Salesforce Marketing Cloud vs Sprinklr comparison

Salesforce Marketing Cloud includes the set of marketing tools, built on a unified platform: Journey Builder, create 1-to-1 consumer journeys across all channels and departments. Email Studio, builds personalized email campaigns with the world's #1 email marketing platform. Salesforce DMP, capture and activate data from any source on a unified platform. Salesforce Data Studio, supports marketing with data from the premium data ecosystem. Social Studio listen, publish, and engage with your consumers across social media channels. Advertising Studio Target 1-to-1 advertising using your CRM data to acquire and re-engage consumers. Mobile Studio Personalize mobile interactions including SMS, push notifications, and group messaging. Interaction Studio Visualize, track, and manage realtime consumer experiences - driving valuable engagement at the right moment, just the way your audience prefers. And Pardot Unite marketing and sales on a single platform for B2B marketing automation.

Sprinklr platform, grounded in Social Experience Core, unites internal teams, unifies customer data, and enables large companies to create competitive customer experiences. With the end to-end functionality of the Sprinklr platform - from listening to moderation to advertising, analytics, and more - all customer-facing teams use the same virtual workspace. The Sprinklr platform is built on a single code base, so from its very inception, it was created to have everything work together. Sprinklr is an open platform that connects to legacy systems like Marketo, Salesforce, and Nexgate. Its architecture supports thousands of users, dozens of teams, and the complexity of running 20+ social channels. Grounded in the Social Experience Core, Sprinklr platform provides fundamental step in creating seamless, relevant, and scalable customer experiencesprovide an extensive, unified system to manage your social media program on an enterprise level.