We performed a comparison between Adobe Campaign and SAP CRM based on real PeerSpot user reviews.
Find out what your peers are saying about Salesforce, monday.com, Microsoft and others in Marketing Management."Analytics was a good part of Adobe Campaign."
"The tool is easy to use."
"SAP CRM integrates well with SAP ERP which is useful."
"The initial setup of SAP CRM was simple."
"We get very good support from SAP."
"SAP CRM is very fast, providing accurate information and good results."
"The stability is good."
"The most valuable feature for me is the flexibility to consolidate the products."
"The user interface is excellent."
"The problems we faced with Adobe Campaigns in my company stemmed from the fact that it was very complex software."
"Improvement is needed for SAP CRM's integration with Microsoft Teams and Outlook Its integration with Microsoft collaboration software, including Teams, Outlook, and SharePoint, is not very good. There are issues with synchronization between appointments in CRM and Outlook, as well as challenges with managing contacts, which creates problems."
"I think what needs to be improved is the solution for Brazil's organization."
"The solution needs more flexible customization, tender request, and they need to think about some of the localization aspects."
"Content management is one area where SAP CRM could use some work because we were seeking a CRM solution that could store BLOB data, like PDF and email data, which takes up a lot of space in the database. Recently, we migrated to a content server, but it would be nice if CRM had built-in BLOB data management because BLOB data is a challenge we've been dealing with since last year."
"SAP CRM could improve in the area of user-friendliness. It would help if you had an engineer to do the administration. The migration is complex when moving from the old version to the latest version."
"The B2C features of SAP are strong, but they are not very known to the public and companies. They must make it more known for B2C applications or B2C use cases."
"The navigation must be improved."
"SAP CRM could improve by making the solution more current, it is out of date. There are no more updates for SAP CRM."
Adobe Campaign is ranked 7th in Marketing Management with 1 review while SAP CRM is ranked 4th in Marketing Management with 38 reviews. Adobe Campaign is rated 7.0, while SAP CRM is rated 7.6. The top reviewer of Adobe Campaign writes "Though it is good for the analytics part, it needs to be made less complex for users". On the other hand, the top reviewer of SAP CRM writes "It integrates well with our existing solutions, so we can analyze the data for analytics, forecasting and modeling". Adobe Campaign is most compared with Microsoft Dynamics CRM, Salesforce Marketing Cloud, Google Campaign Manager and Amazon Pinpoint, whereas SAP CRM is most compared with Microsoft Dynamics CRM, Salesforce Sales Cloud, Siebel CRM, Oracle CRM and Zoho CRM.
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We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
