We performed a comparison between Oracle CRM and Salesforce Marketing Cloud based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."The most valuable features of the solution I like are its stability and customization."
"It is a stable solution."
"It is one of the most proficient CRM tools out there. It is comprehensive and scalable. It covers most of the CRM activities, business lines, and business requirements."
"Oracle CRM's best feature is its ability to customize as per specific organization's requirements."
"Oracle CRM helped us better understand the customer journey."
"We are most comfortable with the user interface that Oracle CRM has, it is very good."
"The solution is scalable."
"The most valuable features of the solution are that it is user-friendly and the fact that the database handling is much better, like any other Oracle solution."
"The Journey Builder and the Email Studio features are most valuable."
"The most valuable features of Salesforce Marketing Cloud are the ease of use of the basic features."
"We have found the solution to be scalable."
"Salesforce Marketing Cloud's journey builder is very easy to handle and quickly sets up a journey for clients who use a lot of communication."
"It has excellent lead and opportunity tracking."
"The most valuable part of the solution are the selling features."
"Offers many great features and is intuitive."
"The most valuable feature is the ability to get quotes out in a timely manner."
"The user interface and performance could be better."
"Customization is an area in the solution that takes too much time. So, it needs to be improved."
"We noticed that sometimes it can be slow, and then we have to refresh the whole system."
"It’s complex to customize the tool."
"In the planning area in order to calculate commissions the function could be improved. Currently, we are not using that functionality because it is very basic."
"Oracle CRM should have more integration with different platforms."
"The product is complicated to use for new users."
"I would like to remove all manual work and get the benefits of the function that Oracle provides without any manual interference or paperwork."
"It should contain artificial intelligence, in my opinion."
"Salesforce Marketing Cloud should be linked to an email ID, so the features after 15 days can update on the opportunity. You should not have to update them manually to the next step."
"It's a very good solution, but the way the prices are structured is not always good, and I feel like that is a problem."
"The product could use a little bit of BI in the sense of rule-based building."
"The solution can have a better UI. Salesforce Marketing Cloud should consider making its solution more robust for error handling."
"The dashboards should be more intuitive, as there are far too many items on them. You're not always sure what you're looking for."
"When you use your iPhone or Android phone, Salesforce is not as user-friendly as it could be. That UX needs to be improved."
"We'd like to see more integrations with third-party products."
Oracle CRM is ranked 5th in Marketing Automation with 31 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 50 reviews. Oracle CRM is rated 7.8, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of Oracle CRM writes "The solution is easy to deploy, scalable, and stable". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". Oracle CRM is most compared with Siebel CRM, SAP CRM, Microsoft Dynamics CRM, Amdocs CRM and Salesforce Sales Cloud, whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and SAP Marketing Cloud. See our Oracle CRM vs. Salesforce Marketing Cloud report.
See our list of best Marketing Automation vendors.
We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
