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Microsoft Dynamics CRM vs SAP CRM comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Aug 7, 2023
 

Categories and Ranking

Microsoft Dynamics CRM
Ranking in CRM
1st
Ranking in Local Government CRM
1st
Ranking in Marketing Management
2nd
Average Rating
7.8
Number of Reviews
72
Ranking in other categories
CRM Customer Engagement Centers (1st), Sales Force Automation (2nd)
SAP CRM
Ranking in CRM
4th
Ranking in Local Government CRM
2nd
Ranking in Marketing Management
4th
Average Rating
7.6
Number of Reviews
42
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of September 2024, in the CRM category, the mindshare of Microsoft Dynamics CRM is 13.9%, down from 14.7% compared to the previous year. The mindshare of SAP CRM is 11.3%, up from 8.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM
 

Featured Reviews

EV
Nov 3, 2023
A simple and user-friendly tool that is scalable and provides many customized features
The salespeople in our organization use the product. It is connected to SAP. Our consultants use many of the customized features The product is quite good. The product is user-friendly. The product is very old. We just pray that it works somehow. The product must be integrated with the cloud. I…
Ercan Kocak - PeerSpot reviewer
Nov 23, 2023
A scalable product that integrates easily with third-party tools and provides a responsive technical support team
The solution is popular in Turkey. Overall, the solution is very good. The product integrates with third-party tools easily. It also integrates very easily with SAP solutions like S/4HANA SAP doesn’t have a trial solution for CRM. Salesforce allows customers to try the tool online. SAP must…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I like the fact that I can keep track of everything I do in relation to my own job."
"The most useful feature that this solution provides is the ability to make dashboards for the business easily as our company is managed using KPIs and metrics."
"Right now we're using the financial features, and we haven't tried the inventory. It's useful more on the financial side."
"The solution is stable."
"The support is brilliant. All OEMs are pretty helpful."
"When you have a vanilla, straightforward version, it is easy to use."
"The most valuable feature of Microsoft Dynamics CRM is the flexibility with Microsoft Office 365."
"The most valuable feature in Microsoft Dynamics CRM is funneling."
"What I found most valuable in SAP CRM is its multitenancy, and you can use it from your website, SMS, and even social media, and it's all integrated, so my company is trying to leverage on all of those."
"The features that are used most are the lead model and the opportunity model. We can create many different pipelines with many phases. These features improved our process in the States very well."
"SAP CRM is a scalable solution."
"It was comfortable setting up the tool."
"When we are using SAP CRM we receive more accurate results than using any other CRM system."
"The solution's contract management and product hierarchy features of SAP CRM are the most beneficial for our business operations."
"SAP is very easy to use."
"From the bank perspective, it's user-friendly and simple to develop something specific for a certain customer. It allows customization for individual customers rather than applying a one-size-fits-all approach."
 

Cons

"Better integration would be an improvement."
"The options for customizing Microsoft Dynamics CRM are very limited or highly complex."
"This solution would be easier to use if everything was displayed on one page, to avoid moving from one tab to another tab to add documents or add comments."
"Out of the box, the solution doesn't really have a desirable user experience. We have to set it up and customize it to meet our needs."
"They should work on improving the solution's scalability."
"The UI and GUI could be improved."
"It would be a little bit easier if there were better ways to configure and modify native add-ins or plugins."
"Dynamics could perform a little better, and it would be nice to save the filters I use frequently, so I don't need to do the same thing every day."
"The solution needs more flexible customization, tender request, and they need to think about some of the localization aspects."
"There are quite a lot of missing parts in SAP CRM, which is why we do a lot of customization. Not everything is there, and some things need custom coding to cater to specific needs. It is not a plug-and-play solution with standard features, and we have to customize quite a lot."
"It can be a bit more user friendly, to be honest. Sometimes there are too many apps options. It should offer better UX (user experience) to make it easier to navigate and easier to use."
"SAP CRM could improve by being easier to use and customer-friendly."
"Previously, the SAP CRM used to use simple servers, but now SAP uses HANA. The problem with the HANA databases is their interoperability with other solutions. SAP CRM could improve by working better with other solutions."
"There could be some specific configurable options on the UI level to improve visibility."
"The navigation must be improved."
"The solution is slow."
 

Pricing and Cost Advice

"I am not the person who pays for Microsoft Dynamics CRM but it is expensive. I have been using Microsoft Azure, which Microsoft Dynamics CRM is built on, and I know we prepaid for the services. For me as a consumer, I do not think I can afford it, mainly because I am only learning how to use the AI and the rate which they charge is high. In general, Microsoft solutions are expensive and this is most likely due to the brand, this is something you expect. However, the price might be high but you receive a highly secure solution."
"The cost depends on a number of factors, so whoever is implementing it will need to take that into consideration before it is done."
"I'm not aware of any licensing costs for Microsoft Dynamics CRM."
"The annual license for Microsoft Dynamics CRM could be reduced, it is expensive."
"The solution is expensive."
"Pricing for this software could be cheaper."
"Licensing fees are paid on a monthly basis."
"Dynamics CRM's pricing is fair."
"As for the product licensing, we pay an annual fee. It's important to consider setup costs and licensing based on your organization's budget and needs."
"We pay for the license yearly."
"The licensing model for SAP CRM is customer-based."
"Every user needs to have a license."
"They should reduce the price to target small businesses."
"The product is expensive."
"Its price is reasonable. As compared to other CRMs, this CRM is competitively priced. They have multiple flavors with different sets of functionality. Pricing is based on the flavor that suits your requirement. If you have more users, the cost will come down."
"SAP CRM is not suitable for smaller businesses because it is expensive. The larger businesses would be able to handle the cost."
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
11%
Government
10%
Manufacturing Company
8%
Computer Software Company
12%
Manufacturing Company
11%
Government
9%
Financial Services Firm
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Microsoft Dynamics CRM?
The most valuable features of Microsoft Dynamics CRM are all the filters and possible reports.
What is your primary use case for Microsoft Dynamics CRM?
It was related to connecting large data with specific company information. We consolidated all the data in one place to speed up the company's decision-making. We gathered data based on their speci...
What do you like most about SAP CRM?
Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.
What needs improvement with SAP CRM?
The tool's installation on the cloud takes time, but it should be easier. One transaction takes around one to one and a half hours.
 

Also Known As

Dynamics CRM, MS Dynamics CRM
No data available
 

Learn More

 

Overview

 

Sample Customers

Metro Bank, Nissan, Pandora, Delta, Haynes International, City of London, Trek and many more market leaders.
Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
Find out what your peers are saying about Microsoft Dynamics CRM vs. SAP CRM and other solutions. Updated: September 2024.
801,314 professionals have used our research since 2012.