Teradata and Salesforce Marketing Cloud both compete in the domain of data management, analytics, and customer engagement. Teradata seems to have the upper hand in handling large datasets with efficiency, whereas Salesforce Marketing Cloud focuses on automation and customer engagement.
Features: Teradata's parallel processing capabilities and shared-nothing architecture manage large datasets effectively. Its robust data warehousing, workload management, and the Teradata Optimizer ensure swift query execution. Salesforce Marketing Cloud excels with its automation tools and multi-channel marketing features. The Journey Builder and various engagement tools allow businesses to create personalized customer experiences seamlessly.
Room for Improvement: Teradata can improve its cloud functionalities and integration with newer big data platforms. High costs and complexity in scalability are additional concerns. Salesforce Marketing Cloud needs better user management and more intuitive dashboards. Improved integration with external platforms is suggested, alongside addressing its pricing structure, which can be prohibitive for smaller businesses.
Ease of Deployment and Customer Service: Teradata offers on-premises, public, and hybrid cloud solutions providing versatility but can complicate deployment. Its customer service is generally excellent, although response times can be slow. Salesforce Marketing Cloud uses a public cloud model for easier deployment and receives positive customer service feedback, but response times could also be faster.
Pricing and ROI: Teradata and Salesforce are expensive but offer substantial value in their areas. Teradata is valued for its robust analytics, with strong ROI reported for its enhanced capabilities. However, its cost can be a barrier for smaller projects. Salesforce Marketing Cloud, despite its expense, justifies its cost through enhanced customer engagement, seen as valuable in large-scale implementations.
I have seen some return on investment with Salesforce Marketing Cloud through features such as reporting, automation, and Journey parts that save resources.
I have communicated with the technical support of Salesforce Marketing Cloud and would give them a rating of 9.5 since they have resolved my issues most of the time and are quite responsive.
Customer support could be improved, especially for new features.
Salesforce customer service is excellent.
The technical support from Teradata is quite advanced.
Customer support is very good, rated eight out of ten under our essential agreement.
On a scale of one to ten, I rate its scalability at 9.5.
When more branches are opened for a dealer, or when the vehicle manufacturing company implements the software nationwide, the application needs to handle many changes and business rules smoothly.
Not everyone can use Salesforce Marketing Cloud unless they have some exposure to the platform and understand how it works, which informed my scalability rating.
This expansion can occur without incurring downtime or taking systems offline.
Scalability is complex as you need to purchase a license and coordinate with Teradata for additional disk space and CPU.
Salesforce Marketing Cloud is highly stable.
The maximum downtime I faced was about two to three hours.
I find the stability to be almost a ten out of ten.
The workload management and software maturity provide a reliable system.
It takes the default language and doesn't accept custom language specifications, which creates discomfort in certain scenarios.
There are inaccuracies in how AgentForce retrieves information or interprets data.
We cannot debug the AM Script or SSJS code, which makes code debugging manual.
Unlike SQL and Oracle, which have in-built replication capabilities, we don't have similar functionality with Teradata.
The pricing is around $10,000 per annum per user.
Teradata is much more expensive than SQL, which is well-performed and cheaper.
Initially, it may seem expensive compared to similar cloud databases, however, it offers significant value in performance, stability, and overall output once in use.
The feature of Salesforce Marketing Cloud that has had the largest impact on improving my campaign outcomes is the recent WhatsApp integration, which allows Salesforce to connect with subscribers through different channels such as SMS, email, or WhatsApp.
The most valuable features of Salesforce Marketing Cloud include the timely alerts and notification systems, which greatly enhance communication not only with customers but also within dealerships.
The automation features, including AI Copilot actions, enhance functionality by providing information via chatbots as a substitute for physical representatives.
The data mover is valuable over the last two years as it allows us to achieve data replication to our disaster recovery systems.
Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.
With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.
The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.
Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.
With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.
Teradata is a scalable data analytics platform designed to meet enterprise demands for large-scale data management and processing, focusing on performance, scalability, and security for complex query executions.
As a leading data warehousing solution, Teradata integrates advanced analytics enabling organizations to derive insights from massive datasets. It supports high-volume data workloads with its architecture optimized for analytical queries. Users benefit from its robust scalability, allowing seamless expansion as data grows. Teradata's SQL engine is compatible with a wide range of data types, ensuring flexibility in data analysis. With advanced security measures, it protects sensitive data across various environments, providing peace of mind to users handling critical information.
What are the most important features of Teradata?Teradata is widely used in industries like finance, telecommunications, and healthcare, where data-driven decisions are critical. Companies leverage its robust analytics capabilities to enhance customer experiences, streamline operations, and ensure compliance with regulatory requirements. In these sectors, quick access to data insights can significantly impact competitive advantage.
We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
