Salesforce Marketing Cloud vs Sprinklr comparison

Salesforce Marketing Cloud

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Executive SummaryUpdated on Aug 25, 2025

Salesforce Marketing Cloud and Sprinklr compete in the digital marketing and social media management sectors. Salesforce Marketing Cloud appears to have the upper hand due to its strong integration capabilities with its CRM and comprehensive multi-channel campaign creation tools.

Features: Salesforce Marketing Cloud offers robust tools like Content Builder for efficient multi-channel content management, Advertising Studio for leveraging customer data in ad campaigns, and Social Studio for managing social interactions. Journey Builder is notable for creating automated, multi-channel campaigns. Sprinklr emphasizes automation with case management, extensive reporting, and offers comprehensive social analytics along with multi-language support, facilitating global interactions.

Room for Improvement: Salesforce Marketing Cloud users report challenges with frequent updates, request better error messaging, and seek a sandbox environment for non-production tasks. Sprinklr could enhance user experience with smoother onboarding, a more intuitive interface, and simplified features for new users. Its pricing, especially concerning additional charges for onboarding and premium support, is also an area for potential improvement.

Ease of Deployment and Customer Service: Salesforce Marketing Cloud is available in both public and private cloud deployments with flexible setups but requires periodic updates. Customer service quality varies, with premium support rated higher than standard. Sprinklr operates solely on public cloud infrastructure, noted for stable technical support but has complex onboarding processes and reports hidden fees affecting customer satisfaction.

Pricing and ROI: Salesforce Marketing Cloud is known for high costs, more suitable for large enterprises, operating on a subscription model with ROI reports varying. Some clients see significant returns, while others do not. Sprinklr is considered extremely expensive, with a per-user license driving the cost, praised by enterprise clients for value despite high costs, though ROI results vary across clients.

To learn more, read our detailed Salesforce Marketing Cloud vs. Sprinklr Report (Updated: August 2025).

Salesforce Marketing Cloud vs. Sprinklr

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Salesforce Marketing Cloud

Ranking in Social CRM

2nd

Ranking in Social Media Management Solutions

2nd

Average Rating

8.4

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

Marketing Automation (1st), Marketing Management (1st)

Sprinklr

Ranking in Social CRM

1st

Ranking in Social Media Management Solutions

1st

Average Rating

8.0

Number of Reviews

Ranking in other categories

Customer Experience Management (9th), Customer Feedback Management (2nd), Community Platforms (1st), Digital Experience Platforms (DXP) (3rd)

Mindshare comparison

As of September 2025, in the Social CRM category, the mindshare of Salesforce Marketing Cloud is 6.7%, down from 10.7% compared to the previous year. The mindshare of Sprinklr is 8.8%, down from 20.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Social CRM Market Share Distribution
Product	Market Share (%)
Sprinklr	8.8%
Salesforce Marketing Cloud	6.7%
Other	84.5%

Social CRM

Featured Reviews

Napitch K

Chief Executive Officer & Founder at growth innovation

Integration challenges impact workflow efficiency

The features of Salesforce Marketing Cloud that I have found most valuable are the Journey Builder and Flow. These capabilities are valuable because they make managing automation easy. Automating customer journeys saves time when scheduling content through every channel, and we can set the automation in advance when planning marketing content. The AI-powered tools such as Salesforce Datorama and Einstein save time and have an impact on marketing strategy decisions for my customers. I have noticed a positive impact from Salesforce Marketing Cloud through customer feedback. For example, a customer mentioned after project completion that it had a significant impact on their marketing team by eliminating the need to hire additional staff for marketing content and planning.

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Leonid Mironov

Social & Digital Media Performance, Senior Manager at Majid Al Futtaim

Facilitating data-driven decisions with powerful reporting and case management

The most valuable features are case management and reporting. The Unified-CXM Platform also helps in data aggregation and offers the capability to export data in different formats and integrate it with common CRMs like Microsoft 360 or Salesforce. Additionally, the ability to manage access to the data and ensure visibility to third parties is quite beneficial. The solution allows me to take data-driven decisions and identify gaps within the business by collecting and labeling data extensively.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Salesforce Marketing Cloud's integrations are seamless since it is a native application. It helps us with B2B and B2C send-outs and can handle large columns."

"The ability to automate processes is one of the most valuable features of Salesforce. This sets it part from other systems. We use the journey builder to design a fully automated journey."

"It is a great solution. I like its stability, scalability, and performance."

"We use Marketing Cloud for marketing campaigns and engaging customers. It is a business-focused application for a specific area of business, which is acquiring customers."

"The most valuable features of Salesforce Marketing Cloud are the ease of use of the basic features."

"It has excellent lead and opportunity tracking."

"It makes it easy for a business to use any module based on their preference."

"The Journey Builder and the Email Studio features are most valuable."

More Salesforce Marketing Cloud pros

"AI manages customer interactions really well, and the flow becomes easier."

"The interface is the most valuable feature to me."

"Customization and custom rule engines are highly valuable, enabling the creation of custom rules tailored to specific needs."

"Everything is integrated in one platform."

"The most effective feature is the automation of the routing engine."

"The scheduling feature is, of course, key just so I can do it in one sitting, plan out the month, and be ahead of everything."

"The most valuable features are case management and reporting."

"The most important feature of Sprinklr is its high availability since it is a cloud solution."

More Sprinklr pros

Cons

"The UA could be better designed for a mobile connection."

"The dashboards should be more intuitive, as there are far too many items on them. You're not always sure what you're looking for."

"The pricing is a bit high."

"Technical support is good but could be faster, maybe more knowledgeable, and more customer friendly."

"The product could use a little bit of BI in the sense of rule-based building."

"We'd like to see more integrations with third-party products."

"It should contain artificial intelligence, in my opinion."

"Salesforce Marketing Cloud should include more point-and-click functionality."

More Salesforce Marketing Cloud cons

"When onboarding new users, the platform requires a lot of fine-tuning, which demands certain expertise on the customer side."

"The support system is a major drawback because there is no live chat system for immediate issue reporting, leading to delayed resolutions."

"Sprinklr could be more drag-and-drop friendly."

"Their support team should opt for phone calls over emails to resolve issues faster."

"Sprinklr should consider not charging for everything. Services such as premium support and onboarding should be part of the deal."

"The interaction and integration with our CRM should be improved, especially to ensure security with on-premises solutions and to be suitable for banking environments."

"Sometimes I'll log into LinkedIn, and it won't show the scheduled post."

"There could be more videos on how to use Sprinklr."

More Sprinklr cons

Pricing and Cost Advice

"The solution's pricing is very high and should be more flexible for smaller companies."

"The solution is a bit expensive."

"Salesforce is an expensive solution."

"The price is expensive."

"On a scale where one is the lowest and ten is the most expensive, I rate the solution an eight out of ten."

"The licensing cost for the solution is on a yearly basis."

"We have two types of licensing. We have a yearly license for end users and we have a concurrent login for selling."

"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."

More Salesforce Marketing Cloud pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

13%

Financial Services Firm

12%

Manufacturing Company

10%

Comms Service Provider

Financial Services Firm

11%

Energy/Utilities Company

Computer Software Company

Retailer

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	20
Midsize Enterprise	14
Large Enterprise	28

By reviewers
Company Size	Count
Small Business	1
Midsize Enterprise	5
Large Enterprise	6

Questions from the Community

What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

What needs improvement with Salesforce Marketing Cloud?

Salesforce Marketing Cloud works effectively as a suite, best-of-suite solution. However, if you want to reuse specific components, it doesn't have the same solution flexibility since it's not micr...

Why is Sprinklr famous for its social media feature?

As a digital experience platform with many features, Sprinklr includes the feature for better social media and sales outreach and is famous for it because many competitors don’t offer it. If you us...

Is Sprinklr a free digital experience platform?

No, Sprinklr isn't a free DXP but it does offer a 30-day free trial. It's not offered for all of its features, though. I looked and at the moment you can get a free trial for only Lite (meaning no...

Can Sprinklr help a company provide good customer support?

I think if you're looking for a digital experience platform that values your customers most, you're asking about the right one, as the whole philosophy Sprinklr seems to have is about your clients...

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Product Reports

Salesforce Marketing Cloud

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Also Known As

ExactTarget

Get Satisfaction, Unified-CXM Platform

Overview

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

Sprinklr provides a comprehensive Unified-CXM Platform offering AI analytics, automation, integration with CRMs, and social media management to enhance customer interactions and operational efficiency.

Sprinklr is designed to support data-driven decisions by offering tools for social media management, content scheduling, and automation. It allows businesses to seamlessly manage customer interactions across channels, leveraging custom rule engines and AI analytics. While its customization, reporting, and case management features are appreciated, improvements in integrations and live support are noted. Users find onboarding complex and seek a more streamlined interface and advanced features like enhanced CRM interaction and post-editing capabilities. The platform is particularly useful in managing omnichannel engagement, integrating platforms like Facebook, WhatsApp, LinkedIn, YouTube, and Instagram, and providing extensive analytics and reporting.

What are the key features of Sprinklr?

Customization and AI Analytics: Tailor solutions with custom rule engines and AI-powered insights.
Automation and Scheduling: Boost productivity with automated processes and smart content planning.
Integration with CRMs: Connect seamlessly for enhanced customer management.
Social Media Management: Comprehensive tools for managing and scheduling content across platforms.
Omnichannel Engagement: Integrate multiple platforms for consistent customer interaction.

What benefits can users expect from Sprinklr?

Improved Customer Experiences: Enhance customer satisfaction with efficient service management.
Operational Efficiency: Streamline processes with automation and comprehensive analytics.
User-Friendly Interface: Simplified operations and easier management for teams.
Comprehensive Social Media Coverage: Engage with audiences across multiple channels seamlessly.

Sprinklr is particularly effective for industries like cryptocurrency, where managing customer interactions via chatbots, live agents, and integrated platforms such as Facebook and WhatsApp is vital. Businesses use it for social listening, analytics, and advertising on platforms like LinkedIn and Instagram, benefiting from modules focused on care, engagement, listening, and advertising.

Sample Customers

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

GoDaddy, Samsung, GAP, P&G, Nike, Cisco, Intel, NHL, Dell, Groupon, Starwood Hotels & Resorts, Virgin America, Frontier Airlines

Salesforce Marketing Cloud vs. Sprinklr