Salesforce Marketing Cloud vs Teradata comparison

Salesforce Marketing Cloud

Read 77 Teradata reviews

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87% willing to recommend

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Executive SummaryUpdated on Sep 30, 2025

Teradata and Salesforce Marketing Cloud compete in the field of data warehousing and marketing automation, catering to different business needs. Salesforce Marketing Cloud seems to have the upper hand due to its comprehensive features and integration capability, despite its higher cost.

Features: Teradata is recognized for its scalability, rapid processing of large data volumes, and robust parallel processing which optimizes queries and workloads. It also includes advanced analytics within an efficient architecture. Salesforce Marketing Cloud offers substantial marketing capabilities such as Journey Builder and Social Studio, providing a comprehensive strategy for customer engagement and seamless CRM integration.

Room for Improvement: Teradata needs to enhance its cloud capabilities and reduce costs. There are issues with handling large data volumes and performance in high transaction environments, with support and usability needing improvements. Salesforce Marketing Cloud faces challenges with high pricing and complexity for non-technical users. Users seek better data integration, customization functions, and more streamlined reporting.

Ease of Deployment and Customer Service: Teradata is typically on-premises, expanding to hybrid and public cloud setups, with generally high customer service ratings but occasional technical support delays. Salesforce Marketing Cloud is deployed in the cloud, with similar customer service ratings and varied technical support experiences, sometimes with slower responses.

Pricing and ROI: Teradata, while expensive, is known for cost flexibility improvements and significant ROI due to its performance benefits. Salesforce Marketing Cloud has a high cost but offers good value for large enterprises with sophisticated features that justify the expense, where ROI is linked to enhanced marketing capabilities and efficient campaign execution.

To learn more, read our detailed Salesforce Marketing Cloud vs. Teradata Report (Updated: September 2025).

Salesforce Marketing Cloud vs. Teradata

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

6.6

Salesforce Marketing Cloud boosts ROI with successful campaigns, valuable features, and enhanced marketing efficiency despite measurement challenges.

Sentiment score

8.1

Teradata improved speed, efficiency, and customer satisfaction, achieving significant ROI, enhanced analytics, and reduced staffing needs for users.

I have seen some return on investment with Salesforce Marketing Cloud through features such as reporting, automation, and Journey parts that save resources.

For more quotes and insights, download the Salesforce Marketing Cloud report

Consultant at SNDT

We have realized a return on investment, with a reduction of staff from 27 to eight, and our current return on investment is approximately 14%.

For more quotes and insights, download the Teradata report

Interim and Fractional CIO and CTO at a consultancy with 11-50 employees

Customer Service

Sentiment score

6.6

Salesforce Marketing Cloud support is rated highly for Premium, less so for Standard, with noted improvement areas in speed and knowledge.

Sentiment score

7.1

Teradata support is highly rated for professionalism and resources, though some users note slow response times and technical support challenges.

Customer support could be improved, especially for new features.

Practice Manager at Katzion

Salesforce customer service is excellent.

Lead BSA at cloudperitus

I have communicated with the technical support of Salesforce Marketing Cloud and would give them a rating of 9.5 since they have resolved my issues most of the time and are quite responsive.

For more quotes and insights, download the Salesforce Marketing Cloud report

Consultant at SNDT

The customer support for Teradata has been great.

Interim and Fractional CIO and CTO at a consultancy with 11-50 employees

Customer support is very good, rated eight out of ten under our essential agreement.

Team Leader for Data Base Administrators at a government with 1,001-5,000 employees

The technical support from Teradata is quite advanced.

For more quotes and insights, download the Teradata report

Principal Consultant & Director at Quensulting

Scalability Issues

Sentiment score

7.7

Salesforce Marketing Cloud effectively scales large data volumes, benefiting enterprises despite costs, with high user satisfaction and advancement capabilities.

Sentiment score

7.4

Teradata offers exceptional scalability and speed, though some users face challenges with hardware requirements and scaling involvement.

The scalability of Salesforce is very good.

Practice Manager at Katzion

On a scale of one to ten, I rate its scalability at 9.5.

Lead BSA at cloudperitus

Not everyone can use Salesforce Marketing Cloud unless they have some exposure to the platform and understand how it works, which informed my scalability rating.

For more quotes and insights, download the Salesforce Marketing Cloud report

Consultant at SNDT

This expansion can occur without incurring downtime or taking systems offline.

Principal Consultant & Director at Quensulting

Scalability is complex as you need to purchase a license and coordinate with Teradata for additional disk space and CPU.

Team Leader for Data Base Administrators at a government with 1,001-5,000 employees

Teradata's scalability is great; it's been awesome.

For more quotes and insights, download the Teradata report

Interim and Fractional CIO and CTO at a consultancy with 11-50 employees

Stability Issues

Sentiment score

8.1

Salesforce Marketing Cloud is stable and reliable, with occasional data issues, recommended for enterprise stability and security.

Sentiment score

8.3

Teradata is stable and reliable, with excellent uptime, minimal downtime, and seamless upgrades, though large dataset issues occur.

Salesforce Marketing Cloud is highly stable.

Practice Manager at Katzion

The maximum downtime I faced was about two to three hours.

For more quotes and insights, download the Salesforce Marketing Cloud report

Consultant at SNDT

I find the stability to be almost a ten out of ten.

Team Leader for Data Base Administrators at a government with 1,001-5,000 employees

The workload management and software maturity provide a reliable system.

For more quotes and insights, download the Teradata report

Principal Consultant & Director at Quensulting

Room For Improvement

Salesforce Marketing Cloud users face challenges with interface changes, integration, customization, and desire improved workflows, security, and mobile enhancements.

Teradata requires cost-effective improvements in cloud integration, scalability, UI, data processing, analytics, compatibility, support, and pricing.

It takes the default language and doesn't accept custom language specifications, which creates discomfort in certain scenarios.

Lead BSA at cloudperitus

There are inaccuracies in how AgentForce retrieves information or interprets data.

Practice Manager at Katzion

We cannot debug the AM Script or SSJS code, which makes code debugging manual.

For more quotes and insights, download the Salesforce Marketing Cloud report

Consultant at SNDT

Unlike SQL and Oracle, which have in-built replication capabilities, we don't have similar functionality with Teradata.

Team Leader for Data Base Administrators at a government with 1,001-5,000 employees

The most challenging aspect is finding Teradata resources, so we are focusing on internal training and looking for more Teradata experts.

For more quotes and insights, download the Teradata report

Interim and Fractional CIO and CTO at a consultancy with 11-50 employees

Setup Cost

Salesforce Marketing Cloud, though costly, is a feature-rich solution favored by large enterprises requiring advanced marketing services.

Teradata offers advanced features and cloud flexibility, though enterprises need careful cost-benefit analysis for its premium pricing.

The pricing is around $10,000 per annum per user.

For more quotes and insights, download the Salesforce Marketing Cloud report

Practice Manager at Katzion

Teradata is much more expensive than SQL, which is well-performed and cheaper.

Team Leader for Data Base Administrators at a government with 1,001-5,000 employees

Initially, it may seem expensive compared to similar cloud databases, however, it offers significant value in performance, stability, and overall output once in use.

Principal Consultant & Director at Quensulting

We spent roughly $295,000 on setup costs.

For more quotes and insights, download the Teradata report

Interim and Fractional CIO and CTO at a consultancy with 11-50 employees

Valuable Features

Salesforce Marketing Cloud excels with cross-channel management, automation, personalization, and integration, enhancing efficiency and customer engagement.

Teradata excels in fast query processing, scalability, robust security, and cross-platform integration, enhancing performance and reducing administrative effort.

The feature of Salesforce Marketing Cloud that has had the largest impact on improving my campaign outcomes is the recent WhatsApp integration, which allows Salesforce to connect with subscribers through different channels such as SMS, email, or WhatsApp.

Consultant at SNDT

The most valuable features of Salesforce Marketing Cloud include the timely alerts and notification systems, which greatly enhance communication not only with customers but also within dealerships.

Practice Manager at Katzion

Salesforce Marketing Cloud integrates with multiple systems seamlessly, enabling effective lead management.

For more quotes and insights, download the Salesforce Marketing Cloud report

Lead BSA at cloudperitus

Teradata's security helps our organization meet compliance requirements such as GDPR and IFRS, and it is particularly essential for revenue contracting or revenue recognition.

Interim and Fractional CIO and CTO at a consultancy with 11-50 employees

The data mover is valuable over the last two years as it allows us to achieve data replication to our disaster recovery systems.

For more quotes and insights, download the Teradata report

Team Leader for Data Base Administrators at a government with 1,001-5,000 employees

Categories and Ranking

Salesforce Marketing Cloud

Ranking in Marketing Management

1st

Average Rating

8.4

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

Social CRM (2nd), Marketing Automation (1st), Social Media Management Solutions (2nd)

Teradata

Ranking in Marketing Management

5th

Average Rating

8.2

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Customer Experience Management (6th), Backup and Recovery (21st), Data Integration (17th), Relational Databases Tools (8th), Data Warehouse (3rd), BI (Business Intelligence) Tools (13th), Cloud Data Warehouse (4th)

Mindshare comparison

As of October 2025, in the Marketing Management category, the mindshare of Salesforce Marketing Cloud is 16.5%, up from 15.1% compared to the previous year. The mindshare of Teradata is 1.4%, down from 3.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Management Market Share Distribution
Product	Market Share (%)
Salesforce Marketing Cloud	16.5%
Teradata	1.4%
Other	82.1%

Marketing Management

Featured Reviews

Napitch K

Chief Executive Officer & Founder at growth innovation

Integration challenges impact workflow efficiency

The features of Salesforce Marketing Cloud that I have found most valuable are the Journey Builder and Flow. These capabilities are valuable because they make managing automation easy. Automating customer journeys saves time when scheduling content through every channel, and we can set the automation in advance when planning marketing content. The AI-powered tools such as Salesforce Datorama and Einstein save time and have an impact on marketing strategy decisions for my customers. I have noticed a positive impact from Salesforce Marketing Cloud through customer feedback. For example, a customer mentioned after project completion that it had a significant impact on their marketing team by eliminating the need to hire additional staff for marketing content and planning.

Read full review

Has improved data quality, optimized reporting processes, and enabled predictive insights across business units

Interim and Fractional CIO and CTO at a consultancy with 11-50 employees

The limitation we encountered was related to speed, prompting us to increase our AWS cloud thresholds and benchmarks on the servers, adding more throughput. We have been testing that, but speed remains one of our key issues. The integration has been awesome because of the platforms and their usage, and usability is great. The most challenging aspect is finding Teradata resources, so we are focusing on internal training and looking for more Teradata experts. If Teradata could provide a list of certified experts, that would be fantastic. I rated Teradata a nine because the main area for improvement is the bandwidth of resources that could assist us in applying to our projects, specifically more certified and expert resources. The market share of Teradata professionals is limited, creating an issue for us.

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Comparison Review

it_user232068

Senior Data Architect at a pharma/biotech company with 1,001-5,000 employees

Aug 5, 2015

Netezza vs. Teradata

Original published at https://www.linkedin.com/pulse/should-i-choose-net Two leading Massively Parallel Processing (MPP) architectures for Data Warehousing (DW) are IBM PureData System for Analytics (formerly Netezza) and Teradata. I thought talking about the similarities and differences…

Read full review

Top Industries

By visitors reading reviews

Financial Services Firm

12%

Computer Software Company

12%

Manufacturing Company

10%

Healthcare Company

Financial Services Firm

25%

Computer Software Company

Manufacturing Company

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	20
Midsize Enterprise	14
Large Enterprise	28

By reviewers
Company Size	Count
Small Business	26
Midsize Enterprise	12
Large Enterprise	49

Questions from the Community

What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

What needs improvement with Salesforce Marketing Cloud?

Salesforce Marketing Cloud works effectively as a suite, best-of-suite solution. However, if you want to reuse specific components, it doesn't have the same solution flexibility since it's not micr...

Comparing Teradata and Oracle Database, which product do you think is better and why?

I have spoken to my colleagues about this comparison and in our collective opinion, the reason why some people may declare Teradata better than Oracle is the pricing. Both solutions are quite simi...

Which companies use Teradata and who is it most suitable for?

Before my organization implemented this solution, we researched which big brands were using Teradata, so we knew if it would be compatible with our field. According to the product's site, the comp...

Is Teradata a difficult solution to work with?

Teradata is not a difficult product to work with, especially since they offer you technical support at all levels if you just ask. There are some features that may cause difficulties - for example,...

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Product Reports

Salesforce Marketing Cloud

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Also Known As

ExactTarget

IntelliFlex, Aster Data Map Reduce, , QueryGrid, Customer Interaction Manager, Digital Marketing Center, Data Mover, Data Stream Architecture, Teradata Vantage Enterprise (DIY)

Overview

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

Teradata is a powerful tool for handling substantial data volumes with its parallel processing architecture, supporting both cloud and on-premise environments efficiently. It offers impressive capabilities for fast query processing, data integration, and real-time reporting, making it suitable for diverse industrial applications.

Known for its robust parallel processing capabilities, Teradata effectively manages large datasets and provides adaptable deployment across cloud and on-premise setups. It enhances performance and scalability with features like advanced query tuning, workload management, and strong security. Users appreciate its ease of use and automation features which support real-time data reporting. The optimizer and intelligent partitioning help improve query speed and efficiency, while multi-temperature data management optimizes data handling.

What are the key features of Teradata?

Parallel Processing Architecture: Enables efficient handling of substantial data volumes.
Cloud and On-Premise Deployment: Offers seamless adaptability across environments.
Query Tuning: Improves speed and performance of data retrieval processes.
Workload Management: Ensures optimal resource allocation for enhanced performance.
Robust Security: Provides high levels of data protection and system integrity.
Data Integration: Facilitates cohesive data management from multiple sources.
Automation for Real-time Reporting: Enhances timely data insights and decision-making.
Optimizer and Intelligent Partitioning: Further increase query speed and system efficiency.
Multi-Temperature Data Management: Optimizes the handling and retrieval of data.

What benefits and ROI do users look for?

Efficient Data Management: Facilitates smooth integration and processing of diverse data sets.
Scalability: Easy adjustment to increasing or decreasing data requirements.
Improved Performance: Fast query speeds and optimized resource use.
Comprehensive Security: Safeguards data integrity and accessibility.
Ease of Use: Simplifies data handling and operational processes.

In the finance, retail, and government sectors, Teradata is employed for data warehousing, business intelligence, and analytical processing. It handles vast datasets for activities like customer behavior modeling and enterprise data integration. Supporting efficient reporting and analytics, Teradata enhances data storage and processing, whether deployed on-premise or on cloud platforms.

Sample Customers

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

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Salesforce Marketing Cloud vs. Teradata