Microsoft Dynamics CRM and Salesforce Marketing Cloud compete in the CRM and marketing automation space. Salesforce Marketing Cloud appears to have the upper hand due to its advanced marketing tools, though Microsoft Dynamics CRM offers an affordable and flexible integration solution.
Features: Microsoft Dynamics CRM is favored for high customization, easy deployment, and reasonable pricing, especially for Microsoft users. It offers strong integration capabilities and diverse sales tools. Salesforce Marketing Cloud excels with advanced marketing tools like Content Builder, Social Studio, and Journey Builder, enabling the creation of rich automated marketing campaigns despite higher costs.
Room for Improvement: Microsoft Dynamics CRM could improve user experience, mobile functionality, and system integrations. It often requires extensive customization, increasing ownership costs. Salesforce Marketing Cloud can refine query building, dashboard intuitiveness, and support. It is not as user-friendly and needs clearer documentation and training for its advanced features.
Ease of Deployment and Customer Service: Microsoft Dynamics CRM supports cloud deployment models including public, on-premises, and private cloud. It has a broad support network, though response times can be slow. Salesforce Marketing Cloud primarily deploys on the public cloud and offers effective customer service. However, complexity in issue resolution and the need for better support documentation are noted.
Pricing and ROI: Microsoft Dynamics CRM is seen as affordable, with a flexible licensing model suitable for all business sizes. Its ROI is boosted by extensive functionality and ease of integration. Salesforce Marketing Cloud commands higher pricing due to its comprehensive features and premium market position. Users value its marketing capabilities for large enterprises despite the higher costs.
I have seen some return on investment with Salesforce Marketing Cloud through features such as reporting, automation, and Journey parts that save resources.
I would rate customer support as ten out of ten.
While the support operates within their standard SLA, it can be difficult to speak directly with someone over the phone.
Customer support could be improved, especially for new features.
I have communicated with the technical support of Salesforce Marketing Cloud and would give them a rating of 9.5 since they have resolved my issues most of the time and are quite responsive.
Salesforce customer service is excellent.
Microsoft Dynamics CRM is highly scalable, rated at ten, even fifteen out of ten.
I would give it a ten out of ten for scalability.
When more branches are opened for a dealer, or when the vehicle manufacturing company implements the software nationwide, the application needs to handle many changes and business rules smoothly.
On a scale of one to ten, I rate its scalability at 9.5.
Not everyone can use Salesforce Marketing Cloud unless they have some exposure to the platform and understand how it works, which informed my scalability rating.
I would rate it ten out of ten.
Salesforce Marketing Cloud is highly stable.
The maximum downtime I faced was about two to three hours.
More use-case-oriented material should be provided to help users and implementers learn how to do more, faster.
Microsoft Dynamics CRM needs improvement in simplifying the setup and configuration process, which can be relatively complex when we want all features to work properly.
It takes the default language and doesn't accept custom language specifications, which creates discomfort in certain scenarios.
There are inaccuracies in how AgentForce retrieves information or interprets data.
We cannot debug the AM Script or SSJS code, which makes code debugging manual.
The pricing of Microsoft Dynamics CRM can be complex due to Microsoft's complicated licensing model.
Microsoft Dynamics CRM costs about $110 to $115 per user per month, following a recent price increase.
The pricing is around $10,000 per annum per user.
The backend storage integrates seamlessly with OneDrive, and the solution offers robust security features, including Azure integration, two-factor authentication (2FA), and comprehensive audit trails.
The most valuable feature of Microsoft Dynamics CRM is its integration with Outlook and other Microsoft products like Microsoft 365, which includes emails, Teams, and SharePoint.
I can also create fields and customize them according to my needs.
The feature of Salesforce Marketing Cloud that has had the largest impact on improving my campaign outcomes is the recent WhatsApp integration, which allows Salesforce to connect with subscribers through different channels such as SMS, email, or WhatsApp.
The most valuable features of Salesforce Marketing Cloud include the timely alerts and notification systems, which greatly enhance communication not only with customers but also within dealerships.
The automation features, including AI Copilot actions, enhance functionality by providing information via chatbots as a substitute for physical representatives.
Microsoft Dynamics CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and customer service processes. With its user-friendly interface and powerful features, it enables organizations to effectively manage their customer interactions and drive business growth.
One of the key features of Microsoft Dynamics CRM is its sales automation capabilities. It allows sales teams to track leads, manage opportunities, and close deals more efficiently. The solution provides a centralized platform for managing customer information, enabling sales representatives to access real-time data and make informed decisions. It also offers tools for forecasting, pipeline management, and sales analytics, helping businesses optimize their sales processes and drive revenue growth.
In addition to sales automation, Microsoft Dynamics CRM offers robust marketing automation features. It enables marketers to create and execute targeted marketing campaigns, track campaign performance, and generate actionable insights. The solution provides tools for lead management, email marketing, social media integration, and customer segmentation, allowing businesses to engage with their customers effectively and drive marketing ROI.
Furthermore, Microsoft Dynamics CRM helps organizations deliver exceptional customer service. It provides a unified view of customer interactions, enabling customer service representatives to deliver personalized and timely support. The solution offers case management, a knowledge base, and self-service portal capabilities, empowering customers to find answers to their queries and resolve issues on their own. It also provides tools for service analytics and reporting, helping businesses identify areas for improvement and enhance customer satisfaction.
Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.
With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.
The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.
Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.
With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.
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