Oracle CRM and Salesforce Marketing Cloud are robust competitors in the CRM and marketing automation sector. Salesforce Marketing Cloud appears to have the upper hand due to highly favored pricing, support, and superior functionality.
Features: Oracle CRM provides extensive integration capabilities, industry-based solutions, and flexible module selection for reduced operational expenses. It offers real-time tools and end-to-end integration advantages. Salesforce Marketing Cloud is known for its cross-channel capabilities, particularly its Content Builder and Journey Builder, which simplify campaign creation and execution. Users also highlight its strong analytics and automation features.
Room for Improvement: Oracle CRM needs enhancements in usability, integration flexibility, and cloud offerings to improve user experience. User interface and performance improvements are also necessary for better competition. Salesforce Marketing Cloud requires enhancements in processing speed, user interface, and graphical options in dashboards. Its complexity and pricing structure indicate potential for increased accessibility and affordability.
Ease of Deployment and Customer Service: Oracle CRM supports versatile deployment across private, public, and hybrid clouds but struggles with speed and usability. Salesforce Marketing Cloud, primarily cloud-based, offers straightforward deployment. While both provide 24/7 support, Salesforce's service receives better feedback for responsiveness, whereas Oracle's support shows mixed reviews.
Pricing and ROI: Oracle CRM is flexible but expensive, with varied user satisfaction regarding ROI. Discounts are offered for integrated Oracle product users. Salesforce Marketing Cloud, although costly, is perceived as good value for large corporations, with affordable tier options suggesting positive ROI perceptions and substantial campaign improvements.
I have seen some return on investment with Salesforce Marketing Cloud through features such as reporting, automation, and Journey parts that save resources.
When facing technical issues such as coding, they provide valuable suggestions for my developer team.
Salesforce customer service is excellent.
Customer support could be improved, especially for new features.
When more branches are opened for a dealer, or when the vehicle manufacturing company implements the software nationwide, the application needs to handle many changes and business rules smoothly.
On a scale of one to ten, I rate its scalability at 9.5.
Not everyone can use Salesforce Marketing Cloud unless they have some exposure to the platform and understand how it works, which informed my scalability rating.
We haven't really had any technical challenges with Oracle CRM.
I have never experienced any issues with stability, outages, or downtime.
The maximum downtime I faced was about two to three hours.
It's already integrated into our environment, so moving to something else will require a massive investment and change in strategy that we as an organization are not prepared to embark on just yet.
The AI feature needs improvement.
It takes the default language and doesn't accept custom language specifications, which creates discomfort in certain scenarios.
We cannot debug the AM Script or SSJS code, which makes code debugging manual.
There are inaccuracies in how AgentForce retrieves information or interprets data.
The pricing is around $10,000 per annum per user.
It is very much tied closely with sales forecasting, growth, the reporting and decision-making process.
The solution serves end-to-end customer relationship management which includes sales cloud, e-commerce cloud, and marketing cloud.
The feature of Salesforce Marketing Cloud that has had the largest impact on improving my campaign outcomes is the recent WhatsApp integration, which allows Salesforce to connect with subscribers through different channels such as SMS, email, or WhatsApp.
The most valuable features of Salesforce Marketing Cloud include the timely alerts and notification systems, which greatly enhance communication not only with customers but also within dealerships.
The integration of customer data across channels functions effectively because we also have Salesforce CRM and Velocity.
| Product | Market Share (%) |
|---|---|
| Salesforce Marketing Cloud | 20.6% |
| Oracle CRM | 2.0% |
| Other | 77.4% |
| Company Size | Count |
|---|---|
| Small Business | 16 |
| Midsize Enterprise | 2 |
| Large Enterprise | 22 |
| Company Size | Count |
|---|---|
| Small Business | 20 |
| Midsize Enterprise | 14 |
| Large Enterprise | 28 |
On demand CRM with contextual intelligence, adaptive business planning, and analytics. Supports cloud integration with Outlook and mobile devices, as well as sales and marketing applications. Multi-tenancy or single-tenancy options available.
Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.
With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.
The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.
Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.
With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.
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