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Salesforce Marketing Cloud pros and cons

Vendor: Salesforce
4.2 out of 5
Badge Ranked 1
768 followers
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Pros & Cons summary

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Prominent pros & cons

PROS

Salesforce Marketing Cloud provides valuable automation features, including the Journey Builder and Email Studio, making email and SMS personalization highly efficient.
The platform is highly scalable and offers seamless integration with multiple data sources, enhancing business operations.
Salesforce Marketing Cloud's ability to integrate and provide a comprehensive view of customer engagement sets it apart from other systems.
Users benefit from a powerful analytics engine, supporting effective reporting and campaign tracking.
Recent integrations, such as WhatsApp, expand communication channels, improving customer interaction and campaign outcomes.

CONS

Users find it challenging that there is no development environment in Marketing Cloud, unlike other Salesforce products, which means everything happens in production.
The setup process is not user-friendly for non-technical individuals, leading to difficulties in configuring and understanding the platform.
Personalization capacity and graphical options in Marketing Cloud require improvement and better accessibility for users.
Some users struggle with the complexity of Marketing Cloud, which necessitates a deeper understanding to fully utilize its capabilities.
The lack of efficient customer support, especially for new features and support ticket resolution, is a significant concern for users.
 

Salesforce Marketing Cloud Pros review quotes

reviewer1118124 - PeerSpot reviewer
Dec 8, 2021
This is a very powerful and scalable solution.
PG
May 19, 2025
The feature of Salesforce Marketing Cloud that has had the largest impact on improving my campaign outcomes is the recent WhatsApp integration, which allows Salesforce to connect with subscribers through different channels such as SMS, email, or WhatsApp.
OS
Oct 11, 2022
It makes it easy for a business to use any module based on their preference.
Learn what your peers think about Salesforce Marketing Cloud. Get advice and tips from experienced pros sharing their opinions. Updated: May 2025.
856,873 professionals have used our research since 2012.
reviewer1686366 - PeerSpot reviewer
Mar 9, 2023
The solution is user-friendly.
SantoshKrishna - PeerSpot reviewer
Apr 7, 2023
The notification system for customer alerts, including the integration of various communication channels such as email, SMS, and mobile push, is excellent.
Nabil Shalan - PeerSpot reviewer
Mar 23, 2023
We haven't had any issues with integration.
reviewer1527195 - PeerSpot reviewer
Mar 9, 2021
The solution is very, very scalable.
PN
Aug 23, 2024
Email Studio is one of the core parts of Salesforce Marketing Cloud.
Paul Richmond - PeerSpot reviewer
Jan 27, 2023
I like that I can constantly add leads to Salesforce Marketing Cloud and look at accounts there. I also like that the solution lets me set up meetings.
Mitesh (Mitesh) Kumar - PeerSpot reviewer
Mar 27, 2024
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
 

Salesforce Marketing Cloud Cons review quotes

reviewer1118124 - PeerSpot reviewer
Dec 8, 2021
An additional feature needed would be better capacity for personalization.
PG
May 19, 2025
Query Studio in Salesforce Marketing Cloud needs to be improved because not all queries are supported and we cannot debug the AM Script or SSJS code, which makes code debugging manual.
OS
Oct 11, 2022
The technicality of the solution can be streamlined.
Learn what your peers think about Salesforce Marketing Cloud. Get advice and tips from experienced pros sharing their opinions. Updated: May 2025.
856,873 professionals have used our research since 2012.
reviewer1686366 - PeerSpot reviewer
Mar 9, 2023
The customization of Salesforce, a generic CRM software, has room for improvement.
SantoshKrishna - PeerSpot reviewer
Apr 7, 2023
The encryption and decryption have room for improvement.
Nabil Shalan - PeerSpot reviewer
Mar 23, 2023
The cost is always a concern for anyone using a SaaS product.
reviewer1527195 - PeerSpot reviewer
Mar 9, 2021
The solution can be difficult to set up for non-technical individuals.
PN
Aug 23, 2024
Salesforce Marketing Cloud should provide some debugging facilities for every user.
Paul Richmond - PeerSpot reviewer
Jan 27, 2023
The main action I want to do in Salesforce Marketing Cloud is to export data into Excel and use it. My company may have that feature locked down, or if the Excel data exporting function still isn't available in Salesforce Marketing Cloud, that's the feature I want.
Mitesh (Mitesh) Kumar - PeerSpot reviewer
Mar 27, 2024
Salesforce Marketing Cloud should include more point-and-click functionality.