Oracle CRM vs SAP CRM comparison

Oracle and SAP are both solutions in the CRM category. Oracle is ranked #11 with an average rating of 7.6, while SAP is ranked #7 with an average rating of 9.0. Oracle holds a 1.0% mindshare in CRM, compared to SAP’s 1.8% mindshare. Additionally, 90% of Oracle users are willing to recommend the solution, compared to 83% of SAP users who would recommend it.

Oracle CRM

Read 43 Oracle CRM reviews

4,466 Views
3,305 Comparison Views

90% willing to recommend

SAP CRM

Read 43 SAP CRM reviews

6,981 Views
6,004 Comparison Views

83% willing to recommend

Oracle CRM

SAP CRM

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Executive SummaryUpdated on Jun 3, 2026

Oracle CRM and SAP CRM compete in the customer relationship management category. Oracle CRM holds an advantage in deployment flexibility and integration capabilities, while SAP CRM excels in marketing functionality and has more responsive customer support.

Features: Oracle CRM offers modular cloud-based solutions, robust integration tools, and industry-specific solutions for sectors like banking and healthcare. It highlights customization and integration as standout features according to user reviews. SAP CRM is noted for strong functionalities in marketing, lead management, and customer data integration with an emphasis on B2C applications.

Room for Improvement: Oracle CRM needs to enhance UI responsiveness, microservices, and technical support, especially for smaller clients. Integration processes could be improved as well. SAP CRM could benefit from better collaboration tool integration, increased flexibility, and a more accessible pricing model for small businesses.

Ease of Deployment and Customer Service: Oracle CRM provides diverse deployment options including on-premises, private cloud, and hybrid cloud but has noted issues with slow technical support response times. SAP CRM supports comprehensive deployment models and is generally rated higher for user satisfaction and responsive support.

Pricing and ROI: Oracle CRM is recognized for flexible subscription-based pricing that aligns costs with business growth, offering significant ROI through process efficiency despite high on-premises solution costs. SAP CRM is costly, particularly for maintenance, but competitive in large enterprise sectors and suited for organizations integrated with SAP platforms.

To learn more, read our detailed Oracle CRM vs. SAP CRM Report (Updated: June 2026).

Buyer's Guide

Oracle CRM vs. SAP CRM

June 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

3.8

Oracle CRM users report mixed financial results with improved efficiency, cost reductions, yet limited concrete ROI statistics available.

Sentiment score

6.6

Sales and revenue increased; operational efficiency justifies costs, but Salesforce suits large organizations more than smaller ones long-term.

No quotes available

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No quotes available

For more quotes and insights, download the SAP CRM report

Customer Service

Sentiment score

6.0

Oracle CRM support is praised for responsiveness and helpfulness, despite occasional delays in critical issue responses.

Sentiment score

7.0

Customer service is responsive and reliable, with 24/7 support, although customization and response times can vary.

I would rate the technical support of Oracle an eight, as ten is the best.

Omair Bokhari

Head Of IT Operations at fatima group

For more quotes and insights, download the Oracle CRM report

I am satisfied with their response time and quality.

Fazle Rabbi

CRM administrator at a manufacturing company with 10,001+ employees

For more quotes and insights, download the SAP CRM report

Scalability Issues

Sentiment score

7.1

Oracle CRM offers highly rated scalability, especially with its cloud version, accommodating diverse organizational needs and sizes effectively.

Sentiment score

8.1

SAP CRM excels in scalability, efficiently supporting numerous users and large data volumes while integrating various business functions.

What I think is best is to use the cloud, and it goes quickly.

Patrick Ernsten

Biz Opd Esd Strategist At Broadcom Inc. at Broadcom Inc.

For more quotes and insights, download the Oracle CRM report

We handle a huge amount of data in our CRM without any problems.

Fazle Rabbi

CRM administrator at a manufacturing company with 10,001+ employees

For more quotes and insights, download the SAP CRM report

Stability Issues

Sentiment score

7.4

Oracle CRM is stable and reliable, with high user satisfaction despite occasional technical and connectivity issues.

Sentiment score

8.1

SAP CRM is stable and reliable, with occasional issues, but generally offers smooth operation and minimal downtime.

We haven't really had any technical challenges with Oracle CRM.

reviewer2114835

Information Security Executive at a comms service provider with 1,001-5,000 employees

Regarding the stability of Oracle CRM, nobody is facing any major issues in terms of infrastructure problems whether it is Oracle CRM, Salesforce, or SAP CRM; they are all the same, especially with cloud-based SaaS.

reviewer2758776

IT Consultant at a tech services company with 51-200 employees

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No quotes available

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Room For Improvement

Oracle CRM needs improved microservices, updated UI, reduced costs, better integration, and enhanced support to compete with Salesforce.

SAP CRM requires UI enhancements, better integration, real-time analytics, increased flexibility, and modern tech adoption for future growth.

It's already integrated into our environment, so moving to something else will require a massive investment and change in strategy that we as an organization are not prepared to embark on just yet.

reviewer2114835

Information Security Executive at a comms service provider with 1,001-5,000 employees

It could be improved with better quality for response time and empathy with the client's operations.

reviewer2758776

IT Consultant at a tech services company with 51-200 employees

Reporting is really bad.

Patrick Ernsten

Biz Opd Esd Strategist At Broadcom Inc. at Broadcom Inc.

For more quotes and insights, download the Oracle CRM report

I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal.

Fazle Rabbi

CRM administrator at a manufacturing company with 10,001+ employees

For more quotes and insights, download the SAP CRM report

Setup Cost

Oracle CRM's scalable, subscription-based pricing is costly but offers flexibility and comprehensive support for large enterprises.

SAP CRM is costly, targeting large enterprises, with high setup costs but competitive features; price cuts could increase appeal.

No quotes available

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SAP CRM is not suitable for small companies because of the cost.

Fazle Rabbi

CRM administrator at a manufacturing company with 10,001+ employees

For more quotes and insights, download the SAP CRM report

Valuable Features

Oracle CRM provides customizable, scalable solutions with seamless integration, enhanced reporting, and comprehensive customer data management for efficient business operations.

SAP CRM provides customizable reporting, seamless ERP integration, real-time data, enhancing customer management and improving business processes globally.

The biggest advantage of Oracle CRM for me is the process coverage, ease of use, the UI, and obviously a good amount of analytics; these are the few strengths and seamless integration with any platform.

reviewer2758776

IT Consultant at a tech services company with 51-200 employees

Our sales team uses all those analytics for identifying customer trends, reviewing the geography, the territorial data, and the pain points of the customer, and from there, they draw conclusions and inferences regarding which areas to improve and how to take things to the market.

Omair Bokhari

Head Of IT Operations at fatima group

Currently it's meeting all our needs, hence the migration about six months ago that we moved from on-premise to OCI, to the cloud-based platform to add additional capacity and analytics.

reviewer2114835

Information Security Executive at a comms service provider with 1,001-5,000 employees

For more quotes and insights, download the Oracle CRM report

If there is any error in our machine, a log is automatically generated, and from SAP CRM, we can see that the machine has problems.

Fazle Rabbi

CRM administrator at a manufacturing company with 10,001+ employees

For more quotes and insights, download the SAP CRM report

Categories and Ranking

Oracle CRM

Ranking in CRM

11th

Average Rating

7.8

Reviews Sentiment

6.4

Number of Reviews

Ranking in other categories

Marketing Automation (5th)

SAP CRM

Ranking in CRM

7th

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Local Government CRM (2nd), Marketing Management (5th)

Mindshare comparison

As of June 2026, in the CRM category, the mindshare of Oracle CRM is 1.0%, down from 3.3% compared to the previous year. The mindshare of SAP CRM is 1.8%, down from 10.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Mindshare Distribution
Product	Mindshare (%)
SAP CRM	1.8%
Oracle CRM	1.0%
Other	97.2%

CRM

Featured Reviews

reviewer2758776

IT Consultant at a tech services company with 51-200 employees

Has improved process coverage and integration while offering strong analytics and user experience

The analytics and reporting functionalities of Oracle CRM are good. I would rate them eight to nine out of ten, but it slightly falls behind Salesforce, which is much more advanced in terms of meeting the process and analytics part. The integration of Oracle CRM with other Oracle applications is seamless; that's not a problem at all. The biggest advantage of Oracle CRM for me is the process coverage, ease of use, the UI, and obviously a good amount of analytics; these are the few strengths and seamless integration with any platform. The multichannel service support has an impact on my customer service operations.

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Fazle Rabbi

CRM administrator at a manufacturing company with 10,001+ employees

Customization and automation drive effective user training and insights sharing

Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, it is a very good CRM system. I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal. We are getting very good support from the incident team and the in-house support team who are responsible for customization. Some customer centers have moved to Salesforce, but I don't have any experience with Salesforce to make a comparison.

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Top Industries

By visitors reading reviews

University

11%

Financial Services Firm

10%

Manufacturing Company

10%

Construction Company

Manufacturing Company

13%

Financial Services Firm

11%

Construction Company

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	17
Midsize Enterprise	2
Large Enterprise	25

By reviewers
Company Size	Count
Small Business	14
Midsize Enterprise	6
Large Enterprise	27

Questions from the Community

What is your experience regarding pricing and costs for Oracle CRM?

The price of Oracle CRM in Vietnam is high, which is a concern. Clients must buy the license once, and if there are updates in the year, they need to buy the new version.

See all answers

What needs improvement with Oracle CRM?

I'm not a big fan of the reporting functionality, but I do appreciate some of the functionalities and connections with each other. Reporting is really bad. Reporting is not good, so we use a lot of...

See all answers

What is your primary use case for Oracle CRM?

My main use case for Oracle CRM is to check contracts, checking renewal information, so contract-wise, commercial-wise, device information, and also customer contact information and product adoptio...

See all answers

What is your experience regarding pricing and costs for SAP CRM?

SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise companies.

See all answers

What needs improvement with SAP CRM?

See all answers

What is your primary use case for SAP CRM?

Currently, we are using SAP CRM for monitoring sales activities, forecasting, and marketing activities.

See all answers

Comparisons

Salesforce Sales Cloud vs Oracle CRM

Compared 9% of the time

Siebel CRM vs Oracle CRM

Compared 7% of the time

Microsoft Dynamics CRM vs Oracle CRM

Compared 7% of the time

Teneo vs Oracle CRM

Compared 5% of the time

SugarCRM Platform vs Oracle CRM

Compared 5% of the time

More Oracle CRM Competitors

Microsoft Dynamics CRM vs SAP CRM

Compared 32% of the time

Salesforce Sales Cloud vs SAP CRM

Compared 7% of the time

Adobe Campaign vs SAP CRM

Compared 4% of the time

Zoho CRM vs SAP CRM

Compared 4% of the time

Vtiger CRM vs SAP CRM

Compared 3% of the time

More SAP CRM Competitors

Product Reports

Buyer's Guide

Oracle CRM

May 2026

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Buyer's Guide

SAP CRM

May 2026

Download SAP CRM product report

Also Known As

Market2Lead

No data available

Overview

Oracle CRM offers customizable features with seamless application integration, robust analytics, and efficient data management to support diverse business processes, ensuring scalability and ease of use, though it requires UI and integration enhancements for improved performance and support.

Oracle CRM is a comprehensive customer relationship management solution catering to sales, marketing, and service management needs. It provides real-time and batch integration tools, cross-channel support, and forecasting capabilities that enhance business decision-making and reduce operational costs. Users can manage leads, segment customers, and maintain loyalty programs while integrating seamlessly with ERP systems and BI solutions. The platform's modular approach facilitates targeted implementations, although users find areas for improvement in its complicated system, non-intuitive interface which adapts slowly to new technologies, and high cost, contributing to complex customization and technical challenges.

What are the key features of Oracle CRM?

Customization: Tailors functionalities to specific business processes
Integration: Connects with existing applications seamlessly
Analytics and Reporting: Provides insights and comprehensive reports
Data Management: Efficiently organizes customer information
Scalability: Grows alongside company needs

What benefits and ROI should users expect from Oracle CRM?

Reduced Operational Costs: Streamlined processes enhance efficiency
Enhanced Decision-Making: Advanced analytics offer actionable insights
Improved Customer Management: Supports comprehensive relationship handling
Targeted Implementations: Modular design allows focused solutions
Increased Flexibility: Adapts to changing business requirements

Oracle CRM is implemented across industries for financial management, compliance, customer claims tracking, and database management. It provides solutions for lead management and customer segmentation, especially in sectors requiring seamless ERP and BI solution integration to enhance customer management and operational efficiency.

Oracle

SAP CRM provides comprehensive tools for managing leads, opportunities, and tasks, while strengthening integration with SAP ERP. Its customizable dashboards and reports are vital for strategic planning, supporting global market operations.

SAP CRM offers lead management, opportunity tracking, and task handling with seamless SAP ERP integration. Users enjoy personalized dashboards, aiding strategic planning, and enhanced global data regulation compliance. The ease of use improves client onboarding. Marketing tools support segmentation for better audience engagement. SAP CRM is scalable and provides real-time data access, aligning with business needs. Customization ensures adaptability across sectors, yet improvements in performance, navigation, and Microsoft integration could enhance user experience. Modern features, AI, analytics, and stronger security are anticipated advancements.

What are the key features of SAP CRM?

Lead Management: Streamlines lead capturing and nurturing for effective customer acquisition.
Opportunity Tracking: Monitors sales opportunities throughout the pipeline for better conversion rates.
Task Management: Organizes tasks efficiently to ensure timely completion.
ERP Integration: Enhances CRM capabilities through seamless SAP ERP connectivity.
Customizable Dashboards: Provides tailored views and insights to support decision making.

What benefits and ROI can users expect from SAP CRM?

Scalable Implementation: Adapts to business growth without loss of performance.
Improved Client Onboarding: Simplifies onboarding processes, increasing satisfaction.
Real-Time Data Access: Provides up-to-date information for informed decision making.
Enhanced Communication: Centralizes customer interactions to improve engagement.

SAP CRM serves diverse industries by facilitating account management, order placement, and marketing campaigns. Companies leverage it for B2B sales, talent acquisition, and real-time analytics. It supports finance, supply chain, and service management, ensuring compliance and risk management while integrating with varied modules for comprehensive support.

SAP

Sample Customers

Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.

Buyer's Guide

Oracle CRM vs. SAP CRM

June 2026

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