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Microsoft Dynamics CRM vs Salesforce Marketing Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.5
Microsoft Dynamics CRM yields strong ROI through integration, upgrades, improved sales, data insights, but ROI varies by usage.
Sentiment score
6.8
Salesforce Marketing Cloud ROI experiences vary; some see clear benefits, while others face measurement challenges across different user groups.
 

Customer Service

Sentiment score
6.8
Microsoft Dynamics CRM's support is generally satisfactory, but response times vary, and premium support offers better responsiveness.
Sentiment score
6.4
Salesforce Marketing Cloud support effectiveness varies by license, with premium rated highly and standard support often seen as lacking.
I would rate customer support as ten out of ten.
While the support operates within their standard SLA, it can be difficult to speak directly with someone over the phone.
Customer support could be improved, especially for new features.
 

Scalability Issues

Sentiment score
7.6
Microsoft Dynamics CRM is scalable and adaptable, popular among medium to large companies, but smaller ones may need customization.
Sentiment score
7.7
Salesforce Marketing Cloud offers scalable, highly rated solutions for medium to large enterprises with robust integration, but may be costly.
Microsoft Dynamics CRM is highly scalable, rated at ten, even fifteen out of ten.
I would give it a ten out of ten for scalability.
The scalability of Salesforce is very good.
 

Stability Issues

Sentiment score
7.9
Microsoft Dynamics CRM is praised for stability and reliability, with minimal issues often due to external factors like network downtime.
Sentiment score
8.2
Salesforce Marketing Cloud is stable and reliable, with few bugs or crashes, handling large data volumes effectively.
I would rate it ten out of ten.
Salesforce Marketing Cloud is highly stable.
 

Room For Improvement

Microsoft Dynamics CRM needs better usability, third-party integrations, mobile customization, and enhanced reporting, dashboard, and automation features.
Salesforce Marketing Cloud improves user experience with enhanced security, analytics, integration, and mobile functionality amid pricing and data concerns.
More use-case-oriented material should be provided to help users and implementers learn how to do more, faster.
Microsoft Dynamics CRM needs improvement in simplifying the setup and configuration process, which can be relatively complex when we want all features to work properly.
There are inaccuracies in how AgentForce retrieves information or interprets data.
 

Setup Cost

Microsoft Dynamics CRM pricing ranges from $50-$115 per user/month, with complexity and customization affecting costs and affordability.
Salesforce Marketing Cloud is costly but valued for its robust capabilities, offering flexible pricing and negotiation options for enterprises.
The pricing of Microsoft Dynamics CRM can be complex due to Microsoft's complicated licensing model.
Microsoft Dynamics CRM costs about $110 to $115 per user per month, following a recent price increase.
The pricing is around $10,000 per annum per user.
 

Valuable Features

Microsoft Dynamics CRM offers customizable features, seamless Microsoft integration, and robust automation, enhancing efficiency in sales and customer management.
Salesforce Marketing Cloud excels with its multi-channel campaign management, CRM integration, advanced analytics, and user-friendly interface.
The backend storage integrates seamlessly with OneDrive, and the solution offers robust security features, including Azure integration, two-factor authentication (2FA), and comprehensive audit trails.
The most valuable feature of Microsoft Dynamics CRM is its integration with Outlook and other Microsoft products like Microsoft 365, which includes emails, Teams, and SharePoint.
I can also create fields and customize them according to my needs.
The most valuable features of Salesforce Marketing Cloud include the timely alerts and notification systems, which greatly enhance communication not only with customers but also within dealerships.
 

Categories and Ranking

Microsoft Dynamics CRM
Ranking in Marketing Management
2nd
Average Rating
7.8
Reviews Sentiment
7.0
Number of Reviews
78
Ranking in other categories
CRM Customer Engagement Centers (1st), CRM (2nd), Local Government CRM (1st), Sales Force Automation (2nd)
Salesforce Marketing Cloud
Ranking in Marketing Management
1st
Average Rating
8.4
Reviews Sentiment
7.3
Number of Reviews
56
Ranking in other categories
Social CRM (2nd), Marketing Automation (1st), Social Media Management Solutions (2nd)
 

Mindshare comparison

As of May 2025, in the Marketing Management category, the mindshare of Microsoft Dynamics CRM is 22.5%, down from 23.1% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 15.8%, down from 18.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Management
 

Featured Reviews

Rishabh Chhajer - PeerSpot reviewer
Intuitive APIs, customizable design, but dashboards could improve
The most advantageous aspect of Microsoft Dynamics CRM is its periodic updates. Every quarter, Microsoft releases upgrades that address bugs and vulnerabilities. As a company governed by the Reserve Bank of India and SAP security regulations for our stock operations, we conduct periodic reviews of our applications, including Microsoft Dynamics CRM. Whenever we submit an audit report and identify bugs, we reach out to the Microsoft team for assistance. They assure us that the issues will be fixed in the next quarterly release. As a result, we have not experienced any outstanding bugs that have not been recorded or addressed.
SantoshKrishna - PeerSpot reviewer
Easy to deploy, stable, and scalable
The encryption and decryption have room for improvement. We need to be confident that the customer's data is secure when shared outside of the organization. I would like to request additional mobile app features that go beyond push notifications. As the mobile development industry continues to advance with new technologies, such as AI components, it is important to consider these advancements when setting up campaigns. Currently, campaigns are scheduled to be sent to customers at a prescribed time, but they may not be relevant to the customer unless they see them as valuable. For example, if I want to run a campaign offering loans, I would need to consider the customer's needs and balance. In the future, I hope Salesforce can incorporate an AI component that utilizes the shared data, rather than just scheduling campaigns.
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Government
11%
Financial Services Firm
10%
Manufacturing Company
8%
Educational Organization
56%
Computer Software Company
7%
Financial Services Firm
5%
Manufacturing Company
4%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Microsoft Dynamics CRM?
The most valuable features of Microsoft Dynamics CRM are all the filters and possible reports.
What needs improvement with Microsoft Dynamics CRM?
Microsoft Dynamics CRM needs improvement in simplifying the setup and configuration process, which can be relatively complex when we want all features to work properly. It is one area where the com...
What is your primary use case for Microsoft Dynamics CRM?
We use Microsoft Dynamics CRM ( /products/microsoft-dynamics-crm-reviews ) for opportunity management and a traditional CRM approach for managing customer and client relationships. Although we have...
What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
Salesforce is one of the most expensive tools. The pricing is around $10,000 per annum per user. It is a very expensive solution that I would rate a nine out of 10 in terms of cost.
What needs improvement with Salesforce Marketing Cloud?
I would like to see improvements in the integration between Salesforce platforms and AgentForce. There are inaccuracies in how AgentForce retrieves information or interprets data. It still shows so...
 

Also Known As

Dynamics CRM, MS Dynamics CRM
ExactTarget
 

Overview

 

Sample Customers

Metro Bank, Nissan, Pandora, Delta, Haynes International, City of London, Trek and many more market leaders.
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Find out what your peers are saying about Microsoft Dynamics CRM vs. Salesforce Marketing Cloud and other solutions. Updated: April 2025.
849,686 professionals have used our research since 2012.