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SAP CRM vs Salesforce Marketing Cloud comparison

Salesforce and SAP are both solutions in the Marketing Management category. Salesforce is ranked #1 with an average rating of 8.5, while SAP is ranked #3 with an average rating of 7.7. Salesforce holds a 16.3% mindshare in MM, compared to SAP’s 18.1% mindshare. Additionally, 98% of Salesforce users are willing to recommend the solution, compared to 84% of SAP users who would recommend it.
Salesforce Marketing Cloud
Read 60 Salesforce Marketing Cloud reviews
  • 3,606 Views
  • 1,370 Comparison Views
98% willing to recommend
SAP CRM
Read 44 SAP CRM reviews
  • 3,830 Views
  • 1,302 Comparison Views
84% willing to recommend
 

Comparison Buyer's Guide

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Executive SummaryUpdated on May 21, 2025

SAP CRM and Salesforce Marketing Cloud are prominent in customer relationship management and marketing automation. SAP CRM stands out for its integration with the SAP platform, while Salesforce Marketing Cloud is valued for its advanced marketing features and customer engagement capabilities.

Features: SAP CRM offers effective lead and opportunity management with seamless SAP ecosystem integration, allowing for customizable analytics and forecasting. Salesforce Marketing Cloud excels in marketing automation and customer journey management with tools like Journey Builder and Social Studio, which enable personalized marketing and real-time interaction.

Room for Improvement: SAP CRM needs improvements in user-friendliness, integration with non-SAP systems, and mobile platform adaptability. Its performance and user interface need enhancements. Salesforce Marketing Cloud faces challenges in high costs, configuration complexity, and needs simpler query building and dashboards. Enhancing AI functions and integration could benefit both platforms.

Ease of Deployment and Customer Service: SAP CRM's various deployment models offer flexibility but complicate setup and maintenance. Customer support varies with partners' expertise. Salesforce Marketing Cloud, cloud-based, offers simpler deployment and proactive customer service, though support quality can vary.

Pricing and ROI: SAP CRM is expensive, suited for large enterprises, and offers mixed value due to its integration capabilities. Salesforce Marketing Cloud is costly but provides value through comprehensive features. Both report increased sales and efficiency as ROI but require significant initial investment, posing challenges for smaller businesses.

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To learn more, read our detailed SAP CRM vs. Salesforce Marketing Cloud Report (Updated: September 2025).
Buyer's Guide
SAP CRM vs. Salesforce Marketing Cloud
September 2025
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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.6
Salesforce Marketing Cloud boosts ROI with successful campaigns, valuable features, and enhanced marketing efficiency despite measurement challenges.
Sentiment score
6.6
Sales and revenue increased; operational efficiency justifies costs, but Salesforce suits large organizations more than smaller ones long-term.
I have seen some return on investment with Salesforce Marketing Cloud through features such as reporting, automation, and Journey parts that save resources.
For more quotes and insights, download the Salesforce Marketing Cloud report
No quotes available
For more quotes and insights, download the SAP CRM report
 

Customer Service

Sentiment score
6.6
Salesforce Marketing Cloud support is rated highly for Premium, less so for Standard, with noted improvement areas in speed and knowledge.
Sentiment score
7.0
Customer service is responsive and reliable, with 24/7 support, although customization and response times can vary.
When facing technical issues such as coding, they provide valuable suggestions for my developer team.
Salesforce customer service is excellent.
I have communicated with the technical support of Salesforce Marketing Cloud and would give them a rating of 9.5 since they have resolved my issues most of the time and are quite responsive.
For more quotes and insights, download the Salesforce Marketing Cloud report
I am satisfied with their response time and quality.
For more quotes and insights, download the SAP CRM report
Napitch K - PeerSpot reviewer
SM
PG
FA
 

Scalability Issues

Sentiment score
7.7
Salesforce Marketing Cloud effectively scales large data volumes, benefiting enterprises despite costs, with high user satisfaction and advancement capabilities.
Sentiment score
8.1
SAP CRM excels in scalability, efficiently supporting numerous users and large data volumes while integrating various business functions.
On a scale of one to ten, I rate its scalability at 9.5.
The scalability of Salesforce is very good.
Not everyone can use Salesforce Marketing Cloud unless they have some exposure to the platform and understand how it works, which informed my scalability rating.
For more quotes and insights, download the Salesforce Marketing Cloud report
We handle a huge amount of data in our CRM without any problems.
For more quotes and insights, download the SAP CRM report
SM
RM
PG
FA
 

Stability Issues

Sentiment score
8.1
Salesforce Marketing Cloud is stable and reliable, with occasional data issues, recommended for enterprise stability and security.
Sentiment score
8.1
SAP CRM is stable and reliable, with occasional issues, but generally offers smooth operation and minimal downtime.
I have never experienced any issues with stability, outages, or downtime.
The maximum downtime I faced was about two to three hours.
For more quotes and insights, download the Salesforce Marketing Cloud report
No quotes available
For more quotes and insights, download the SAP CRM report
 

Room For Improvement

Salesforce Marketing Cloud users face challenges with interface changes, integration, customization, and desire improved workflows, security, and mobile enhancements.
SAP CRM requires UI enhancements, better integration, real-time analytics, increased flexibility, and modern tech adoption for future growth.
It takes the default language and doesn't accept custom language specifications, which creates discomfort in certain scenarios.
We cannot debug the AM Script or SSJS code, which makes code debugging manual.
There are inaccuracies in how AgentForce retrieves information or interprets data.
For more quotes and insights, download the Salesforce Marketing Cloud report
I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal.
For more quotes and insights, download the SAP CRM report
SM
PG
RM
FA
 

Setup Cost

Salesforce Marketing Cloud, though costly, is a feature-rich solution favored by large enterprises requiring advanced marketing services.
SAP CRM is costly, targeting large enterprises, with high setup costs but competitive features; price cuts could increase appeal.
The pricing is around $10,000 per annum per user.
For more quotes and insights, download the Salesforce Marketing Cloud report
SAP CRM is not suitable for small companies because of the cost.
For more quotes and insights, download the SAP CRM report
 

Valuable Features

Salesforce Marketing Cloud excels with cross-channel management, automation, personalization, and integration, enhancing efficiency and customer engagement.
SAP CRM provides customizable reporting, seamless ERP integration, real-time data, enhancing customer management and improving business processes globally.
The feature of Salesforce Marketing Cloud that has had the largest impact on improving my campaign outcomes is the recent WhatsApp integration, which allows Salesforce to connect with subscribers through different channels such as SMS, email, or WhatsApp.
The most valuable features of Salesforce Marketing Cloud include the timely alerts and notification systems, which greatly enhance communication not only with customers but also within dealerships.
The integration of customer data across channels functions effectively because we also have Salesforce CRM and Velocity.
For more quotes and insights, download the Salesforce Marketing Cloud report
If there is any error in our machine, a log is automatically generated, and from SAP CRM, we can see that the machine has problems.
For more quotes and insights, download the SAP CRM report
PG
RM
NK
FA
 

Categories and Ranking

Salesforce Marketing Cloud
Ranking in Marketing Management
1st
Average Rating
8.4
Reviews Sentiment
7.3
Number of Reviews
60
Ranking in other categories
Social CRM (2nd), Marketing Automation (1st), Social Media Management Solutions (2nd)
SAP CRM
Ranking in Marketing Management
3rd
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
44
Ranking in other categories
CRM (3rd), Local Government CRM (2nd)
 

Mindshare comparison

As of September 2025, in the Marketing Management category, the mindshare of Salesforce Marketing Cloud is 16.3%, up from 16.3% compared to the previous year. The mindshare of SAP CRM is 18.1%, up from 17.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Management Market Share Distribution
ProductMarket Share (%)
Salesforce Marketing Cloud16.3%
SAP CRM18.1%
Other65.6%
Marketing Management
 

Featured Reviews

Napitch K - PeerSpot reviewer
Integration challenges impact workflow efficiency
The features of Salesforce Marketing Cloud that I have found most valuable are the Journey Builder and Flow. These capabilities are valuable because they make managing automation easy. Automating customer journeys saves time when scheduling content through every channel, and we can set the automation in advance when planning marketing content. The AI-powered tools such as Salesforce Datorama and Einstein save time and have an impact on marketing strategy decisions for my customers. I have noticed a positive impact from Salesforce Marketing Cloud through customer feedback. For example, a customer mentioned after project completion that it had a significant impact on their marketing team by eliminating the need to hire additional staff for marketing content and planning.
Read full review
ToniaSpight-Sokoya - PeerSpot reviewer
A CRM system that helps you automate and integrate your customer data and customer facing-activities: sales, marketing, service, and e-commerce
One area for improvement is the security model, especially regarding records management retention and the audit and legal holds. Since we're in the middle of a cloud digital transformation, it's essential to ensure the system flags documents properly according to global retention policies. We need to address bugs and make sure our system fully aligns with our procedures and policies. This is crucial to prevent breaches, especially in a time when breaches are becoming more common. For instance, my personal identity was compromised four months ago when my mortgage company had a breach, and I’m still working with the FTC to clean up the damage. In my work in mortgage and financial services, I’m focused on preventing this kind of issue for our consumers and clients.
Read full review
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Financial Services Firm
13%
Manufacturing Company
10%
Healthcare Company
5%
Manufacturing Company
12%
University
9%
Financial Services Firm
9%
Computer Software Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise14
Large Enterprise28
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise5
Large Enterprise27
 

Questions from the Community

What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
See all answers
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.
See all answers
What needs improvement with Salesforce Marketing Cloud?
An area of Salesforce Marketing Cloud that could be improved is the connectivity between Sales Cloud and Marketing Cloud platforms. The issues with integration between different platforms arise bec...
See all answers
What do you like most about SAP CRM?
Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.
See all answers
What is your experience regarding pricing and costs for SAP CRM?
SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise companies.
See all answers
What needs improvement with SAP CRM?
Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, ...
See all answers
 

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Compared 8% of the time
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Compared 35% of the time
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Compared 20% of the time
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Compared 12% of the time
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Compared 8% of the time
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Compared 8% of the time
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Product Reports

Buyer's Guide
Salesforce Marketing Cloud
August 2025
Salesforce Marketing Cloud reportDownload Salesforce Marketing Cloud product report
Buyer's Guide
SAP CRM
August 2025
SAP CRM reportDownload SAP CRM product report
 

Also Known As

ExactTarget
No data available
 

Overview

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels. 

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping. 

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment. 

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions. 

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth. 

The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go. 

SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

SAP
 

Sample Customers

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
Buyer's Guide
SAP CRM vs. Salesforce Marketing Cloud
September 2025
Free Report: SAP CRM vs. Salesforce Marketing Cloud
Find out what your peers are saying about SAP CRM vs. Salesforce Marketing Cloud and other solutions. Updated: September 2025.
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