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Salesforce Marketing Cloud vs Sprinklr comparison

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Pricing and Cost Advice
  • "Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."
  • "We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."
  • "The licensing cost for the solution is on a yearly basis."
  • "Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."
  • "The solution is paid for monthly."
  • "It is a license per user."
  • "My company pays to use this solution."
  • "This solution is priced in the medium to high price range."
  • More Salesforce Marketing Cloud Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:The most valuable features of Salesforce Marketing Cloud are the ease of use of the basic features.
    Top Answer:Salesforce Marketing Cloud is a highly expensive solution, it needs to be less expensive. We are on an annual license to use the solution.
    Top Answer:If you want to use advanced features in Salesforce Marketing Cloud, they are extremely difficult to use.
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    Ranking
    1st
    out of 25 in Social CRM
    Views
    6,417
    Comparisons
    5,326
    Reviews
    24
    Average Words per Review
    341
    Rating
    8.4
    2nd
    out of 25 in Social CRM
    Views
    782
    Comparisons
    655
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    Comparisons
    Also Known As
    ExactTarget
    Learn More
    Overview
    Salesforce Marketing Cloud includes the set of marketing tools, built on a unified platform: Journey Builder, create 1-to-1 consumer journeys across all channels and departments. Email Studio, builds personalized email campaigns with the world's #1 email marketing platform. Salesforce DMP, capture and activate data from any source on a unified platform. Salesforce Data Studio, supports marketing with data from the premium data ecosystem. Social Studio listen, publish, and engage with your consumers across social media channels. Advertising Studio Target 1-to-1 advertising using your CRM data to acquire and re-engage consumers. Mobile Studio Personalize mobile interactions including SMS, push notifications, and group messaging. Interaction Studio Visualize, track, and manage realtime consumer experiences - driving valuable engagement at the right moment, just the way your audience prefers. And Pardot Unite marketing and sales on a single platform for B2B marketing automation.
    Sprinklr platform, grounded in Social Experience Core, unites internal teams, unifies customer data, and enables large companies to create competitive customer experiences. With the end to-end functionality of the Sprinklr platform - from listening to moderation to advertising, analytics, and more - all customer-facing teams use the same virtual workspace. The Sprinklr platform is built on a single code base, so from its very inception, it was created to have everything work together. Sprinklr is an open platform that connects to legacy systems like Marketo, Salesforce, and Nexgate. Its architecture supports thousands of users, dozens of teams, and the complexity of running 20+ social channels. Grounded in the Social Experience Core, Sprinklr platform provides fundamental step in creating seamless, relevant, and scalable customer experiencesprovide an extensive, unified system to manage your social media program on an enterprise level.
    Offer
    Learn more about Salesforce Marketing Cloud
    Learn more about Sprinklr
    Sample Customers
    American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
    GoDaddy, Samsung, GAP, P&G, Nike, Cisco, Intel, NHL, Dell, Groupon, Starwood Hotels & Resorts, Virgin America, Frontier Airlines
    Top Industries
    REVIEWERS
    Computer Software Company67%
    Marketing Services Firm13%
    Financial Services Firm7%
    Consumer Goods Company7%
    VISITORS READING REVIEWS
    Computer Software Company34%
    Comms Service Provider17%
    Financial Services Firm6%
    Energy/Utilities Company4%
    VISITORS READING REVIEWS
    Computer Software Company32%
    Comms Service Provider16%
    Financial Services Firm9%
    Manufacturing Company7%
    Company Size
    REVIEWERS
    Small Business29%
    Midsize Enterprise35%
    Large Enterprise35%
    VISITORS READING REVIEWS
    Small Business18%
    Midsize Enterprise15%
    Large Enterprise67%
    VISITORS READING REVIEWS
    Small Business23%
    Midsize Enterprise12%
    Large Enterprise65%

    Salesforce Marketing Cloud is ranked 1st in Social CRM with 24 reviews while Sprinklr is ranked 2nd in Social CRM. Salesforce Marketing Cloud is rated 8.4, while Sprinklr is rated 0.0. The top reviewer of Salesforce Marketing Cloud writes "Scalable CRM to personalize customer experience". On the other hand, Salesforce Marketing Cloud is most compared with HubSpot Marketing Hub, Oracle Eloqua, Marketo and Microsoft Dynamics CRM, whereas Sprinklr is most compared with NICE CXone, Khoros Care, Sprout Social and Freshdesk.

    See our list of best Social CRM vendors and best Social Media Management Systems vendors.

    We monitor all Social CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.