Salesforce Marketing Cloud vs Wunderkind Audiences comparison

Salesforce and Wunderkind are both solutions in the Marketing Automation category. Salesforce is ranked #1 with an average rating of 8.5, while Wunderkind is ranked #29. Salesforce holds a 19.4% mindshare in MA, compared to Wunderkind’s 0.4% mindshare. Additionally, 98% of Salesforce users are willing to recommend the solution.

Salesforce Marketing Cloud

Read 60 Salesforce Marketing Cloud reviews

3,420 Views
2,326 Comparison Views

98% willing to recommend

Wunderkind Audiences

80 Views
80 Comparison Views

Salesforce Marketing Cloud

Wunderkind Audiences

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Executive SummaryUpdated on Oct 12, 2025

Salesforce Marketing Cloud and Wunderkind Audiences compete in the marketing automation space. Salesforce appears more favorable for comprehensive functionality and scalability, while Wunderkind stands out in targeted engagement with specialized value for personalized marketing strategies.

Features: Salesforce Marketing Cloud includes email personalization, customer journey management, and social media integration. Wunderkind Audiences specializes in first-party data utilization, audience targeting, and personalization. Salesforce provides a broader set of features, whereas Wunderkind offers focused solutions essential for personalized marketing.

Ease of Deployment and Customer Service: Salesforce Marketing Cloud offers complex deployment requiring more technical expertise, allowing for extensive customization. Wunderkind Audiences has a streamlined implementation process, providing strong support and enabling a seamless transition and integration with existing systems. Wunderkind's simpler setup and responsive support team give it an edge in ease and customer service.

Pricing and ROI: Salesforce Marketing Cloud involves higher setup costs with possible additional investment in training and integration, promising high ROI through its comprehensive capabilities. Wunderkind Audiences has initially lower costs and faster time-to-value, offering competitive ROI focused on direct customer engagement and personalization. Salesforce delivers broad capabilities, while Wunderkind presents appealing cost-efficiency in targeted applications.

To learn more, read our detailed Marketing Automation Report (Updated: October 2025).

Buyer's Guide

Marketing Automation

October 2025

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Helped 870,697 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Salesforce Marketing Cloud

Ranking in Marketing Automation

1st

Average Rating

8.4

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

Social CRM (2nd), Marketing Management (1st), Social Media Management Solutions (2nd)

Wunderkind Audiences

Ranking in Marketing Automation

29th

Average Rating

0.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of October 2025, in the Marketing Automation category, the mindshare of Salesforce Marketing Cloud is 19.4%, down from 23.2% compared to the previous year. The mindshare of Wunderkind Audiences is 0.4%, down from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Market Share Distribution
Product	Market Share (%)
Salesforce Marketing Cloud	19.4%
Wunderkind Audiences	0.4%
Other	80.2%

Marketing Automation

Featured Reviews

Napitch K

Chief Executive Officer & Founder at growth innovation

Integration challenges impact workflow efficiency

The features of Salesforce Marketing Cloud that I have found most valuable are the Journey Builder and Flow. These capabilities are valuable because they make managing automation easy. Automating customer journeys saves time when scheduling content through every channel, and we can set the automation in advance when planning marketing content. The AI-powered tools such as Salesforce Datorama and Einstein save time and have an impact on marketing strategy decisions for my customers. I have noticed a positive impact from Salesforce Marketing Cloud through customer feedback. For example, a customer mentioned after project completion that it had a significant impact on their marketing team by eliminating the need to hire additional staff for marketing content and planning.

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Top Industries

By visitors reading reviews

Financial Services Firm

12%

Computer Software Company

12%

Manufacturing Company

11%

Healthcare Company

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	20
Midsize Enterprise	14
Large Enterprise	28

No data available

Questions from the Community

What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

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What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

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What needs improvement with Salesforce Marketing Cloud?

Salesforce Marketing Cloud works effectively as a suite, best-of-suite solution. However, if you want to reuse specific components, it doesn't have the same solution flexibility since it's not micr...

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Comparisons

Marketo vs Salesforce Marketing Cloud

Compared 13% of the time

HubSpot Marketing Hub vs Salesforce Marketing Cloud

Compared 11% of the time

Zeta Marketing Platform vs Salesforce Marketing Cloud

Compared 9% of the time

Oracle Eloqua vs Salesforce Marketing Cloud

Compared 8% of the time

BloomReach vs Salesforce Marketing Cloud

Compared 7% of the time

More Salesforce Marketing Cloud Competitors

No data available

Product Reports

Buyer's Guide

Salesforce Marketing Cloud

September 2025

Download Salesforce Marketing Cloud product report

Buyer's Guide

Marketing Automation

October 2025

Download Wunderkind Audiences product report

Also Known As

ExactTarget

No data available

Overview

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

Wunderkind Audiences offers advanced capabilities in audience targeting, helping businesses effectively reach their desired demographics with precision-driven strategies to enhance engagement and conversion rates.

Wunderkind Audiences is designed for brands looking to optimize their audience engagement through data-driven insights. It supports businesses in understanding and segmenting audiences, leveraging machine learning and personalized content delivery. Its adaptability across sectors makes it a versatile partner for companies aiming to expand their reach and impact through targeted marketing initiatives.

What are the key features of Wunderkind Audiences?

Audience Segmentation: Enables detailed segmentation for better-targeted communication.
Personalization: Utilizes data to tailor experiences for individual audience members.
Data-Driven Insights: Offers valuable analytics for more informed decision-making.
Real-Time Engagement: Engages audiences with timely, relevant content.
Scalability: Supports businesses of all sizes in achieving marketing objectives.

What benefits should users look for when evaluating Wunderkind Audiences?

Increased ROI: Boosts return on investment through effective targeting and personalization.
Enhanced Customer Engagement: Builds deeper connections with audiences through targeted interaction.
Better Conversion Rates: Converts more leads into customers via precise audience targeting.
Cost Efficiency: Reduces waste in marketing spend by focusing on high-value prospects.

Wunderkind Audiences is implemented across industries like retail, finance, and technology, targeting niche markets with precision. It assists retail brands in boosting e-commerce engagement, helps finance companies in reaching potential clients more efficiently, and aids tech firms in expanding their user base through well-targeted campaigns.

Wunderkind

Sample Customers

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Finish Line, Golfsmith, Value City Furniture, Boston Proper

Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation. Updated: October 2025.

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