Adobe Campaign vs SAP CRM comparison

Adobe and SAP are both solutions in the Marketing Management category. Adobe is ranked #8 with an average rating of 7.7, while SAP is ranked #3 with an average rating of 7.8. Adobe holds a 4.8% mindshare in MM, compared to SAP’s 20.4% mindshare. Additionally, 100% of Adobe users are willing to recommend the solution, compared to 83% of SAP users who would recommend it.

Adobe Campaign

Read 3 Adobe Campaign reviews

575 Views
387 Comparison Views

100% willing to recommend

SAP CRM

Read 43 SAP CRM reviews

1,366 Views
1,197 Comparison Views

83% willing to recommend

Adobe Campaign

SAP CRM

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Adobe Campaign and SAP CRM based on real PeerSpot user reviews.

Find out in this report how the two Marketing Management solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Adobe Campaign vs. SAP CRM Report (Updated: April 2025).

Buyer's Guide

Adobe Campaign vs. SAP CRM

April 2025

Download the complete report

Helped 849,686 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Adobe Campaign

Ranking in Marketing Management

8th

Average Rating

7.6

Number of Reviews

Ranking in other categories

No ranking in other categories

SAP CRM

Ranking in Marketing Management

3rd

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

CRM (3rd), Local Government CRM (2nd)

Mindshare comparison

As of May 2025, in the Marketing Management category, the mindshare of Adobe Campaign is 4.8%, down from 5.5% compared to the previous year. The mindshare of SAP CRM is 20.4%, up from 14.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Management

Featured Reviews

Pritam Deb

Senior Analyst at Accenture the Netherlands

Easy to learn because it has quite a lot of documentation

Depending on your business scenarios, you can use it, but the initial knowledge of Java scripts, API integrations, and data management. The tool is not a complex platform if you know about the aforementioned areas. Adobe Campaign has features for creating templates, importing templates, and creating various workflows. We used these features to launch the emails, and everything else features. In our company, we integrated Adobe Campaign with Tealium Customer Data Hub. Tealium Customer Data Hub was useful for sending some information to Adobe Campaign for various email campaigns. Whatever data we received in Adobe Campaign was sent back to the Tealium Customer Data Hub for further segmentation. Adobe Campaign can be integrated with other various platforms as well. I think the tool is easy to learn because Adobe has quite a lot of documentation, which includes a broad range of documentation along with various training portals and training materials. The tool is not that complex. From the functionality perspective, it is a very good tool. The tool's UI seems a bit slow, and since it needs enhancement, I rate it a nine out of ten.

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GodfreyNoel

Distribution Cordinator at Unilever Inc.

Excellent user experience with ease of use and reliable technical support

When SAP CRM does the maintenance, it can take a long time, which can impact business continuity because we have to wait for the maintenance team to finish their work. Maybe if SAP could establish how you can access the tool using a cloud-based environment that would be virtualization, that would be better.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Analytics was a good part of Adobe Campaign."

"The tool helps store and manage our data. I don't need to be a pro in SQL, but I can still run queries and get the exact data I want. Some workflows help me get data from any table and send it to any platform without expert SQL knowledge. I can still export complicated data anywhere."

"It is a stable solution."

"I have found the sales reporting feature specifically useful as it provides reporting and visualization which helps in decision-making. I use this to understand where to improve, which in-turn, helps generate sales."

"I have found the most valuable feature of the SAP CRM system is its ability to integrate with other modules. SAP CRM is all about integrating with other modules. For example, SuccessFactors is their learning management. This is one use case that SAP CRM themselves use. Their lead generation versus their sales from their educational services. You can instantly receive insight into how many leads have been generated and how much it turned into real business or revenue for them. I was told in one of the seminars that the data transfer from the lead generation to sales is only 24 hours in SAP CRM."

"The product integrates with third-party tools easily."

"The features that are used most are the lead model and the opportunity model. We can create many different pipelines with many phases. These features improved our process in the States very well."

"The most valuable feature for me is the flexibility to consolidate the products."

"The solution is easy to use."

"When we are using SAP CRM we receive more accurate results than using any other CRM system."

"SAP CRM has a good performance."

More SAP CRM pros

Cons

"The dashboard is perfect. The UI could be more user-friendly because the buttons are pretty small. Only someone who knows where to find them will easily locate them. New users might have difficulty finding options. Since I've been working with it for a while, I don't have that problem."

"The problems we faced with Adobe Campaigns in my company stemmed from the fact that it was very complex software."

"Adobe Campaign needs to improve the UI because it is a bit old. Sometimes, the platform is a bit slow."

"SAP CRM could improve by being easier to use and customer-friendly."

"They could improve the product's analytics and reporting capabilities. Additionally, they could enhance its web interface speed."

"In terms of visibility of the data, there's a very limited set that we have access to and sometimes it's very difficult and not user-friendly to analyze from front end to back end. It's the biggest challenge, even if I'm working with an organization where we've implemented SAP."

"When features do get added, we would like the product to notify us in a timely way."

"The solution needs more flexible customization, tender request, and they need to think about some of the localization aspects."

"In terms of stability, there are some latency issues."

"There is no scope for integration because SAP does not allow any personal integration."

"In the future, machine learning and artificial intelligence functionality need to be included."

More SAP CRM cons

Pricing and Cost Advice

"The solution is cheaper than Salesforce. It is useful for small banks that want to trigger emails."

"It will be a bit expensive because it is an Adobe product."

"SAP CRM is not suitable for smaller businesses because it is expensive. The larger businesses would be able to handle the cost."

"The product is expensive."

"The product is costly."

"They should reduce the price to target small businesses."

"SAP CRM is an expensive product."

"There is a license required for the solution and most of my clients purchase an annual license."

"The solution is expensive."

"SAP CRM is an expensive solution and is the most challenging aspect of the solution."

More SAP CRM pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

22%

Educational Organization

19%

Manufacturing Company

Comms Service Provider

Computer Software Company

12%

Manufacturing Company

10%

Financial Services Firm

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Adobe Campaign?

Analytics was a good part of Adobe Campaign.

See all answers

What needs improvement with Adobe Campaign?

The dashboard is perfect. The UI could be more user-friendly because the buttons are pretty small. Only someone who knows where to find them will easily locate them. New users might have difficulty...

See all answers

What is your primary use case for Adobe Campaign?

We use Adobe Campaign to trigger emails, set reminders, and manage customer data in an omnichannel environment.

See all answers

What do you like most about SAP CRM?

Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.

See all answers

What is your experience regarding pricing and costs for SAP CRM?

Every user needs to have a license.

See all answers

What needs improvement with SAP CRM?

One area for improvement is the security model, especially regarding records management retention and the audit and legal holds. Since we're in the middle of a cloud digital transformation, it's es...

See all answers

Comparisons

Salesforce Marketing Cloud vs Adobe Campaign

Compared 44% of the time

Microsoft Dynamics CRM vs Adobe Campaign

Compared 15% of the time

Amazon Pinpoint vs Adobe Campaign

Compared 15% of the time

Marketo vs Adobe Campaign

Compared 13% of the time

Google Campaign Manager vs Adobe Campaign

Compared 13% of the time

More Adobe Campaign Competitors

Microsoft Dynamics CRM vs SAP CRM

Compared 33% of the time

Salesforce Sales Cloud vs SAP CRM

Compared 24% of the time

Zoho CRM vs SAP CRM

Compared 13% of the time

Siebel CRM vs SAP CRM

Compared 10% of the time

Oracle CRM vs SAP CRM

Compared 10% of the time

More SAP CRM Competitors

Product Reports

Buyer's Guide

Marketing Management

April 2025

Download Adobe Campaign product report

Buyer's Guide

SAP CRM

April 2025

Download SAP CRM product report

Also Known As

Neolane Campaign

No data available

Overview

It's a set of solutions that help you personalize and deliver campaigns across all of your online and offline channels.

- Simplify campaign management

Manage your data and monitor the performance of your cross-channel campaigns from one place.

- Deliver engaging email

Use personalized, contextual and real-time email messages to deliver a compelling customer experience.

- Automate campaigns

Use marketing automation to increase your campaign productivity and reduce your time to market.

Adobe

SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth.

The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go.

SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

SAP

Sample Customers

Euromoney Learning Solutions, Cr_dit Agricole Nord-Est, a Synergie GIE regional bank, Renault, HD Supply, Dior, Mercola.com

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.

Buyer's Guide

Adobe Campaign vs. SAP CRM

April 2025

Free Report: Adobe Campaign vs. SAP CRM

Find out what your peers are saying about Adobe Campaign vs. SAP CRM and other solutions. Updated: April 2025.

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We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.