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Salesforce Marketing Cloud vs Sprinklr comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Apr 20, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Salesforce Marketing Cloud
Ranking in Social CRM
2nd
Ranking in Social Media Management Solutions
2nd
Average Rating
8.4
Reviews Sentiment
7.4
Number of Reviews
58
Ranking in other categories
Marketing Automation (1st), Marketing Management (1st)
Sprinklr
Ranking in Social CRM
1st
Ranking in Social Media Management Solutions
1st
Average Rating
7.8
Number of Reviews
10
Ranking in other categories
Community Platforms (1st), Digital Experience Platforms (DXP) (3rd)
 

Mindshare comparison

As of June 2025, in the Social CRM category, the mindshare of Salesforce Marketing Cloud is 12.6%, up from 11.0% compared to the previous year. The mindshare of Sprinklr is 17.3%, down from 22.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Social CRM
 

Featured Reviews

ADAIR WATHIER - PeerSpot reviewer
Provides efficient data integration features and good technical support services
Our primary use cases for the product include website personalization and email campaign evaluation The platform has significantly expedited our campaign implementation process and provided centralized control over operations. The platform's most valuable features include ease of implementation…
VikasKhattri - PeerSpot reviewer
Automation tools have improved workflow efficiency and offers AI features
AI manages customer interactions really well, and the flow becomes easier. The best part about AI is its analytics. For example, if a customer has been with the product for past five years, it provides insights into a customer's buying behavior and past issues with the company. This data is important when dealing with a customer on a call or another channel. Sprinklr's automation tools have improved workflow efficiency for our customers and made their life easier. he integration is better than before because they are really focusing on what they're doing now. Some of our colleagues even moved to Sprinklr from Aethela, and they are really building it up in a better way.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It makes it easy for a business to use any module based on their preference."
"The automation is great. It saves us a lot of time and it makes us move faster."
"This is a very powerful and scalable solution."
"The Journey and CloudPages and automation are all great."
"The solution is user-friendly."
"Offers many great features and is intuitive."
"In Salesforce Marketing Cloud, the ability to send emails effectively is very valuable."
"Salesforce Marketing Cloud's integrations are seamless since it is a native application. It helps us with B2B and B2C send-outs and can handle large columns."
"This single-pane-of-glass approach enhances efficiency by consolidating social network interactions on one dashboard."
"The most effective feature is the automation of the routing engine."
"AI manages customer interactions really well, and the flow becomes easier."
"Customization and custom rule engines are highly valuable, enabling the creation of custom rules tailored to specific needs."
"Everything is integrated in one platform."
"The interface is the most valuable feature to me."
"Sprinklr provides an in-depth, comprehensive solution akin to Salesforce for social media, offering a 360-degree cover with numerous options."
"The scheduling feature is, of course, key just so I can do it in one sitting, plan out the month, and be ahead of everything."
 

Cons

"In terms of marketing, I don't think Salesforce invests the same level of intensity in promoting Marketing Cloud...Pricing is a concern and needs improvement, as some customers find the product a bit too expensive."
"Clarity around new features could be improved when they are released."
"Salesforce Marketing Cloud is expensive. The email functionality should be more modern and user-friendly."
"I've noticed on one-to-one leads, the customer objection option is not available."
"The dashboards should be more intuitive, as there are far too many items on them. You're not always sure what you're looking for."
"Customer support could be improved, especially for new features where I do not always receive proper solutions from the platform provider."
"Salesforce Marketing Cloud should provide some debugging facilities for every user."
"Salesforce could benefit by implementing further integration with more platforms."
"Sometimes I'll log into LinkedIn, and it won't show the scheduled post."
"Sprinklr could be more drag-and-drop friendly."
"Their support team should opt for phone calls over emails to resolve issues faster."
"Sprinklr should consider not charging for everything. Services such as premium support and onboarding should be part of the deal."
"There could be more videos on how to use Sprinklr."
"Customer service needs improvement, especially in problem-solving rather than just stating why issues exist."
"The support system is a major drawback because there is no live chat system for immediate issue reporting, leading to delayed resolutions."
"If I compare Sprinklr with NICE, people still opt for NICE. This is because they are not as confident with the use cases of Sprinklr, even though Sprinklr is trying to improve."
 

Pricing and Cost Advice

"Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."
"The licensing cost for the solution is on a yearly basis."
"Salesforce Marketing Cloud is affordable, considering the significant improvements it brings to our campaign results."
"On a scale where one is the lowest and ten is the most expensive, I rate the solution an eight out of ten."
"Salesforce Marketing Cloud is a highly expensive solution, it needs to be less expensive. We are on an annual license to use the solution."
"The solution's pricing is very high and should be more flexible for smaller companies."
"This solution is priced in the medium to high price range."
"The price is expensive."
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Top Industries

By visitors reading reviews
Educational Organization
43%
Computer Software Company
9%
Financial Services Firm
7%
Manufacturing Company
5%
Financial Services Firm
14%
Computer Software Company
12%
Retailer
9%
Non Profit
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.
What needs improvement with Salesforce Marketing Cloud?
In terms of improvements, it would be beneficial to enhance the Copilot actions. The issue lies with the internal language setup. It takes the default language and doesn't accept custom language sp...
Why is Sprinklr famous for its social media feature?
As a digital experience platform with many features, Sprinklr includes the feature for better social media and sales outreach and is famous for it because many competitors don’t offer it. If you us...
Is Sprinklr a free digital experience platform?
No, Sprinklr isn't a free DXP but it does offer a 30-day free trial. It's not offered for all of its features, though. I looked and at the moment you can get a free trial for only Lite (meaning no...
Can Sprinklr help a company provide good customer support?
I think if you're looking for a digital experience platform that values your customers most, you're asking about the right one, as the whole philosophy Sprinklr seems to have is about your clients...
 

Also Known As

ExactTarget
No data available
 

Overview

 

Sample Customers

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
GoDaddy, Samsung, GAP, P&G, Nike, Cisco, Intel, NHL, Dell, Groupon, Starwood Hotels & Resorts, Virgin America, Frontier Airlines
Find out what your peers are saying about Salesforce Marketing Cloud vs. Sprinklr and other solutions. Updated: May 2025.
856,873 professionals have used our research since 2012.