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Campfire Interactive vs Salesforce Sales Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Campfire Interactive
Ranking in Opportunity Management
10th
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
2
Ranking in other categories
Project Management Software (25th)
Salesforce Sales Cloud
Ranking in Opportunity Management
1st
Average Rating
8.4
Reviews Sentiment
7.0
Number of Reviews
114
Ranking in other categories
CRM (1st), Sales Force Automation (1st), Conversation Intelligence Software (2nd)
 

Featured Reviews

Bianca Gaida - PeerSpot reviewer
Standardization and global information help with instantaneous projections
I recently discussed with them the need for better KPI measurements in the automotive world. A big KPI in the automotive world is the bookings of the future years, and we measure that not in annual revenue but in the lifetime of any given vehicle. Let's say, on average, a vehicle is in the market for five years, so we add up the five years of revenue that is generated with that vehicle. Every region and every account has targets where they have to say, "I'm going to source amount x in the upcoming year." This LOP calculation is not easily done because IHS also has limitations, so right now, it only projects out till 2031 or 2032. For instance, if we launch a program in 2028 that starts in 2030, only two years of data can be seen, and I cannot calculate the life of program revenue. We discussed it with them. They are looking into AI to make longer projections possible and to also improve the quality of the data that we have in the system to calculate this LOP based on historical data or IHS information. They had people who trained our staff, and some people, even though located in the US, were working 24/7 to accommodate our needs in Asia or Europe. These same people also had to implement the system and not just train, which I thought was a bit too much for people to handle. I told them that it would be beneficial to have someone in Asia or Europe to do those types of training during the time when those regions are working. They can have a hotline for simple questions. Sometimes, simple questions disrupt complex tasks. Having dedicated resources for basic inquiries could alleviate this issue. Additionally, it could be beneficial to have training videos within the system to handle routine questions instead of constantly bugging the people who are supposed to do way more complex things than that.
Richard Mottershead - PeerSpot reviewer
Infinitely customizable, good end-to-end sales and customer management processes but lacks good documentation
Essentially, it's the CRM solution for managing customers and leads. The features that had the most significant impact on our sales efficiency include flexibility, regular updates, and very good end-to-end sales and customer management processes. AI and machine learning are on the agenda for next year. Initially, it will be very silo-based, but eventually, we'll be integrating MIBI data into our solution. Sales Cloud's reporting and analytics capabilities influenced our sales strategy quite a lot. We can build every report as a dashboard, and there are various sorts of things. We are using Tableau as our MIBI analytic solution, which is also owned by Salesforce these days.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The combination Campfire uses for the automotive sector, particularly the IHS forecast, offers unique predictive capabilities."
"I like the visibility of global opportunities. Prior to using Campfire Interactive, we would conduct Excel-based reporting and sales meetings with everyone bringing their information. Now, we can check it daily, look at the reports daily, and see what is coming into the system and what needs to be managed."
"Campfire Interactive has saved us time because the data that we are collecting is the same."
"I appreciate the flexibility of the company more than any specific software feature. I have worked with SAP and other software providers before, and since it is still a smaller company, there is a very personal exchange. If we have a simple need that does not require coding, the company is willing to make changes overnight or even within hours. They are truly flexible and customer-oriented."
"The most valuable features of the solution are reporting and dashboards."
"The reporting features are useful."
"There is a ton of information on the dashboard. Reports are also there for us. We can analyze information across the team and across a period, such as quarterly or annually."
"The reporting is easy and helpful."
"The features of Sales Cloud most useful for testing and running email campaigns are highly valuable."
"CRM solution that performs well. It's multifeatured, so you can use it for different activities such as managing opportunities, managing revenue, reviewing leads, etc."
"I have found Salesforce Sales Cloud to be stable."
"We can also customize Salesforce Sales Cloud to our customer's company requirements. As for your demand, you can customize it. There are so many configurations we can do with the application. There is a lot of functionality that you can implement. It's an easy-to-use, user-friendly, and secure platform."
 

Cons

"Because we use a multitude of modules, some of the interactions from one module to the other are not as seamless or fluid. I would like to see some more fluidness from one module to the other."
"I recently discussed with them the need for better KPI measurements in the automotive world. A big KPI in the automotive world is the bookings of the future years, and we measure that not in annual revenue but in the lifetime of any given vehicle."
"Because we use a multitude of modules, some of the interactions from one module to the other are not as seamless or fluid."
"They occasionally became overwhelmed, leading to slowdowns due to the busy workforce."
"The high price of the product is an area of concern where improvements are required."
"The licensing price could be cheaper."
"When integrating Salesforce Sales Cloud with other applications it can be difficult to maintain security."
"It does not include a professional accounting system, it is operations and it is CRM. It is not capable of accounting things."
"As a presale team leader, I see a need to better understand the platform because our current knowledge is limited. This makes it difficult to explore possible extensions of its use. We also want more detailed information on commercial opportunities included in the tool. It needs to include better documentation on the functions it offers."
"The reporting features and the dashboard must be improved."
"Amount of storage provided is limited."
"Salesforce Sales Cloud could improve by allowing some customization of the processes with coding to avoid the problem of memory. When we use only flows in the process, which can become large flows, they are more complicated to debug and also for maintenance. It's better to invoke some Apex classes to make the process better."
 

Pricing and Cost Advice

"Compared to everything else I have seen, it is very fair."
"We pay a yearly subscription fee."
"We must pay for the licenses."
"Salesforce Sales Cloud is an expensive solution."
"The price of Salesforce Sales Cloud could be reduced. It is expensive."
"The price of the product is very high. I rate the product price a ten on a scale of one to ten, where one means low price, and ten means expensive."
"It is alright for now because we ended up getting a discount off the base price. So, for now, it is okay. We may have to renegotiate when we get more users, and I don't know if the price would stay the same or increase. It has just a standard licensing fee. If you end up hiring a consultant for implementation, you will have to pay for the implementation. Other than that, there are no additional fees."
"You need to pay for the license per user per month. For example, you need to pay $100 per user. If you have 200 users using your Salesforce, that would be multiplied by a hundred, that's $20,000 per month and a quarter million per year."
"Price-wise, the product does not fall under the category of cheaply priced products."
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Top Industries

By visitors reading reviews
Computer Software Company
36%
Manufacturing Company
22%
University
13%
Wholesaler/Distributor
10%
Educational Organization
72%
Computer Software Company
4%
Financial Services Firm
3%
Manufacturing Company
2%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What needs improvement with Campfire Interactive?
I recently discussed with them the need for better KPI measurements in the automotive world. A big KPI in the automotive world is the bookings of the future years, and we measure that not in annual...
What is your primary use case for Campfire Interactive?
We use it primarily to project our global sales forecast. They offer several solutions, but we only utilize the opportunity management system. Sales forecasting is the main focus, complemented by w...
What do you like most about Salesforce Sales Cloud?
The features of Sales Cloud most useful for testing and running email campaigns are highly valuable.
What needs improvement with Salesforce Sales Cloud?
Improving system performance and processing speed would enhance productivity and allow for even smoother workflows according to my view. Additionally, introducing faster data retrieval and real-tim...
What is your primary use case for Salesforce Sales Cloud?
My primary use case for Salesforce is to streamline sales strategies, define key sales parameters, and manage focus areas effectively. I leverage Salesforce to record, track, and optimize our sales...
 

Also Known As

No data available
Sales Cloud, SFDC, Salesforce
 

Overview

 

Sample Customers

Information Not Available
Coca-Cola Enterprises, Kuoni Global Travel Services, Financial Times, Just Eat, Jobsite, H.R. Owen, PlayerLayer, O2, DMGT, Philips, Xtreme.ie, Business Stream, Remote Asset Management, Dialogue Group
Find out what your peers are saying about Campfire Interactive vs. Salesforce Sales Cloud and other solutions. Updated: April 2025.
849,963 professionals have used our research since 2012.