We performed a comparison between Salesforce Marketing Cloud and SAP CRM based on real PeerSpot user reviews.
Find out in this report how the two Marketing Management solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."This is a very powerful and scalable solution."
"It is a great solution. I like its stability, scalability, and performance."
"I like that I can constantly add leads to Salesforce Marketing Cloud and look at accounts there. I also like that the solution lets me set up meetings."
"Offers many great features and is intuitive."
"Salesforce Marketing Cloud's journey builder is very easy to handle and quickly sets up a journey for clients who use a lot of communication."
"I like the user interface it has a nice look and feel."
"I think the product's best feature is its analytics, as that's where customers derive value. The second thing is its ease of implementation."
"It is very easy to use from a marketing standpoint."
"We get very good support from SAP."
"We are using the HANA Z database for CRM, which enhances the products we are currently using by making the system more efficient. Everything is connected to CRM, so we can use the data for analytics, sales forecasting, and data modeling."
"I have found the most valuable feature of the SAP CRM system is its ability to integrate with other modules. SAP CRM is all about integrating with other modules. For example, SuccessFactors is their learning management. This is one use case that SAP CRM themselves use. Their lead generation versus their sales from their educational services. You can instantly receive insight into how many leads have been generated and how much it turned into real business or revenue for them. I was told in one of the seminars that the data transfer from the lead generation to sales is only 24 hours in SAP CRM."
"SAP CRM is very fast, providing accurate information and good results."
"The flexibility to design the portal and customize it according to the needs of the clients is valuable. The integration with SAP ERP is also valuable."
"The solution assists us in identifying what to send, what to offer, and what customers are buying."
"It was comfortable setting up the tool."
"The user interface is excellent."
"The quality of support for this solution has been decreasing over time and the support team are sometimes more focused on closing tickets that resolving issues. Often the support team is not well trained or aware of the new features or products released by Salesforce."
"They can perhaps simplify the dashboards. In my opinion as an end-user, reports could also be simplified, but it also depends on how your company is set up. It depends on how the processes are set up within your company natively. It is linked to the way you do business. So, it varies."
"We'd like to see more integrations with third-party products."
"Managing large volumes of data takes too long."
"The customization of Salesforce, a generic CRM software, has room for improvement."
"When you use your iPhone or Android phone, Salesforce is not as user-friendly as it could be. That UX needs to be improved."
"It's a very good solution, but the way the prices are structured is not always good, and I feel like that is a problem."
"Marketing Cloud's forecasting could be improved."
"It was not very stable. It was not a network problem because we were using tools that were not SAP. They were working well. But when I'm running the SAP, it's not working for us."
"In terms of stability, there are some latency issues."
"The solution is slow."
"The interface could be improved."
"The integration of SAP CRM with the SAP platform is relatively easier as compared to any other third-party product. If you go for any other third-party product, you will have a lot of challenges in terms of integration."
"CRM is costlier than its competitors."
"The implementation and integrations could be better. After we went into the production environment, we had some issues. Most of them were with the ERP integration. Many other issues were around the client's integrations between the ERP and CRM platforms. It could be more user-friendly. It wasn't very user-friendly initially, but now it's easier for them to use. Now, the users can use that platform better than at the beginning. We would like to see reports with more analytic features and artificial intelligence in the next release. For example, show more metrics and KPIs and more dynamic dashboards. Because the platform has some models, but it's not easy to use. It's a little complex."
"They should improve the design to make it more appealing to users."
Salesforce Marketing Cloud is ranked 1st in Marketing Management with 35 reviews while SAP CRM is ranked 4th in Marketing Management with 26 reviews. Salesforce Marketing Cloud is rated 8.4, while SAP CRM is rated 7.6. The top reviewer of Salesforce Marketing Cloud writes "A leading marketing automation tool with great versatility ". On the other hand, the top reviewer of SAP CRM writes "Great task and opportunity features with a helpful dashboard". Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and SAP Marketing Cloud, whereas SAP CRM is most compared with Microsoft Dynamics CRM, Salesforce Sales Cloud, Siebel CRM, Oracle CRM and Bitrix24. See our SAP CRM vs. Salesforce Marketing Cloud report.
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