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Salesforce Marketing Cloud vs Sprinklr comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Apr 20, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Salesforce Marketing Cloud
Ranking in Social CRM
2nd
Ranking in Social Media Management Solutions
2nd
Average Rating
8.4
Reviews Sentiment
7.4
Number of Reviews
58
Ranking in other categories
Marketing Automation (1st), Marketing Management (1st)
Sprinklr
Ranking in Social CRM
1st
Ranking in Social Media Management Solutions
1st
Average Rating
7.8
Number of Reviews
10
Ranking in other categories
Community Platforms (1st), Digital Experience Platforms (DXP) (3rd)
 

Mindshare comparison

As of July 2025, in the Social CRM category, the mindshare of Salesforce Marketing Cloud is 12.6%, up from 10.9% compared to the previous year. The mindshare of Sprinklr is 17.0%, down from 22.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Social CRM
 

Featured Reviews

ADAIR WATHIER - PeerSpot reviewer
Provides efficient data integration features and good technical support services
Our primary use cases for the product include website personalization and email campaign evaluation The platform has significantly expedited our campaign implementation process and provided centralized control over operations. The platform's most valuable features include ease of implementation…
VikasKhattri - PeerSpot reviewer
Automation tools have improved workflow efficiency and offers AI features
AI manages customer interactions really well, and the flow becomes easier. The best part about AI is its analytics. For example, if a customer has been with the product for past five years, it provides insights into a customer's buying behavior and past issues with the company. This data is important when dealing with a customer on a call or another channel. Sprinklr's automation tools have improved workflow efficiency for our customers and made their life easier. he integration is better than before because they are really focusing on what they're doing now. Some of our colleagues even moved to Sprinklr from Aethela, and they are really building it up in a better way.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The tool is flexible and helps us with insights and reports. Salesforce Marketing Cloud has improved our organizational functions by creating an environment where clients and internal staff can access information about various solutions. For instance, clients can apply for different projects, and internal staff can approve them based on donor requirements. This simplifies communication between clients, donors, and our company,"
"Salesforce is constantly evolving and have a good release cycle."
"The automation is great. It saves us a lot of time and it makes us move faster."
"The most valuable of Salesforce Marketing Cloud is seeing the customer's journey."
"It makes it easy for a business to use any module based on their preference."
"It is a great solution. I like its stability, scalability, and performance."
"The most valuable feature of Salesforce Marketing Cloud is the ability to sell the products we have made to customers. Overall the solution is very useful for business."
"Marketing Cloud offers a 360 customers experience as it integrates with Service Cloud and Sales Cloud, the CRM portion of Salesforce. The different platforms integrate easily which makes it easy to manage customer communication using a single point of truth."
"Sprinklr provides an in-depth, comprehensive solution akin to Salesforce for social media, offering a 360-degree cover with numerous options."
"The scheduling feature is, of course, key just so I can do it in one sitting, plan out the month, and be ahead of everything."
"The interface is the most valuable feature to me."
"AI manages customer interactions really well, and the flow becomes easier."
"This single-pane-of-glass approach enhances efficiency by consolidating social network interactions on one dashboard."
"The most effective feature is the automation of the routing engine."
"The most important feature of Sprinklr is its high availability since it is a cloud solution."
"Everything is integrated in one platform."
 

Cons

"We'd like to see more integrations with third-party products."
"In terms of marketing, I don't think Salesforce invests the same level of intensity in promoting Marketing Cloud...Pricing is a concern and needs improvement, as some customers find the product a bit too expensive."
"In a future release, adding end-user personalization would be a benefit."
"In a future release it would be great to have the ability to connect the data from social media and email marketing and have it in one dashboard."
"Salesforce could benefit by implementing further integration with more platforms."
"There is a lot of room for improvement in Salesforce Marketing Cloud's dashboards and the visualization of information in each journey."
"When you use your iPhone or Android phone, Salesforce is not as user-friendly as it could be. That UX needs to be improved."
"If you want to use advanced features in Salesforce Marketing Cloud, they are extremely difficult to use."
"There could be more videos on how to use Sprinklr."
"Their support team should opt for phone calls over emails to resolve issues faster."
"Sprinklr could be more drag-and-drop friendly."
"The support system is a major drawback because there is no live chat system for immediate issue reporting, leading to delayed resolutions."
"If I compare Sprinklr with NICE, people still opt for NICE. This is because they are not as confident with the use cases of Sprinklr, even though Sprinklr is trying to improve."
"Sometimes I'll log into LinkedIn, and it won't show the scheduled post."
"The interaction and integration with our CRM should be improved, especially to ensure security with on-premises solutions and to be suitable for banking environments."
"Sprinklr should consider not charging for everything. Services such as premium support and onboarding should be part of the deal."
 

Pricing and Cost Advice

"The licensing cost for the solution is on a yearly basis."
"The solution's pricing is very high and should be more flexible for smaller companies."
"It is a license per user."
"We have two types of licensing. We have a yearly license for end users and we have a concurrent login for selling."
"We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."
"It's normal pricing."
"Salesforce Marketing Cloud is a highly expensive solution, it needs to be less expensive. We are on an annual license to use the solution."
"This is a low cost solution suited to larger organizations."
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Top Industries

By visitors reading reviews
Educational Organization
18%
Computer Software Company
12%
Financial Services Firm
10%
Manufacturing Company
8%
Financial Services Firm
13%
Computer Software Company
11%
Retailer
8%
Non Profit
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.
What needs improvement with Salesforce Marketing Cloud?
In terms of improvements, it would be beneficial to enhance the Copilot actions. The issue lies with the internal language setup. It takes the default language and doesn't accept custom language sp...
Why is Sprinklr famous for its social media feature?
As a digital experience platform with many features, Sprinklr includes the feature for better social media and sales outreach and is famous for it because many competitors don’t offer it. If you us...
Is Sprinklr a free digital experience platform?
No, Sprinklr isn't a free DXP but it does offer a 30-day free trial. It's not offered for all of its features, though. I looked and at the moment you can get a free trial for only Lite (meaning no...
Can Sprinklr help a company provide good customer support?
I think if you're looking for a digital experience platform that values your customers most, you're asking about the right one, as the whole philosophy Sprinklr seems to have is about your clients...
 

Also Known As

ExactTarget
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Overview

 

Sample Customers

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
GoDaddy, Samsung, GAP, P&G, Nike, Cisco, Intel, NHL, Dell, Groupon, Starwood Hotels & Resorts, Virgin America, Frontier Airlines
Find out what your peers are saying about Salesforce Marketing Cloud vs. Sprinklr and other solutions. Updated: July 2025.
861,524 professionals have used our research since 2012.