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Salesforce Marketing Cloud vs Teradata comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Apr 20, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.8
Salesforce Marketing Cloud ROI experiences vary; some see clear benefits, while others face measurement challenges across different user groups.
Sentiment score
8.1
Teradata boosts analytics speed over 100%, enhancing customer service and satisfaction, with high ROI and user approval.
 

Customer Service

Sentiment score
6.4
Salesforce Marketing Cloud support effectiveness varies by license, with premium rated highly and standard support often seen as lacking.
Sentiment score
7.1
Teradata's customer service is praised for expertise but criticized for delays, with ratings ranging from 6 to 10 out of 10.
Customer support could be improved, especially for new features.
The technical support from Teradata is quite advanced.
Customer support is very good, rated eight out of ten under our essential agreement.
 

Scalability Issues

Sentiment score
7.7
Salesforce Marketing Cloud offers scalable, highly rated solutions for medium to large enterprises with robust integration, but may be costly.
Sentiment score
7.4
Teradata is praised for its scalability, speed, and flexibility, despite some complexity and cost challenges in cloud environments.
The scalability of Salesforce is very good.
This expansion can occur without incurring downtime or taking systems offline.
Scalability is complex as you need to purchase a license and coordinate with Teradata for additional disk space and CPU.
 

Stability Issues

Sentiment score
8.2
Salesforce Marketing Cloud is stable and reliable, with few bugs or crashes, handling large data volumes effectively.
Sentiment score
8.4
Teradata excels in stability with minimal downtime, robust architecture, 99.9% uptime, and reliable performance, despite minor large dataset issues.
Salesforce Marketing Cloud is highly stable.
I find the stability to be almost a ten out of ten.
The workload management and software maturity provide a reliable system.
 

Room For Improvement

Salesforce Marketing Cloud improves user experience with enhanced security, analytics, integration, and mobile functionality amid pricing and data concerns.
Teradata users seek better transaction processing, enhanced scalability, modern interface, cloud focus, advanced analytics, and improved support and documentation.
There are inaccuracies in how AgentForce retrieves information or interprets data.
Unlike SQL and Oracle, which have in-built replication capabilities, we don't have similar functionality with Teradata.
 

Setup Cost

Salesforce Marketing Cloud is costly but valued for its robust capabilities, offering flexible pricing and negotiation options for enterprises.
Teradata's high cost is justified by its superior performance, competitive total ownership costs, and flexible pricing models.
The pricing is around $10,000 per annum per user.
Initially, it may seem expensive compared to similar cloud databases, however, it offers significant value in performance, stability, and overall output once in use.
Teradata is much more expensive than SQL, which is well-performed and cheaper.
 

Valuable Features

Salesforce Marketing Cloud excels with its multi-channel campaign management, CRM integration, advanced analytics, and user-friendly interface.
Teradata offers efficient, scalable data management with fast query performance, robust security, automation, and cloud flexibility for businesses.
The most valuable features of Salesforce Marketing Cloud include the timely alerts and notification systems, which greatly enhance communication not only with customers but also within dealerships.
The data mover is valuable over the last two years as it allows us to achieve data replication to our disaster recovery systems.
 

Categories and Ranking

Salesforce Marketing Cloud
Ranking in Marketing Management
1st
Average Rating
8.4
Reviews Sentiment
7.3
Number of Reviews
56
Ranking in other categories
Social CRM (2nd), Marketing Automation (1st), Social Media Management Solutions (2nd)
Teradata
Ranking in Marketing Management
6th
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
76
Ranking in other categories
Customer Experience Management (6th), Backup and Recovery (20th), Data Integration (17th), Relational Databases Tools (7th), Data Warehouse (3rd), BI (Business Intelligence) Tools (10th), Cloud Data Warehouse (6th)
 

Mindshare comparison

As of May 2025, in the Marketing Management category, the mindshare of Salesforce Marketing Cloud is 15.8%, down from 18.2% compared to the previous year. The mindshare of Teradata is 3.6%, up from 2.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Management
 

Featured Reviews

SantoshKrishna - PeerSpot reviewer
Easy to deploy, stable, and scalable
The encryption and decryption have room for improvement. We need to be confident that the customer's data is secure when shared outside of the organization. I would like to request additional mobile app features that go beyond push notifications. As the mobile development industry continues to advance with new technologies, such as AI components, it is important to consider these advancements when setting up campaigns. Currently, campaigns are scheduled to be sent to customers at a prescribed time, but they may not be relevant to the customer unless they see them as valuable. For example, if I want to run a campaign offering loans, I would need to consider the customer's needs and balance. In the future, I hope Salesforce can incorporate an AI component that utilizes the shared data, rather than just scheduling campaigns.
SurjitChoudhury - PeerSpot reviewer
Offers seamless integration capabilities and performance optimization features, including extensive indexing and advanced tuning capabilities
We created and constructed the warehouse. We used multiple loading processes like MultiLoad, FastLoad, and Teradata Pump. But those are loading processes, and Teradata is a powerful tool because if we consider older technologies, its architecture with nodes, virtual processes, and nodes is a unique concept. Later, other technologies like Informatica also adopted the concept of nodes from Informatica PowerCenter version 7.x. Previously, it was a client-server architecture, but later, it changed to the nodes concept. Like, we can have the database available 24/7, 365 days. If one node fails, other nodes can take care of it. Informatica adopted all those concepts when it changed its architecture. Even Oracle databases have since adapted their architecture to them. However, this particular Teradata company initially started with its own different type of architecture, which major companies later adopted. It has grown now, but initially, whatever query we sent it would be mapped into a particular component. After that, it goes to the virtual processor and down to the disk, where the actual physical data is loaded. So, in between, there's a map, which acts like a data dictionary. It also holds information about each piece of data, where it's loaded, and on which particular virtual processor or node the data resides. Because Teradata comes with a four-node architecture, or however many nodes we choose, the cost is determined by that initially. So, what type of data does each and every node hold? It's a shared-no architecture. So, whatever task is given to a virtual processor it will be processed. If there's a failure, then it will be taken care of by another virtual processor. Moreover, this solution has impacted the query time and data performance. In Teradata, there's a lot of joining, partitioning, and indexing of records. There are primary and secondary indexes, hash indexing, and other indexing processes. To improve query performance, we first analyze the query and tune it. If a join needs a secondary index, which plays a major role in filtering records, we might reconstruct that particular table with the secondary index. This tuning involves partitioning and indexing. We use these tools and technologies to fine-tune performance. When it comes to integration, tools like Informatica seamlessly connect with Teradata. We ensure the Teradata database is configured correctly in Informatica, including the proper hostname and properties for the load process. We didn't find any major complexity or issues with integration. But, these technologies are quite old now. With newer big data technologies, we've worked with a four-layer architecture, pulling data from Hadoop Lake to Teradata. We configure Teradata with the appropriate hostname and credentials, and use BTEQ queries to load data. Previously, we converted the data warehouse to a CLD model as per Teradata's standardized procedures, moving from an ETL to an EMT process. This allowed us to perform gap analysis on missing entities based on the model and retrieve them from the source system again. We found Teradata integration straightforward and compatible with other tools.
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Comparison Review

it_user232068 - PeerSpot reviewer
Aug 5, 2015
Netezza vs. Teradata
Original published at https://www.linkedin.com/pulse/should-i-choose-net Two leading Massively Parallel Processing (MPP) architectures for Data Warehousing (DW) are IBM PureData System for Analytics (formerly Netezza) and Teradata. I thought talking about the similarities and differences…
 

Top Industries

By visitors reading reviews
Educational Organization
55%
Computer Software Company
8%
Financial Services Firm
6%
Manufacturing Company
4%
Financial Services Firm
26%
Computer Software Company
11%
Healthcare Company
7%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
Salesforce is one of the most expensive tools. The pricing is around $10,000 per annum per user. It is a very expensive solution that I would rate a nine out of 10 in terms of cost.
What needs improvement with Salesforce Marketing Cloud?
I would like to see improvements in the integration between Salesforce platforms and AgentForce. There are inaccuracies in how AgentForce retrieves information or interprets data. It still shows so...
Comparing Teradata and Oracle Database, which product do you think is better and why?
I have spoken to my colleagues about this comparison and in our collective opinion, the reason why some people may declare Teradata better than Oracle is the pricing. Both solutions are quite simi...
Which companies use Teradata and who is it most suitable for?
Before my organization implemented this solution, we researched which big brands were using Teradata, so we knew if it would be compatible with our field. According to the product's site, the comp...
Is Teradata a difficult solution to work with?
Teradata is not a difficult product to work with, especially since they offer you technical support at all levels if you just ask. There are some features that may cause difficulties - for example,...
 

Also Known As

ExactTarget
IntelliFlex, Aster Data Map Reduce, , QueryGrid, Customer Interaction Manager, Digital Marketing Center, Data Mover, Data Stream Architecture
 

Overview

 

Sample Customers

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
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Find out what your peers are saying about Salesforce Marketing Cloud vs. Teradata and other solutions. Updated: April 2025.
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