Microsoft Dynamics CRM vs Salesforce Marketing Cloud comparison

Microsoft Dynamics CRM vs. Salesforce Marketing Cloud

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

7.1

Microsoft Dynamics CRM enhances operations and efficiency, outweighing high costs with improved sales, automation, and data collection.

Sentiment score

6.5

Salesforce Marketing Cloud enhances marketing effectiveness through personalization, automation, and centralized data, although precise ROI figures remain elusive.

I recommend that those considering Microsoft Dynamics CRM conduct an ROI exercise to determine scalability and complex business needs because it is indeed a fantastic tool, especially if Microsoft can provide a better commercial model, which can significantly impact cost-effectiveness.

For more quotes and insights, download the Microsoft Dynamics CRM report

Chief Digital Officer at Cipher7

I have seen some return on investment with Salesforce Marketing Cloud through features such as reporting, automation, and Journey parts that save resources.

For more quotes and insights, download the Salesforce Marketing Cloud report

Consultant at SNDT

Customer Service

Sentiment score

5.6

Microsoft Dynamics CRM service receives mixed reviews; praised for responsiveness but criticized for delays and varying technical expertise.

Sentiment score

6.5

Salesforce Marketing Cloud's support quality varies by license, with premium support offering faster, more knowledgeable service than standard.

I would rate customer support as ten out of ten.

CISO at a financial services firm with 501-1,000 employees

While the support operates within their standard SLA, it can be difficult to speak directly with someone over the phone.

For more quotes and insights, download the Microsoft Dynamics CRM report

Head of Digital Transformation at Simplified Consulting

Sometimes the technical support for Microsoft Dynamics CRM is not qualified enough, and in some situations, we know the tool better than they do.

Cristina Kluger

Head Of Development at Aleman Software Group

Customer support could be improved, especially for new features.

Practice Manager at Katzion

Salesforce customer service is excellent.

Lead BSA at cloudperitus

I have communicated with the technical support of Salesforce Marketing Cloud and would give them a rating of 9.5 since they have resolved my issues most of the time and are quite responsive.

For more quotes and insights, download the Salesforce Marketing Cloud report

Consultant at SNDT

Scalability Issues

Sentiment score

7.4

Microsoft Dynamics CRM offers strong scalability and adaptability, despite challenges with customization and costs, enhancing sales and marketing departments.

Sentiment score

7.8

Salesforce Marketing Cloud is highly scalable for various business sizes, integrating well with Salesforce CRM, though costly for smaller companies.

Microsoft Dynamics CRM is highly scalable, rated at ten, even fifteen out of ten.

CISO at a financial services firm with 501-1,000 employees

I would give it a ten out of ten for scalability.

Head of Digital Transformation at Simplified Consulting

Microsoft Dynamics CRM is scalable; it's easy to scale, but when customizations become extensive, maintainability can become challenging.

For more quotes and insights, download the Microsoft Dynamics CRM report

Chief Digital Officer at Cipher7

The scalability of Salesforce is very good.

Practice Manager at Katzion

On a scale of one to ten, I rate its scalability at 9.5.

Lead BSA at cloudperitus

Not everyone can use Salesforce Marketing Cloud unless they have some exposure to the platform and understand how it works, which informed my scalability rating.

For more quotes and insights, download the Salesforce Marketing Cloud report

Consultant at SNDT

Stability Issues

Sentiment score

7.8

Microsoft Dynamics CRM is stable and reliable, handling workloads well, with Azure integration enhancing resilience despite occasional peak load issues.

Sentiment score

8.2

Salesforce Marketing Cloud is highly stable, reliable, and consistently improved, with minor issues mitigated by recommended Chrome usage.

I would rate it ten out of ten.

CISO at a financial services firm with 501-1,000 employees

There have been instances where issues with Microsoft Azure have affected Dynamics due to the infrastructure layer.

For more quotes and insights, download the Microsoft Dynamics CRM report

Chief Digital Officer at Cipher7

Salesforce Marketing Cloud is highly stable.

Practice Manager at Katzion

The maximum downtime I faced was about two to three hours.

For more quotes and insights, download the Salesforce Marketing Cloud report

Consultant at SNDT

Room For Improvement

Microsoft Dynamics CRM needs better integration, user-friendliness, expanded AI, customization, and cost-effective options for small business adaptability.

Salesforce Marketing Cloud requires improved user experience, analytics, security, integration, pricing, and development environments with enhanced AI and CDP solutions.

More use-case-oriented material should be provided to help users and implementers learn how to do more, faster.

CISO at a financial services firm with 501-1,000 employees

Microsoft Dynamics CRM needs improvement in simplifying the setup and configuration process, which can be relatively complex when we want all features to work properly.

Head of Digital Transformation at Simplified Consulting

Microsoft Dynamics CRM doesn't provide solutions that allow you to transform easily if you have a heterogeneous mix of technologies or if your contact center is on analog and you try to digitize it.

For more quotes and insights, download the Microsoft Dynamics CRM report

Chief Digital Officer at Cipher7

It takes the default language and doesn't accept custom language specifications, which creates discomfort in certain scenarios.

Lead BSA at cloudperitus

There are inaccuracies in how AgentForce retrieves information or interprets data.

Practice Manager at Katzion

We cannot debug the AM Script or SSJS code, which makes code debugging manual.

For more quotes and insights, download the Salesforce Marketing Cloud report

Consultant at SNDT

Setup Cost

Microsoft Dynamics CRM is considered pricey, with flexible licensing but possible high costs for small to medium businesses.

Salesforce Marketing Cloud is costly yet valuable for automated journeys, offering flexible, negotiable pricing models focused on enterprise needs.

The pricing of Microsoft Dynamics CRM can be complex due to Microsoft's complicated licensing model.

CISO at a financial services firm with 501-1,000 employees

Microsoft Dynamics CRM costs about $110 to $115 per user per month, following a recent price increase.

Head of Digital Transformation at Simplified Consulting

Although it is a good tool, it is costly.

For more quotes and insights, download the Microsoft Dynamics CRM report

Chief Digital Officer at Cipher7

The pricing is around $10,000 per annum per user.

For more quotes and insights, download the Salesforce Marketing Cloud report

Practice Manager at Katzion

Valuable Features

Microsoft Dynamics CRM offers customizable, user-friendly features with seamless Microsoft integration, robust security, and enhances customer management and operational efficiency.

Salesforce Marketing Cloud excels in seamless automation and multichannel engagement, offering powerful analytics and integration for personalized marketing.

The backend storage integrates seamlessly with OneDrive, and the solution offers robust security features, including Azure integration, two-factor authentication (2FA), and comprehensive audit trails.

CISO at a financial services firm with 501-1,000 employees

The CRM is very fast, which is the most important aspect, and it's very handy.

reviewer2035074

Data Scientist at a financial services firm with 11-50 employees

The most valuable feature of Microsoft Dynamics CRM is its integration with Outlook and other Microsoft products like Microsoft 365, which includes emails, Teams, and SharePoint.

For more quotes and insights, download the Microsoft Dynamics CRM report

Head of Digital Transformation at Simplified Consulting

The feature of Salesforce Marketing Cloud that has had the largest impact on improving my campaign outcomes is the recent WhatsApp integration, which allows Salesforce to connect with subscribers through different channels such as SMS, email, or WhatsApp.

Consultant at SNDT

The most valuable features of Salesforce Marketing Cloud include the timely alerts and notification systems, which greatly enhance communication not only with customers but also within dealerships.

Practice Manager at Katzion

Salesforce Marketing Cloud integrates with multiple systems seamlessly, enabling effective lead management.

For more quotes and insights, download the Salesforce Marketing Cloud report

Lead BSA at cloudperitus

Categories and Ranking

Microsoft Dynamics CRM

Ranking in Marketing Management

2nd

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (2nd), CRM (1st), Local Government CRM (1st), Sales Force Automation (1st)

Salesforce Marketing Cloud

Ranking in Marketing Management

1st

Average Rating

8.4

Reviews Sentiment

7.4

Number of Reviews

Ranking in other categories

Social CRM (2nd), Marketing Automation (1st), Social Media Management Solutions (2nd)

Mindshare comparison

As of October 2025, in the Marketing Management category, the mindshare of Microsoft Dynamics CRM is 21.3%, down from 24.7% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 16.5%, up from 15.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Management Market Share Distribution
Product	Market Share (%)
Salesforce Marketing Cloud	16.5%
Microsoft Dynamics CRM	21.3%
Other	62.2%

Marketing Management

Featured Reviews

Has enabled seamless integration across platforms while supporting advanced analytics for customer insights

Chief Digital Officer at Cipher7

Microsoft Dynamics CRM doesn't provide solutions that allow you to transform easily if you have a heterogeneous mix of technologies or if your contact center is on analog and you try to digitize it. A lot of custom work is needed if you have to integrate heterogeneous technologies with the Microsoft suite, but if you are using the Microsoft suite, then it's quite seamless. Microsoft Dynamics CRM should add commercial models that allow smaller companies to use it because it can get pretty expensive. Better commercial options for smaller implementations may be helpful. There should be commercial options for smaller companies, as the overheads and costs of Dynamics can be quite high.

Read full review

Napitch K

Chief Executive Officer & Founder at growth innovation

Integration challenges impact workflow efficiency

The features of Salesforce Marketing Cloud that I have found most valuable are the Journey Builder and Flow. These capabilities are valuable because they make managing automation easy. Automating customer journeys saves time when scheduling content through every channel, and we can set the automation in advance when planning marketing content. The AI-powered tools such as Salesforce Datorama and Einstein save time and have an impact on marketing strategy decisions for my customers. I have noticed a positive impact from Salesforce Marketing Cloud through customer feedback. For example, a customer mentioned after project completion that it had a significant impact on their marketing team by eliminating the need to hire additional staff for marketing content and planning.

Read full review

See which vendors are best for you

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Top Industries

By visitors reading reviews

Computer Software Company

10%

Financial Services Firm

10%

Government

Manufacturing Company

Financial Services Firm

13%

Computer Software Company

11%

Manufacturing Company

11%

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	41
Midsize Enterprise	22
Large Enterprise	19

By reviewers
Company Size	Count
Small Business	20
Midsize Enterprise	14
Large Enterprise	29

Questions from the Community

What do you like most about Microsoft Dynamics CRM?

The most valuable features of Microsoft Dynamics CRM are all the filters and possible reports.

What needs improvement with Microsoft Dynamics CRM?

Microsoft Dynamics CRM needs to be improved in the visibility of add-on costs for end users, which can sometimes be tricky. On the reporting side, while there are various tools for reporting, they ...

What is your primary use case for Microsoft Dynamics CRM?

I use Microsoft Dynamics CRM in my day-to-day customer management tasks. Our usual use cases for Microsoft Dynamics CRM include task management and sales.

What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

What needs improvement with Salesforce Marketing Cloud?

Salesforce Marketing Cloud works effectively as a suite, best-of-suite solution. However, if you want to reuse specific components, it doesn't have the same solution flexibility since it's not micr...

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Product Reports

Download Microsoft Dynamics CRM product report

Microsoft Dynamics CRM

October 2025

Salesforce Marketing Cloud

October 2025

Download Salesforce Marketing Cloud product report

Also Known As

Dynamics CRM, MS Dynamics CRM

ExactTarget

Overview

Microsoft Dynamics CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and customer service processes. With its user-friendly interface and powerful features, it enables organizations to effectively manage their customer interactions and drive business growth.

One of the key features of Microsoft Dynamics CRM is its sales automation capabilities. It allows sales teams to track leads, manage opportunities, and close deals more efficiently. The solution provides a centralized platform for managing customer information, enabling sales representatives to access real-time data and make informed decisions. It also offers tools for forecasting, pipeline management, and sales analytics, helping businesses optimize their sales processes and drive revenue growth.

In addition to sales automation, Microsoft Dynamics CRM offers robust marketing automation features. It enables marketers to create and execute targeted marketing campaigns, track campaign performance, and generate actionable insights. The solution provides tools for lead management, email marketing, social media integration, and customer segmentation, allowing businesses to engage with their customers effectively and drive marketing ROI.

Furthermore, Microsoft Dynamics CRM helps organizations deliver exceptional customer service. It provides a unified view of customer interactions, enabling customer service representatives to deliver personalized and timely support. The solution offers case management, a knowledge base, and self-service portal capabilities, empowering customers to find answers to their queries and resolve issues on their own. It also provides tools for service analytics and reporting, helping businesses identify areas for improvement and enhance customer satisfaction.

Microsoft

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

Sample Customers

Metro Bank, Nissan, Pandora, Delta, Haynes International, City of London, Trek and many more market leaders.

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips