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Salesforce Marketing Cloud Reviews

Vendor: Salesforce
4.2 out of 5
Badge Ranked 1
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What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels. 

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Salesforce Marketing Cloud is the #1 ranked solution in top Marketing Automation solutions, #1 ranked solution in top Marketing Management solutions, #2 ranked solution in top Social CRM solutions, and #2 ranked solution in top Social Media Management Systems. PeerSpot users give Salesforce Marketing Cloud an average rating of 8.4 out of 10. Salesforce Marketing Cloud is most commonly compared to Teradata: Salesforce Marketing Cloud vs Teradata. Salesforce Marketing Cloud is popular among the large enterprise segment, accounting for 53% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a financial services firm, accounting for 13% of all views.
Buyer's Guide
Salesforce Marketing Cloud
December 2025
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Salesforce Marketing Cloud mindshare

Product category:
Social CRM
As of January 2026, the mindshare of Salesforce Marketing Cloud in the Social CRM category stands at 5.7%, down from 12.7% compared to the previous year, according to calculations based on PeerSpot user engagement data.
Social CRM Market Share Distribution
ProductMarket Share (%)
Salesforce Marketing Cloud5.7%
Sprinklr8.4%
Sprout Social7.6%
Other78.3%
Social CRM

PeerResearch reports based on Salesforce Marketing Cloud reviews

TypeTitleDate
CategorySocial CRMJan 24, 2026Download
ProductReviews, tips, and advice from real usersJan 24, 2026Download
ComparisonSalesforce Marketing Cloud vs SprinklrJan 24, 2026Download
ComparisonSalesforce Marketing Cloud vs Qualtrics XM PlatformJan 24, 2026Download
ComparisonSalesforce Marketing Cloud vs HootSuiteJan 24, 2026Download
Suggested products
TitleRatingMindshareRecommending
Teradata4.1N/A88%83 interviewsAdd to research
Microsoft Dynamics CRM3.9N/A93%79 interviewsAdd to research
 
 
Key learnings from peers
Last updated Jan 18, 2026

Valuable Features

Salesforce Marketing Cloud's key features include Content Builder for content management, Advertising Studio for targeted ads, Social Studio for managing posts, and Journey Builder for multi-channel campaigns. Its automation capabilities save time and enhance processes. It integrates seamlessly with CRM for data management and offers AI tools like Einstein for insights. The interface is user-friendly, and the platform excels in scalability, stability, personalization, and reporting, providing a comprehensive marketing experience.
  • "Salesforce Marketing Cloud has positively impacted my organization by reducing costs while significantly increasing the return on investment."
  • "The AI-powered tools such as Salesforce Datorama and Einstein save time and have an impact on marketing strategy decisions for my customers."
  • "Salesforce Marketing Cloud provides an edge for my organization by tracking the budget, how it is spent, where we stand, and how many cold calls or nurtured calls have been converted into sales."

Room for Improvement

Salesforce Marketing Cloud requires improvements in user interface and documentation. Integration and connectivity issues exist between various platforms. Users report that pricing and setup processes are challenging for non-technical users, and technical support often lacks effectiveness. More robust error handling, enhanced analytics, and improved security protocols are needed. Advanced features are difficult to use, and better customization options are desired. A separate development environment and streamlined dashboards are also requested.
  • "Customer support can be improved in Salesforce Marketing Cloud, as sometimes it is not clear what the issue is or how to approach solving it, and it also takes time to resolve issues."
  • "Salesforce Marketing Cloud is expensive; it can be more affordable, but it doesn't matter where we implement or use it for our organization since we are able to manage well so far."
  • "If someone wants to implement a best-of-breed solution, I'm uncertain whether Salesforce Marketing Cloud will be able to work, fit, or integrate smoothly."

ROI

Entities generally experience ROI from Salesforce Marketing Cloud. Some find it challenging to measure ROI directly. Many entities report satisfaction with Salesforce Marketing Cloud due to its cost-effectiveness and features like personalization and automation. Users note benefits in data centralization, campaign optimization, and time-saving aspects. However, a few entities have yet to see a return. It is often the decision-makers at higher levels who assess and confirm ROI metrics.

Pricing

Salesforce Marketing Cloud is perceived as a high-cost platform, with licensing generally priced on an annual basis and options for monthly or per-user billing. While some users find the pricing reasonable, especially for Fortune 500 companies with substantial marketing budgets, others consider it expensive. The platform is best suited for large enterprises seeking advanced features like Journey Builder and automated, multi-channel marketing solutions. Cost considerations include additional modules and storage needs, potentially increasing overall expenses.
  • "The solution's pricing is very high and should be more flexible for smaller companies."
  • "Salesforce Marketing Cloud is affordable, considering the significant improvements it brings to our campaign results."
  • "On a scale where one is the lowest and ten is the most expensive, I rate the solution an eight out of ten."

Popular Use Cases

Companies use Salesforce Marketing Cloud for personalized email marketing, capturing customer data, managing journeys, and executing marketing campaigns. It facilitates communication, automates CRM processes, integrates touchpoints, and supports event management. Businesses leverage it for cross-channel campaigns, engagement tracking, and data analysis to enhance customer experiences. It aids in marketing automation, opportunity management, and real-time notifications. Organizations utilize it extensively for B2C and B2B marketing, integrating with other Salesforce products and offering flexibility in deployment.

Service and Support

Salesforce Marketing Cloud's customer service and support receive mixed evaluations. Standard support is seen as less responsive, rated between 4-8/10, while premium support is rated higher, up to 10/10. Technical support is characterized as generally helpful and prompt, though occasionally difficult to contact or slow for complex issues. Users appreciate resource availability. There's feedback for improvement in customer service efficiency and technical understanding, especially for complex queries or new features.

Deployment

Salesforce Marketing Cloud's initial setup varies from straightforward to complex. For technical experts, the process seems intuitive, allowing for quick deployment. However, integration with other systems or data sources can complicate the setup, requiring skilled professionals. Many companies reported needing months for deployment due to complexity, often using consultants. Non-technical users might find it challenging, but for those familiar with Salesforce or cloud-based solutions, the setup is manageable within weeks.

Scalability

Salesforce Marketing Cloud is consistently highlighted for its excellent scalability. Numerous users have successfully expanded their usage, indicating its capability to grow alongside business demands. The platform supports a diverse range of user numbers, from a handful of users to thousands, and handles substantial data loads with ease. It is particularly well-suited for medium to large enterprises and delivers a high degree of flexibility, making it a preferred choice for scalable marketing operations.

Stability

Salesforce Marketing Cloud is frequently described as stable and reliable with few issues in data integration or occasional slow speeds. Users appreciate its performance, rating its stability highly. Though cloud-based, it benefits from using Chrome to minimize issues. The platform efficiently manages large datasets without bugs, crashes, or freezes. Users value the constant improvements and updates by Salesforce, keeping them informed through emails and the website, often rating its stability between eight to nine out of ten.
These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.
Download our Salesforce Marketing Cloud Buyer's Guide for additional reliable information.

Review data by company size

By reviewers
Company SizeCount
Small Business18
Midsize Enterprise12
Large Enterprise28
By reviewers
By visitors reading reviews
Company SizeCount
Small Business118
Midsize Enterprise70
Large Enterprise215
By visitors reading reviews

Top industries

By visitors reading reviews
Financial Services Firm
13%
Manufacturing Company
10%
Computer Software Company
9%
Healthcare Company
6%
Performing Arts
6%
Comms Service Provider
6%
University
4%
Retailer
4%
Outsourcing Company
4%
Non Profit
4%
Transportation Company
3%
Insurance Company
3%
Construction Company
3%
Real Estate/Law Firm
3%
Educational Organization
2%
Government
2%
Wholesaler/Distributor
2%
Media Company
2%
Energy/Utilities Company
2%
Recreational Facilities/Services Company
1%
Marketing Services Firm
1%
Consumer Goods Company
1%
Hospitality Company
1%
Legal Firm
1%
Leisure / Travel Company
1%

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Learn more about Salesforce Marketing Cloud

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping. 

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment. 

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions. 

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce Marketing Cloud was previously known as ExactTarget.

Salesforce Marketing Cloud customers

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Related questions

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Product Categories

Product Categories
Social CRM
Marketing Automation
Marketing Management
Social Media Management Solutions

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Salesforce Marketing Cloud Reviews Summary
Author infoRatingReview Summary
Senior Consultant at a tech vendor with 10,001+ employees3.5I've used Salesforce Marketing Cloud mainly for B2B email campaigns; it's scalable and has strong automation and reporting, though data access and support need improvement. It’s powerful but requires coding skills to fully utilize.
Consultant at SNDT4.0I use Salesforce Marketing Cloud primarily for addressing Journey issues and admin tasks. Its valuable features include auto-reports and WhatsApp integration. However, Query Studio needs improvement. There's observed ROI, and I haven't used or considered alternate solutions.
Enterprise Architect at Optus4.0I've used Salesforce Marketing Cloud for several years and find it effective for customer communication, though it lacks flexibility for component reuse. Integration with Salesforce products is strong, and overall, I rate it eight out of ten.
Practice Manager at Katzion4.5I use Salesforce Marketing Cloud to manage customer communication journeys in the automotive sector. Its valuable features include alert systems that enhance dealership communication. Integration with AgentForce needs improvement due to data inaccuracies, although enhancements are ongoing.
Delivery Manager at Bahwan CyberTek4.5I've used Salesforce Marketing Cloud for years and value its seamless CRM integration and strong performance, though its reporting could improve. It's expensive but reliable, and I’d definitely recommend it for sales and marketing collaboration.
Lead BSA at cloudperitus4.5I used Salesforce Marketing Cloud at Cloud Veritas for product campaigning and lead management. Its integrations like Revenue Cloud were efficient, reducing costs. While automation features improved functionality, customization in language settings for AI Copilot needs enhancement. Significant time-saving benefits were observed.
Chief Executive Officer & Founder at growth innovation4.0I use Salesforce Marketing Cloud for automation across channels and value its Journey Builder and AI tools. It's stable, scalable, and competitively priced, though integration with Sales Cloud could improve. Overall, it's effective for marketing strategy execution.
Team Manager at Banco do Brasil S.A.5.0Our primary use of Salesforce Marketing Cloud is for website personalization and email campaign evaluation. Its ease of implementation and comprehensive data control are valuable features, though data integration functionality could be improved for larger companies.