I have found the sales reporting feature specifically useful as it provides reporting and visualization which helps in decision-making. I use this to understand where to improve, which in-turn, helps generate sales.
SAP CRM offers customizable sales reporting and real-time data visibility, enhancing decision-making and order processing. It integrates with SAP ERP and third-party tools, improving business operations, though requiring technical expertise and custom coding. Customers benefit from lead management and multichannel communication, yet find cloud installation slow and integrations with Microsoft tools lacking. While its scalability and customization options are strong, its high pricing and user-friendliness remain challenges compared to competitors.
