Oracle CRM and Salesforce Marketing Cloud are robust competitors in the CRM and marketing automation sector. Salesforce Marketing Cloud appears to have the upper hand due to highly favored pricing, support, and superior functionality.
Features: Oracle CRM provides extensive integration capabilities, industry-based solutions, and flexible module selection for reduced operational expenses. It offers real-time tools and end-to-end integration advantages. Salesforce Marketing Cloud is known for its cross-channel capabilities, particularly its Content Builder and Journey Builder, which simplify campaign creation and execution. Users also highlight its strong analytics and automation features.
Room for Improvement: Oracle CRM needs enhancements in usability, integration flexibility, and cloud offerings to improve user experience. User interface and performance improvements are also necessary for better competition. Salesforce Marketing Cloud requires enhancements in processing speed, user interface, and graphical options in dashboards. Its complexity and pricing structure indicate potential for increased accessibility and affordability.
Ease of Deployment and Customer Service: Oracle CRM supports versatile deployment across private, public, and hybrid clouds but struggles with speed and usability. Salesforce Marketing Cloud, primarily cloud-based, offers straightforward deployment. While both provide 24/7 support, Salesforce's service receives better feedback for responsiveness, whereas Oracle's support shows mixed reviews.
Pricing and ROI: Oracle CRM is flexible but expensive, with varied user satisfaction regarding ROI. Discounts are offered for integrated Oracle product users. Salesforce Marketing Cloud, although costly, is perceived as good value for large corporations, with affordable tier options suggesting positive ROI perceptions and substantial campaign improvements.
I have seen some return on investment with Salesforce Marketing Cloud through features such as reporting, automation, and Journey parts that save resources.
Salesforce customer service is excellent.
I have communicated with the technical support of Salesforce Marketing Cloud and would give them a rating of 9.5 since they have resolved my issues most of the time and are quite responsive.
When facing technical issues such as coding, they provide valuable suggestions for my developer team.
On a scale of one to ten, I rate its scalability at 9.5.
The scalability of Salesforce is very good.
Not everyone can use Salesforce Marketing Cloud unless they have some exposure to the platform and understand how it works, which informed my scalability rating.
We haven't really had any technical challenges with Oracle CRM.
Regarding the stability of Oracle CRM, nobody is facing any major issues in terms of infrastructure problems whether it is Oracle CRM, Salesforce, or SAP CRM; they are all the same, especially with cloud-based SaaS.
Salesforce Marketing Cloud is highly stable.
The maximum downtime I faced was about two to three hours.
When a client asks for any support, they're often in real trouble and need a prompt response.
It's already integrated into our environment, so moving to something else will require a massive investment and change in strategy that we as an organization are not prepared to embark on just yet.
The AI feature needs improvement.
It takes the default language and doesn't accept custom language specifications, which creates discomfort in certain scenarios.
There are inaccuracies in how AgentForce retrieves information or interprets data.
We cannot debug the AM Script or SSJS code, which makes code debugging manual.
The pricing is around $10,000 per annum per user.
The biggest advantage of Oracle CRM for me is the process coverage, ease of use, the UI, and obviously a good amount of analytics; these are the few strengths and seamless integration with any platform.
The solution serves end-to-end customer relationship management which includes sales cloud, e-commerce cloud, and marketing cloud.
It is very much tied closely with sales forecasting, growth, the reporting and decision-making process.
The feature of Salesforce Marketing Cloud that has had the largest impact on improving my campaign outcomes is the recent WhatsApp integration, which allows Salesforce to connect with subscribers through different channels such as SMS, email, or WhatsApp.
The automation features, including AI Copilot actions, enhance functionality by providing information via chatbots as a substitute for physical representatives.
Once I nurture the leads and they become eligible sales contacts, moving them to the CRM allows the sales team to take further action, and that seamless integration is something I really appreciate about working with Salesforce Marketing Cloud.
| Product | Market Share (%) |
|---|---|
| Salesforce Marketing Cloud | 19.4% |
| Oracle CRM | 2.0% |
| Other | 78.6% |
| Company Size | Count |
|---|---|
| Small Business | 17 |
| Midsize Enterprise | 2 |
| Large Enterprise | 22 |
| Company Size | Count |
|---|---|
| Small Business | 20 |
| Midsize Enterprise | 14 |
| Large Enterprise | 29 |
On demand CRM with contextual intelligence, adaptive business planning, and analytics. Supports cloud integration with Outlook and mobile devices, as well as sales and marketing applications. Multi-tenancy or single-tenancy options available.
Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.
With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.
The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.
Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.
With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.
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