We compared Salesforce Marketing Cloud and Sprinklr across several parameters based on our users' reviews. After reading the collected data, you can find our conclusion below:
Features: Salesforce Marketing Cloud is highly regarded for its extensive range of capabilities, including CRM, automation, and seamless data source integration. Users also praised its Journey Builder feature, reporting, and dashboards. Sprinklr is recognized for its strong social media listening capabilities, effective content management, and customer engagement features.
Room for Improvement: Salesforce Marketing Cloud could improve its readiness for CDP solutions and template organization. Reviewers also want more personalization options and a more user-friendly mobile app. Sprinklr needs to simplify its interface, shorten its learning curve, and address integration issues.
Service and Support: Salesforce Marketing Cloud's customer service has faced challenges in terms of accessibility and response time. Sprinklr's customer service is considered prompt and reliable.
Ease of Deployment: Salesforce Marketing Cloud's initial setup can be complex and may require additional fees or assistance. Sprinklr’s deployment is regarded as straightforward thanks to the solution’s user-friendly interface and extensive documentation.
Pricing: The cost of setting up Salesforce Marketing Cloud and Sprinklr can differ based on the product's complexity and specific needs. Salesforce Marketing Cloud is typically considered to be in the medium to high price range. Sprinklr's pricing can vary. Consult the product's documentation or reach out to the vendor for accurate pricing information.
ROI: Salesforce Marketing Cloud users have found it to be the most effective solution in terms of return on investment (ROI). Users provided no information about Sprinklr's ROI.
Comparison Results: Salesforce Marketing Cloud is highly regarded for its extensive features, CRM capabilities, and user-friendly interface. However, many users are dissatisfied with the solution’s high cost and requested more personalization options. Sprinklr is an all-inclusive platform that offers easy deployment and high scalability. Users value its social media listening, content management, and customer engagement features. However, a few users perceive it as complex and costly.
Salesforce Marketing Cloud is ranked 1st in Social CRM with 35 reviews while Sprinklr is ranked 2nd in Social CRM. Salesforce Marketing Cloud is rated 8.4, while Sprinklr is rated 0.0. The top reviewer of Salesforce Marketing Cloud writes "A leading marketing automation tool with great versatility ". On the other hand, Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and Google Campaign Manager, whereas Sprinklr is most compared with Sprout Social, NICE CXone, HootSuite, Khoros Social Media Management and Locobuzz .
See our list of best Social CRM vendors and best Social Media Management Systems vendors.
We monitor all Social CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.