We performed a comparison between Microsoft Dynamics CRM and Salesforce Marketing Cloud based on real PeerSpot user reviews.
Find out in this report how the two Marketing Management solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."When you have a vanilla, straightforward version, it is easy to use."
"My access to Microsoft Dynamics CRM is limited, so I can only access the feature of registering the pipeline and activities. That feature is enough for me to do the job, and is what I find most valuable in the solution."
"The most valuable feature is the reporting tab."
"Compared to other partners, the most valuable aspect of Microsoft Dynamics CRM is its intuitive APIs, which are customizable and allow for the addition of multiple parameters and attributes. This feature enhances the purpose call in our services. Additionally, the learning curve for contact center agents using Microsoft Dynamics CRM is shorter than with other solution providers. Finally, the commercial aspects of Microsoft Dynamics CRM are superior to those of other solution providers."
"Dynamics is a complete tool that helps the company measure and track sales, orders, current customers, and the sales pipeline."
"It's a good solution for enterprise-level companies."
"The most valuable features of Microsoft Dynamics CRM are its easy operations and functionality."
"The most valuable feature of Microsoft Dynamics CRM is its ease of use."
"We use this solution for reporting, pipeline generation, and forecasting."
"Salesforce allows for the integration of different data sources."
"Salesforce Marketing Cloud's journey builder is very easy to handle and quickly sets up a journey for clients who use a lot of communication."
"Salesforce is constantly evolving and have a good release cycle."
"We haven't had any issues with integration."
"The solution is very, very scalable."
"The most valuable feature of Salesforce Marketing Cloud is the reporting engine. Reports are very good and easy to build."
"Marketing Cloud offers a 360 customers experience as it integrates with Service Cloud and Sales Cloud, the CRM portion of Salesforce. The different platforms integrate easily which makes it easy to manage customer communication using a single point of truth."
"The solution's interface has room for improvement."
"We would like to see the tech support for this product improved, at present we are frequently waiting for a couple of days before we receive any response."
"We had to do some customizations on top and it got a bit cumbersome."
"It would be a little bit easier if there were better ways to configure and modify native add-ins or plugins."
"It lacks to provide a more detailed profile of the customer, which would have been better and more useful."
"From my experience, the solution's tech support could improve with a quicker response time."
"Microsoft Dynamics CRM can improve the integration with the other system. If they have more flexibility to connect with another system it will be more effective."
"Microsoft Dynamics CRM can improve by adding more artificial intelligence. Additionally, they should add more modules, such as account-based management, that are available on other platforms such as salesforce.com."
"It should contain artificial intelligence, in my opinion."
"User management could be better."
"It's a very good solution, but the way the prices are structured is not always good, and I feel like that is a problem."
"We have struggled to get resolution of support tickets from the Salesforce team."
"The solution can be difficult to set up for non-technical individuals."
"We'd like to see more integrations with third-party products."
"In a future release, adding end-user personalization would be a benefit."
"The processing speed, the way information displays, and scrolling options can be improved."
Microsoft Dynamics CRM is ranked 3rd in Marketing Management with 43 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Management with 35 reviews. Microsoft Dynamics CRM is rated 7.6, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of Microsoft Dynamics CRM writes "Intuitive APIs, customizable design, but dashboards could improve". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "A leading marketing automation tool with great versatility ". Microsoft Dynamics CRM is most compared with ServiceNow, SAP CRM, Salesforce Sales Cloud, Siebel CRM and Freshdesk, whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and SAS Marketing Automation. See our Microsoft Dynamics CRM vs. Salesforce Marketing Cloud report.
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We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.