SAP CRM vs Salesforce Sales Cloud vs SugarCRM Platform comparison

Salesforce and SAP are both solutions in the CRM category. Salesforce is ranked #2 with an average rating of 8.2, while SAP is ranked #3 with an average rating of 7.7. Salesforce holds a 3.7% mindshare in CRM, compared to SAP’s 4.1% mindshare. Additionally, 94% of Salesforce users are willing to recommend the solution, compared to 84% of SAP users who would recommend it.

Salesforce Sales Cloud

Read 117 Salesforce Sales Cloud reviews

5,296 Views
3,919 Comparison Views

94% willing to recommend

SAP CRM

Read 44 SAP CRM reviews

3,830 Views
3,562 Comparison Views

84% willing to recommend

SugarCRM Platform

Read 12 SugarCRM Platform reviews

759 Views
622 Comparison Views

50% willing to recommend

Salesforce Sales Cloud

SAP CRM

SugarCRM Platform

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Salesforce Sales Cloud, SAP CRM, and SugarCRM Platform based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Salesforce, SAP and others in CRM.

To learn more, read our detailed CRM Report (Updated: September 2025).

Buyer's Guide

CRM

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Mindshare comparison

As of September 2025, in the CRM category, the mindshare of Salesforce Sales Cloud is 3.7%, down from 10.6% compared to the previous year. The mindshare of SAP CRM is 4.1%, down from 10.9% compared to the previous year. The mindshare of SugarCRM Platform is 0.7%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Market Share Distribution
Product	Market Share (%)
Salesforce Sales Cloud	3.7%
SAP CRM	4.1%
SugarCRM Platform	0.7%
Other	91.5%

CRM

Q&A Highlights

it_user128490

IT Leader at a tech services company with 1,001-5,000 employees

Jan 18, 2016

Should we choose Salesforce, SAP CRM, Sugar CRM, inContact, Vocalcom, Oracle RightNow or build our own custom app?

Hello Pratyush. Now that you are 1.5 years out from this post, just wondered how the project is working for you. Sounded like you were leaning towards Salesforce with custom development. Is that where you ended up? Are you meeting your goals? Looking forward to your reply. Steve

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Featured Reviews

Kamal Deep

Founder and Salesforce Consultant at SaaSnic

Experience exceptional project enhancements and seamless automation integration

Salesforce Sales Cloud itself is a wonderful solution, and there are two different versions: Lightning and classic. The Lightning version is a new generation version compatible with any mobile device, whether it's a phone, iPad, or any size of screen. The reporting and analytics functionalities, especially with the Einstein feature, are wonderful because it allows for analysis of data regarding your opportunity pipeline, giving insight into how long it will take to close deals. This gives a great understanding of running different levels of campaigns and defining smart workflows, where if one task is done, the other task can automatically get created and assigned to different team members. This flexibility is a key benefit of Salesforce Sales Cloud. Lead management is a great feature in Salesforce Sales Cloud because if you go for enterprise and above licenses, you can define different record types. For example, if one company is into two different businesses such as real estate and car reselling, both being opposite, this can be defined in Salesforce Sales Cloud, allowing for different workflows, fields, and mechanisms that do not affect each other's operations. The predictive insight feature known as forecasting is a very old feature of Salesforce Sales Cloud, giving predictions based on your pipeline and previous opportunity closings. The new Einstein analytics feature is more advanced and is enabled with AI, providing better forecasting based on your current pipeline. Salesforce Sales Cloud is working smartly with AI to help close more deals based on opportunity stages, trends, and industries, advising on the steps to take next. Lead generation is the most important thing because every sale starts from the lead. At the lead level, different stages and resources can be defined. You can capture leads from various resources, with Salesforce Sales Cloud offering a web-to-lead feature and integrations with LinkedIn to fetch data. Once a lead is qualified and converted into opportunities, there are stages with percentages, and workflows can help in easily closing deals.

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ToniaSpight-Sokoya

Personal Service Consultant at Sokoya Networking

A CRM system that helps you automate and integrate your customer data and customer facing-activities: sales, marketing, service, and e-commerce

One area for improvement is the security model, especially regarding records management retention and the audit and legal holds. Since we're in the middle of a cloud digital transformation, it's essential to ensure the system flags documents properly according to global retention policies. We need to address bugs and make sure our system fully aligns with our procedures and policies. This is crucial to prevent breaches, especially in a time when breaches are becoming more common. For instance, my personal identity was compromised four months ago when my mortgage company had a breach, and I’m still working with the FTC to clean up the damage. In my work in mortgage and financial services, I’m focused on preventing this kind of issue for our consumers and clients.

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Styliana Araouzou

Senior Operations Analyst at Etoro

Customizable, easy to configure, and reliable

My company is considered a customer and an end-user. I'm not sure which version of the solution we're using right now. It's a company that offers lots of user manuals and you can find most of your stuff there before starting development. I'd advise potential new users to go through everything. I would rate the solution an eight out of ten. By default, it comes with a really good model where you can start working with it without having a lot of developers in your team. It's a system that includes everything related to the client and you can see everything under one screen without having a different product or system. It's been great, for the most part.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"When it comes to the lead management process, we track and evaluate the different stages and the challenges in each stage. It's so that the entire team has visibility of what's going on with each individual lead."

"I like that Salesforce is ERP agnostic. In the past and at different companies, I have implemented new or replacement ERPs. It's best in class. I like that it's a SaaS. I like that it can work on any device—any Windows, Android, or Apple device."

"We can also customize Salesforce Sales Cloud to our customer's company requirements. As for your demand, you can customize it. There are so many configurations we can do with the application. There is a lot of functionality that you can implement. It's an easy-to-use, user-friendly, and secure platform."

"One of the most valuable features is the automation of Sales Cloud. It gives us the ability to easily—without the use of coding—create automation in order for us to do our work a lot more efficiently, whether it's notification reminders or certain automatic processes. There are a lot of things that Sales Cloud can do that, in my opinion, make everyone's jobs a whole lot easier and give them the visibility they need when they require it, when talking to customers and prospecting. It makes the account management process easier as well."

"The most valuable features are custom objects, custom workflows, triggering, and integration with other SaaS solutions."

"The product is very fast and responsive. There's no lag time when you are on the platform."

"The solution is stable."

"The performance is good, and it is easy to use."

More Salesforce Sales Cloud pros

"The features that are used most are the lead model and the opportunity model. We can create many different pipelines with many phases. These features improved our process in the States very well."

"The initial setup of SAP CRM was simple."

"The flexibility to design the portal and customize it according to the needs of the clients is valuable. The integration with SAP ERP is also valuable."

"We get very good support from SAP."

"The platform is highly scalable."

"The stability is good."

"SAP CRM is a scalable solution."

"It was comfortable setting up the tool."

More SAP CRM pros

"It works well with Jira. You can customize it to fit your needs."

"The most valuable features of the SugarCRM platform include its flexibility in customizing fields, layouts, and dashboards."

"The most valuable features of Sugar Enterprise are the exports of graphics, statuses, complaints, and tasks."

"The most valuable aspect of this solution is its low cost."

"It has sales email campaigns, plus integration with Active Directory."

"The most valuable feature is relation capability, which allows us to relay customers with invoice orders."

Cons

"The scalability could improve by a small amount."

"The solution is secure. However, they could always improve on security."

"We have a very broad set of products at our company. The process to get that information accurately into the Sales Cloud system could use improvement. It shouldn't take weeks of time. The process of identifying products that are being sold for forecasting purposes and sales tracking purposes is too hard."

"Salesforce could improve its response speed."

"Salesforce Sales Cloud does not integrate with Slack or WhatsApp, for example. As a result, there is no easy way to directly log a conversation with a client that occurred on one of these platforms. There are a few things that still need to be done manually in these instances."

"The areas revolving around archiving and backup in Salesforce Sales Cloud are not as advanced as some of the other solutions in the market."

"It's a very broad tool."

"I would love Salesforce to keep on committing and building out what they call flows. It's their point-and-click version of coding. You don't have to be a coder to create essentially what a developer would have to normally, which is a great feature, but it could still be improved upon."

More Salesforce Sales Cloud cons

"SAP must provide a demo system for the customers."

"SAP CRM could improve in the area of user-friendliness. It would help if you had an engineer to do the administration. The migration is complex when moving from the old version to the latest version."

"There is no scope for integration because SAP does not allow any personal integration."

"There could be some specific configurable options on the UI level to improve visibility."

"They have recently updated their user interface but they should continue to improve upon it in the future. Additionally, overall performance or speed of response times could be better."

"Previously, the SAP CRM used to use simple servers, but now SAP uses HANA. The problem with the HANA databases is their interoperability with other solutions. SAP CRM could improve by working better with other solutions."

"It can be a bit more user friendly, to be honest. Sometimes there are too many apps options. It should offer better UX (user experience) to make it easier to navigate and easier to use."

"I think what needs to be improved is the solution for Brazil's organization."

More SAP CRM cons

"While it is already user-friendly, a slight enhancement in UI design, especially in terms of color combinations, could make the platform more visually appealing and comfortable to use."

"I would appreciate it if SugarCRM could support us in on-premise implementation."

"Sugar Enterprise could improve by removing bugs and glitches. For example, a comment was made but in the comment section, it was never displayed. However, the problems we faced might not be the fault of the solution."

"In the next release, I would like to see personalization of information about customers or specific businesses or opportunities."

"I would like to see more integration on a mobile platform in the next release."

"It lacks customization, and this is the main reason that we are switching to a different solution."

"You cannot include all your entities under one instance at the moment."

Pricing and Cost Advice

"My understanding is that Salesforce is a little bit expensive, but in terms of the efficiencies, automation, and visibility, I think it's definitely value for money."

"The price of Salesforce Sales Cloud could be reduced. It is expensive."

"The main thing is it is costly. Salesforce it is not cheap, it's costly. Some of our customers say it is a costly solution. So, we have lost some sale opportunities regarding the high price. This is the main thing that we are facing. It is sales per user and the user price is about $150 per month, per user for the Enterprise Edition. The other edition is less than this, but it is costly. A company that has 70 or 80 users would pay more than $8,000 USD yearly because it is cloud based."

"Not the cheapest"

"It is a premium product, so it is not the cheapest solution. I think if it's implemented well, and you're getting the soft cost benefits, the efficiencies, it's justified. But not if you're looking at just apples for apples as a subscription, without the complexity that you can achieve. It can deal with complex business requirements. Some other CRMs can't. But you certainly pay, so it's a premium-charged solution. It's one of the more expensive ones."

"You need to pay for the license per user per month. For example, you need to pay $100 per user. If you have 200 users using your Salesforce, that would be multiplied by a hundred, that's $20,000 per month and a quarter million per year."

"We must pay for the licenses."

"Its license is expensive. It is probably a lot more than smaller solutions. It is around £500 a month, but I don't know how many licenses we have."

More Salesforce Sales Cloud pricing and cost advice

"Its price is reasonable. As compared to other CRMs, this CRM is competitively priced. They have multiple flavors with different sets of functionality. Pricing is based on the flavor that suits your requirement. If you have more users, the cost will come down."

"SAP CRM is an expensive product."

"From the maintenance perspective, SAP CRM is quite expensive compared to cloud services because the current solution they're using is managed by us and we are hosting it on servers. There is the cost of hosting, and managing servers and applications. The overhead is substantial, but this solution is a legacy system. It will take some time for the customer to migrate out of it."

"Every user needs to have a license."

"We pay for the license yearly."

"We have to pay a yearly licensing fee for SAP CRM, which is expensive."

"The pricing from SAP is good but it takes time to realize the investment."

"SAP CRM is an expensive solution and is the most challenging aspect of the solution."

More SAP CRM pricing and cost advice

"Licensing fees are paid on a yearly basis."

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Answers from the Community

it_user128490

IT Leader at a tech services company with 1,001-5,000 employees

Jan 18, 2016

Should we choose Salesforce, SAP CRM, Sugar CRM, inContact, Vocalcom, Oracle RightNow or build our own custom app?

2 out of 11 answers

it_user131094

Change & Delivery - Prog Lead / CxO at SJS Access Limited

Jun 26, 2014

I will respond over the weekend

Read full answer

it_user105723

Works at a tech company with 51-200 employees

Jun 26, 2014

Hi, I can only really comment on Oracle Siebel, interesting why it isn’t on your list? Regards Simon Collins

Read full answer

See all 11 answers

Top Industries

By visitors reading reviews

Computer Software Company

11%

Financial Services Firm

Manufacturing Company

University

Manufacturing Company

12%

University

Financial Services Firm

Computer Software Company

Engineering Company

20%

Manufacturing Company

Computer Software Company

Retailer

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	54
Midsize Enterprise	26
Large Enterprise	40

By reviewers
Company Size	Count
Small Business	14
Midsize Enterprise	5
Large Enterprise	27

By reviewers
Company Size	Count
Small Business	9
Midsize Enterprise	2
Large Enterprise	3

Questions from the Community

What do you like most about Salesforce Sales Cloud?

The features of Sales Cloud most useful for testing and running email campaigns are highly valuable.

See all answers

What needs improvement with Salesforce Sales Cloud?

From a customer perspective, it's a very stable system, and people are used to its functionalities, good and bad. Imp...

See all answers

What is your primary use case for Salesforce Sales Cloud?

For managing two different things, I'm managing some sales pipeline, the pipeline of sales of some products, and also...

See all answers

What do you like most about SAP CRM?

Getting the right information at the right time across different programs is important. These programs lack interacti...

See all answers

What is your experience regarding pricing and costs for SAP CRM?

SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise compa...

See all answers

What needs improvement with SAP CRM?

Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slo...

See all answers

What do you like most about Sugar Enterprise?

The most valuable features of the SugarCRM platform include its flexibility in customizing fields, layouts, and dashb...

See all answers

What is your experience regarding pricing and costs for Sugar Enterprise?

All are almost the same pricing. Maybe the cheapest is Salesforce, I believe.

See all answers

What needs improvement with Sugar Enterprise?

The only challenge was that we implemented it in our on-premise data center instead of using it in the cloud. That wa...

See all answers

Comparisons

Microsoft Dynamics CRM vs Salesforce Sales Cloud

Compared 21% of the time

Oracle CX Sales vs Salesforce Sales Cloud

Compared 5% of the time

Siebel CRM vs Salesforce Sales Cloud

Compared 4% of the time

Camunda vs Salesforce Sales Cloud

Compared 4% of the time

Oracle CRM vs Salesforce Sales Cloud

Compared 4% of the time

More Salesforce Sales Cloud Competitors

Microsoft Dynamics CRM vs SAP CRM

Compared 35% of the time

Zoho CRM vs SAP CRM

Compared 12% of the time

Siebel CRM vs SAP CRM

Compared 8% of the time

Oracle CRM vs SAP CRM

Compared 8% of the time

monday.com for Enterprise vs SAP CRM

Compared 5% of the time

More SAP CRM Competitors

Zoho CRM vs SugarCRM Platform

Compared 100% of the time

More SugarCRM Platform Competitors

Product Reports

Buyer's Guide

Salesforce Sales Cloud

August 2025

Download Salesforce Sales Cloud product report

Buyer's Guide

SAP CRM

August 2025

Download SAP CRM product report

Buyer's Guide

SugarCRM Platform

August 2025

Download SugarCRM Platform product report

Also Known As

Sales Cloud, SFDC, Salesforce

No data available

Overview

Salesforce Sales Cloud is a comprehensive CRM platform designed for efficient lead management, sales forecasting, and customer engagement, offering extensive customization and cloud-based accessibility.

Aimed at enhancing business efficiency, Salesforce Sales Cloud supports core business processes like CRM, lead and opportunity management, sales forecasting, and customer engagement. Its robust integration capabilities allow seamless connectivity with ERP systems and various applications. The platform offers pipeline tracking, process automation, and advanced sales cycle management. Users appreciate its cloud-based accessibility, allowing teams to operate remotely and manage sales operations effectively. However, users highlight concerns about its complexity, cost, and the need for a more intuitive interface.

What features does Salesforce Sales Cloud offer?

Customization: Tailor the CRM to meet specific business requirements.
Robust Reporting: Comprehensive analytics and data insights.
Lead Management: Efficiently manage and convert leads.
API Integration: Seamless connectivity with multiple applications.
Cloud Accessibility: Work from anywhere with cloud-based access.

What benefits should be evaluated in Salesforce Sales Cloud reviews?

Enhanced Productivity: Streamline sales processes with automation.
Improved Collaboration: Facilitate team coordination and client engagement.
Accurate Forecasting: Make informed decisions with reliable sales forecasts.
Flexibility: Accommodate diverse industry needs with ease.
Legacy System Integration: Efficiently update and integrate with existing systems.

Salesforce Sales Cloud is widely implemented across industries such as finance, healthcare, and retail, supporting sales teams in tracking and managing sales operations. Its use extends to reporting, collaboration, and enhancing client interactions, allowing companies to tailor Salesforce to meet industry-specific requirements efficiently.

Salesforce

SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth.

The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go.

SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

SAP

SugarCRM is a versatile CRM solution that facilitates communication and organization within a company. Its primary use case includes call and comment logging, account relation, customer detail storage, verification handling, transaction tracking, marketing material management, and payment transaction handling. The most valuable functionalities include customizable exports of graphics, statuses, complaints, and tasks, as well as its scalability, stability, and low cost. It integrates well with Jira and can be easily configured. The platform improves efficiency, productivity, collaboration, communication, and coordination within organizations, while also providing valuable insights and data analytics for informed decision-making.

SugarCRM

Sample Customers

Coca-Cola Enterprises, Kuoni Global Travel Services, Financial Times, Just Eat, Jobsite, H.R. Owen, PlayerLayer, O2, DMGT, Philips, Xtreme.ie, Business Stream, Remote Asset Management, Dialogue Group

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.

Redglaze Group, TengoInternet, Hilco, Bancvue, Vet Adivsor

Find out what your peers are saying about Microsoft, Salesforce, SAP and others in CRM. Updated: September 2025.

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