Oracle CRM vs Salesforce Marketing Cloud comparison

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Comparison Buyer's Guide
Executive Summary

We performed a comparison between Oracle CRM and Salesforce Marketing Cloud based on real PeerSpot user reviews.

Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
To learn more, read our detailed Oracle CRM vs. Salesforce Marketing Cloud Report (Updated: November 2022).
654,218 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"CRM's performance is good, we've never faced any issues with it.""The solution is scalable.""Oracle CRM is very, very stable, one of the most stable products I've used in my career, and doesn't require much maintenance.""We are most comfortable with the user interface that Oracle CRM has, it is very good.""It is very simple.""The most valuable feature of Oracle CRM is the organization it provides.""The solution is smooth, easy to use, easy to customize and it has many features. Plus, there are regular updates.""It is difficult to highlight the most valuable features because the system as a whole works very well for our loyal program. It is a very good system and I believe that they are the oldest loyalty system on the market. The service is very good, with many customizable options, and has a strong database to help us build our rules and point systems for the loyal program."

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"I like the user interface it has a nice look and feel.""The most valuable part of the solution are the selling features.""It's a software-as-a-service solution. Everything is managed centrally from the cloud. As far as I can tell, installation is relatively simple.""You can schedule reports, there's a lot of supporting tools, and you have access to all that information.""The most valuable feature of Salesforce Marketing Cloud is the seamless conversion of lead to opportunity, in relation to orders is good. That seamless connection is beneficial and simple.""Salesforce allows for the integration of different data sources.""The most valuable feature is the ability to get quotes out in a timely manner.""It makes it easy for a business to use any module based on their preference."

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Cons
"Our infrastructure is set up for an on-premises deployment of this solution and I am concerned that the online deployment that we are moving to will not perform as well as our current on-premises storage systems. It could cause some problems, such as latency delays.""In the planning area in order to calculate commissions the function could be improved. Currently, we are not using that functionality because it is very basic.""The initial setup is complex, it could be improved to be more simplified.""The licensing is expensive.""Oracle CRM can improve integration and performance.""The user interface and performance could be better.""The performance could be better.""The one thing that I hate about it is when you pay for services for a certain amount of time, the service ends just before it should be over. For example, I may pay for a month of service, but it will tell me the service is over before the month ends."

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"An additional feature needed would be better capacity for personalization.""This solution could be more user-friendly.""Marketing Cloud's forecasting could be improved.""Salesforce Marketing Cloud should be linked to an email ID, so the features after 15 days can update on the opportunity. You should not have to update them manually to the next step.""There could be easier tools to configure the product and to create landing pages to better handle large data sets.""The quality of support for this solution has been decreasing over time and the support team are sometimes more focused on closing tickets that resolving issues. Often the support team is not well trained or aware of the new features or products released by Salesforce.""The processing speed, the way information displays, and scrolling options can be improved.""The data extension tools are not very user-friendly."

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Pricing and Cost Advice
  • "We were able to get a ten-year contract for a very good discount with our three platforms together with Oracle."
  • "We have annual licenses to use this solution that are quite expensive. For example, we have approximately four types of licenses and we have one annual contract for the number of licenses we use for Oracle CRM and the loyalty system."
  • "There are licenses needed to use this solution and they are managed by our product team."
  • "Every year, we have new users, and we get new licenses. It depends on various things such as the number of users and expansion of our business lines."
  • "The licensing is on a yearly basis."
  • "The cost of a license with support is slightly higher than a regular license."
  • "The costing for this solution is very high. It targets top tier companies. This solution can be split up into multiple modules to cater to the low tier customers."
  • "The pricing for licensing is pretty expensive. If you need one particular feature it becomes expensive to have to continue paying for it."
  • More Oracle CRM Pricing and Cost Advice →

  • "Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."
  • "We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."
  • "The licensing cost for the solution is on a yearly basis."
  • "Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."
  • "The solution is paid for monthly."
  • "It is a license per user."
  • "My company pays to use this solution."
  • "This solution is priced in the medium to high price range."
  • More Salesforce Marketing Cloud Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:We were able to get a ten-year contract for a very good discount with our three platforms together with Oracle. If you have many Oracle products, you can get a cheaper rate perhaps as we did. The cost… more »
    Top Answer:It's a good product but the are some performance issues. The performance can be improved. The initial setup is complex, it could be improved to be more simplified.
    Top Answer:The product can improve security. If we can get better security on the cloud, it would be ideal. With the cloud, you don't need any infrastructure or any kind of end-user person. We'd like to increase… more »
    Top Answer:I'm in distribution. I'm a developer. We work with different deployment models, depending on what the client needs. I'd rate the solution at a nine out of ten.
    Ranking
    2nd
    Views
    1,533
    Comparisons
    1,149
    Reviews
    14
    Average Words per Review
    355
    Rating
    8.4
    1st
    Views
    7,721
    Comparisons
    5,767
    Reviews
    32
    Average Words per Review
    353
    Rating
    8.3
    Comparisons
    Also Known As
    Market2Lead
    ExactTarget
    Learn More
    Overview

    On demand CRM with contextual intelligence, adaptive business planning, and analytics. Supports cloud integration with Outlook and mobile devices, as well as sales and marketing applications. Multi-tenancy or single-tenancy options available.

    Salesforce Marketing Cloud includes the set of marketing tools, built on a unified platform: Journey Builder, create 1-to-1 consumer journeys across all channels and departments. Email Studio, builds personalized email campaigns with the world's #1 email marketing platform. Salesforce DMP, capture and activate data from any source on a unified platform. Salesforce Data Studio, supports marketing with data from the premium data ecosystem. Social Studio listen, publish, and engage with your consumers across social media channels. Advertising Studio Target 1-to-1 advertising using your CRM data to acquire and re-engage consumers. Mobile Studio Personalize mobile interactions including SMS, push notifications, and group messaging. Interaction Studio Visualize, track, and manage realtime consumer experiences - driving valuable engagement at the right moment, just the way your audience prefers. And Pardot Unite marketing and sales on a single platform for B2B marketing automation.
    Offer
    Learn more about Oracle CRM
    Learn more about Salesforce Marketing Cloud
    Sample Customers
    Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology
    American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
    Top Industries
    REVIEWERS
    Manufacturing Company25%
    Insurance Company25%
    Pharma/Biotech Company13%
    Transportation Company13%
    VISITORS READING REVIEWS
    Computer Software Company21%
    Comms Service Provider13%
    Educational Organization7%
    Manufacturing Company6%
    REVIEWERS
    Computer Software Company56%
    Marketing Services Firm11%
    Financial Services Firm6%
    Consumer Goods Company6%
    VISITORS READING REVIEWS
    Computer Software Company25%
    Comms Service Provider11%
    Financial Services Firm9%
    Retailer5%
    Company Size
    REVIEWERS
    Small Business44%
    Large Enterprise56%
    VISITORS READING REVIEWS
    Small Business22%
    Midsize Enterprise14%
    Large Enterprise64%
    REVIEWERS
    Small Business24%
    Midsize Enterprise29%
    Large Enterprise46%
    VISITORS READING REVIEWS
    Small Business19%
    Midsize Enterprise14%
    Large Enterprise66%
    Buyer's Guide
    Oracle CRM vs. Salesforce Marketing Cloud
    November 2022
    Find out what your peers are saying about Oracle CRM vs. Salesforce Marketing Cloud and other solutions. Updated: November 2022.
    654,218 professionals have used our research since 2012.

    Oracle CRM is ranked 2nd in Marketing Automation with 14 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 33 reviews. Oracle CRM is rated 8.4, while Salesforce Marketing Cloud is rated 8.2. The top reviewer of Oracle CRM writes "Straightforward to set up with good modules and excellent support". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Scalable CRM to personalize customer experience". Oracle CRM is most compared with Siebel CRM, SAP CRM, Microsoft Dynamics CRM, Salesforce Sales Cloud and HubSpot Marketing Hub, whereas Salesforce Marketing Cloud is most compared with HubSpot Marketing Hub, Oracle Eloqua, Marketo, Microsoft Dynamics CRM and Adobe Campaign. See our Oracle CRM vs. Salesforce Marketing Cloud report.

    See our list of best Marketing Automation vendors.

    We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.