2015-10-25T12:49:00Z

When evaluating Social CRM, what aspect do you think is the most important to look for?

Ariel Lindenfeld - PeerSpot reviewer
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PeerSpot user
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4 Answers

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User
Top 5
2023-08-25T06:55:07Z
Aug 25, 2023

A couple of essential aspects I look for are:


-Integration capabilities. The solution should seamlessly integrate with your existing CRM system and any other relevant tools.


-Social media monitoring: You should pick a robust tool to monitor and analyze social media conversations and mentions related to your brand.


-Engagement features: The solution should have features that help engage with customers on social media platforms, such as scheduling posts, responding to comments, and managing customer inquiries.


-Analytics and reporting: The tool should offer comprehensive analytics and reporting features to track and measure the effectiveness of your social media efforts.


-Workflow automation: The solution should have automation capabilities to streamline processes and improve efficiency in managing social media interactions.


-Customer segmentation and targeting: It should allow for effective segmentation and targeting of customers based on their social media behavior and preferences.


-Collaboration and team management: The solution should facilitate collaboration among team members and provide features for assigning tasks, tracking progress, and managing workflows.


-Mobile accessibility: It should have a mobile-friendly interface or a dedicated mobile app to enable easy access and management of social CRM activities on the go.


-Data security and privacy: The solution should prioritize data security and comply with privacy regulations to protect customer information.


-Scalability and flexibility: It should be scalable to accommodate the growth of your business and flexible enough to adapt to changing social media trends and platforms.

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sinhaabhishekas - PeerSpot reviewer
User
2019-09-23T09:55:59Z
Sep 23, 2019

Ability to ingest high latency data from across multiple touchpoints is the foremost requirement. Ease of usage with a simple interface is also an essential component.

it_user735708 - PeerSpot reviewer
Real User
2017-09-12T18:20:36Z
Sep 12, 2017

Integration with a company's main CRM. A social CRM can't exist in a vacuum; all customer data needs to be located in one location so that it can give more insight into customer issues.

it_user682497 - PeerSpot reviewer
Consultant
2017-06-12T09:15:42Z
Jun 12, 2017

Sync across devices. No solution is good enough if you can't access your leads on the road.

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