Microsoft Dynamics CRM vs Salesforce Sales Cloud comparison


Comparison Buyer's Guide

Executive SummaryUpdated on Aug 7, 2023

Categories and Ranking

Microsoft Dynamics CRM
Ranking in CRM
Ranking in Sales Force Automation
Average Rating
Number of Reviews
Ranking in other categories
CRM Customer Engagement Centers (1st), Local Government CRM (1st), Marketing Management (2nd)
Salesforce Sales Cloud
Ranking in CRM
Ranking in Sales Force Automation
Average Rating
Number of Reviews
Ranking in other categories
Opportunity Management (1st)

Mindshare comparison

As of July 2024, in the CRM category, the mindshare of Microsoft Dynamics CRM is 15.6%, up from 13.2% compared to the previous year. The mindshare of Salesforce Sales Cloud is 13.1%, up from 10.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Unique Categories:
CRM Customer Engagement Centers
Local Government CRM
Opportunity Management
Sales Force Automation

Q&A Highlights

it_user128490 - PeerSpot reviewer
Aug 08, 2017

Featured Reviews

Gary Cook - PeerSpot reviewer
Jul 20, 2022
Comprehensive functionality, Integrates well, but lacking artificial intelligence
The best advice I can give is whoever wants to implement the solution must understand its functionality and what scope they want from the solution. If they want a standard line of functionality then Microsoft Dynamics CRM will do it. If they want a particular marketing capability and various other features that go with it, such as algorithms and AI, et cetera, then they might want to look at another solution. I rate Microsoft Dynamics CRM a seven out of ten. My rating reflects the missing functionality, compared to some of the more heavyweight solutions. For example, and Optimove have a lot more functionality.
Richard Mottershead - PeerSpot reviewer
Apr 24, 2024
Infinitely customizable, good end-to-end sales and customer management processes but lacks good documentation
Essentially, it's the CRM solution for managing customers and leads. The features that had the most significant impact on our sales efficiency include flexibility, regular updates, and very good end-to-end sales and customer management processes. AI and machine learning are on the agenda for next year. Initially, it will be very silo-based, but eventually, we'll be integrating MIBI data into our solution. Sales Cloud's reporting and analytics capabilities influenced our sales strategy quite a lot. We can build every report as a dashboard, and there are various sorts of things. We are using Tableau as our MIBI analytic solution, which is also owned by Salesforce these days.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:


"Our clients appreciate that the solution can be used to monitor everything their customer interacts with in their business."
"One of the most useful features is we can configure Microsoft Dynamics CRM in the way that we need. This is configurable."
"Integration with other Microsoft tools is a good feature of Microsoft Dynamics CRM."
"The most useful feature that this solution provides is the ability to make dashboards for the business easily as our company is managed using KPIs and metrics."
"The solution is stable."
"The most valuable feature is the reporting tab."
"The support is brilliant. All OEMs are pretty helpful."
"I have used many Microsoft solutions and I am comfortable using the solution. Additionally, it is secure."
"Salesforce highlights what are we selling in different regions and which regions or areas offer opportunities. We are able to view sales by month, quarter or year."
"There are many extremely useful features."
"The most significant features of Salesforce Sales Cloud that boosted our sales productivity are workflow management and integrated commentary. Workflow management allows us to progress from exploration and qualification to closing a sale. The integrated commentary feature lets us open conversation threads around a sale and bring in team members, enhancing collaboration."
"Our use case within the organization covers the entire cycle from lead generation, demand planning, and opportunities to realization and closure. For our clients, Salesforce is used more to plot the cycle from products to cash and lead to revenue. They mostly build offers and pricing quotations in the Salesforce environment through their field marketing agents."
"The ability to work on it from anywhere is most valuable. All you need is a computer, a browser, and an internet connection to access your instance. It can be accessed from anywhere, which is pretty cool and user-friendly."
"The most valuable feature of Salesforce Sales Cloud is for teams the ability to do marketing on our page and to manage their marketing leads. You are able to close a deal and do the renewal. For the life cycle management for customer management, we use Salesforce Sales Cloud. The performance of the solution is good."
"I would recommend Sales Cloud for anyone who has a sales team that needs to be optimized and for any size of enterprise."
"When it comes to the lead management process, we track and evaluate the different stages and the challenges in each stage. It's so that the entire team has visibility of what's going on with each individual lead."


"It is difficult to qualify opportunity in Microsoft Dynamics CRM."
"The setup with other email servers, other than Microsoft Outlook, could be improved. Alternatively, we'd like to have some feature that allows us to send emails directly from our inboxes to the CRM and assign it to a certain client."
"It could be less complicated for smaller organizations."
"The solution could have better dashboards and the Microsoft operating system could be more intuitive."
"The solution could improve by having better integration documentation."
"Microsoft Dynamics CRM could improve by being more user-friendly."
"Microsoft Dynamics CRM would be far superior if it had an analytical dashboard and AI-based systems."
"Microsoft Dynamics could have better note-taking capabilities. It should have more preset options where you enter notes by clicking a box instead of writing them out."
"The tool's technical challenges vary depending on the requirements. When a new requirement arises, we must analyze the best approach to address it, whether through automation tools or coding. We encounter limitations such as the number of reports we can process or update, the queries we can write, and other similar constraints. Understanding when to utilize coding and when to rely on simple configurations is crucial."
"I would like if Sales Cloud had the flexibility to create or edit the forms used to submit requests. Right now, they're fixed, and users can't edit them. Only administrators have editing privileges, so it takes too long to make changes."
"When importing from other apps, it gets messy."
"Its reporting capabilities can be improved. Its reporting interface should be improved to personalize reports."
"Salesforce is a powerful tool and you need specialists to create or to develop new functionalities. It is a difficult platform to learn to manage and you need years to know the whole product."
"It could have a more user-friendly interface."
"My age-old complaint with Salesforce Sales Cloud is that it has to be refreshed because it's a cloud-based system. If you make any updates, you have to refresh and save because you're fundamentally looking at what's running in the cloud. It can be slow since you constantly refresh and save the screen. If you were running a local application, like a local CRM system, as you input anything, it would be more seamless."
"The setup of Salesforce Sales Cloud is complex. You need specialists in that area to be able to have a good setup. Once it's set up properly, running it is seamless. That's the most beautiful thing about Salesforce Sales Cloud."

Pricing and Cost Advice

"Microsoft Dynamics CRM is very affordable if you use the yearly subscription."
"The solution is expensive."
"The customers that have Microsoft Office 365, the license price is competitive. It is competitive because the next solution above it is Salesforce, which is licensed quite high. The price annually was approximately $55 per user but we did a combination of users with some of them having the higher range of approximately $85."
"Microsoft often encourages customers to commit to multi-year enterprise-level agreements, such as three or five-year deals with a minimum commitment of, for example, $200,000 dollars. However, in order to acquire more customers, I believe Microsoft should offer this same rate for one-year commitments for customers who want to experience it."
"I rate the solution's pricing as a seven out of ten."
"Microsoft Dynamics CRM is a little expensive solution."
"Microsoft Dynamics CRM is slightly cheaper than Salesforce today. Pricing for the solution is pretty aggressive in the market."
"We have deployed the cloud-based version and it is a subscription and the price is based on the number of users using it."
"It is alright for now because we ended up getting a discount off the base price. So, for now, it is okay. We may have to renegotiate when we get more users, and I don't know if the price would stay the same or increase. It has just a standard licensing fee. If you end up hiring a consultant for implementation, you will have to pay for the implementation. Other than that, there are no additional fees."
"Implementation and add-ons may be additional costs."
"The price is fair."
"The tool's pricing is based on the number of users. It has a different pricing for 0-100 and another for 100-500 users."
"The price of the product is very high. I rate the product price a ten on a scale of one to ten, where one means low price, and ten means expensive."
"I have found Salesforce Sales Cloud to be expensive. However, it is the number one CRM solution in the world. It is worth the money."
"Pricing is reasonable."
"Sales Cloud is quite expensive."
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Answers from the Community

it_user128490 - PeerSpot reviewer
Aug 8, 2017
Aug 8, 2017
Lots of good information already presented! We work mainly with Dynamics CRM and BPM'Online, but have done a little bit with Salesforce, and it also pays to know your competition. Features - comparable, but it depends upon what you want to do. For example, SFDC has better reporting overall in my opinion, as there are some limitations to the built-in reporting for MSCRM. And sending a quote ...
2 out of 7 answers
it_user107976 - PeerSpot reviewer
Jul 3, 2014
Microsoft Dynamics CRM - *Pricing based on your needs *99.9% Service Level Agreement (SLA) *Microsoft had a pre-developed reporting engine within SQL Server called SQL Server Reporting Services (SSRS) *MS Dynamics CRM Online is a true Microsoft Outlook application, not just a plugin - *Enterprise Edition - $125/user/month , Salesforce Mobile Classic - $50/user/month *No Service Level Agreement (SLA) *Salesforce is repealing Outlook features; for example, users can’t manage opportunities and leads anymore *Salesforce doesn’t have a concept of a fluid user interface for Leads –> Contacts –> Opportunities
it_user81639 - PeerSpot reviewer
Jul 3, 2014
Please see the following article: A few anecdotes to consider: *The few MS Dynamics customers I know report that it has a lot of bugs, quirks and really cumbersome to customize *In one quote/evaluation I've seen, MS Dynamics had a final quote that was one third of a similar Salesforce quote (that is, same number of users, type of licenses, etc)

Top Industries

By visitors reading reviews
Computer Software Company
Financial Services Firm
Manufacturing Company
Educational Organization
Computer Software Company
Financial Services Firm
Manufacturing Company

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business

Questions from the Community

What do you like most about Microsoft Dynamics CRM?
The most valuable features of Microsoft Dynamics CRM are all the filters and possible reports.
What needs improvement with Microsoft Dynamics CRM?
I would suggest enhancements in customization and better integration for testing codes to improve the functionality of Dynamics CRM.
What is your primary use case for Microsoft Dynamics CRM?
The platform is utilized for various purposes, including sales process and customer relationship management (CRM).
What do you like most about Salesforce Sales Cloud?
The features of Sales Cloud most useful for testing and running email campaigns are highly valuable.
What needs improvement with Salesforce Sales Cloud?
There is nothing that comes to my mind when I think about what needs improvement in the product since it does everything perfectly. The product lacks to offer some AI capabilities. With a lot of AI...
What is your primary use case for Salesforce Sales Cloud?
The solution is for companies to manage the sales part. With the tool, companies can create context, needs, opportunities, and whatever they are gathering. Companies can collect whatever informatio...

Also Known As

Dynamics CRM, MS Dynamics CRM
Sales Cloud, SFDC, Salesforce

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Sample Customers

Metro Bank, Nissan, Pandora, Delta, Haynes International, City of London, Trek and many more market leaders.
Coca-Cola Enterprises, Kuoni Global Travel Services, Financial Times, Just Eat, Jobsite, H.R. Owen, PlayerLayer, O2, DMGT, Philips,, Business Stream, Remote Asset Management, Dialogue Group
Find out what your peers are saying about Microsoft Dynamics CRM vs. Salesforce Sales Cloud and other solutions. Updated: July 2024.
792,098 professionals have used our research since 2012.