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Salesforce Marketing Cloud Pros

SV
Chief Marketing Officer- CMO at a tech services company with 51-200 employees
This is a very powerful and scalable solution.
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SP
Product Specialist at a tech services company with 1,001-5,000 employees
The solution is very, very scalable.
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AV
Solutions Architect at a consumer goods company with 5,001-10,000 employees
The Journey and CloudPages and automation are all great.
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MA
Technology Strategy Manager at a computer software company with 1,001-5,000 employees
The most valuable of Salesforce Marketing Cloud is seeing the customer's journey.
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AB
SFDC Practice Manager at a computer software company with 5,001-10,000 employees
The Journey Builder and the Email Studio features are most valuable.
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CEO at growthmolecules
Email automation is most valuable.
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Salesforce Marketing Cloud Cons

SV
Chief Marketing Officer- CMO at a tech services company with 51-200 employees
An additional feature needed would be better capacity for personalization.
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SP
Product Specialist at a tech services company with 1,001-5,000 employees
The solution can be difficult to set up for non-technical individuals.
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AV
Solutions Architect at a consumer goods company with 5,001-10,000 employees
The pricing is a bit high.
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MA
Technology Strategy Manager at a computer software company with 1,001-5,000 employees
The majority of my clients are happy, but when it comes to the CDP of Salesforce, the client gets confused. They have no clue that Salesforce has a CDP platform too. If my clients want to go ahead with the same vendor, Salesforce, they get confused about the different marketing suites which are available. There is no clear marketing done for the suites available for the clients, this is where the client is facing the real challenges.
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AB
SFDC Practice Manager at a computer software company with 5,001-10,000 employees
We need a development environment for Marketing Cloud. Currently, there is no development environment for this solution. Other Salesforce products, such as Sales and Service Cloud, have a development environment in which the developers can do some things and then post them in production. Currently, everything happens in the production for Marketing Cloud. There is only one environment, and the developers and the end-users have to work in the same environment, which seems to be challenging. If Salesforce can bring a developer environment for Marketing Cloud, it will be good.
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CEO at growthmolecules
The general setup and understanding of how to use it can be improved. There should be easier self-service for setting up dashboards. Currently, we have someone setting them up for us. I wish it was easier.
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