LeadSquared Reviews

Name: LeadSquared
Brand: LeadSquared
Rating: 3.8 (4 reviews)

3.8 out of 5

4 reviews
80% willing to recommend

114 followers

What is LeadSquared?

LeadSquared is a complete customer acquisition platform for businesses. It combines the features offered by both CRMs as well as Marketing Automation software, and thus brings your Sales and Marketing teams on the same page. It lets you :- 1. Automate lead capture from all sources2. Run email, SMS and drip marketing campaigns 3. Prioritize amongst leads using quality and engagement scoring4. Track lead activity on your website, landing pages, emails and calls, and 5. Access deep analytics about your sales and marketing activities. It is best fit for businesses in the Education, Real Estate, Financial Services, Health & Wellness, Travel & Hospitality, and Software sectors.

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LeadSquared is the #9 ranked solution in top Marketing Automation solutions and #32 ranked solution in top CRM solutions. PeerSpot users give LeadSquared an average rating of 7.6 out of 10. LeadSquared is most commonly compared to Salesforce Sales Cloud: LeadSquared vs Salesforce Sales Cloud. LeadSquared is popular among the large enterprise segment, accounting for 48% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a computer software company, accounting for 18% of all views.

Buyer's Guide

CRM

June 2025

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Helped 856,873 peers since 2012

Featured LeadSquared reviews

Kauhslendra Singh

Business Development Manager at Drishti IAs

We started using LeadSquared's basic functions. Currently, we are using the solution's features, such as automation, reports, automated emails, and marketing sections, which have increased our efficiency. LeadSquared has helped streamline our marketing campaigns. We initially didn't have marketing strategies or a platform with landing pages, but this changed after we started using LeadSquared. LeadSquared is a SaaS based solution. Overall, I rate the solution an eight out of ten.

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SigfridCecillon

Director at Arsium

The implementation process was very easy since it's a cloud solution. It's already installed by the provider. We just have to populate the data into the product, and that process is not very complex. That said, we have noticed it is missing some data regarding, for example, currency, and a few other things. The deployment itself took one month or so. I did it mostly alone and with the help of my engineer. I did about ten days of work, and then another ten with the engineer.

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PriyankaShah

Digital Marketing &Transformation Specialist at Bajaj Auto Limited

The solution’s integration capabilities are very good. Recommending the solution to other users depends on the organization's budget and future aspirations. It also depends on how the organization wants to integrate the solution with the marketing cloud and its technology stack. I would recommend LeadSquared to a small organization that doesn't have an infrastructure in place. Overall, I rate the solution a seven out of ten.

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LeadSquared mindshare

Product category:

As of June 2025, the mindshare of LeadSquared in the CRM category stands at 0.8%, down from 1.1% compared to the previous year, according to calculations based on PeerSpot user engagement data.

CRM

Key learnings from peers

Valuable Features

"The most valuable feature of LeadSquared is an easy-to-understand user interface."
"The most valuable feature of LeadSquared is the customization."
"The initial setup is very easy."

Room for Improvement

"The solution's report section is not very capable and could be improved."
"The solution’s UI could be more user-friendly."
"The solution can get quite expensive, especially as you add more users."

Pricing

Enterprise buyers report that LeadSquared's pricing is moderate, though additional costs apply for SMS notifications. The solution charges on a per-user basis, approximately 30 euros per month, with yearly license fees. While manageable for smaller teams, larger organizations may find it less suitable compared to competitors like SAP or Dynamics. Despite not being the cheapest option, users find value in its enterprise solution, meeting specific business needs and justifying the renewable annual license.

"LeadSquared is not as costly as other CRM solutions."
"We have an annual renewable license for LeadSquared."
"The license is paid yearly, and it is about 30 euros per month per user."

These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.

Download our CRM Buyer's Guide for additional reliable information.

Top industries

By visitors reading reviews

Computer Software Company

18%

Educational Organization

11%

Media Company

10%

Financial Services Firm

Consumer Goods Company

Comms Service Provider

Manufacturing Company

Government

Legal Firm

Real Estate/Law Firm

Construction Company

Retailer

University

Energy/Utilities Company

Engineering Company

Healthcare Company

Logistics Company

Outsourcing Company

Performing Arts

Recreational Facilities/Services Company

Transportation Company

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LeadSquared customers

Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,