LeadSquared Reviews

Name: LeadSquared
Brand: LeadSquared
Rating: 4.1 (8 reviews)

Vendor: LeadSquared

4.1 out of 5

8 reviews
90% willing to recommend

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What is LeadSquared?

LeadSquared is a complete customer acquisition platform for businesses. It combines the features offered by both CRMs as well as Marketing Automation software, and thus brings your Sales and Marketing teams on the same page. It lets you :- 1. Automate lead capture from all sources2. Run email, SMS and drip marketing campaigns 3. Prioritize amongst leads using quality and engagement scoring4. Track lead activity on your website, landing pages, emails and calls, and 5. Access deep analytics about your sales and marketing activities. It is best fit for businesses in the Education, Real Estate, Financial Services, Health & Wellness, Travel & Hospitality, and Software sectors.

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LeadSquared is the #9 ranked solution in top Marketing Automation solutions and #29 ranked solution in top CRM solutions. PeerSpot users give LeadSquared an average rating of 8.2 out of 10. LeadSquared is most commonly compared to Zendesk: LeadSquared vs Zendesk. LeadSquared is popular among the small business segment, accounting for 42% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a construction company, accounting for 16% of all views.

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CRM

March 2026

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Featured LeadSquared reviews

Vincent Milaok

Business Development Manager at Shell

The best features LeadSquared offers include the task feature, which is very useful in making it easy to track follow-ups, as well as automations, smart views, and integrations. LeadSquared has a very good automation tool that helps my team on a daily basis. Using this tool, I can update lead fields, send WhatsApp messages, send emails, create tasks, wait for events, and perform many other functions. Using this capability, we are able to completely automate our workflows and save a lot of time and cost. When it comes to integration, the apps marketplace allows us to integrate LeadSquared with various other applications. In our organization, we have integrated Shopify, telephony apps like Ozonetel, Nettel, Servetel, and Ameyo, and WhatsApp business provider Gupshup. LeadSquared has positively impacted our organization. The Canvas tool has helped us reach out to 200% more customers via WhatsApp approved templates. The Shopify integrations allow us to track abandoned checkouts, which we could not do before. This has turned out to be our highest converting lead source, with a conversion rate of approximately 37%.

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Peter Simons

Senior Software Engineer at Procter & Gamble

LeadSquared offers excellent features including call history, activity history of both customers and employees, daily attendance history, sales performance, and revenues mapped clearly. I find the call history feature helpful as it records dialed calls, connected calls, and total talk time on a daily, weekly, monthly, yearly, and custom basis to track or improve performance. LeadSquared helps me in getting deals done with better lead optimization. It improves my sales performance, helps me build a strong sales pipeline, and keeps a record of my productive business time. It is very helpful because it helps to reduce lead package stops, positively impacting the CPL. I also value the automations and drip implementation that help in drawing direct or indirect conversations from dormant leads, adding to customer LTV. Through automation drip implementation, it has helped in saving a lot of time and cost, reducing our time by 50 to 45 percent. After using LeadSquared, I am able to generate more quality leads for my services, which has been a positive impact. LeadSquared is very easy to use and requires no training, thus saving my time as well.

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Anuj Tiwari

Business Development Consultant at Byjus

The best features LeadSquared offers include the lead activity; the activities we are doing such as sales CRM and the dashboard stand out most for me. I would say this is a good one. The dashboard feature provides valuable insights; whenever any salesperson is calling any lead, they understand in a better way. We see how many times they call, the talk time, and the exact duration they have spoken. We can recognize if they have updated the notes or not, what needs to be done, and if it's a hot, warm, or cold lead. So this information is clearly visible in the dashboard. This dashboard feature is essential because we can create reports; we can pull reports that are also good and can be shared with the team. It may seem small, but it's effective for me. LeadSquared has positively impacted my organization; my company has been using LeadSquared for quite a long time, but I just started using it about one and a half years ago. It is good and definitely gives me positive results. Earlier, we used to do CRM with Google Sheets, but now we integrate LeadSquared, and it is really good. We can understand what the lead stages are and which leads we need to call, all in one place. I really appreciate LeadSquared.

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LeadSquared mindshare

Product category:

As of April 2026, the mindshare of LeadSquared in the CRM category stands at 0.9%, up from 0.7% compared to the previous year, according to calculations based on PeerSpot user engagement data.

CRM Mindshare Distribution
Product	Mindshare (%)
LeadSquared	0.9%
Microsoft Dynamics CRM	2.6%
Salesforce Sales Cloud	2.1%
Other	94.4%

CRM

Key learnings from peers

Last updated Apr 5, 2026

Valuable Features

LeadSquared offers customizable features, ease of use, and robust automation capabilities that streamline tasks and save time. Users highlight the efficient user interface, integration with systems like Shopify, effective lead management, and insightful dashboards. The ability to automate workflows, track call history, and optimize lead performance enhances productivity. Features such as social media lead capture, WhatsApp integration, and detailed reporting functions are valuable for improving conversion rates and managing sales pipelines efficiently.

"LeadSquared stands out from other CRM solutions due to its flexibility and eagerness to update and customize based on client requirements."
"LeadSquared has positively impacted our organization, as the Canvas tool has helped us reach out to 200% more customers via WhatsApp approved templates, and the Shopify integrations allow us to track abandoned checkouts, which has become our highest converting lead source with a conversion rate of approximately 37%."
"Since switching from Google Sheets to LeadSquared, I have seen significant outcomes; once we moved to LeadSquared, we have visibility, we understand which salesperson has how many leads and what the conversion rate is, we can measure all these things in LeadSquared, and this improved our decision-making, with the conversion rate increasing by about 30 to 35% after moving to LeadSquared."

Room for Improvement

LeadSquared users cite areas for improvement, including enhancing the notifications, workflow management, and telephony integration. The interface could be more user-friendly, and the report section needs enhancement. Adding AI capabilities, improving the advanced search, and integrating a robust calling system are suggested. Some suggest developing a productized Loan Origination System. Users note missing holiday features and potential feature improvements, including automation and landing page features, while also observing high costs with more users.

"The advanced search mechanism can be improved, as it is buggy at times."
"LeadSquared has areas for improvement; it has good features, but we could work more on the automation part, such as building workflows."
"The notifications and workflow management can be improved in LeadSquared."

ROI

LeadSquared centralizes customer data and enhances marketing efforts with automation, reducing manual tasks and saving time and resources. Users reported increased productivity and conversion rates, highlighting a 37% increase in the latter. The tool assigns leads based on region, minimizing manual handling and staff needs. Users experienced improved sales activity tracking, marking an attendance boost based on talk time. Some users, however, did not observe tangible financial gains.

Pricing

Users found LeadSquared's pricing moderate and setup costs as one-time expenses. The licensing involves annual renewal with fees around 30 euros per user monthly, scaling with user count. The total costs may rise with enterprise usage, especially with additional services like SMS notifications. Pricing aligns with industry standards, deemed cost-effective for various organization sizes. Users appreciated personalized onboarding and negotiation support, noting SAP or Dynamics might be better for organizations exceeding 100 users.

"LeadSquared is not as costly as other CRM solutions."
"We have an annual renewable license for LeadSquared."
"The license is paid yearly, and it is about 30 euros per month per user."

Popular Use Cases

LeadSquared is used for capturing leads, managing customer data, and automating sales processes. It serves as a central CRM system where marketing teams store leads from various platforms. The platform integrates telephony and messaging for tracking communication. It is used for sales management, tracking follow-ups, and implementing loan origination systems. Teams use LeadSquared for organizing sales, planning, and assigning tasks to sales personnel, providing structured management for customer interaction.

Service and Support

LeadSquared customer service is rated highly, with users noting responsiveness and helpfulness. Their technical support team responds promptly, though resolution can take 10 to 15 days. Many appreciate their flexibility, eagerness to customize, and friendly support interactions. Clients consistently find the service satisfactory. The platform offers an easy-to-use interface, strong data management, and excellent reporting.

Deployment

LeadSquared's initial setup is described as straightforward and uncomplicated. Many found it easy, with a few noting minor data issues like currency. Some rated the experience six and a half to seven out of ten for ease. The process, considered easy due to its cloud nature, usually required about a month to complete. Users typically spent around ten days individually and another ten with engineering assistance. No significant challenges were experienced during setup or licensing.

Scalability

LeadSquared offers impressive scalability, positively impacting multiple organizations by supporting hundreds of users. Rated highly for its ability to support growth, it is recommended for businesses with sales teams. While some find it costly and not suitable for large enterprises, many still view it as a great option for scaling needs.

Stability

LeadSquared receives mixed feedback on stability. Many find it very stable, quick, and reliable, without bugs or freezes. However, some rate its stability lower, mentioning occasional downtime, usually during rain or similar events, with issues lasting two to three minutes. Most agree it is stable, with ratings varying from eight to five or six out of ten.

These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.

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Review data by company size

By reviewers
Company Size	Count
Small Business	3
Midsize Enterprise	1
Large Enterprise	4

By reviewers

By visitors reading reviews
Company Size	Count
Small Business	33
Midsize Enterprise	23
Large Enterprise	22

By visitors reading reviews

Top industries

By visitors reading reviews

Construction Company

16%

Outsourcing Company

14%

Comms Service Provider

13%

Financial Services Firm

Manufacturing Company

Government

Healthcare Company

Consumer Goods Company

Media Company

Performing Arts

Computer Software Company

University

Hospitality Company

Legal Firm

Energy/Utilities Company

Renewables & Environment Company

Retailer

Educational Organization

Logistics Company

Transportation Company

Real Estate/Law Firm

Recreational Facilities/Services Company

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LeadSquared customers

Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,

Product Categories

CRM

Marketing Automation

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LeadSquared Reviews Summary
Author info	Rating	Review Summary
Business Development Manager at Shell	4.0	As my primary sales driver, LeadSquared's automations and integrations, particularly Shopify, yielded a 37% conversion rate. Despite minor issues with advanced search and telephony, I find it excellent for omnichannel businesses, rating it 8/10.
Senior Software Engineer at Procter & Gamble	4.5	I use LeadSquared as an effective, cost-effective CRM for managing customer data, improving sales, and generating quality leads through features like call history and automations. It's easy to use, though I'd like improved landing pages and calling integration.
Business Development Consultant at Byjus	4.5	LeadSquared's CRM and dashboard significantly improved my team's productivity and conversion rates by 30-35% through detailed activity tracking, effectively replacing Google Sheets. I find customer support great, though automation could be more robust.
Associate Technology Consultant at a tech vendor with 10,001+ employees	4.5	I use LeadSquared for lead management and loan origination, and it has improved sales and engagement. It captures and segments leads, automates status updates, and delivers solid ROI. It’s stable, scalable, competitively priced, and support is generally good.
Business Development Manager at Drishti IAs	4.0	I find LeadSquared's easy-to-understand user interface to be its most valuable feature, though I believe the report section needs improvement. I haven't considered or used other solutions and there's no specific deployment or cloud provider noted.
Digital Marketing &Transformation Specialist at Bajaj Auto Limited	3.5	LeadSquared serves as our central CRM, effectively capturing and storing leads. Its valuable customization aligns with our budgetary needs, although the UI could be more user-friendly. Cost-effective compared to Salesforce, it enhances our customer marketing efforts.
Owner at Arsium	3.5	I use LeadSquared for managing sales and planning, finding it easy to set up and scalable. It's stable, and support is helpful, but some planning features are lacking, and costs rise with more users. ROI remains unobserved.
Vice president at AKC Data Systems	4.0	I find LeadSquared a user-friendly, stable, and scalable CRM with good integration and straightforward setup. While I appreciate its features, I wish for improved notifications, workflow, and AI/ML capabilities. I rate it an 8 out of 10.

LeadSquared Reviews

What is LeadSquared?

Featured LeadSquared reviews

LeadSquared mindshare

Valuable Features

Room for Improvement

ROI

Pricing

Popular Use Cases

Service and Support

Deployment

Scalability

Stability

Review data by company size

Top industries

Compare LeadSquared with alternative products

Learn more about LeadSquared

LeadSquared customers

Related questions

Product Categories

Popular Comparisons