SAP CRM vs Salesforce Sales Cloud vs SugarCRM Platform comparison

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Salesforce Logo
5,605 views|2,699 comparisons
92% willing to recommend
SAP Logo
3,738 views|2,923 comparisons
81% willing to recommend
SugarCRM Logo
439 views|241 comparisons
46% willing to recommend
Comparison Buyer's Guide
Executive Summary

We performed a comparison between Salesforce Sales Cloud, SAP CRM, and SugarCRM Platform based on real PeerSpot user reviews.

Find out what your peers are saying about monday.com, Microsoft, Salesforce and others in CRM.
To learn more, read our detailed CRM Report (Updated: March 2024).
768,886 professionals have used our research since 2012.
Q&A Highlights
Question: Should we choose Salesforce, SAP CRM, Sugar CRM, inContact, Vocalcom, Oracle RightNow or build our own custom app?
Answer: Hello Pratyush. Now that you are 1.5 years out from this post, just wondered how the project is working for you. Sounded like you were leaning towards Salesforce with custom development. Is that where you ended up? Are you meeting your goals? Looking forward to your reply. Steve
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"I like that Salesforce is ERP agnostic. In the past and at different companies, I have implemented new or replacement ERPs. It's best in class. I like that it's a SaaS. I like that it can work on any device—any Windows, Android, or Apple device.""One of the most valuable features is the automation of Sales Cloud. It gives us the ability to easily—without the use of coding—create automation in order for us to do our work a lot more efficiently, whether it's notification reminders or certain automatic processes. There are a lot of things that Sales Cloud can do that, in my opinion, make everyone's jobs a whole lot easier and give them the visibility they need when they require it, when talking to customers and prospecting. It makes the account management process easier as well.""I would recommend Sales Cloud for anyone who has a sales team that needs to be optimized and for any size of enterprise.""I would rate Salesforce Sales Cloud's scalability as very good. We have scaled from 30 to 150 within three years without a glitch.""There is a ton of information on the dashboard. Reports are also there for us. We can analyze information across the team and across a period, such as quarterly or annually.""The most beneficial aspect of Salesforce Sales Cloud is my development life cycle will have been shortened.""On the high level, it's all about managing the clients, managing the opportunities around those clients, managing the tasks, calls, activities, all those things.""The dashboards and dashboard customization are great."

More Salesforce Sales Cloud Pros →

"We are using the HANA Z database for CRM, which enhances the products we are currently using by making the system more efficient. Everything is connected to CRM, so we can use the data for analytics, sales forecasting, and data modeling.""The most valuable feature is lead management and integration.""The most important factor for recommending SAP CRM is its integration with the core SAP platform. Globally, most enterprises are using SAP as an ERP platform to manage their key business functions. SAP CRM has out-of-the-box integration with the core SAP platform. You can integrate your pre-sales and post-sales into the single platform on the SAP CRM very easily, and you can extend that CRM to your customers who can actually see what is happening to their orders—such as whether it is dispatched or not dispatched or at what stage it is—simply by logging onto the CRM platform.""It was comfortable setting up the tool.""Once the lead is matured, you can convert it into an opportunity and you can track it by the opportunity based on the product segment.""SAP is very easy to use.""We like that this solution has made our whole accounting function paperless.""The tool is easy to use."

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"The most valuable aspect of this solution is its low cost.""The most valuable features of Sugar Enterprise are the exports of graphics, statuses, complaints, and tasks.""It works well with Jira. You can customize it to fit your needs.""The most valuable features of the SugarCRM platform include its flexibility in customizing fields, layouts, and dashboards.""The most valuable feature is relation capability, which allows us to relay customers with invoice orders."

More SugarCRM Platform Pros →

Cons
"I would like to see licensing fees reduced in the next release.""With the solution being very vast, they need to prioritize features.""Sales Cloud could be improved with more training. In general, the training is very good, but you have to really seek out some good options in order to upskill yourself. Another thing, which could also be a benefit, is that Sales is very customizable. If you move from one organization to another, you can see your Salesforce as before, but their Sales Cloud may look completely different from what you're used to. It's not like Microsoft Excel or Trello, where the layout and all the functions are the same. Because it's so customizable, I feel like there is a bit of a learning curve when you inherit another Sales Cloud instance. To be honest, I think that's the beauty of Salesforce because you can customize it so much to fit your needs as a company. It follows your processes and use cases in order for you to get the most out of the system itself.""When integrating Salesforce Sales Cloud with other applications it can be difficult to maintain security.""If the infrastructure is not correct, then customers are having an issue and it's taking a lot of time to load.""Its reporting capabilities can be improved. Its reporting interface should be improved to personalize reports.""The scalability could improve by a small amount.""I would love Salesforce to keep on committing and building out what they call flows. It's their point-and-click version of coding. You don't have to be a coder to create essentially what a developer would have to normally, which is a great feature, but it could still be improved upon."

More Salesforce Sales Cloud Cons →

"They have recently updated their user interface but they should continue to improve upon it in the future. Additionally, overall performance or speed of response times could be better.""The implementation and integrations could be better. After we went into the production environment, we had some issues. Most of them were with the ERP integration. Many other issues were around the client's integrations between the ERP and CRM platforms. It could be more user-friendly. It wasn't very user-friendly initially, but now it's easier for them to use. Now, the users can use that platform better than at the beginning. We would like to see reports with more analytic features and artificial intelligence in the next release. For example, show more metrics and KPIs and more dynamic dashboards. Because the platform has some models, but it's not easy to use. It's a little complex.""In the future, machine learning and artificial intelligence functionality need to be included.""SAP CRM could improve by making the solution more current, it is out of date. There are no more updates for SAP CRM.""The navigation must be improved.""There are quite a lot of missing parts in SAP CRM, which is why we do a lot of customization. Not everything is there, and some things need custom coding to cater to specific needs. It is not a plug-and-play solution with standard features, and we have to customize quite a lot.""When features do get added, we would like the product to notify us in a timely way.""As SAP CRM is still in its pilot version in my company, and my team is still experimenting on it, there's little room for exploration, but its setup is not as straightforward, so this could be an area for improvement."

More SAP CRM Cons →

"While it is already user-friendly, a slight enhancement in UI design, especially in terms of color combinations, could make the platform more visually appealing and comfortable to use.""Sugar Enterprise could improve by removing bugs and glitches. For example, a comment was made but in the comment section, it was never displayed. However, the problems we faced might not be the fault of the solution.""I would like to see more integration on a mobile platform in the next release.""In the next release, I would like to see personalization of information about customers or specific businesses or opportunities.""You cannot include all your entities under one instance at the moment.""It lacks customization, and this is the main reason that we are switching to a different solution."

More SugarCRM Platform Cons →

Pricing and Cost Advice
  • "The subscription is on a monthly basis."
  • "The main issue is the price. Because it's SaaS, you will have to pay on a monthly or yearly basis."
  • "It is a premium product, so it is not the cheapest solution. I think if it's implemented well, and you're getting the soft cost benefits, the efficiencies, it's justified. But not if you're looking at just apples for apples as a subscription, without the complexity that you can achieve. It can deal with complex business requirements. Some other CRMs can't. But you certainly pay, so it's a premium-charged solution. It's one of the more expensive ones."
  • "I have found Salesforce Sales Cloud to be expensive. However, it is the number one CRM solution in the world. It is worth the money."
  • "The main thing is it is costly. Salesforce it is not cheap, it's costly. Some of our customers say it is a costly solution. So, we have lost some sale opportunities regarding the high price. This is the main thing that we are facing. It is sales per user and the user price is about $150 per month, per user for the Enterprise Edition. The other edition is less than this, but it is costly. A company that has 70 or 80 users would pay more than $8,000 USD yearly because it is cloud based."
  • "My understanding is that Salesforce is a little bit expensive, but in terms of the efficiencies, automation, and visibility, I think it's definitely value for money."
  • "Implementation and add-ons may be additional costs."
  • "Being license based, the license varies by type. The pricing is considered average."
  • More Salesforce Sales Cloud Pricing and Cost Advice →

  • "SAP CRM offers a free trial for anyone wanting to test the product before purchasing it."
  • "They should reduce the price to target small businesses."
  • "The company has seen an increase in revenue."
  • "There is a license required for the solution and most of my clients purchase an annual license."
  • "SAP CRM is an expensive solution and is the most challenging aspect of the solution."
  • "SAP CRM costs approximately a couple of thousand a month."
  • "Its price is reasonable. As compared to other CRMs, this CRM is competitively priced. They have multiple flavors with different sets of functionality. Pricing is based on the flavor that suits your requirement. If you have more users, the cost will come down."
  • "The pricing from SAP is good but it takes time to realize the investment."
  • More SAP CRM Pricing and Cost Advice →

  • "Licensing fees are paid on a yearly basis."
  • More SugarCRM Platform Pricing and Cost Advice →

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    Answers from the Community
    Anonymous User
    it_user371628 - PeerSpot reviewerit_user371628 (Senior SAP CRM Consultant at a recruiting/HR firm with 501-1,000 employees)
    Vendor

    I am not sure if it can handle 30000 agents , But it sure seems full of all the required features  www.ameyo.com

    it_user128490 - PeerSpot reviewerit_user128490 (IT Leader at a tech services company with 1,001-5,000 employees)
    Consultant

    Steve - My clients run contact center for a 30000 seat and is looking for multi-channel Outbound & inbound capabilities along with an ability to have productivity tool set for Agent & Supervisor. 2nd phase of requirement is towards intelligent dash-boarding ,predictive analytic and Speech analytic...I am building a vision of converting current CC from basic contact center to smarter contact center...

    Thank you so very much..
    Pratyush

    it_user128490 - PeerSpot reviewerit_user128490 (IT Leader at a tech services company with 1,001-5,000 employees)
    Consultant

    Thanks everyone for your response. I am consulting for a company that has been in the contact center business for over 30 + years and have great understanding about contact center process, its evolution and different tools in the market. That is one of the rational for thinking to build a Holistic Contact center product as we have not been able to find a single tool that meets at least 80% of the clients requirement..

    Here is what we are tending towards...
    1) Siebel is Out because of Cost , deployment & usability criteria.
    2) RIghtnow is Out as I found Oracle doesn't seems to have focused strategy for rIght now. Demo experience was not very positive..
    3) I think we are positively towards Salesforce + Custom build app that would meet at least 80% of our clients need...

    Stay Great
    Pratyush

    it_user137145 - PeerSpot reviewerit_user137145 (Owner)
    Vendor

    I was interested to read your post, because I am just wrapping up a similar project. I have first hand experience with RightNow, Salesforce, and SAP CRM. I have not used SugarCRM, but I am very familiar with one of their partners, Zendesk.

    I agree with Steve above, that a custom application is a difficult route to take, unless you'd be building it on an existing platform like Salesforce. I used SAP CRM in the 2004-2010 timeframe, and I would only recommend considering it if your company is already an SAP house. It is fully featured but not flexible. I was with a company that used RightNow from 2010-2012. It's a good system, but my experience with them was not very positive. I felt that after they were acquired by Oracle they became unresponsive to our needs. Perhaps they have put this behind them, I don't know. I am using Zendesk now, and regret the decision. We selected them because they were a preferred vendor to one of our partners. Zendesk has some innovative features, but I find the API troublesome and the system is not very flexible. It seems inexpensive, but to get some of the really important features you have to use their enterprise version, which is 5x per seat compared to the entry version.

    I have had a lot of experience with Salesforce, and really like it. Salesforce is a solid, flexible, well-supported tool.

    I'd be very happy to discuss this further. Feel free to reach out to me.

    it_user132246 - PeerSpot reviewerit_user132246 (Works at a marketing services firm)
    Vendor

    Pratyush.
    Without knowing much about your requirements/needs, I would not recommend building your own custom app. Each one of these tools is good at what they do. I would find it hard to believe that you have many use cases that would fall outside of what these tools can deliver.
    Custom development is usually a gamble. And no matter how well you define your requirements, you will likely have some ill-defined requirements that will lead to development and design that performs below what the off-the-shelf software provides.
    Without knowing your requirements, I cannot recommend one over another.
    Best of luck.
    Steve

    it_user69030 - PeerSpot reviewerit_user69030 (CEO at a tech services company)
    Consultant

    Hey Pratyush

    You should check out Eventus Solutions Group www.eventusg.com

    They're one of the best at determining the right contact center applciations

    it_user113973 - PeerSpot reviewerit_user113973 (Marketing)
    Vendor

    Hi,

    Saleforce.com is hands down the best deployment option, for a number of
    reasons:

    1. Built from the ground up in the cloud. No legacy tech, no old code.

    2. Built for 'the age of context' - mobile, social, geo, big data and
    sensors

    3. Their custom app system is second to none. Easy to use development and
    deployment tools and easy integration with legacy systems. When I say
    'easy', I mean built for speed and intuitive.

    The other systems you've mentioned are either silo systems - stand alone or
    are client-server (i.e. legacy at this point) and don't have a fresh,
    straight-from-the-cloud approach.

    I'd be happy to talk more about this if you'd like. I can be reached at
    416.564.1232.

    Cheers and good luck!

    Jeff

    it_user105723 - PeerSpot reviewerit_user105723 (Works at a tech company with 51-200 employees)
    Vendor

    Hi,

    I can only really comment on Oracle Siebel, interesting why it isn’t on your list?

    Regards

    Simon Collins

    Questions from the Community
    Top Answer:Salesforce's price worldwide is very high. Salesforce's price in the Indian market is also high. The high price of the… more »
    Top Answer:Salesforce Sales Cloud has lots of features and capabilities since it allows you to create multiple applications related… more »
    Top Answer:The solution's contract management and product hierarchy features of SAP CRM are the most beneficial for our business… more »
    Top Answer:There is a lot of missing data and data latency issues between the different modules of SAP CRM, which creates a lot of… more »
    Top Answer:The most valuable features of the SugarCRM platform include its flexibility in customizing fields, layouts, and… more »
    Top Answer:I would rate the costliness of SugarCRM a two out of ten. It is very affordable. When compared to competitors like Zoho… more »
    Top Answer:One area where SugarCRM could improve is its UI. While it is already user-friendly, a slight enhancement in UI design… more »
    Ranking
    3rd
    out of 169 in CRM
    Views
    5,605
    Comparisons
    2,699
    Reviews
    18
    Average Words per Review
    337
    Rating
    8.0
    4th
    out of 169 in CRM
    Views
    3,738
    Comparisons
    2,923
    Reviews
    24
    Average Words per Review
    453
    Rating
    7.8
    29th
    out of 169 in CRM
    Views
    439
    Comparisons
    241
    Reviews
    4
    Average Words per Review
    465
    Rating
    8.0
    Comparisons
    Also Known As
    Sales Cloud, SFDC, Salesforce
    Learn More
    Salesforce
    Video Not Available
    Overview

    Salesforce Sales Cloud is the most widely used of sales tools and sales automation software, speeding and streamlining all phases of sales from lead management to analytics and forecasting. Thanks to Salesforce Sales Cloud, more than 100,000+ customers and 2 million subscribers worldwide can manage people and processes more effectively, pursue more business in less time, and close more deals.

    SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth. 

    The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go. 

    SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

    SugarCRM is a versatile CRM solution that facilitates communication and organization within a company. Its primary use case includes call and comment logging, account relation, customer detail storage, verification handling, transaction tracking, marketing material management, and payment transaction handling. The most valuable functionalities include customizable exports of graphics, statuses, complaints, and tasks, as well as its scalability, stability, and low cost. It integrates well with Jira and can be easily configured. The platform improves efficiency, productivity, collaboration, communication, and coordination within organizations, while also providing valuable insights and data analytics for informed decision-making.

    Sample Customers
    Coca-Cola Enterprises, Kuoni Global Travel Services, Financial Times, Just Eat, Jobsite, H.R. Owen, PlayerLayer, O2, DMGT, Philips, Xtreme.ie, Business Stream, Remote Asset Management, Dialogue Group
    Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
    Redglaze Group, TengoInternet, Hilco, Bancvue, Vet Adivsor
    Top Industries
    REVIEWERS
    Computer Software Company30%
    Comms Service Provider9%
    Financial Services Firm6%
    Non Tech Company6%
    VISITORS READING REVIEWS
    Educational Organization69%
    Computer Software Company5%
    Financial Services Firm4%
    Manufacturing Company2%
    REVIEWERS
    Manufacturing Company29%
    Financial Services Firm18%
    Government7%
    Recruiting/Hr Firm7%
    VISITORS READING REVIEWS
    Computer Software Company14%
    Government9%
    Manufacturing Company8%
    Financial Services Firm8%
    VISITORS READING REVIEWS
    Educational Organization40%
    Computer Software Company18%
    Financial Services Firm7%
    Real Estate/Law Firm7%
    Company Size
    REVIEWERS
    Small Business46%
    Midsize Enterprise20%
    Large Enterprise34%
    VISITORS READING REVIEWS
    Small Business7%
    Midsize Enterprise72%
    Large Enterprise21%
    REVIEWERS
    Small Business29%
    Midsize Enterprise10%
    Large Enterprise62%
    VISITORS READING REVIEWS
    Small Business23%
    Midsize Enterprise14%
    Large Enterprise63%
    REVIEWERS
    Small Business69%
    Midsize Enterprise15%
    Large Enterprise15%
    VISITORS READING REVIEWS
    Small Business20%
    Midsize Enterprise49%
    Large Enterprise31%
    Buyer's Guide
    CRM
    March 2024
    Find out what your peers are saying about monday.com, Microsoft, Salesforce and others in CRM. Updated: March 2024.
    768,886 professionals have used our research since 2012.