Act-On Software Reviews

Name: Act-On Software
Brand: Act-On Software
Rating: 5 (7 reviews)

4.5 out of 5

7 reviews
100% willing to recommend

406 followers

What is Act-On Software?

Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. Act-On is the only integrated workspace that powers the customer experience from end-to-end, from brand awareness and demand generation, to retention and loyalty. With Act-On, marketers can drive better business outcomes and see higher customer lifetime value. Act-On is squarely focused on the success of its customers and offers consultant level quality with everyday customer support. Act-On Software has been recognized for its superior product and rapid business growth by Deloitte, Forbes, and Inc. Magazine. For more information, visit www.act-on.com.

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Act-On Software is the #18 ranked solution in top Marketing Automation solutions. PeerSpot users give Act-On Software an average rating of 9.0 out of 10. Act-On Software is most commonly compared to Marketo: Act-On Software vs Marketo.

Buyer's Guide

Marketing Automation

June 2024

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Helped 793,295 peers since 2012

Featured reviews

it_user82449

Business Systems Manager at a consultancy with 501-1,000 employees

The adaptive nurturing, segmentation, multiple lead scoring rules, and simple CRM integration stood out the most. The CRM connection is light weight for the CRM Administrator and easy to modify per business processes. Another plus was the ability to easily segment Act-On data per different internal…

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it_user141834

CMO with 51-200 employees

We have been on the platform for about a year now. The setup time was less than a week and we were lead scoring right away. The team at Act-on was fantastic from sales to implementation.

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it_user144420

VP, Director of Digital Innovation at a marketing services firm with 51-200 employees

Act-On is packed with features, including some that are only found on higher-priced platforms. The customer service is best-of-breed and they are constantly updating the platform and listening to their users. The price is very reasonable and their month-to-month pricing ensures they continue to earn…

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Act-On Software mindshare

As of July 2024, the mindshare of Act-On Software in the Marketing Automation category stands at 1.3%, up from 1.0% compared to the previous year, according to calculations based on PeerSpot user engagement data.

Marketing Automation