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Salesforce Marketing Cloud vs Zeta Marketing Platform comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Salesforce Marketing Cloud
Ranking in Marketing Automation
1st
Ranking in Marketing Management
1st
Average Rating
8.4
Reviews Sentiment
7.3
Number of Reviews
59
Ranking in other categories
Social CRM (2nd), Social Media Management Solutions (2nd)
Zeta Marketing Platform
Ranking in Marketing Automation
10th
Ranking in Marketing Management
12th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
Predictive Analytics (14th), Customer Data Platforms (CDP) (19th)
 

Mindshare comparison

As of July 2025, in the Marketing Automation category, the mindshare of Salesforce Marketing Cloud is 21.2%, down from 24.0% compared to the previous year. The mindshare of Zeta Marketing Platform is 5.4%, up from 1.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation
 

Featured Reviews

Napitch K - PeerSpot reviewer
Integration challenges impact workflow efficiency
The features of Salesforce Marketing Cloud that I have found most valuable are the Journey Builder and Flow. These capabilities are valuable because they make managing automation easy. Automating customer journeys saves time when scheduling content through every channel, and we can set the automation in advance when planning marketing content. The AI-powered tools such as Salesforce Datorama and Einstein save time and have an impact on marketing strategy decisions for my customers. I have noticed a positive impact from Salesforce Marketing Cloud through customer feedback. For example, a customer mentioned after project completion that it had a significant impact on their marketing team by eliminating the need to hire additional staff for marketing content and planning.
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Financial Services Firm
12%
Manufacturing Company
9%
Healthcare Company
6%
Financial Services Firm
13%
Manufacturing Company
11%
Computer Software Company
11%
University
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.
What needs improvement with Salesforce Marketing Cloud?
In terms of improvements, it would be beneficial to enhance the Copilot actions. The issue lies with the internal language setup. It takes the default language and doesn't accept custom language sp...
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Also Known As

ExactTarget
Boomtrain
 

Overview

 

Sample Customers

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Forbes, Condenast, CBS Interactive, Bark & Co Customer Case Study
Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation. Updated: July 2025.
864,053 professionals have used our research since 2012.