

SAP CRM and Microsoft Dynamics CRM are two major players in the CRM software category. Each product has strong points, but user feedback suggests Microsoft Dynamics CRM has an ease-of-use advantage, particularly due to its integration with other Microsoft products and user-friendly interface.
Features: SAP CRM offers robust integration capabilities with SAP solutions like S/4HANA, providing complete customer insights and strong lead management. It also features user-friendly customizable reports. Microsoft Dynamics CRM integrates seamlessly with Microsoft products, offering strong reporting tools, intuitive APIs, and comprehensive tools for sales pipeline management.
Room for Improvement: SAP CRM faces high costs, a complex interface, and limited flexible customizations. Improvements are needed in user-friendliness and mobile interface. Microsoft Dynamics CRM is costly for small businesses and requires enhancements in user-friendliness and integration with non-Microsoft platforms.
Ease of Deployment and Customer Service: SAP CRM is available in on-premises and hybrid cloud models and praised for robust technical support despite occasional slow responses. Microsoft Dynamics CRM offers diverse cloud solutions with positive support service reviews, though technical support improvements are suggested.
Pricing and ROI: SAP CRM is often perceived as expensive for small to medium enterprises with significant yearly licensing costs. Despite its high cost, it offers valuable long-term returns. Microsoft Dynamics CRM's pricing also impacts smaller businesses, but it is seen as delivering substantial returns in revenue growth and sales efficiency.
I recommend that those considering Microsoft Dynamics CRM conduct an ROI exercise to determine scalability and complex business needs because it is indeed a fantastic tool, especially if Microsoft can provide a better commercial model, which can significantly impact cost-effectiveness.
I would rate customer support as ten out of ten.
While the support operates within their standard SLA, it can be difficult to speak directly with someone over the phone.
Microsoft is supportive of any problems they encounter.
I am satisfied with their response time and quality.
Microsoft Dynamics CRM is scalable; it's easy to scale, but when customizations become extensive, maintainability can become challenging.
I would give it a ten out of ten for scalability.
Microsoft Dynamics CRM is highly scalable, rated at ten, even fifteen out of ten.
We handle a huge amount of data in our CRM without any problems.
There have been instances where issues with Microsoft Azure have affected Dynamics due to the infrastructure layer.
I would rate it ten out of ten.
More use-case-oriented material should be provided to help users and implementers learn how to do more, faster.
Microsoft Dynamics CRM should add commercial models that allow smaller companies to use it because it can get pretty expensive.
Microsoft Dynamics CRM needs improvement in simplifying the setup and configuration process, which can be relatively complex when we want all features to work properly.
I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal.
Although it is a good tool, it is costly.
Microsoft Dynamics CRM costs about $110 to $115 per user per month, following a recent price increase.
The pricing of Microsoft Dynamics CRM can be complex due to Microsoft's complicated licensing model.
SAP CRM is not suitable for small companies because of the cost.
The backend storage integrates seamlessly with OneDrive, and the solution offers robust security features, including Azure integration, two-factor authentication (2FA), and comprehensive audit trails.
I can also create fields and customize them according to my needs.
The integration with the Microsoft suite, such as Office 365 and SharePoint, offers significant benefits for Microsoft Dynamics CRM, as ninety percent of organizations are already on the Microsoft suite, leading to quick integration and system setup.
If there is any error in our machine, a log is automatically generated, and from SAP CRM, we can see that the machine has problems.
| Product | Market Share (%) |
|---|---|
| Microsoft Dynamics CRM | 3.5% |
| SAP CRM | 3.1% |
| Other | 93.4% |


| Company Size | Count |
|---|---|
| Small Business | 41 |
| Midsize Enterprise | 22 |
| Large Enterprise | 19 |
| Company Size | Count |
|---|---|
| Small Business | 14 |
| Midsize Enterprise | 5 |
| Large Enterprise | 27 |
Microsoft Dynamics CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and customer service processes. With its user-friendly interface and powerful features, it enables organizations to effectively manage their customer interactions and drive business growth.
One of the key features of Microsoft Dynamics CRM is its sales automation capabilities. It allows sales teams to track leads, manage opportunities, and close deals more efficiently. The solution provides a centralized platform for managing customer information, enabling sales representatives to access real-time data and make informed decisions. It also offers tools for forecasting, pipeline management, and sales analytics, helping businesses optimize their sales processes and drive revenue growth.
In addition to sales automation, Microsoft Dynamics CRM offers robust marketing automation features. It enables marketers to create and execute targeted marketing campaigns, track campaign performance, and generate actionable insights. The solution provides tools for lead management, email marketing, social media integration, and customer segmentation, allowing businesses to engage with their customers effectively and drive marketing ROI.
Furthermore, Microsoft Dynamics CRM helps organizations deliver exceptional customer service. It provides a unified view of customer interactions, enabling customer service representatives to deliver personalized and timely support. The solution offers case management, a knowledge base, and self-service portal capabilities, empowering customers to find answers to their queries and resolve issues on their own. It also provides tools for service analytics and reporting, helping businesses identify areas for improvement and enhance customer satisfaction.
SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth.
The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go.
SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.
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