SAP CRM vs Siebel CRM comparison

SAP and Oracle are both solutions in the CRM category. SAP is ranked #4 with an average rating of 8.1, while Oracle is ranked #15 with an average rating of 7.0. SAP holds a 2.1% mindshare in CRM, compared to Oracle’s 1.2% mindshare. Additionally, 84% of SAP users are willing to recommend the solution, compared to 88% of Oracle users who would recommend it.

SAP CRM

Read 44 SAP CRM reviews

4,480 Views
4,032 Comparison Views

84% willing to recommend

Siebel CRM

Read 20 Siebel CRM reviews

2,774 Views
2,635 Comparison Views

88% willing to recommend

SAP CRM

Siebel CRM

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Executive SummaryUpdated on Feb 8, 2026

SAP CRM and Siebel CRM are important competitors in the CRM market, each with distinct strengths. SAP CRM has an edge due to its integration capability with SAP ERP, offering comprehensive features and customization, while Siebel CRM is recognized for its extensive customization and stable performance, making it ideal for complex requirements.

Features: SAP CRM provides features like marketing planning, lead management, and superior integration with SAP products, notable for its scalability and stability. Siebel CRM offers flexibility, stable performance, and is appreciated for its robust workflows and ease of configuring complex integrations.

Room for Improvement: SAP CRM could enhance user-friendliness, flexibility, and modernize its UI to match competitors like Salesforce. Performance improvements and broader integration capabilities are also desired. Siebel CRM struggles with an outdated UI and complexity in customizable options, requiring a more intuitive interface and advanced analytics to sustain competition.

Ease of Deployment and Customer Service: SAP CRM supports hybrid, public, and private cloud deployment options, providing flexibility and generally robust technical support, though customization complexities vary with implementation partners. Siebel CRM primarily operates on an on-premises basis with limited cloud options, facing challenges in cloud adaptation and needing improvements in tech support and deployment flexibility.

Pricing and ROI: Both SAP CRM and Siebel CRM are considered expensive, which may deter small to medium enterprises. SAP CRM offers competitive pricing for its comprehensive functionality but remains high for smaller businesses. Siebel CRM also carries a high price, which could limit its appeal despite similar functions offered by more affordable alternatives. ROI for both products depends on long-term utilization, with significant value realized over several years, though initial and operational costs are still concerns.

To learn more, read our detailed SAP CRM vs. Siebel CRM Report (Updated: March 2026).

Buyer's Guide

SAP CRM vs. Siebel CRM

March 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

SAP CRM

Ranking in CRM

4th

Ranking in Local Government CRM

2nd

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Marketing Management (3rd)

Siebel CRM

Ranking in CRM

15th

Ranking in Local Government CRM

3rd

Average Rating

7.6

Reviews Sentiment

6.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of March 2026, in the CRM category, the mindshare of SAP CRM is 2.1%, down from 11.3% compared to the previous year. The mindshare of Siebel CRM is 1.2%, down from 6.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Mindshare Distribution
Product	Mindshare (%)
SAP CRM	2.1%
Siebel CRM	1.2%
Other	96.7%

CRM

Featured Reviews

Fazle Rabbi

CRM administrator at a manufacturing company with 10,001+ employees

Customization and automation drive effective user training and insights sharing

Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, it is a very good CRM system. I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal. We are getting very good support from the incident team and the in-house support team who are responsible for customization. Some customer centers have moved to Salesforce, but I don't have any experience with Salesforce to make a comparison.

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ShirazShah

CRM Specialist at Allied Bank Limited

Integration capabilities facilitate efficient data management and enhance customer service, but the analytics requires improvement

The analytics capabilities in Siebel CRM have presented numerous challenges. Due to these challenges, we had to integrate Microsoft Power BI. The CRM analytics was not sufficient for our needs, given that we have four million customers and a thousand products. We are currently focusing on the upgrade and discussing with Oracle. If there have been improvements in the analytics side over the past few years, we are open to evaluating them. Currently, all analytics are being done on Power BI. The data is exported to our data lake, and Power BI is being used for all reporting and analytics. Even our customer 360, which is the core of any CRM, has Power BI widgets built-in through iframe because we could not accomplish this through Siebel CRM. The analytics component has been the main pain point for our organization, particularly due to processing time and performance with our large customer base.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I have found the most valuable feature of the SAP CRM system is its ability to integrate with other modules."

"SAP CRM is very fast, providing accurate information and good results."

"SAP CRM has improved our sales activities by providing accurate information about the customers which assists the sales team to close deals."

"The features that are used most are the lead model and the opportunity model. We can create many different pipelines with many phases. These features improved our process in the States very well."

"What I found most valuable in SAP CRM is its multitenancy, and you can use it from your website, SMS, and even social media, and it's all integrated, so my company is trying to leverage on all of those."

"The solution is highly scalable."

"SAP CRM has a good performance."

"SAP CRM is very much customizable as per our company requirements, such as adding different kinds of products and making codes."

More SAP CRM pros

"The solution's order management pack is quite fantastic."

"We moved from an excel sheet to Siebel so it did help us initially in digitizing CRM related business processes and was positioned as single source of truth for CRM."

"It is a stable solution, but because it is an on-premises one, we have slow response rates at times."

"Due to the many features that are built in from a CRM perspective, it is the best product we have."

"Siebel CRM has enhanced customer engagement for our organization, particularly through its robust data model and flexible features. One specific scenario where Siebel CRM excelled was in addressing complex client requirements. For instance, we successfully implemented a module for email responses, a feature that was not readily available or as robust as other CRM tools. Additionally, Siebel's open UI module allowed us to customize the user interface for one of our clients completely. This customization proved to be a major selling point for our company."

"Due to the many features that are built in from a CRM perspective, it is the best product we have."

"It's very stable."

"It is quite robust and flexible; you can develop almost anything you want, and when you go into the tools, you can do anything you want."

More Siebel CRM pros

Cons

"They could improve the product's analytics and reporting capabilities. Additionally, they could enhance its web interface speed."

"It can be a bit more user friendly, to be honest. Sometimes there are too many apps options. It should offer better UX (user experience) to make it easier to navigate and easier to use."

"The implementation and integrations could be better. After we went into the production environment, we had some issues."

"Content management is one area where SAP CRM could use some work because we were seeking a CRM solution that could store BLOB data, like PDF and email data, which takes up a lot of space in the database."

"When features do get added, we would like the product to notify us in a timely way."

"SAP CRM could improve by being easier to use and customer-friendly."

"The tool's installation on the cloud takes time, but it should be easier. One transaction takes around one to one and a half hours."

"I think what needs to be improved is the solution for Brazil's organization."

More SAP CRM cons

"The problem with Siebel is that everything is customizable in it. It's probably over-engineered, which makes it difficult to use, and it makes it difficult for the users to get started with the system."

"Siebel CRM can improve as an ERP and for a few corporate business workloads."

"Very complex (User setup, Account imports, EIM on Opportunity, Marketing). In summary, we had to struggle a lot to get the software running with all relevant data."

"Siebel CRM can improve as an ERP and for a few corporate business workloads."

"It is difficult to set up."

"The UI could be improved by being fully cloud native as this is what our customers are looking for. It would also be great to see what updates are coming up for release and for updates to take place automatically without manual intervention."

"I want Oracle to improve the tool’s UI with a vanilla application. I would also like to see an insurance broking vertical in their future releases. There are thousands of brokers who look for an insurance broking solution."

"We had opened several cases. I am not at all satisfied with the support of Oracle."

More Siebel CRM cons

Pricing and Cost Advice

"They should reduce the price to target small businesses."

"The company has seen an increase in revenue."

"The solution is expensive."

"SAP CRM is an expensive solution and is the most challenging aspect of the solution."

"Every user needs to have a license."

"Its price is reasonable. As compared to other CRMs, this CRM is competitively priced. They have multiple flavors with different sets of functionality. Pricing is based on the flavor that suits your requirement. If you have more users, the cost will come down."

"The licensing model for SAP CRM is customer-based."

"The pricing from SAP is good but it takes time to realize the investment."

More SAP CRM pricing and cost advice

"Its licensing is yearly."

"I think the tool’s pricing is exaggerated. Once you do the price sizing as per your business needs, you would find that the price of other solutions like Zoho CRM, HubSpot CRM, Salesforce CRM, etc. would be always the same."

"This solution is expensive compared to other solutions in the market. This makes it difficult to convince our customers to use it. The customers who are already using Siebel have thought about moving to Velocity or Salesforce."

"The product is expensive."

"The price of Siebel CRM depends on the usage of the business requirement. For large enterprises the price it's very good but if you are using it for medium scale enterprises, the price is very expensive."

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Top Industries

By visitors reading reviews

Manufacturing Company

13%

Financial Services Firm

University

Computer Software Company

Government

11%

Computer Software Company

10%

Financial Services Firm

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	14
Midsize Enterprise	5
Large Enterprise	27

By reviewers
Company Size	Count
Small Business	2
Midsize Enterprise	1
Large Enterprise	16

Questions from the Community

What do you like most about SAP CRM?

Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.

See all answers

What is your experience regarding pricing and costs for SAP CRM?

SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise companies.

See all answers

What needs improvement with SAP CRM?

See all answers

What do you like most about Siebel Sales?

Siebel CRM has enhanced customer engagement for our organization, particularly through its robust data model and flexible features. One specific scenario where Siebel CRM excelled was in addressing...

See all answers

What is your experience regarding pricing and costs for Siebel Sales?

I do not have any information on pricing, setup cost, or licensing.

See all answers

What needs improvement with Siebel Sales?

See all answers

Comparisons

Microsoft Dynamics CRM vs SAP CRM

Compared 36% of the time

Salesforce Sales Cloud vs SAP CRM

Compared 10% of the time

Adobe Campaign vs SAP CRM

Compared 5% of the time

Zoho CRM vs SAP CRM

Compared 5% of the time

Oracle CRM vs SAP CRM

Compared 4% of the time

More SAP CRM Competitors

Microsoft Dynamics CRM vs Siebel CRM

Compared 16% of the time

Oracle CRM vs Siebel CRM

Compared 10% of the time

Salesforce Sales Cloud vs Siebel CRM

Compared 9% of the time

Oracle Fusion Service vs Siebel CRM

Compared 8% of the time

Oracle CX Sales vs Siebel CRM

Compared 8% of the time

More Siebel CRM Competitors

Product Reports

Buyer's Guide

SAP CRM

March 2026

Download SAP CRM product report

Buyer's Guide

Siebel CRM

March 2026

Download Siebel CRM product report

Also Known As

No data available

Siebel Sales

Overview

SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth.

The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go.

SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

SAP

Siebel CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. With its robust features and user-friendly interface, Siebel CRM enables organizations to effectively manage customer interactions and enhance customer satisfaction. The solution offers a wide range of modules, including sales force automation, marketing automation, and customer service management, allowing businesses to automate and optimize their customer-facing activities.

Siebel CRM also provides advanced analytics and reporting capabilities, enabling businesses to gain valuable insights into their customer data and make informed decisions. With its flexible deployment options, including on-premises and cloud-based solutions, Siebel CRM can be tailored to meet the unique needs of any organization.

Oracle

Sample Customers

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.

Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Tªrk Telekom, Bouygues Telecom, City of Atlanta, IGEPA IT-SERVICE GmbH, ec4u expert consulting AG, Salud Responde, Sascar, Banca Transilvania, UL, Ingersoll Rand, The Royal Dutch Touring Club ANWB

Buyer's Guide

SAP CRM vs. Siebel CRM

March 2026

Free Report: SAP CRM vs. Siebel CRM

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