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Sales Creatio vs SugarCRM Platform comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Sales Creatio
Ranking in CRM
21st
Ranking in Sales Force Automation
8th
Average Rating
8.8
Reviews Sentiment
6.6
Number of Reviews
11
Ranking in other categories
No ranking in other categories
SugarCRM Platform
Ranking in CRM
23rd
Ranking in Sales Force Automation
6th
Average Rating
7.0
Reviews Sentiment
6.4
Number of Reviews
12
Ranking in other categories
CRM Customer Engagement Centers (9th), Marketing Automation (11th)
 

Mindshare comparison

As of August 2026, in the CRM category, the mindshare of Sales Creatio is 1.0%, up from 0.9% compared to the previous year. The mindshare of SugarCRM Platform is 1.1%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
Sales Creatio1.0%
SugarCRM Platform1.1%
Other97.9%
CRM
 

Featured Reviews

Yevhen Yukhno - PeerSpot reviewer
CEO at B-OS, Unipessoal Lda.
BPM workflows have accelerated decisions but complex projects still need better support and pricing
The biggest benefit of using Creatio for my company is the very fast start, but it is a solution aimed at middle and big companies since the minimal price for a license is $10,000 plus some costs for integration. It is not a budget solution for many companies, but it is very powerful and a very fast tracking solution. It is a SaaS solution, and all negatives apply to all SaaS products. It is a problem for clients because if I want to organize a big project, I have some problems with the Creatio environment for testing and development, leading to expensive DevOps operations to synchronize many environments. It is not very well, but I do not know how it can improve.
reviewer1345677 - PeerSpot reviewer
Senior Manager / IT Planning & Architecture Services at a comms service provider with 10,001+ employees
Easily customizable, automation enhances the marketing campaigns but support is the main hiccup for us
It has been effective in managing customer relationships. It has sales email campaigns, plus integration with Active Directory. And there are centralized reports for the CEO and the general managers. We work with automation for these marketing and email campaigns. It sends out emails to prospective customers related to sales offers automatically. And it copies the sales team so that they can follow up. They are tracking the sales leads. So, the automation within SugarCRM enhances the marketing campaigns. For now, my work is done because I am the IT strategy and planning manager. I just try to deliver the solution according to the requirements of the business. From my side, it's implemented already, the requirement related to the sales funnel. But if they have any other requirement from the business side, they will submit it to me, and then I will look for a suitable solution.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The initial setup for Creatio is not complicated because they have a big department called Creatio Academy, which provides many materials, including videos and PDF files with step-by-step instructions."
"The main valuable feature is the flexibility and the customization of the platform, as there's not a single CRM out there, at least that I've used, that is quite as flexible as Creatio CRM, especially Creatio sales, and on top of the features, it's also the pricing because, if you look at some of the other companies even bigger than Creatio, they're charging at least 10 times what Creatio is charging."
"Creatio’s sales functionality is built on a scalable and user-friendly platform to improve workflow efficiencies and streamline employee communications."
"With Sales Creatio, utilization was improved by 80%, the database is clean and alive with usage every day, and my team loves this solution, both mobile and Windows."
"I like Creatio's workflows, automation, and no-code features that we can update as we wish."
"There's not a single CRM out there that is quite as flexible as Creatio CRM."
"Each step of the customer journey is recorded by certain metrics and KPIs. If you want to do a lot deeper dive with Excel pivot tables or third-party analytics tools like Qlik or Tableau, that's an option."
"Some of the best features of Sales Creatio are end-user ease of use, user interface, and speed of data entry, and the abundance of features at a very low cost is also notable."
"The most valuable aspect of this solution is its low cost, and it works well."
"The most valuable feature is relation capability, which allows us to relay customers with invoice orders."
"It has sales email campaigns, plus integration with Active Directory."
"The most valuable features of the SugarCRM platform include its flexibility in customizing fields, layouts, and dashboards."
"The performance and stability are fine."
"Good, basic out-of-the-box solution, however, in my estimation not a long term play as the design flow and user interface make it a true chore to enter data."
"By default, it comes with a really good model where you can start working with it without having a lot of developers in your team."
"It works well with Jira. You can customize it to fit your needs."
 

Cons

"It is a problem for clients because if I want to organize a big project, I have some problems with the Creatio environment for testing and development, leading to expensive DevOps operations to synchronize many environments."
"The biggest area of improvement for me is the mobile app. Creatio has moved towards this composable architecture and user interface, and it looks good and works well on a laptop or tablet. But the mobile app could be improved."
"Sales Creatio should include better customizations."
"Again, honestly, I'm not benefiting from the product the way I should because I don't have a dedicated person to work on it and customize it."
"The marketing feature needs to be improved. Documentation on their website, or their knowledge base, also needs expansion and improvement."
"My main pet peeve with this product is marketing."
"To benefit from this software you need to have somebody dedicated to customizing the features you're looking for and, to be honest, I do not have time to focus only on that."
"One other area for improvement is with the connectors. They just don't have quite enough of these connectors or the ability to do a custom integration."
"In the next release, I would like to see personalization of information about customers or specific businesses or opportunities."
"The UX was such that it limited the use of it."
"While it is already user-friendly, a slight enhancement in UI design, especially in terms of color combinations, could make the platform more visually appealing and comfortable to use."
"At the moment, there is a complicated flow in regards to the user's permissions and what they can see."
"Sugar Enterprise could improve by removing bugs and glitches. For example, a comment was made but in the comment section, it was never displayed. However, the problems we faced might not be the fault of the solution."
"Pipelines, forecasts, and reporting in general, are not that good in the free version."
"I would like to see more integration on a mobile platform in the next release."
"You cannot include all your entities under one instance at the moment."
 

Pricing and Cost Advice

"Compared to Salesforce and other applications, Sales Creatio is a cost-effective solution."
"Creatio's most basic plan, which has Growth, Enterprise, and Ultimate, I use the Enterprise version. It's a fully-featured CRM that includes sales, marketing, and service, along with the studio product."
"Pricing for this solution is more affordable than Salesforce, and the costs are upfront."
"Sales Creatio's enterprise version is $60 per user per month. Other leaders in the Gartner Magic Quadrant for sales automation, such as SAP, Microsoft, Salesforce, and Oracle, are about $150 to $200 a month, and Creatio is $60."
"Licensing fees are paid on a yearly basis."
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Top Industries

By visitors reading reviews
Construction Company
21%
Financial Services Firm
11%
Comms Service Provider
11%
Educational Organization
7%
Financial Services Firm
18%
Construction Company
16%
Engineering Company
8%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise2
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise3
 

Questions from the Community

What is your experience regarding pricing and costs for Sales Creatio?
I purchased Creatio only through a direct project, as the marketplace is complicated for customers and primarily benefits partners who find solutions there and decide whether to use it or create in...
What needs improvement with Sales Creatio?
The biggest benefit of using Creatio for my company is the very fast start, but it is a solution aimed at middle and big companies since the minimal price for a license is $10,000 plus some costs f...
What is your primary use case for Sales Creatio?
I use Arch Linux and Fedora Linux in my workstations, and I work with some products like Gentoo for embedded and Fedora for desktop. My preference is Arch, but Arch is for me, not for enterprise. A...
What is your experience regarding pricing and costs for Sugar Enterprise?
All are almost the same pricing. Maybe the cheapest is Salesforce, I believe.
What needs improvement with Sugar Enterprise?
The only challenge was that we implemented it in our on-premise data center instead of using it in the cloud. That was a little bit of a challenge. But it was overcome with the help of SugarCRM com...
What advice do you have for others considering Sugar Enterprise?
To start with, SugarCRM is a very good platform. It's easy to implement and easily customizable. Might be later when you want to scale, then I would recommend Salesforce. Overall, I would rate it a...
 

Overview

 

Sample Customers

ABLV Bank, Pelco, Heinz, Bayer, Century21, Allianz, ABB, Tele2, ABLV, Yandex, Pepsico, PSA Peugeot Citroen, Fiscale, Mitsubishi Electric, Vivino
Redglaze Group, TengoInternet, Hilco, Bancvue, Vet Adivsor
Find out what your peers are saying about Sales Creatio vs. SugarCRM Platform and other solutions. Updated: August 2026.
909,725 professionals have used our research since 2012.