We performed a comparison between HubSpot Marketing Hub and Oracle Eloqua based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."Ease of editing and creating templates after initial development with the Design Manager."
"It's my understanding that the initial setup is a straightforward process."
"Customer support is helpful and responsive."
"There are customizable templates and we can easily make the templates more dynamic."
"I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate."
"Very user-friendly."
"The most valuable features are the reports, overall usability, and ease of use."
"Marketing Hub does an incredible job of tracking and updating client records. The reporting has been enhanced, so you can do just about any type of reporting with it and export to Excel if necessary. They just came out with a considerable upgrade a few months ago, which really helped on the reporting side."
"The ease of maintenance is the most valuable feature."
"It is a user-friendly product."
"It provides good support for really large databases."
"Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way."
"The initial setup was straightforward."
"Lead scoring has helped with the process of qualifying leads."
"The solution is stable."
"The solution is good for B2B email marketing."
"The upcoming tasks feature could be better. With HubSpot, whenever I put the contact information into Microsoft Office or Microsoft Outlook, it automatically inputs it into HubSpot. For example, it keeps telling me to contact my Solaris representative as an upcoming task. I've tried changing the contact in it to "not a lead," but it keeps sending me that notification."
"Increase the CRM size for sole proprietors before increasing the fee."
"The solution does not enable one to know with certainty if another opened an email he had sent."
"The solution is not recommended for launching investment."
"There are some issues with HubSpot Marketing Hub with receiving notifications. It was too difficult to understand, and it requires a lot of effort. Configuration could be simplified."
"It would be ideal if there was a way to forward a notification or create notifications for non-HubSpot users."
"Years ago, these tools used to allow you to see the exact location of people that were clicking on things. I guess they quit doing it for privacy reasons, but that was very helpful information and I miss seeing it in those reports. I thought that this tool could do it when we left Act-On to go to HubSpot, but when we moved over they stopped doing it."
"API capabilities (including the performance) are minimal and the email workflow capabilities are too rigid, which results in very complicated workflow management."
"Reporting is very clunky and not user friendly."
"The cost of the solution has room for improvement."
"The reporting features should be improved."
"This product hasn't kept up to date on features."
"The solution does not have a good database architecture."
"The solution could improve by having a more user-friendly interface."
"The solution should consider adding functionality related to event listening, such as webhooks."
"The product's initial setup process could be better."
HubSpot Marketing Hub is ranked 2nd in Marketing Automation with 31 reviews while Oracle Eloqua is ranked 3rd in Marketing Automation with 32 reviews. HubSpot Marketing Hub is rated 8.2, while Oracle Eloqua is rated 8.8. The top reviewer of HubSpot Marketing Hub writes "Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis". On the other hand, the top reviewer of Oracle Eloqua writes "A well-known and flexible solution that provides a lot of features for B2B email marketing". HubSpot Marketing Hub is most compared with Salesforce Marketing Cloud, Marketo, IBM Watson Campaign Automation, Zeta Marketing Platform and Iterable, whereas Oracle Eloqua is most compared with Salesforce Marketing Cloud, Marketo, Pardot, Oracle CRM and Zift Solutions. See our HubSpot Marketing Hub vs. Oracle Eloqua report.
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We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
