Oracle CRM and Salesforce Sales Cloud compete in the CRM solutions category, each offering distinct advantages. Oracle CRM is known for its robust integration capabilities and seamless ERP connections, while Salesforce Sales Cloud stands out for its flexibility and extensive ecosystem. Salesforce seems to have the upper hand due to its adaptability and ease of use across diverse business needs.
Features: Oracle CRM offers predictive analytics, customer data management, and extensive customization, especially for large enterprises with complex needs. Its integration with ERP systems is a significant advantage, providing a comprehensive industry solution. Salesforce Sales Cloud emphasizes customizable workflows and powerful analytics, along with intuitive report generation. Its third-party AppExchange marketplace adds flexibility, enhancing its adaptability to various business requirements.
Room for Improvement: Oracle CRM users report challenges with its user interface and integration complexities, along with performance issues and slow support services. Salesforce Sales Cloud has been criticized for high costs and complexity, especially for new users. The extensive list of features can be overwhelming, and there are concerns about the lag in planned updates and tool integrations.
Ease of Deployment and Customer Service: Oracle CRM supports on-premises, hybrid, and private cloud environments, favored by companies with established IT infrastructures. Customer service reviews are mixed but generally responsive. Salesforce Sales Cloud operates primarily in the cloud, facilitating quick access and scalability, which is beneficial for remote deployments. It offers strong customer support, although there is room for improvement with complex technical issues.
Pricing and ROI: Oracle CRM's high cost limits it to large enterprises, offering modular pricing based on user and transaction volumes. The ROI is mixed due to its cost. Salesforce Sales Cloud also carries high costs due to per-user licensing. However, when well-implemented, it offers strong ROI from improved sales processes and insights. Its scalable features contribute to justifying the cost, appealing more to companies capitalizing on its extensive ecosystem.
Many first-time CRM users are unaware of all features and best practices, so we guide them with use cases, sample work, or sometimes create a POC to show them how their system will look and the expected outcomes.
Salesforce Sales Cloud is a fantastic tool but requires disciplined data entry by sales personnel and operations teams to maintain data quality.
Support requires a subscription and when taken, the service is pretty nice.
Salesforce Sales Cloud is totally cloud native, requiring no additional effort for scalability.
Salesforce is highly scalable and operates efficiently.
We haven't really had any technical challenges with Oracle CRM.
Regarding the stability of Oracle CRM, nobody is facing any major issues in terms of infrastructure problems whether it is Oracle CRM, Salesforce, or SAP CRM; they are all the same, especially with cloud-based SaaS.
Salesforce Sales Cloud is very stable.
I have not experienced any degradation in Salesforce's performance.
When a client asks for any support, they're often in real trouble and need a prompt response.
It's already integrated into our environment, so moving to something else will require a massive investment and change in strategy that we as an organization are not prepared to embark on just yet.
The AI feature needs improvement.
With today's generative AI capabilities like ChatGPT, it should be possible to directly communicate with the software rather than navigating through the entire system manually.
Compared to AWS, it is slower, which could be a hindrance.
Without negotiation, costs can become expensive.
This happened for the first time because of the new CEO, Arundhati, who revolutionized pricing strategies, allowing discounts of 60-70% for Salesforce Sales Cloud in India.
I would rate the price for Salesforce Sales Cloud as a three, where one is a high price.
The biggest advantage of Oracle CRM for me is the process coverage, ease of use, the UI, and obviously a good amount of analytics; these are the few strengths and seamless integration with any platform.
The solution serves end-to-end customer relationship management which includes sales cloud, e-commerce cloud, and marketing cloud.
It is very much tied closely with sales forecasting, growth, the reporting and decision-making process.
Its easy-to-navigate interface aids in delivering clear vision and organization, especially for sales and business management.
The Einstein Analytics and the inbuilt reporting are very useful for keeping track of pipeline movement.
The biggest benefit of the Salesforce Sales Cloud is a centralized point, a centralized source of truth for customer-related information; you centralize all the information in a single database, and that's the biggest benefit.
| Product | Market Share (%) |
|---|---|
| Salesforce Sales Cloud | 2.8% |
| Oracle CRM | 1.1% |
| Other | 96.1% |
| Company Size | Count |
|---|---|
| Small Business | 17 |
| Midsize Enterprise | 2 |
| Large Enterprise | 22 |
| Company Size | Count |
|---|---|
| Small Business | 54 |
| Midsize Enterprise | 26 |
| Large Enterprise | 40 |
On demand CRM with contextual intelligence, adaptive business planning, and analytics. Supports cloud integration with Outlook and mobile devices, as well as sales and marketing applications. Multi-tenancy or single-tenancy options available.
Salesforce Sales Cloud is a comprehensive tool lauded for its customization, ease of use, and integration capabilities. Its cloud-based nature offers seamless access and scalability, helping manage leads, opportunities, and workflows efficiently. Powerful reporting and dashboards enhance visibility and productivity.
Salesforce Sales Cloud serves as an essential aid for companies aiming to streamline sales processes. It integrates sales and marketing, manages customer data, and supports automation, which increases efficiency. Despite its expense and complex interface, its ability to forecast, track customer engagement, and automate key workflows stands out. Companies encounter challenges with system costs and integration issues, particularly regarding third-party applications and mobile functionality. Reporting and dashboards offer significant insights, although room for improvement exists. Licensing costs and storage fees are considerations for prospects, alongside the need for improved training and AI features. Users maximize the platform for sales pipeline management, forecasting, and operational analytics.
What are the most important features?Organizations across industries utilize Salesforce Sales Cloud from finance to healthcare for business development and CRM tasks. It is integral to managing accounts, leading pipelines, and aligning sales with marketing strategies. Firms improve customer relations and operational efficiency through its analytics and reporting capabilities.
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