot due to its cleaner and more user-friendly interface."

"For our organization, HubSpot was pretty affordable compared to Google Analytics."

"HubSpot Marketing Hub is less expensive than one of its competitors."

"We are on an annual license for this solution. There have many different versions to meet the needs of their customers, such as professional enterprise and basic versions. They charge for the particular feature or components which are available in the license you have."

"At present, the pricing seems reasonable, but with our plans to scale, I anticipate that it could become a bit steep."

More HubSpot Marketing Hub pricing and cost advice

"Oracle Eloqua is quite an affordable solution."

"Oracle Eloqua can be expensive compared to alternatives."

"It's quite expensive."

"Our licensing costs are yearly."

"The tool is pricey compared to products like Marketo."

"Oracle Eloqua's pricing is medium."

"The solution is expensive."

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Top Industries

By visitors reading reviews

Educational Organization

46%

Computer Software Company

12%

Manufacturing Company

Real Estate/Law Firm

Educational Organization

43%

Computer Software Company

10%

Financial Services Firm

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about HubSpot Marketing Hub?

I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate.

See all answers

What needs improvement with HubSpot Marketing Hub?

One of the main improvements needed is in the preview process for emails. There is a discrepancy between how emails look in the HubSpot Marketing Hub preview inbox and how they appear when a test e...

See all answers

What is your primary use case for HubSpot Marketing Hub?

My main use case with HubSpot Marketing Hub ( /products/hubspot-marketing-hub-reviews ) is email marketing. I primarily focus on segmenting lists, creating emails, drafting them in the platform, an...

See all answers

What needs improvement with Oracle Eloqua?

Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality. They provide SMS, but you need to purchase it as an add-on. It would also be helpful to have a social media manage...

See all answers

What is your primary use case for Oracle Eloqua?

We generally use it for B2B (business-to-business) marketing automation. We can build customer journeys and generate emails. And we can do email marketing. It also has the ability to create Lead ca...

See all answers

What do you like most about Oracle Eloqua?

I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly.

See all answers

Comparisons

Salesforce Marketing Cloud vs HubSpot Marketing Hub

Compared 35% of the time

Marketo vs HubSpot Marketing Hub

Compared 34% of the time

Zeta Marketing Platform vs HubSpot Marketing Hub

Compared 11% of the time

Pardot vs HubSpot Marketing Hub

Compared 7% of the time

More HubSpot Marketing Hub Competitors

Salesforce Marketing Cloud vs Oracle Eloqua

Compared 33% of the time

Marketo vs Oracle Eloqua

Compared 31% of the time

Pardot vs Oracle Eloqua

Compared 14% of the time

Oracle CRM vs Oracle Eloqua

Compared 7% of the time

BloomReach vs Oracle Eloqua

Compared 4% of the time

More Oracle Eloqua Competitors

Product Reports

Buyer's Guide

HubSpot Marketing Hub

June 2025

Download HubSpot Marketing Hub product report

Buyer's Guide

Oracle Eloqua

June 2025

Download Oracle Eloqua product report

Also Known As

No data available

Eloqua, Oracle Marketing Cloud

Overview

HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.

HubSpot

Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.

Oracle

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo

Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.

Buyer's Guide

HubSpot Marketing Hub vs. Oracle Eloqua

June 2025

Free Report: HubSpot Marketing Hub vs. Oracle Eloqua

Find out what your peers are saying about HubSpot Marketing Hub vs. Oracle Eloqua and other solutions. Updated: June 2025.

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