Salesforce Marketing Cloud vs Sprinklr comparison

Salesforce Marketing Cloud

Read 11 Sprinklr reviews

1,996 Views
878 Comparison Views

81% willing to recommend

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Mar 1, 2026

Salesforce Marketing Cloud and Sprinklr compete in the marketing solutions category. Based on user evaluations, Salesforce Marketing Cloud holds an edge in CRM integration and multi-channel marketing, while Sprinklr excels in social media tools and analytics.

Features: Salesforce Marketing Cloud is favored for its CRM integration, automation, and multi-channel capabilities. Its Journey Builder simplifies creating automated campaigns, and Content Builder facilitates seamless content management. Sprinklr is renowned for its Unified-CXM Platform, excelling in social media automation and comprehensive analytics, aiding organizations with extensive social media engagements.

Room for Improvement: Salesforce Marketing Cloud could improve data management, integration simplicity, and offer a more user-friendly development environment. Additionally, users suggest clearer documentation for feature updates. Sprinklr could enhance post-editability and CRM integration for smoother operations, alongside simplifying the interface for newcomers.

Ease of Deployment and Customer Service: Salesforce Marketing Cloud supports both private and public cloud deployments, offering flexibility but receiving mixed feedback on support. Premium support is commended. Sprinklr, fully deployed on the public cloud, is noted for responsive customer service, though some users mention communication hurdles in issue resolution.

Pricing and ROI: Salesforce Marketing Cloud is considered high-priced, appealing to large enterprises that fully utilize its capabilities, with positive ROI especially through automation and personalization. Sprinklr is also labeled as expensive with additional service costs but delivers competitive value for comprehensive social media and analytics capabilities.

To learn more, read our detailed Salesforce Marketing Cloud vs. Sprinklr Report (Updated: March 2026).

Salesforce Marketing Cloud vs. Sprinklr

March 2026

Download the complete report

Helped 884,933 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Salesforce Marketing Cloud

Ranking in Social CRM

2nd

Ranking in Social Media Management Solutions

2nd

Average Rating

8.4

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

Marketing Automation (1st), Marketing Management (1st)

Sprinklr

Ranking in Social CRM

1st

Ranking in Social Media Management Solutions

1st

Average Rating

8.0

Number of Reviews

Ranking in other categories

Customer Experience Management (7th), Customer Feedback Management (2nd), Community Platforms (2nd), Digital Experience Platforms (DXP) (3rd)

Mindshare comparison

As of March 2026, in the Social CRM category, the mindshare of Salesforce Marketing Cloud is 5.9%, down from 13.6% compared to the previous year. The mindshare of Sprinklr is 10.1%, down from 20.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Social CRM Mindshare Distribution
Product	Mindshare (%)
Sprinklr	10.1%
Salesforce Marketing Cloud	5.9%
Other	84.0%

Social CRM

Featured Reviews

GauravSingh2

Senior Consultant at a tech vendor with 10,001+ employees

Targeted email journeys have boosted campaign insight and now need better data access and support

I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but for data views, it is very difficult as you can only send it out or load it into data extensions. Improvements can also be made in the connections to different external tools such as Azure or AWS.Customer support can be improved in Salesforce Marketing Cloud, as sometimes it is not clear what the issue is or how to approach solving it, and it also takes time to resolve issues.

Read full review

Leonid Mironov

Social & Digital Media Performance, Senior Manager at Majid Al Futtaim

Facilitating data-driven decisions with powerful reporting and case management

The most valuable features are case management and reporting. The Unified-CXM Platform also helps in data aggregation and offers the capability to export data in different formats and integrate it with common CRMs like Microsoft 360 or Salesforce. Additionally, the ability to manage access to the data and ensure visibility to third parties is quite beneficial. The solution allows me to take data-driven decisions and identify gaps within the business by collecting and labeling data extensively.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"This solution has improved organization brand awareness with prospects and clients."

"We have found the solution to be scalable."

"A powerful platform with robust features for a seamless one-tool solution."

"Salesforce is constantly evolving and have a good release cycle."

"The most valuable features of Salesforce Marketing Cloud are the ease of use of the basic features."

"The ability to automate processes is one of the most valuable features of Salesforce. This sets it part from other systems. We use the journey builder to design a fully automated journey."

"The most valuable feature is the 'Accelerators', which are expert-taught subject matter webinars on items such as personalization of emails and SMS to contacts and prospects."

"In Salesforce Marketing Cloud, the ability to send emails effectively is very valuable."

More Salesforce Marketing Cloud pros

"Everything is integrated in one platform."

"Customization and custom rule engines are highly valuable, enabling the creation of custom rules tailored to specific needs."

"It is easy to invite advocates in to help with community management, plus there are tons of integrations with other customer support products."

"The most effective feature is the automation of the routing engine."

"Being able to use moving images, like GIFs, is important, and multi-language support is crucial, as it allows content in multiple languages and increases engagement and impressions significantly."

"The most important feature of Sprinklr is its high availability since it is a cloud solution."

"Sprinklr provides an in-depth, comprehensive solution akin to Salesforce for social media, offering a 360-degree cover with numerous options."

"The interface is the most valuable feature to me."

More Sprinklr pros

Cons

"Salesforce Marketing Cloud should be linked to an email ID, so the features after 15 days can update on the opportunity. You should not have to update them manually to the next step."

"The encryption and decryption have room for improvement."

"In a future release, adding end-user personalization would be a benefit."

"Salesforce Marketing Cloud should include more point-and-click functionality."

"If you want to use advanced features in Salesforce Marketing Cloud, they are extremely difficult to use."

"This solution could be more user-friendly."

"The analytics feature needs some improvement."

"The UA could be better designed for a mobile connection."

More Salesforce Marketing Cloud cons

"Sometimes I'll log into LinkedIn, and it won't show the scheduled post."

"Sprinklr should consider not charging for everything. Services such as premium support and onboarding should be part of the deal."

"The interaction and integration with our CRM should be improved, especially to ensure security with on-premises solutions and to be suitable for banking environments."

"When onboarding new users, the platform requires a lot of fine-tuning, which demands certain expertise on the customer side."

"The support system is a major drawback because there is no live chat system for immediate issue reporting, leading to delayed resolutions."

"Sprinklr could be more drag-and-drop friendly."

"Their support team should opt for phone calls over emails to resolve issues faster."

"There could be more videos on how to use Sprinklr."

More Sprinklr cons

Pricing and Cost Advice

"This is a low cost solution suited to larger organizations."

"On a scale where one is the lowest and ten is the most expensive, I rate the solution an eight out of ten."

"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."

"I don't know if my company pays for Salesforce Marketing Cloud monthly or yearly. It's a SaaS, so it's a recurring cost, but I have no information on its price."

"The price is expensive."

"It's normal pricing."

"The solution is a bit expensive."

"My company pays to use this solution."

More Salesforce Marketing Cloud pricing and cost advice

Information not available

See which vendors are best for you

Use our free recommendation engine to learn which Social CRM solutions are best for your needs.

See recommendations

884,933 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Financial Services Firm

13%

Manufacturing Company

Healthcare Company

Comms Service Provider

Financial Services Firm

11%

Manufacturing Company

Media Company

Energy/Utilities Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	14
Large Enterprise	31

By reviewers
Company Size	Count
Small Business	1
Midsize Enterprise	5
Large Enterprise	6

Questions from the Community

What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

What needs improvement with Salesforce Marketing Cloud?

Why is Sprinklr famous for its social media feature?

As a digital experience platform with many features, Sprinklr includes the feature for better social media and sales outreach and is famous for it because many competitors don’t offer it. If you us...

Is Sprinklr a free digital experience platform?

No, Sprinklr isn't a free DXP but it does offer a 30-day free trial. It's not offered for all of its features, though. I looked and at the moment you can get a free trial for only Lite (meaning no...

Can Sprinklr help a company provide good customer support?

I think if you're looking for a digital experience platform that values your customers most, you're asking about the right one, as the whole philosophy Sprinklr seems to have is about your clients...

HubSpot Marketing Hub vs Salesforce Marketing Cloud

Comparisons

Compared 16% of the time

Marketo vs Salesforce Marketing Cloud

Compared 14% of the time

Oracle Eloqua vs Salesforce Marketing Cloud

Compared 10% of the time

Zeta Marketing Platform vs Salesforce Marketing Cloud

Compared 6% of the time

Pardot vs Salesforce Marketing Cloud

Compared 2% of the time

More Salesforce Marketing Cloud Competitors

Qualtrics XM Platform vs Sprinklr

Compared 8% of the time

Intercom Customer Communications Platform vs Sprinklr

Compared 6% of the time

Sprout Social vs Sprinklr

Compared 6% of the time

NICE CXone vs Sprinklr

Compared 5% of the time

HootSuite vs Sprinklr

Compared 5% of the time

More Sprinklr Competitors

Product Reports

Salesforce Marketing Cloud

February 2026

Download Salesforce Marketing Cloud product report

Download Sprinklr product report

February 2026

Also Known As

ExactTarget

Get Satisfaction, Unified-CXM Platform

Overview

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

Sprinklr provides a comprehensive Unified-CXM Platform offering AI analytics, automation, integration with CRMs, and social media management to enhance customer interactions and operational efficiency.

Sprinklr is designed to support data-driven decisions by offering tools for social media management, content scheduling, and automation. It allows businesses to seamlessly manage customer interactions across channels, leveraging custom rule engines and AI analytics. While its customization, reporting, and case management features are appreciated, improvements in integrations and live support are noted. Users find onboarding complex and seek a more streamlined interface and advanced features like enhanced CRM interaction and post-editing capabilities. The platform is particularly useful in managing omnichannel engagement, integrating platforms like Facebook, WhatsApp, LinkedIn, YouTube, and Instagram, and providing extensive analytics and reporting.

What are the key features of Sprinklr?

Customization and AI Analytics: Tailor solutions with custom rule engines and AI-powered insights.
Automation and Scheduling: Boost productivity with automated processes and smart content planning.
Integration with CRMs: Connect seamlessly for enhanced customer management.
Social Media Management: Comprehensive tools for managing and scheduling content across platforms.
Omnichannel Engagement: Integrate multiple platforms for consistent customer interaction.

What benefits can users expect from Sprinklr?

Improved Customer Experiences: Enhance customer satisfaction with efficient service management.
Operational Efficiency: Streamline processes with automation and comprehensive analytics.
User-Friendly Interface: Simplified operations and easier management for teams.
Comprehensive Social Media Coverage: Engage with audiences across multiple channels seamlessly.

Sprinklr is particularly effective for industries like cryptocurrency, where managing customer interactions via chatbots, live agents, and integrated platforms such as Facebook and WhatsApp is vital. Businesses use it for social listening, analytics, and advertising on platforms like LinkedIn and Instagram, benefiting from modules focused on care, engagement, listening, and advertising.

Sample Customers

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

GoDaddy, Samsung, GAP, P&G, Nike, Cisco, Intel, NHL, Dell, Groupon, Starwood Hotels & Resorts, Virgin America, Frontier Airlines