Oracle CRM vs Salesforce Marketing Cloud comparison

Oracle and Salesforce are both solutions in the Marketing Automation category. Oracle is ranked #5 with an average rating of 7.4, while Salesforce is ranked #1 with an average rating of 8.7. Oracle holds a 1.9% mindshare in MA, compared to Salesforce’s 22.4% mindshare. Additionally, 89% of Oracle users are willing to recommend the solution, compared to 98% of Salesforce users who would recommend it.

Oracle CRM

Read 38 Oracle CRM reviews

202 Views
154 Comparison Views

89% willing to recommend

Salesforce Marketing Cloud

Read 56 Salesforce Marketing Cloud reviews

3,862 Views
2,342 Comparison Views

98% willing to recommend

Oracle CRM

Salesforce Marketing Cloud

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 6, 2025

Oracle CRM and Salesforce Marketing Cloud are robust competitors in the CRM and marketing automation sector. Salesforce Marketing Cloud appears to have the upper hand due to highly favored pricing, support, and superior functionality.

Features: Oracle CRM provides extensive integration capabilities, industry-based solutions, and flexible module selection for reduced operational expenses. It offers real-time tools and end-to-end integration advantages. Salesforce Marketing Cloud is known for its cross-channel capabilities, particularly its Content Builder and Journey Builder, which simplify campaign creation and execution. Users also highlight its strong analytics and automation features.

Room for Improvement: Oracle CRM needs enhancements in usability, integration flexibility, and cloud offerings to improve user experience. User interface and performance improvements are also necessary for better competition. Salesforce Marketing Cloud requires enhancements in processing speed, user interface, and graphical options in dashboards. Its complexity and pricing structure indicate potential for increased accessibility and affordability.

Ease of Deployment and Customer Service: Oracle CRM supports versatile deployment across private, public, and hybrid clouds but struggles with speed and usability. Salesforce Marketing Cloud, primarily cloud-based, offers straightforward deployment. While both provide 24/7 support, Salesforce's service receives better feedback for responsiveness, whereas Oracle's support shows mixed reviews.

Pricing and ROI: Oracle CRM is flexible but expensive, with varied user satisfaction regarding ROI. Discounts are offered for integrated Oracle product users. Salesforce Marketing Cloud, although costly, is perceived as good value for large corporations, with affordable tier options suggesting positive ROI perceptions and substantial campaign improvements.

To learn more, read our detailed Oracle CRM vs. Salesforce Marketing Cloud Report (Updated: April 2025).

Buyer's Guide

Oracle CRM vs. Salesforce Marketing Cloud

April 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Oracle CRM

Ranking in Marketing Automation

5th

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

CRM (9th)

Salesforce Marketing Cloud

Ranking in Marketing Automation

1st

Average Rating

8.4

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

Social CRM (2nd), Marketing Management (1st), Social Media Management Solutions (2nd)

Mindshare comparison

As of May 2025, in the Marketing Automation category, the mindshare of Oracle CRM is 1.9%, up from 1.4% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 22.4%, down from 24.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation

Featured Reviews

Omair Bokhari

Head of IT Operations at Fatima Group

Helps business track their customers, sales leads, and opportunities

An area for improvement is the vendors' inability to understand the customers' requirements and communicate them to Oracle. When we started to implement the tool, and during the very initial phases of the product, when Oracle launched it, our company opted for it. We faced a few challenges related to the product speed associated with some functionalities that were not available when the tool was just launched, but later on, it became available, and right now, we are actually using it. The tool is fulfilling our requirements. There were no major hiccups or challenges due to the tool. The solution's mobile app needs to be enriched with more functionalities in the future.

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SantoshKrishna

Director at BMO Financial

Easy to deploy, stable, and scalable

The encryption and decryption have room for improvement. We need to be confident that the customer's data is secure when shared outside of the organization. I would like to request additional mobile app features that go beyond push notifications. As the mobile development industry continues to advance with new technologies, such as AI components, it is important to consider these advancements when setting up campaigns. Currently, campaigns are scheduled to be sent to customers at a prescribed time, but they may not be relevant to the customer unless they see them as valuable. For example, if I want to run a campaign offering loans, I would need to consider the customer's needs and balance. In the future, I hope Salesforce can incorporate an AI component that utilizes the shared data, rather than just scheduling campaigns.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Technical support is very fast. It's customer friendly."

"CRM's performance is good, we've never faced any issues with it."

"The reporting features are valuable."

"We are able to take back control of our client sales information and analyze it for the future to improve."

"It is very simple."

"It's very easy to find any customer-related data."

"We are most comfortable with the user interface that Oracle CRM has, it is very good."

"It is one of the most proficient CRM tools out there. It is comprehensive and scalable. It covers most of the CRM activities, business lines, and business requirements."

More Oracle CRM pros

"The Journey Builder and the Email Studio features are most valuable."

"It is very easy to use from a marketing standpoint."

"Salesforce allows for the integration of different data sources."

"The notification system for customer alerts, including the integration of various communication channels such as email, SMS, and mobile push, is excellent."

"Salesforce is constantly evolving and have a good release cycle."

"The ability to automate processes is one of the most valuable features of Salesforce. This sets it part from other systems. We use the journey builder to design a fully automated journey."

"The solution is user-friendly."

"Its ability to integrate data and provide a comprehensive view of customer engagement sets it apart."

More Salesforce Marketing Cloud pros

Cons

"The one thing that I hate about it is when you pay for services for a certain amount of time, the service ends just before it should be over. For example, I may pay for a month of service, but it will tell me the service is over before the month ends."

"In the planning area in order to calculate commissions the function could be improved. Currently, we are not using that functionality because it is very basic."

"Their support could be faster. Like any other solution provider, in some cases, it takes time to get their response, and sometimes, they do not fix the issue in the first round. Therefore, we have to go through another round."

"With Oracle CRM, people report some usual downtime and frequent outages."

"The data visualization should be better in Oracle CRM."

"The interface could be more user friendly. It is currently not intuitive, and it can be better. The onboarding process for the end users of this solution could be easier, and there should be a few more things for user knowledge and training. It takes a lot of technical knowledge to get used to it."

"The cost can be a bit more expensive compared to other options."

"I would like to remove all manual work and get the benefits of the function that Oracle provides without any manual interference or paperwork."

More Oracle CRM cons

"The UA could be better designed for a mobile connection."

"The performance is sometimes sluggish, but I think that's to be expected with a heavy CRM tool because they're running reports in real-time on the data that you have entered."

"Marketing Cloud should change the script language that it uses because it's not good. It's tricky and difficult to develop."

"The encryption and decryption have room for improvement."

"The general setup and understanding of how to use it can be improved. There should be easier self-service for setting up dashboards. Currently, we have someone setting them up for us. I wish it was easier."

"Salesforce Marketing Cloud should include more point-and-click functionality."

"There could be easier tools to configure the product and to create landing pages to better handle large data sets."

"If you want to use advanced features in Salesforce Marketing Cloud, they are extremely difficult to use."

More Salesforce Marketing Cloud cons

Pricing and Cost Advice

"Compared to alternative solutions Oracle CRM is expensive."

"In my region, the tool is expensive. There are no additional costs in addition to the standard licensing fees of the tool."

"The licensing is on a yearly basis."

"It is not cheap. It is more suitable for big companies."

"The tool's pricing involves a monthly subscription fee based on the number of users. I believe it's around $20 per user initially, and then an additional five dollars per user if more users are added."

"We have annual licenses to use this solution that are quite expensive. For example, we have approximately four types of licenses and we have one annual contract for the number of licenses we use for Oracle CRM and the loyalty system."

"The costing for this solution is very high. It targets top tier companies. This solution can be split up into multiple modules to cater to the low tier customers."

"The solution is expensive."

More Oracle CRM pricing and cost advice

"Licensing fees are paid on a yearly basis."

"We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."

"This solution is priced in the medium to high price range."

"My company pays to use this solution."

"Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."

"We have two types of licensing. We have a yearly license for end users and we have a concurrent login for selling."

"It is a license per user."

"It's not cheap, which is why I recommend that you use Marketing Cloud to create automated journeys. If you plan to use Marketing Cloud just to send emails, use another tool."

More Salesforce Marketing Cloud pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

13%

Financial Services Firm

13%

University

12%

Government

11%

Educational Organization

57%

Computer Software Company

Financial Services Firm

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Oracle CRM?

The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the...

See all answers

What is your experience regarding pricing and costs for Oracle CRM?

The price of Oracle CRM in Vietnam is high, which is a concern. Clients must buy the license once, and if there are updates in the year, they need to buy the new version.

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What needs improvement with Oracle CRM?

Oracle CRM should improve in terms of AI capabilities and user interface design. Compared to Salesforce, it lacks advanced features in these areas and is not as user-friendly.

See all answers

What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

See all answers

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

Salesforce is one of the most expensive tools. The pricing is around $10,000 per annum per user. It is a very expensive solution that I would rate a nine out of 10 in terms of cost.

See all answers

What needs improvement with Salesforce Marketing Cloud?

I would like to see improvements in the integration between Salesforce platforms and AgentForce. There are inaccuracies in how AgentForce retrieves information or interprets data. It still shows so...

See all answers

Comparisons

Siebel CRM vs Oracle CRM

Compared 32% of the time

SAP CRM vs Oracle CRM

Compared 32% of the time

Salesforce Sales Cloud vs Oracle CRM

Compared 13% of the time

Microsoft Dynamics CRM vs Oracle CRM

Compared 10% of the time

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Marketo vs Salesforce Marketing Cloud

Compared 19% of the time

SAP Marketing Cloud vs Salesforce Marketing Cloud

Compared 14% of the time

Oracle Eloqua vs Salesforce Marketing Cloud

Compared 11% of the time

HubSpot Marketing Hub vs Salesforce Marketing Cloud

Compared 10% of the time

Zeta Marketing Platform vs Salesforce Marketing Cloud

Compared 9% of the time

More Salesforce Marketing Cloud Competitors

Product Reports

Buyer's Guide

Oracle CRM

April 2025

Download Oracle CRM product report

Buyer's Guide

Salesforce Marketing Cloud

April 2025

Download Salesforce Marketing Cloud product report

Also Known As

Market2Lead

ExactTarget

Overview

On demand CRM with contextual intelligence, adaptive business planning, and analytics. Supports cloud integration with Outlook and mobile devices, as well as sales and marketing applications. Multi-tenancy or single-tenancy options available.

Oracle

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

Sample Customers

Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Buyer's Guide

Oracle CRM vs. Salesforce Marketing Cloud

April 2025

Free Report: Oracle CRM vs. Salesforce Marketing Cloud

Find out what your peers are saying about Oracle CRM vs. Salesforce Marketing Cloud and other solutions. Updated: April 2025.

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